Global Tea Bags Market Size Study & Forecast, by Tea Type and Distribution Channel, and Regional Forecasts 2022-2032

PUBLISHED: June 30, 2025

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Description

Global Tea Bags Market is valued at approximately USD 7.22 billion in 2024 and is poised to expand at a robust CAGR of 6.70% during the forecast period 2025-2035. Tea bags-an ingenious combination of porous sachets and premium leaf blends-have become indispensable in modern life by streamlining infusion processes and enhancing consumer convenience. The market's growth trajectory is underpinned by evolving lifestyles that favour on-the-go consumption, coupled with the perception of tea as a healthier alternative to sugary beverages. Manufacturers are leveraging advanced bag materials and innovative aroma-lock packaging to elevate both sensory and functional attributes, thereby cementing tea bags' place on retail shelves and kitchen counters worldwide.

Driven by an enduring global appetite for wellness-oriented beverages and the proliferation of specialty blends, the tea bags market has undergone a renaissance, with brands rolling out herbal, green, and black tea variants enriched with botanicals and nutraceutical ingredients. According to industry sources, global tea consumption exceeded 6.0 million tonnes in 2023, reflecting steady year-on-year gains. E-commerce has also emerged as a pivotal distribution channel, empowering both established players and niche artisanal brands to penetrate new markets and tailor offerings to discerning consumer segments. Nevertheless, challenges such as climate-induced leaf yield variability and the rising cost of sustainable bag materials could temper near-term expansion.

Regionally, Asia Pacific retains its dominance, led by China and India, where tea heritage and high per-capita consumption drive steady demand for traditional and innovative tea bags alike. Europe follows close behind, buoyed by premium specialty teas in the U.K. and Germany, along with a strong cafe culture that embraces convenience formats. North America is witnessing accelerated growth, propelled by health-centric marketing campaigns and expanding online subscriptions. Latin America and Middle East & Africa represent emerging frontiers, where urbanization and rising disposable incomes are gradually popularizing tea bag consumption beyond traditional loose-leaf customs.

Major market player included in this report are:

Unilever (Lipton)
Tata Consumer Products Limited (Tetley)
Associated British Foods plc (Twinings)
Bigelow Tea Company
Celestial Seasonings (Hain Celestial Group)
Dilmah Ceylon Tea Company PLC
Harney & Sons Fine Teas
Numi Organic Tea
Tazo Tea (Starbucks Corporation)
Yorkshire Tea (Bettys & Taylors Group)
Ahmad Tea Ltd.
Stash Tea Company
Pukka Herbs
The Republic of Tea
Teekanne GmbH & Co. KG

Global Tea Bags Market Report Scope:

Historical Data - 2023, 2024
Base Year for Estimation - 2024
Forecast period - 2025-2035
Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Customization Scope - Free report customization (equivalent up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players.

By Tea Type:

Herbal Teabags
Green Teabags
Black Teabags
Others

By Distribution Channel:

Hypermarkets & Supermarkets
Convenience Stores
Online Stores
Others

By End-User:

Households
Hotels & Restaurants
Workplaces
Others

Key Takeaways:

Market Estimates & Forecast for 10 years from 2025 to 2035.
Annualized revenues and regional level analysis for each market segment.
Detailed analysis of geographical landscape with Country level analysis of major regions.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of competitive structure of the market.
Demand side and supply side analysis of the market.

Chapter 1. Global Tea Bags Market Report Scope & Methodology

1.1. Research Objective
1.2. Research Methodology
- 1.2.1. Forecast Model
- 1.2.2. Desk Research
- 1.2.3. Top-Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
- 1.4.1. Market Definition
- 1.4.2. Market Segmentation
1.5. Research Assumption
- 1.5.1. Inclusion & Exclusion
- 1.5.2. Limitations
- 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. Key Findings

Chapter 3. Global Tea Bags Market Forces Analysis

3.1. Market Forces Shaping The Global Tea Bags Market 2024-2035
3.2. Drivers
- 3.2.1. On-the-Go Lifestyle & Convenience Demand
- 3.2.2. Health-and-Wellness Beverage Trend
3.3. Restraints
- 3.3.1. Climate-Induced Leaf Yield Variability
- 3.3.2. Rising Cost of Sustainable Packaging Materials
3.4. Opportunities
- 3.4.1. E-commerce & Direct-to-Consumer Expansion
- 3.4.2. Premium & Specialty Blend Innovations

Chapter 4. Global Tea Bags Industry Analysis

4.1. Porter's Five Forces Model
- 4.1.1. Bargaining Power of Buyers
- 4.1.2. Bargaining Power of Suppliers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Porter's Five-Forces Forecast Model 2024-2035
4.3. PESTEL Analysis
- 4.3.1. Political
- 4.3.2. Economic
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies 2025
4.6. Market Share Analysis 2024-2025
4.7. Global Pricing Analysis & Trends 2025
4.8. Analyst Recommendations & Conclusion

Chapter 5. Global Tea Bags Market Size & Forecasts by Tea Type (2025-2035)

5.1. Market Overview
5.2. Herbal Tea Bags
- 5.2.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.2.2. Regional Size Analysis, 2025-2035
5.3. Green Tea Bags
- 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.3.2. Regional Size Analysis, 2025-2035
5.4. Black Tea Bags
- 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.4.2. Regional Size Analysis, 2025-2035
5.5. Others

Chapter 6. Global Tea Bags Market Size & Forecasts by Distribution Channel (2025-2035)

6.1. Market Overview
6.2. Hypermarkets & Supermarkets
- 6.2.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.2.2. Regional Size Analysis, 2025-2035
6.3. Convenience Stores
- 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.3.2. Regional Size Analysis, 2025-2035
6.4. Online Stores
- 6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.4.2. Regional Size Analysis, 2025-2035
6.5. Others

Chapter 7. Global Tea Bags Market Size & Forecasts by Region (2025-2035)

7.1. Regional Market Snapshot
7.2. Top Leading & Emerging Countries
7.3. North America Tea Bags Market
- 7.3.1. U.S. Tea Bags Market
  - 7.3.1.1. Tea Type Breakdown Size & Forecasts, 2025-2035
  - 7.3.1.2. Distribution Channel Breakdown Size & Forecasts, 2025-2035
- 7.3.2. Canada Tea Bags Market
  - 7.3.2.1. Tea Type Breakdown Size & Forecasts, 2025-2035
  - 7.3.2.2. Distribution Channel Breakdown Size & Forecasts, 2025-2035
7.4. Europe Tea Bags Market
- 7.4.1. UK Tea Bags Market
  - 7.4.1.1. Tea Type Breakdown Size & Forecasts, 2025-2035
  - 7.4.1.2. Distribution Channel Breakdown Size & Forecasts, 2025-2035
- 7.4.2. Germany Tea Bags Market
  - 7.4.2.1. Tea Type Breakdown Size & Forecasts, 2025-2035
  - 7.4.2.2. Distribution Channel Breakdown Size & Forecasts, 2025-2035
- 7.4.3. France Tea Bags Market
  - 7.4.3.1. Tea Type Breakdown Size & Forecasts, 2025-2035
  - 7.4.3.2. Distribution Channel Breakdown Size & Forecasts, 2025-2035
- 7.4.4. Spain Tea Bags Market
  - 7.4.4.1. Tea Type Breakdown Size & Forecasts, 2025-2035
  - 7.4.4.2. Distribution Channel Breakdown Size & Forecasts, 2025-2035
- 7.4.5. Italy Tea Bags Market
  - 7.4.5.1. Tea Type Breakdown Size & Forecasts, 2025-2035
  - 7.4.5.2. Distribution Channel Breakdown Size & Forecasts, 2025-2035
- 7.4.6. Rest of Europe Tea Bags Market
  - 7.4.6.1. Tea Type Breakdown Size & Forecasts, 2025-2035
  - 7.4.6.2. Distribution Channel Breakdown Size & Forecasts, 2025-2035
7.5. Asia Pacific Tea Bags Market
- 7.5.1. China Tea Bags Market
  - 7.5.1.1. Tea Type Breakdown Size & Forecasts, 2025-2035
  - 7.5.1.2. Distribution Channel Breakdown Size & Forecasts, 2025-2035
- 7.5.2. India Tea Bags Market
  - 7.5.2.1. Tea Type Breakdown Size & Forecasts, 2025-2035
  - 7.5.2.2. Distribution Channel Breakdown Size & Forecasts, 2025-2035
- 7.5.3. Japan Tea Bags Market
  - 7.5.3.1. Tea Type Breakdown Size & Forecasts, 2025-2035
  - 7.5.3.2. Distribution Channel Breakdown Size & Forecasts, 2025-2035
- 7.5.4. Australia Tea Bags Market
  - 7.5.4.1. Tea Type Breakdown Size & Forecasts, 2025-2035
  - 7.5.4.2. Distribution Channel Breakdown Size & Forecasts, 2025-2035
- 7.5.5. South Korea Tea Bags Market
  - 7.5.5.1. Tea Type Breakdown Size & Forecasts, 2025-2035
  - 7.5.5.2. Distribution Channel Breakdown Size & Forecasts, 2025-2035
- 7.5.6. Rest of APAC Tea Bags Market
  - 7.5.6.1. Tea Type Breakdown Size & Forecasts, 2025-2035
  - 7.5.6.2. Distribution Channel Breakdown Size & Forecasts, 2025-2035
7.6. Latin America Tea Bags Market
- 7.6.1. Brazil Tea Bags Market
  - 7.6.1.1. Tea Type Breakdown Size & Forecasts, 2025-2035
  - 7.6.1.2. Distribution Channel Breakdown Size & Forecasts, 2025-2035
- 7.6.2. Mexico Tea Bags Market
  - 7.6.2.1. Tea Type Breakdown Size & Forecasts, 2025-2035
  - 7.6.2.2. Distribution Channel Breakdown Size & Forecasts, 2025-2035
7.7. Middle East & Africa Tea Bags Market
- 7.7.1. UAE Tea Bags Market
  - 7.7.1.1. Tea Type Breakdown Size & Forecasts, 2025-2035
  - 7.7.1.2. Distribution Channel Breakdown Size & Forecasts, 2025-2035
- 7.7.2. Saudi Arabia Tea Bags Market
  - 7.7.2.1. Tea Type Breakdown Size & Forecasts, 2025-2035
  - 7.7.2.2. Distribution Channel Breakdown Size & Forecasts, 2025-2035
- 7.7.3. South Africa Tea Bags Market
  - 7.7.3.1. Tea Type Breakdown Size & Forecasts, 2025-2035
  - 7.7.3.2. Distribution Channel Breakdown Size & Forecasts, 2025-2035

Chapter 8. Competitive Intelligence

8.1. Top Market Strategies
8.2. Unilever (Lipton)
- 8.2.1. Company Overview
- 8.2.2. Key Executives
- 8.2.3. Company Snapshot
- 8.2.4. Financial Performance (Subject to Data Availability)
- 8.2.5. Product/Services Portfolio
- 8.2.6. Recent Development
- 8.2.7. Market Strategies
- 8.2.8. SWOT Analysis
8.3. Tata Consumer Products Limited (Tetley)
8.4. Associated British Foods plc (Twinings)
8.5. Bigelow Tea Company
8.6. Celestial Seasonings (Hain Celestial Group)
8.7. Dilmah Ceylon Tea Company PLC
8.8. Harney & Sons Fine Teas
8.9. Numi Organic Tea
8.10. Tazo Tea (Starbucks Corporation)
8.11. Yorkshire Tea (Bettys & Taylors Group)
8.12. Ahmad Tea Ltd.
8.13. Stash Tea Company
8.14. Pukka Herbs
8.15. The Republic of Tea
8.16. Teekanne GmbH & Co. KG