Global Toys & Games Market Size study & Forecast, by Product, by Application, by Distribution Channel and Regional Analysis, 2023-2030

Description

List of Tables

Global Toys & Games Market is valued approximately USD 305.4 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 4.70% over the forecast period 2023-2030. Toys and games refer to a diverse range of objects and activities designed for entertainment, amusement, and play. They encompass physical objects, such as dolls, action figures, puzzles, board games, construction sets, and electronic toys, as well as activities that involve imaginative play, outdoor games, sports, and video games. Toys and games serve various purposes, including fostering creativity, promoting social interaction, developing cognitive skills, providing recreational enjoyment, and stimulating physical activity. They cater to individuals of different age groups and interests, offering a wide array of experiences that engage, entertain, and facilitate learning and enjoyment. The driving factors boosting the market are growing population of children and increasing disposable income of parents who can afford to buy different types of toys.

According to Statista, the global population of children were estimated to be approx. 1.98 billion and it is expected to reach approx. 2.03 billion in 2040, thus driving the market. Another factor driving the market growth is increasing disposable incomes that enable parents to spend more on toys and games for their children. As household incomes improve, consumers have greater purchasing power and are willing to invest in high-quality and innovative toys and games. Moreover, integration of technology such as augmented reality (AR) and virtual reality (VR) into toys and games is expected to create lucrative opportunities in the market. However, the availability of substitute products and intense competition among established players and new entrants stifles market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Toys & Games Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 owing to the dominance of its strong consumer base with a high disposable income, growing emphasis on educational and STEM toys, and effective marketing and advertising campaigns. However, Asia Pacific is expected to become the fastest growing during the forecast period, owing to factors such as rising preference for educational toys beyond core skills, increasing awareness of early childhood development and education, and expansion of retail infrastructure, including shopping malls, toy stores, and e-commerce platforms.

Major market player included in this report are:

Mattel Inc.
Lego Group
Bandai Namco Holdings Inc.
Spin Master Ltd
Moose Enterprise Holdings Pty Ltd
Hasbro Inc.
Takara Tomy Co. Ltd
Simba-Dickie Group
Aoshima Bunka Kyozai Co. Ltd
Tru Kids Inc.

Recent Developments in the Market:

In June 2023, Gameloft for brands, a renowned company specializing in gamified experiences, has partnered with the LEGO Group to introduce the exciting 'Heartlake Friendship Zone' from LEGO® Friends. This immersive and interactive environment is now available for free on both mobile and desktop platforms, offering users a fun-filled experience.
In March 2023, Spin Master, a prominent global children's entertainment company, unveiled the launch of a captivating and enchanting children's franchise called Unicorn Academy.

Global Toys & Games Market Report Scope:

Historical Data: 2020 - 2021
Base Year for Estimation: 2022
Forecast period: 2023-2030
Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered: Product, Application, Distribution Channel, Region
Regional Scope: North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below.

By Product:

Games and Puzzles
Video Games
Construction Toys
Dolls and Accessories
Outdoor and Sports Toys
Others

By Application:

Up to 8 Years
9-15 Years
15 Years & Above

By Distribution Channel:

Online
Offline

By Region:

North America

U.S.
Canada

Europe

UK
Germany
France
Spain
Italy
ROE

Asia Pacific

China
India
Japan
Australia
South Korea
RoAPAC

Latin America

Brazil
Mexico

Middle East & Africa

Saudi Arabia
South Africa
Rest of Middle East & Africa

Chapter 1. Executive Summary

1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
- 1.2.1. Toys & Games Market, by Region, 2020-2030 (USD Billion)
- 1.2.2. Toys & Games Market, by Product, 2020-2030 (USD Billion)
- 1.2.3. Toys & Games Market, by Application, 2020-2030 (USD Billion)
- 1.2.4. Toys & Games Market, by Distribution Channel, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption

Chapter 2. Global Toys & Games Market Definition and Scope

2.1. Objective of the Study
2.2. Market Definition & Scope
- 2.2.1. Industry Evolution
- 2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates

Chapter 3. Global Toys & Games Market Dynamics

3.1. Toys & Games Market Impact Analysis (2020-2030)
- 3.1.1. Market Drivers
  - 3.1.1.1. Growing population of children
  - 3.1.1.2. Increasing disposable income
- 3.1.2. Market Challenges
  - 3.1.2.1. Availability of substitute products
  - 3.1.2.2. Intense competition among established players and new entrants
- 3.1.3. Market Opportunities
  - 3.1.3.1. Integration of technology such as augmented Reality (AR) and virtual reality (VR)
  - 3.1.3.2. Collaborations with popular brands and movie franchises

Chapter 4. Global Toys & Games Market Industry Analysis

4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Porter's 5 Force Impact Analysis
4.3. PEST Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion

Chapter 5. Global Toys & Games Market, by Product

5.1. Market Snapshot
5.2. Global Toys & Games Market by Product, Performance - Potential Analysis
5.3. Global Toys & Games Market Estimates & Forecasts by Product 2020-2030 (USD Billion)
5.4. Toys & Games Market, Sub Segment Analysis
- 5.4.1. Games and Puzzles
- 5.4.2. Video Games
- 5.4.3. Construction Toys
- 5.4.4. Dolls and Accessories
- 5.4.5. Outdoor and Sports Toys
- 5.4.6. Other Products

Chapter 6. Global Toys & Games Market, by Application

6.1. Market Snapshot
6.2. Global Toys & Games Market by Application, Performance - Potential Analysis
6.3. Global Toys & Games Market Estimates & Forecasts by Application 2020-2030 (USD Billion)
6.4. Toys & Games Market, Sub Segment Analysis
- 6.4.1. Up to 8 Years
- 6.4.2. 9-15 Years
- 6.4.3. 15 Years and Above

Chapter 7. Global Toys & Games Market, by Distribution Channel

7.1. Market Snapshot
7.2. Global Toys & Games Market by Distribution Channel, Performance - Potential Analysis
7.3. Global Toys & Games Market Estimates & Forecasts by Distribution Channel 2020-2030 (USD Billion)
7.4. Toys & Games Market, Sub Segment Analysis
- 7.4.1. Online
- 7.4.2. Offline

Chapter 8. Global Toys & Games Market, Regional Analysis

8.1. Top Leading Countries
8.2. Top Emerging Countries
8.3. Toys & Games Market, Regional Market Snapshot
8.4. North America Toys & Games Market
- 8.4.1. U.S. Toys & Games Market
  - 8.4.1.1. Product breakdown estimates & forecasts, 2020-2030
  - 8.4.1.2. Application breakdown estimates & forecasts, 2020-2030
  - 8.4.1.3. Distribution Channel breakdown estimates & forecasts, 2020-2030
- 8.4.2. Canada Toys & Games Market
8.5. Europe Toys & Games Market Snapshot
- 8.5.1. U.K. Toys & Games Market
- 8.5.2. Germany Toys & Games Market
- 8.5.3. France Toys & Games Market
- 8.5.4. Spain Toys & Games Market
- 8.5.5. Italy Toys & Games Market
- 8.5.6. Rest of Europe Toys & Games Market
8.6. Asia-Pacific Toys & Games Market Snapshot
- 8.6.1. China Toys & Games Market
- 8.6.2. India Toys & Games Market
- 8.6.3. Japan Toys & Games Market
- 8.6.4. Australia Toys & Games Market
- 8.6.5. South Korea Toys & Games Market
- 8.6.6. Rest of Asia Pacific Toys & Games Market
8.7. Latin America Toys & Games Market Snapshot
- 8.7.1. Brazil Toys & Games Market
- 8.7.2. Mexico Toys & Games Market
8.8. Middle East & Africa Toys & Games Market
- 8.8.1. Saudi Arabia Toys & Games Market
- 8.8.2. South Africa Toys & Games Market
- 8.8.3. Rest of Middle East & Africa Toys & Games Market

Chapter 9. Competitive Intelligence

9.1. Key Company SWOT Analysis
- 9.1.1. Company 1
- 9.1.2. Company 2
- 9.1.3. Company 3
9.2. Top Market Strategies
9.3. Company Profiles
- 9.3.1. Mattel Inc.
  - 9.3.1.1. Key Information
  - 9.3.1.2. Overview
  - 9.3.1.3. Financial (Subject to Data Availability)
  - 9.3.1.4. Product Summary
  - 9.3.1.5. Recent Developments
- 9.3.2. Lego Group
- 9.3.3. Bandai Namco Holdings Inc.
- 9.3.4. Spin Master Ltd
- 9.3.5. Moose Enterprise Holdings Pty Ltd
- 9.3.6. Hasbro Inc.
- 9.3.7. Takara Tomy Co. Ltd
- 9.3.8. Simba-Dickie Group
- 9.3.9. Aoshima Bunka Kyozai Co. Ltd
- 9.3.10. Tru Kids Inc.

Chapter 10. Research Process

10.1. Research Process
- 10.1.1. Data Mining
- 10.1.2. Analysis
- 10.1.3. Market Estimation
- 10.1.4. Validation
- 10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption

LIST OF TABLES

TABLE 1. Global Toys & Games Market, report scope
TABLE 2. Global Toys & Games Market estimates & forecasts by Region 2020-2030 (USD Billion)
TABLE 3. Global Toys & Games Market estimates & forecasts by Product 2020-2030 (USD Billion)
TABLE 4. Global Toys & Games Market estimates & forecasts by Application 2020-2030 (USD Billion)
TABLE 5. Global Toys & Games Market estimates & forecasts by Distribution Channel 2020-2030 (USD Billion)
TABLE 6. Global Toys & Games Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 7. Global Toys & Games Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 8. Global Toys & Games Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 9. Global Toys & Games Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 10. Global Toys & Games Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 11. Global Toys & Games Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 12. Global Toys & Games Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 13. Global Toys & Games Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 14. Global Toys & Games Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 15. Global Toys & Games Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 16. U.S. Toys & Games Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 17. U.S. Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 18. U.S. Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 19. Canada Toys & Games Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 20. Canada Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 21. Canada Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 22. UK Toys & Games Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 23. UK Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 24. UK Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 25. Germany Toys & Games Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 26. Germany Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 27. Germany Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 28. France Toys & Games Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 29. France Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 30. France Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 31. Italy Toys & Games Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 32. Italy Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 33. Italy Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 34. Spain Toys & Games Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 35. Spain Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 36. Spain Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 37. RoE Toys & Games Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 38. RoE Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 39. RoE Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 40. China Toys & Games Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 41. China Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 42. China Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 43. India Toys & Games Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 44. India Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 45. India Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 46. Japan Toys & Games Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 47. Japan Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 48. Japan Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 49. South Korea Toys & Games Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 50. South Korea Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 51. South Korea Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 52. Australia Toys & Games Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 53. Australia Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 54. Australia Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 55. RoAPAC Toys & Games Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 56. RoAPAC Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 57. RoAPAC Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 58. Brazil Toys & Games Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 59. Brazil Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 60. Brazil Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 61. Mexico Toys & Games Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 62. Mexico Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 63. Mexico Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 64. RoLA Toys & Games Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 65. RoLA Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 66. RoLA Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 67. Saudi Arabia Toys & Games Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 68. South Africa Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 69. RoMEA Toys & Games Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 70. List of secondary sources, used in the study of global Toys & Games Market
TABLE 71. List of primary sources, used in the study of global Toys & Games Market
TABLE 72. Years considered for the study
TABLE 73. Exchange rates considered

List of tables and figures and dummy in nature, final lists may vary in the final deliverable

LIST OF FIGURES

FIG 1. Global Toys & Games Market, research methodology
FIG 2. Global Toys & Games Market, Market estimation techniques
FIG 3. Global Market size estimates & forecast methods
FIG 4. Global Toys & Games Market, key trends 2022
FIG 5. Global Toys & Games Market, growth prospects 2023-2030
FIG 6. Global Toys & Games Market, porters 5 force model
FIG 7. Global Toys & Games Market, pest analysis
FIG 8. Global Toys & Games Market, value chain analysis
FIG 9. Global Toys & Games Market by segment, 2020 & 2030 (USD Billion)
FIG 10. Global Toys & Games Market by segment, 2020 & 2030 (USD Billion)
FIG 11. Global Toys & Games Market by segment, 2020 & 2030 (USD Billion)
FIG 12. Global Toys & Games Market by segment, 2020 & 2030 (USD Billion)
FIG 13. Global Toys & Games Market by segment, 2020 & 2030 (USD Billion)
FIG 14. Global Toys & Games Market, regional snapshot 2020 & 2030
FIG 15. North America Toys & Games Market 2020 & 2030 (USD Billion)
FIG 16. Europe Toys & Games Market 2020 & 2030 (USD Billion)
FIG 17. Asia pacific Toys & Games Market 2020 & 2030 (USD Billion)
FIG 18. Latin America Toys & Games Market 2020 & 2030 (USD Billion)
FIG 19. Middle East & Africa Toys & Games Market 2020 & 2030 (USD Billion)