Global Music Streaming Market Size Study & Forecast, by Streaming Model, Content Type, User Type, Platform, and Regional Forecasts 2025-2035

Description

The Global Music Streaming Market is valued at approximately USD 33.2 billion in 2024 and is projected to grow at a robust CAGR of 7.35% over the forecast period 2025-2035. Music streaming has radically transformed the way content is consumed and monetized, dismantling traditional music ownership paradigms and replacing them with a seamless, on-demand, cloud-based listening experience. At the heart of this transformation lies the convergence of digital infrastructure, widespread smartphone penetration, and the unrelenting appetite for personalized, ad-free entertainment. With audiences now prioritizing accessibility, curated content, and cross-device syncing, music streaming platforms are evolving into comprehensive entertainment ecosystems offering not just audio but podcasts, live performances, and video content.

The burgeoning demand for subscription-based services, particularly among younger demographics, is catalyzing market expansion. As consumers migrate toward premium tiers in exchange for uninterrupted playback, higher-quality audio, and offline capabilities, providers are strategically investing in exclusive artist partnerships and algorithm-driven personalization to deepen user engagement. Simultaneously, the rise in ad-supported free listening tiers continues to draw massive global user bases, especially in price-sensitive emerging economies. Meanwhile, the integration of streaming platforms into IoT-enabled devices such as smart speakers and connected cars is propelling a ubiquitous listening environment, redefining entertainment on-the-go and in-home.

Regionally, North America holds a commanding market share, led by the U.S., where high internet penetration, entrenched subscription habits, and tech-savvy users fuel growth. Major players headquartered in the region are also leveraging extensive content libraries and AI-driven recommendation engines to retain users and reduce churn. Europe follows closely with substantial traction in countries like the UK, Germany, and France-markets that demonstrate a growing willingness to pay for premium digital audio experiences. The Asia Pacific region, however, is poised to witness the highest growth rate during the forecast period. Booming smartphone adoption, linguistic diversity, expanding middle-class populations, and domestic platforms offering regional content are collectively spurring streaming adoption across India, China, Indonesia, and Southeast Asia.

Major market player included in this report are:

Spotify AB
Apple Inc.
Amazon.com, Inc.
Alphabet Inc. (YouTube)
Tencent Music Entertainment Group
Deezer SA
Pandora Media, LLC
SoundCloud Ltd.
TIDAL (Aspiro AB)
iHeartMedia, Inc.
Sirius XM Holdings Inc.
ByteDance Ltd. (Resso)
TuneIn, Inc.
Melon Company
Gaana Ltd.

Global Music Streaming Market Report Scope:

Historical Data - 2023, 2024
Base Year for Estimation - 2024
Forecast period - 2025-2035
Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Customization Scope - Free report customization (equivalent up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:

By Streaming Model:

Subscription-based
Ad-supported
Purchase-based

By Content Type:

Audio Streaming
Video Streaming
Podcasts

By User Type:

Individual Users
Business Users
Educational Users

By Platform:

Mobile
Desktop
Smart Speakers

By Region:

North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Middle East & Africa
UAE
Saudi Arabia
South Africa
Rest of Middle East & Africa

Key Takeaways:

Market Estimates & Forecast for 10 years from 2025 to 2035.
Annualized revenues and regional level analysis for each market segment.
Detailed analysis of geographical landscape with Country level analysis of major regions.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of competitive structure of the market.
Demand side and supply side analysis of the market.

Chapter 1. Global Music Streaming Market Report Scope & Methodology

1.1. Research Objective
1.2. Research Methodology
- 1.2.1. Forecast Model
- 1.2.2. Desk Research
- 1.2.3. Top-Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
- 1.4.1. Market Definition
- 1.4.2. Market Segmentation
1.5. Research Assumption
- 1.5.1. Inclusion & Exclusion
- 1.5.2. Limitations
- 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. Key Findings

Chapter 3. Global Music Streaming Market Forces Analysis (2024-2035)

3.1. Market Forces Shaping the Global Music Streaming Market
3.2. Drivers
- 3.2.1. Smartphone Proliferation and High-Speed Internet Adoption
- 3.2.2. Consumer Shift toward Personalized, On-Demand Audio Experiences
3.3. Restraints
- 3.3.1. Rising Content Licensing Costs and Royalty Complexities
- 3.3.2. Network Bandwidth Constraints and Latency Challenges
3.4. Opportunities
- 3.4.1. Integration with IoT Devices and Connected Cars
- 3.4.2. Expansion in Emerging Markets through Localized Content

Chapter 4. Global Music Streaming Industry Analysis

4.1. Porter's Five Forces Model
- 4.1.1. Bargaining Power of Buyers
- 4.1.2. Bargaining Power of Suppliers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Porter's Five Forces Forecast Model (2024-2035)
4.3. PESTEL Analysis
- 4.3.1. Political
- 4.3.2. Economic
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024-2025)
4.7. Global Pricing Analysis and Trends 2025
4.8. Analyst Recommendation & Conclusion

Chapter 5. Global Music Streaming Market Size & Forecasts by Streaming Model 2025-2035

5.1. Market Overview
5.2. Global Market Performance - Potential Analysis (2025)
5.3. Subscription-based
- 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.3.2. Market Size Analysis, by Region, 2025-2035
5.4. Ad-supported
- 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.4.2. Market Size Analysis, by Region, 2025-2035
5.5. Purchase-based
- 5.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.5.2. Market Size Analysis, by Region, 2025-2035

Chapter 6. Global Music Streaming Market Size & Forecasts by Content Type 2025-2035

6.1. Market Overview
6.2. Global Market Performance - Potential Analysis (2025)
6.3. Audio Streaming
- 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.3.2. Market Size Analysis, by Region, 2025-2035
6.4. Video Streaming
- 6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.4.2. Market Size Analysis, by Region, 2025-2035
6.5. Podcasts
- 6.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.5.2. Market Size Analysis, by Region, 2025-2035

Chapter 7. Global Music Streaming Market Size & Forecasts by Region 2025-2035

7.1. Music Streaming Market, Regional Market Snapshot
7.2. Top Leading & Emerging Countries
7.3. North America Music Streaming Market
- 7.3.1. U.S. Market
  - 7.3.1.1. Streaming Model Breakdown & Forecasts, 2025-2035
  - 7.3.1.2. Content Type Breakdown & Forecasts, 2025-2035
- 7.3.2. Canada Market
  - 7.3.2.1. Streaming Model Breakdown & Forecasts, 2025-2035
  - 7.3.2.2. Content Type Breakdown & Forecasts, 2025-2035
7.4. Europe Music Streaming Market
- 7.4.1. UK Market
  - 7.4.1.1. Streaming Model Breakdown & Forecasts, 2025-2035
  - 7.4.1.2. Content Type Breakdown & Forecasts, 2025-2035
- 7.4.2. Germany Market
  - 7.4.2.1. Streaming Model Breakdown & Forecasts, 2025-2035
  - 7.4.2.2. Content Type Breakdown & Forecasts, 2025-2035
- 7.4.3. France Market
  - 7.4.3.1. Streaming Model Breakdown & Forecasts, 2025-2035
  - 7.4.3.2. Content Type Breakdown & Forecasts, 2025-2035
- 7.4.4. Spain Market
  - 7.4.4.1. Streaming Model Breakdown & Forecasts, 2025-2035
  - 7.4.4.2. Content Type Breakdown & Forecasts, 2025-2035
- 7.4.5. Italy Market
  - 7.4.5.1. Streaming Model Breakdown & Forecasts, 2025-2035
  - 7.4.5.2. Content Type Breakdown & Forecasts, 2025-2035
- 7.4.6. Rest of Europe Market
  - 7.4.6.1. Streaming Model Breakdown & Forecasts, 2025-2035
  - 7.4.6.2. Content Type Breakdown & Forecasts, 2025-2035
7.5. Asia Pacific Music Streaming Market
- 7.5.1. China Market
  - 7.5.1.1. Streaming Model Breakdown & Forecasts, 2025-2035
  - 7.5.1.2. Content Type Breakdown & Forecasts, 2025-2035
- 7.5.2. India Market
  - 7.5.2.1. Streaming Model Breakdown & Forecasts, 2025-2035
  - 7.5.2.2. Content Type Breakdown & Forecasts, 2025-2035
- 7.5.3. Japan Market
  - 7.5.3.1. Streaming Model Breakdown & Forecasts, 2025-2035
  - 7.5.3.2. Content Type Breakdown & Forecasts, 2025-2035
- 7.5.4. Australia Market
  - 7.5.4.1. Streaming Model Breakdown & Forecasts, 2025-2035
  - 7.5.4.2. Content Type Breakdown & Forecasts, 2025-2035
- 7.5.5. South Korea Market
  - 7.5.5.1. Streaming Model Breakdown & Forecasts, 2025-2035
  - 7.5.5.2. Content Type Breakdown & Forecasts, 2025-2035
- 7.5.6. Rest of APAC Market
  - 7.5.6.1. Streaming Model Breakdown & Forecasts, 2025-2035
  - 7.5.6.2. Content Type Breakdown & Forecasts, 2025-2035
7.6. Latin America Music Streaming Market
- 7.6.1. Brazil Market
  - 7.6.1.1. Streaming Model Breakdown & Forecasts, 2025-2035
  - 7.6.1.2. Content Type Breakdown & Forecasts, 2025-2035
- 7.6.2. Mexico Market
  - 7.6.2.1. Streaming Model Breakdown & Forecasts, 2025-2035
  - 7.6.2.2. Content Type Breakdown & Forecasts, 2025-2035
7.7. Middle East & Africa Music Streaming Market
- 7.7.1. UAE Market
  - 7.7.1.1. Streaming Model Breakdown & Forecasts, 2025-2035
  - 7.7.1.2. Content Type Breakdown & Forecasts, 2025-2035
- 7.7.2. Saudi Arabia Market
  - 7.7.2.1. Streaming Model Breakdown & Forecasts, 2025-2035
  - 7.7.2.2. Content Type Breakdown & Forecasts, 2025-2035
- 7.7.3. South Africa Market
  - 7.7.3.1. Streaming Model Breakdown & Forecasts, 2025-2035
  - 7.7.3.2. Content Type Breakdown & Forecasts, 2025-2035

Chapter 8. Competitive Intelligence

8.1. Top Market Strategies
8.2. Spotify AB
- 8.2.1. Company Overview
- 8.2.2. Key Executives
- 8.2.3. Company Snapshot
- 8.2.4. Financial Performance (Subject to Data Availability)
- 8.2.5. Product/Services Portfolio
- 8.2.6. Recent Development
- 8.2.7. Market Strategies
- 8.2.8. SWOT Analysis
8.3. Apple Inc.
8.4. Amazon.com, Inc.
8.5. Alphabet Inc. (YouTube)
8.6. Tencent Music Entertainment Group
8.7. Deezer SA
8.8. Pandora Media, LLC
8.9. SoundCloud Ltd.
8.10. TIDAL (Aspiro AB)
8.11. iHeartMedia, Inc.
8.12. Sirius XM Holdings Inc.
8.13. ByteDance Ltd. (Resso)
8.14. TuneIn, Inc.
8.15. Gaana Ltd.