Global Workflow Automation Market Size Study & Forecast, by Deployment, Solution, End-user Industry, and Regional Forecasts 2025-2035

Description

The Global Workflow Automation Market is valued at approximately USD 21.7 billion in 2024 and is poised to expand at a remarkable CAGR of 9.52% over the forecast period from 2025 to 2035. Workflow automation is rapidly reshaping the enterprise landscape by enabling organizations to orchestrate repetitive tasks, streamline operations, and minimize human intervention through digital solutions. As enterprises strive to reduce operational inefficiencies, enhance service delivery, and improve employee productivity, they are turning to automation tools that offer real-time analytics, intelligent decision-making, and seamless integrations across cloud and on-premise systems.

Organizations across sectors such as banking, telecom, manufacturing, and healthcare are pivoting toward automation platforms to navigate an increasingly complex regulatory and digital environment. This shift is further catalyzed by the advent of low-code and no-code technologies, which empower business users to build workflows with minimal IT dependency. The demand for workflow automation services is also surging, particularly in consulting, deployment, and support, as companies seek tailored solutions to suit their legacy systems and scalability requirements. Furthermore, as enterprises embrace cloud infrastructure, cloud-based deployment models are gaining traction for their flexibility, cost-efficiency, and agility, while hybrid models are being adopted to support diverse operational demands.

Regionally, North America remains the vanguard of the workflow automation market, driven by a matured IT ecosystem, the early adoption of digital transformation strategies, and robust investments in enterprise software solutions. The United States leads the regional landscape owing to a high concentration of global IT giants and continuous innovation in automation and AI technologies. Europe is not far behind, with countries like Germany, the UK, and France pushing the automation envelope in their industrial and service sectors. Meanwhile, the Asia Pacific region is projected to witness the fastest growth over the forecast period. The burgeoning digital economy, increased smartphone penetration, and accelerated enterprise cloud adoption in countries such as China, India, and South Korea are catalyzing demand for agile workflow solutions. Government-led initiatives promoting automation in public services and smart city projects are further reinforcing regional market dynamics.

Major market player included in this report are:

IBM Corporation
Microsoft Corporation
Oracle Corporation
SAP SE
Appian Corporation
Pegasystems Inc.
ServiceNow Inc.
Salesforce Inc.
Kissflow Inc.
Automation Anywhere Inc.
Nintex Global Ltd
Zoho Corporation Pvt. Ltd.
Software AG
UiPath Inc.
Newgen Software Technologies Limited

Global Workflow Automation Market Report Scope:

Historical Data - 2023, 2024
Base Year for Estimation - 2024
Forecast period - 2025-2035
Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Customization Scope - Free report customization (equivalent up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:

By Deployment:

On-Premise
Cloud

By Solution:

Software
Services

By End-user Industry:

Banking
Telecom
Retail
Manufacturing and Logistics
Healthcare and Pharmaceuticals
Energy and Utilities
Other End-user Industries

By Region:

North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
Rest of Europe
Asia Pacific
China
India
Japan
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Middle East & Africa
UAE
Saudi Arabia
South Africa
Rest of Middle East & Africa

Key Takeaways:

Market Estimates & Forecast for 10 years from 2025 to 2035.
Annualized revenues and regional level analysis for each market segment.
Detailed analysis of geographical landscape with Country level analysis of major regions.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of competitive structure of the market.
Demand side and supply side analysis of the market.

Chapter 1. Global Workflow Automation Market Report Scope & Methodology

1.1. Research Objective
1.2. Research Methodology
- 1.2.1. Forecast Model
- 1.2.2. Desk Research
- 1.2.3. Top-Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
- 1.4.1. Market Definition
- 1.4.2. Market Segmentation
1.5. Research Assumption
- 1.5.1. Inclusion & Exclusion
- 1.5.2. Limitations
- 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. Key Findings

Chapter 3. Global Workflow Automation Market Forces Analysis

3.1. Market Forces Shaping the Global Workflow Automation Market (2024-2035)
3.2. Drivers
- 3.2.1. Demand for Operational Efficiency and Cost Reduction
- 3.2.2. Adoption of Low-Code/No-Code Platforms
3.3. Restraints
- 3.3.1. Integration Complexity with Legacy Systems
- 3.3.2. Security and Data Privacy Concerns
3.4. Opportunities
- 3.4.1. Artificial Intelligence and Machine Learning Integration
- 3.4.2. Support for Remote and Hybrid Work Environments

Chapter 4. Global Workflow Automation Industry Analysis

4.1. Porter's Five Forces Model
- 4.1.1. Bargaining Power of Buyers
- 4.1.2. Bargaining Power of Suppliers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Porter's Five Forces Forecast Model (2024-2035)
4.3. PESTEL Analysis
- 4.3.1. Political
- 4.3.2. Economic
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024-2025)
4.7. Global Pricing Analysis and Trends 2025
4.8. Analyst Recommendations & Conclusion

Chapter 5. Global Workflow Automation Market Size & Forecasts by Deployment 2025-2035

5.1. Market Overview
5.2. On-Premise
- 5.2.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.2.2. Market Size Analysis, by Region, 2025-2035
5.3. Cloud
- 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.3.2. Market Size Analysis, by Region, 2025-2035

Chapter 6. Global Workflow Automation Market Size & Forecasts by Solution 2025-2035

6.1. Market Overview
6.2. Software
- 6.2.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.2.2. Market Size Analysis, by Region, 2025-2035
6.3. Services
- 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.3.2. Market Size Analysis, by Region, 2025-2035

Chapter 7. Global Workflow Automation Market Size & Forecasts by End-user Industry 2025-2035

7.1. Market Overview
7.2. Banking
- 7.2.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.2.2. Market Size Analysis, by Region, 2025-2035
7.3. Telecom
- 7.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.3.2. Market Size Analysis, by Region, 2025-2035
7.4. Retail
- 7.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.4.2. Market Size Analysis, by Region, 2025-2035
7.5. Manufacturing and Logistics
- 7.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.5.2. Market Size Analysis, by Region, 2025-2035
7.6. Healthcare and Pharmaceuticals
- 7.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.6.2. Market Size Analysis, by Region, 2025-2035
7.7. Energy and Utilities
- 7.7.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.7.2. Market Size Analysis, by Region, 2025-2035
7.8. Other End-user Industries
- 7.8.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.8.2. Market Size Analysis, by Region, 2025-2035

Chapter 8. Global Workflow Automation Market Size & Forecasts by Region 2025-2035

8.1. Growth Snapshot, Regional Market
8.2. Top Leading & Emerging Countries
8.3. North America Market
- 8.3.1. U.S. Market
  - 8.3.1.1. Deployment Breakdown Size & Forecasts, 2025-2035
  - 8.3.1.2. Solution Breakdown Size & Forecasts, 2025-2035
- 8.3.2. Canada Market
  - 8.3.2.1. Deployment Breakdown Size & Forecasts, 2025-2035
  - 8.3.2.2. Solution Breakdown Size & Forecasts, 2025-2035
8.4. Europe Market
- 8.4.1. UK Market
  - 8.4.1.1. Deployment Breakdown Size & Forecasts, 2025-2035
  - 8.4.1.2. Solution Breakdown Size & Forecasts, 2025-2035
- 8.4.2. Germany Market
  - 8.4.2.1. Deployment Breakdown Size & Forecasts, 2025-2035
  - 8.4.2.2. Solution Breakdown Size & Forecasts, 2025-2035
- 8.4.3. France Market
  - 8.4.3.1. Deployment Breakdown Size & Forecasts, 2025-2035
  - 8.4.3.2. Solution Breakdown Size & Forecasts, 2025-2035
- 8.4.4. Spain Market
  - 8.4.4.1. Deployment Breakdown Size & Forecasts, 2025-2035
  - 8.4.4.2. Solution Breakdown Size & Forecasts, 2025-2035
- 8.4.5. Italy Market
  - 8.4.5.1. Deployment Breakdown Size & Forecasts, 2025-2035
  - 8.4.5.2. Solution Breakdown Size & Forecasts, 2025-2035
- 8.4.6. Rest of Europe Market
  - 8.4.6.1. Deployment Breakdown Size & Forecasts, 2025-2035
  - 8.4.6.2. Solution Breakdown Size & Forecasts, 2025-2035
8.5. Asia Pacific Market
- 8.5.1. China Market
  - 8.5.1.1. Deployment Breakdown Size & Forecasts, 2025-2035
  - 8.5.1.2. Solution Breakdown Size & Forecasts, 2025-2035
- 8.5.2. India Market
  - 8.5.2.1. Deployment Breakdown Size & Forecasts, 2025-2035
  - 8.5.2.2. Solution Breakdown Size & Forecasts, 2025-2035
- 8.5.3. Japan Market
  - 8.5.3.1. Deployment Breakdown Size & Forecasts, 2025-2035
  - 8.5.3.2. Solution Breakdown Size & Forecasts, 2025-2035
- 8.5.4. Australia Market
  - 8.5.4.1. Deployment Breakdown Size & Forecasts, 2025-2035
  - 8.5.4.2. Solution Breakdown Size & Forecasts, 2025-2035
- 8.5.5. South Korea Market
  - 8.5.5.1. Deployment Breakdown Size & Forecasts, 2025-2035
  - 8.5.5.2. Solution Breakdown Size & Forecasts, 2025-2035
- 8.5.6. Rest of Asia Pacific Market
  - 8.5.6.1. Deployment Breakdown Size & Forecasts, 2025-2035
  - 8.5.6.2. Solution Breakdown Size & Forecasts, 2025-2035
8.6. Latin America Market
- 8.6.1. Brazil Market
  - 8.6.1.1. Deployment Breakdown Size & Forecasts, 2025-2035
  - 8.6.1.2. Solution Breakdown Size & Forecasts, 2025-2035
- 8.6.2. Mexico Market
  - 8.6.2.1. Deployment Breakdown Size & Forecasts, 2025-2035
  - 8.6.2.2. Solution Breakdown Size & Forecasts, 2025-2035
8.7. Middle East & Africa Market
- 8.7.1. UAE Market
  - 8.7.1.1. Deployment Breakdown Size & Forecasts, 2025-2035
  - 8.7.1.2. Solution Breakdown Size & Forecasts, 2025-2035
- 8.7.2. Saudi Arabia Market
  - 8.7.2.1. Deployment Breakdown Size & Forecasts, 2025-2035
  - 8.7.2.2. Solution Breakdown Size & Forecasts, 2025-2035
- 8.7.3. South Africa Market
  - 8.7.3.1. Deployment Breakdown Size & Forecasts, 2025-2035
  - 8.7.3.2. Solution Breakdown Size & Forecasts, 2025-2035
- 8.7.4. Rest of Middle East & Africa Market
  - 8.7.4.1. Deployment Breakdown Size & Forecasts, 2025-2035
  - 8.7.4.2. Solution Breakdown Size & Forecasts, 2025-2035

Chapter 9. Competitive Intelligence

9.1. Top Market Strategies
9.2. IBM Corporation
- 9.2.1. Company Overview
- 9.2.2. Key Executives
- 9.2.3. Company Snapshot
- 9.2.4. Financial Performance (Subject to Data Availability)
- 9.2.5. Product/Services Portfolio
- 9.2.6. Recent Development
- 9.2.7. Market Strategies
- 9.2.8. SWOT Analysis
9.3. Microsoft Corporation
9.4. Oracle Corporation
9.5. SAP SE
9.6. Appian Corporation
9.7. Pegasystems Inc.
9.8. ServiceNow Inc.
9.9. Salesforce Inc.
9.10. Kissflow Inc.
9.11. Automation Anywhere Inc.
9.12. Nintex Global Ltd
9.13. Zoho Corporation Pvt. Ltd.
9.14. Software AG
9.15. UiPath Inc.
9.16. Newgen Software Technologies Limited