Global Retail Media Networks Market Size study & Forecast, by Advertising Format (Display Ads, Video Ads, Sponsored Products), Platform Type, Industry Vertical, and Regional Forecasts 2025-2035

Description

The Global Retail Media Networks Market is valued at approximately USD 33.17 billion in 2024 and is anticipated to grow at a robust CAGR of 10.50% over the forecast period 2025-2035. Retail media networks (RMNs) have emerged as a pivotal growth lever in the digital advertising landscape, as retailers capitalize on their unique access to first-party shopper data and closed-loop attribution models. By integrating advertising infrastructure within their owned digital ecosystems, retailers are monetizing their online and in-store assets while offering advertisers a high-intent consumer audience. With third-party cookies phasing out and performance marketing budgets shifting toward more trackable, data-rich environments, retail media has rapidly gained traction as a brand-safe, ROI-driven channel across both endemic and non-endemic product categories.

As retailers continue to digitize their operations, RMNs have evolved into full-funnel advertising platforms supporting a wide range of ad formats-ranging from display banners and video creatives to high-converting sponsored product placements. This integration enhances customer experience while simultaneously generating alternative revenue streams. Brands are leveraging these networks not only to gain visibility at the digital point of sale but also to influence purchase intent at various customer journey stages. The increasing sophistication of ad tech stacks, fueled by AI-driven personalization, real-time bidding, and self-serve dashboards, is catalyzing adoption across diverse verticals including grocery, consumer electronics, beauty, fashion, and health.

Regionally, North America is at the vanguard of RMN adoption, driven by mature ecommerce infrastructure and the strategic dominance of key players such as Amazon Ads, Walmart Connect, and Target's Roundel. These giants are redefining digital commerce with scalable ad solutions and granular shopper insights. In Europe, the market is accelerating with retailers like Tesco and Carrefour enhancing their media offerings to rival legacy platforms. Meanwhile, Asia Pacific is experiencing exponential growth, underpinned by the proliferation of ecommerce ecosystems in China, India, and Southeast Asia. Giants like Alibaba, JD.com, and Flipkart are rapidly transforming into full-stack retail media operators. Latin America and the Middle East & Africa, while still nascent, are showing strong potential through mobile-first commerce and localized network rollouts.

Major market player included in this report are:

Amazon Ads
Walmart Connect
The Trade Desk
CitrusAd (Epsilon)
Roundel (Target)
Google LLC
Instacart Ads
Microsoft Advertising
Meta Platforms, Inc.
Publicis Groupe
Criteo S.A.
The Kroger Co.
Best Buy Ads
Carrefour Links
Shopify Inc.

Global Retail Media Networks Market Report Scope:

Historical Data - 2023, 2024
Base Year for Estimation - 2024
Forecast period - 2025-2035
Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Customization Scope - Free report customization (equivalent up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:

By Advertising Format:

Display Ads
Video Ads
Sponsored Products

By Platform Type:

Retailer-Owned Platforms
Third-Party Networks

By Industry Vertical:

Consumer Goods
Electronics
Fashion & Apparel
Grocery
Health & Beauty
Others

By Region:

North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
Rest of Europe
Asia Pacific
China
India
Japan
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Middle East & Africa
UAE
Saudi Arabia
South Africa
Rest of Middle East & Africa

Key Takeaways:

Market Estimates & Forecast for 10 years from 2025 to 2035.
Annualized revenues and regional level analysis for each market segment.
Detailed analysis of geographical landscape with Country level analysis of major regions.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of competitive structure of the market.
Demand side and supply side analysis of the market.

Chapter 1. Global Retail Media Networks Market Report Scope & Methodology

1.1. Research Objective
1.2. Research Methodology
- 1.2.1. Forecast Model
- 1.2.2. Desk Research
- 1.2.3. Top-Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
- 1.4.1. Market Definition
- 1.4.2. Market Segmentation
1.5. Research Assumption
- 1.5.1. Inclusion & Exclusion
- 1.5.2. Limitations
- 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. Key Findings

Chapter 3. Global Retail Media Networks Market Forces Analysis

3.1. Market Forces Shaping the Global Retail Media Networks Market (2024-2035)
3.2. Drivers
- 3.2.1. Surge in First-Party Data Reliance and Privacy Regulations
- 3.2.2. Rapid Uptake of Ecommerce and Omnichannel Retail Strategies
3.3. Restraints
- 3.3.1. High Integration and Technology Implementation Costs
- 3.3.2. Consumer Ad Fatigue and Brand Trust Concerns
3.4. Opportunities
- 3.4.1. AI-Powered Personalization and Predictive Targeting
- 3.4.2. Expansion into Emerging Markets via Mobile-First Commerce

Chapter 4. Global Retail Media Networks Industry Analysis

4.1. Porter's 5 Forces Model
- 4.1.1. Bargaining Power of Buyer
- 4.1.2. Bargaining Power of Supplier
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Porter's 5 Forces Forecast Model (2024-2035)
4.3. PESTEL Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024-2025)
4.7. Global Pricing Analysis and Trends 2025
4.8. Analyst Recommendation & Conclusion

Chapter 5. Global Retail Media Networks Market Size & Forecasts by Advertising Format 2025-2035

5.1. Market Overview
5.2. Global Retail Media Networks Market Performance - Potential Analysis (2025)
5.3. Display Ads
- 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.3.2. Market Size Analysis, by Region, 2025-2035
5.4. Video Ads
- 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.4.2. Market Size Analysis, by Region, 2025-2035
5.5. Sponsored Products
- 5.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.5.2. Market Size Analysis, by Region, 2025-2035

Chapter 6. Global Retail Media Networks Market Size & Forecasts by Platform Type 2025-2035

6.1. Market Overview
6.2. Global Retail Media Networks Market Performance - Potential Analysis (2025)
6.3. Retailer-Owned Platforms
- 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.3.2. Market Size Analysis, by Region, 2025-2035
6.4. Third-Party Networks
- 6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.4.2. Market Size Analysis, by Region, 2025-2035

Chapter 7. Global Retail Media Networks Market Size & Forecasts by Industry Vertical 2025-2035

7.1. Market Overview
7.2. Global Retail Media Networks Market Performance - Potential Analysis (2025)
7.3. Consumer Goods
- 7.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.3.2. Market Size Analysis, by Region, 2025-2035
7.4. Electronics
- 7.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.4.2. Market Size Analysis, by Region, 2025-2035
7.5. Fashion & Apparel
- 7.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.5.2. Market Size Analysis, by Region, 2025-2035
7.6. Grocery
- 7.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.6.2. Market Size Analysis, by Region, 2025-2035
7.7. Health & Beauty
- 7.7.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.7.2. Market Size Analysis, by Region, 2025-2035
7.8. Others
- 7.8.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.8.2. Market Size Analysis, by Region, 2025-2035

Chapter 8. Global Retail Media Networks Market Size & Forecasts by Region 2025-2035

8.1. Retail Media Networks Market, Regional Market Snapshot
8.2. Top Leading & Emerging Countries
8.3. North America Retail Media Networks Market
- 8.3.1. U.S. Retail Media Networks Market
  - 8.3.1.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 8.3.1.2. Platform Type Breakdown Size & Forecasts, 2025-2035
- 8.3.2. Canada Retail Media Networks Market
  - 8.3.2.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 8.3.2.2. Platform Type Breakdown Size & Forecasts, 2025-2035
8.4. Europe Retail Media Networks Market
- 8.4.1. UK Retail Media Networks Market
  - 8.4.1.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 8.4.1.2. Platform Type Breakdown Size & Forecasts, 2025-2035
- 8.4.2. Germany Retail Media Networks Market
  - 8.4.2.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 8.4.2.2. Platform Type Breakdown Size & Forecasts, 2025-2035
- 8.4.3. France Retail Media Networks Market
  - 8.4.3.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 8.4.3.2. Platform Type Breakdown Size & Forecasts, 2025-2035
- 8.4.4. Spain Retail Media Networks Market
  - 8.4.4.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 8.4.4.2. Platform Type Breakdown Size & Forecasts, 2025-2035
- 8.4.5. Italy Retail Media Networks Market
  - 8.4.5.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 8.4.5.2. Platform Type Breakdown Size & Forecasts, 2025-2035
- 8.4.6. Rest of Europe Retail Media Networks Market
  - 8.4.6.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 8.4.6.2. Platform Type Breakdown Size & Forecasts, 2025-2035
8.5. Asia Pacific Retail Media Networks Market
- 8.5.1. China Retail Media Networks Market
  - 8.5.1.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 8.5.1.2. Platform Type Breakdown Size & Forecasts, 2025-2035
- 8.5.2. India Retail Media Networks Market
  - 8.5.2.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 8.5.2.2. Platform Type Breakdown Size & Forecasts, 2025-2035
- 8.5.3. Japan Retail Media Networks Market
  - 8.5.3.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 8.5.3.2. Platform Type Breakdown Size & Forecasts, 2025-2035
- 8.5.4. Australia Retail Media Networks Market
  - 8.5.4.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 8.5.4.2. Platform Type Breakdown Size & Forecasts, 2025-2035
- 8.5.5. South Korea Retail Media Networks Market
  - 8.5.5.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 8.5.5.2. Platform Type Breakdown Size & Forecasts, 2025-2035
- 8.5.6. Rest of Asia Pacific Retail Media Networks Market
  - 8.5.6.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 8.5.6.2. Platform Type Breakdown Size & Forecasts, 2025-2035
8.6. Latin America Retail Media Networks Market
- 8.6.1. Brazil Retail Media Networks Market
  - 8.6.1.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 8.6.1.2. Platform Type Breakdown Size & Forecasts, 2025-2035
- 8.6.2. Mexico Retail Media Networks Market
  - 8.6.2.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 8.6.2.2. Platform Type Breakdown Size & Forecasts, 2025-2035
8.7. Middle East & Africa Retail Media Networks Market
- 8.7.1. UAE Retail Media Networks Market
  - 8.7.1.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 8.7.1.2. Platform Type Breakdown Size & Forecasts, 2025-2035
- 8.7.2. Saudi Arabia Retail Media Networks Market
  - 8.7.2.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 8.7.2.2. Platform Type Breakdown Size & Forecasts, 2025-2035
- 8.7.3. South Africa Retail Media Networks Market
  - 8.7.3.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 8.7.3.2. Platform Type Breakdown Size & Forecasts, 2025-2035
- 8.7.4. Rest of Middle East & Africa Retail Media Networks Market
  - 8.7.4.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 8.7.4.2. Platform Type Breakdown Size & Forecasts, 2025-2035

Chapter 9. Competitive Intelligence

9.1. Top Market Strategies
9.2. Amazon Ads
- 9.2.1. Company Overview
- 9.2.2. Key Executives
- 9.2.3. Company Snapshot
- 9.2.4. Financial Performance (Subject to Data Availability)
- 9.2.5. Product/Services Port
- 9.2.6. Recent Development
- 9.2.7. Market Strategies
- 9.2.8. SWOT Analysis
9.3. Walmart Connect
9.4. The Trade Desk
9.5. CitrusAd (Epsilon)
9.6. Roundel (Target)
9.7. Google LLC
9.8. Instacart Ads
9.9. Microsoft Advertising
9.10. Meta Platforms, Inc.
9.11. Publicis Groupe
9.12. Criteo S.A.
9.13. The Kroger Co.
9.14. Best Buy Ads
9.15. Carrefour Links
9.16. Shopify Inc.