Global AVAS Market Size Study & Forecast, by Vehicle Type, Propulsion, Sales Channel, and Regional Forecasts 2022-2032

Description

The Global Acoustic Vehicle Alerting System (AVAS) Market is valued at approximately USD 0.6 billion in 2024 and is projected to surge at a robust CAGR of 14.40% during the forecast period 2025-2035, ultimately reaching an estimated value of USD 2.64 billion by 2035. As silent electric vehicles continue to gain widespread traction, AVAS has emerged as an indispensable safety technology, mitigating risks associated with pedestrian unawareness. These systems are designed to emit artificial sound signatures at low speeds, effectively alerting pedestrians and visually impaired individuals about an approaching vehicle. Regulatory frameworks mandating AVAS integration in electric and hybrid vehicles are accelerating the market's momentum, aligning vehicle safety with technological innovation.

Manufacturers are proactively embedding AVAS into their vehicle architectures not merely to comply with mandates but also to reinforce brand identity through unique acoustic signatures. The market's rapid growth trajectory is fueled by advancements in sensor-based audio modulation, artificial intelligence-based acoustic design, and enhanced sound localization technologies. Moreover, the burgeoning growth of electric two-wheelers and last-mile delivery vehicles is expanding the addressable market. OEMs and Tier-1 suppliers are actively partnering with specialized acoustic engineering firms to co-develop systems that meet both functional safety and design aesthetics, particularly for urban mobility ecosystems.

Geographically, North America is poised to capture a significant share of the AVAS market by 2025, owing to its proactive regulatory stance, rapid adoption of EVs, and growing investments in autonomous mobility solutions. The U.S., in particular, remains at the forefront, bolstered by stringent NHTSA regulations and aggressive electrification goals. Meanwhile, Europe trails closely behind, driven by EU directives mandating AVAS in all newly manufactured electric and hybrid vehicles since July 2021. Asia Pacific, however, is projected to be the fastest-growing region through 2035, with China and India witnessing exponential growth in electric mobility adoption, especially in the two-wheeler and small commercial vehicle segments. Local governments' EV subsidy programs and rising urban pedestrian density are catalyzing the regional demand.

Major market player included in this report are:

Harman International
Hyundai Mobis Co., Ltd.
Continental AG
SoundRacer AB
Brigade Electronics Group Plc
Tesla, Inc.
Robert Bosch GmbH
General Motors
Daimler AG
Renault Group
BMW AG
Aptiv PLC
Mando Corporation
Denso Corporation
Panasonic Corporation

Global AVAS Market Report Scope:

Historical Data - 2023, 2024
Base Year for Estimation - 2024
Forecast period - 2025-2035
Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Customization Scope - Free report customization (equivalent up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players.

By Vehicle Type:

Two-Wheelers
Passenger Vehicles
Commercial Vehicles

By Propulsion:

Battery Electric Vehicles (BEVs)
Plug-in Hybrid Electric Vehicles (PHEVs)
Hybrid Electric Vehicles (HEVs)
Fuel Cell Electric Vehicles (FCEVs)

By Sales Channel:

OEM
Aftermarket

By Region:

North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
Rest of Europe
Asia Pacific
China
India
Japan
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Middle East & Africa
UAE
Saudi Arabia
South Africa
Rest of Middle East & Africa

Key Takeaways:

Market Estimates & Forecast for 10 years from 2025 to 2035.
Annualized revenues and regional level analysis for each market segment.
Detailed analysis of geographical landscape with Country level analysis of major regions.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of competitive structure of the market.
Demand side and supply side analysis of the market.

Chapter 1. Global AVAS Market Report Scope & Methodology

1.1. Research Objective
1.2. Research Methodology
- 1.2.1. Forecast Model
- 1.2.2. Desk Research
- 1.2.3. Top-Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
- 1.4.1. Market Definition
- 1.4.2. Market Segmentation
1.5. Research Assumption
- 1.5.1. Inclusion & Exclusion
- 1.5.2. Limitations
- 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. Key Findings

Chapter 3. Global AVAS Market Forces Analysis

3.1. Market Forces Shaping the Global AVAS Market (2024-2035)
3.2. Drivers
- 3.2.1. Regulatory Mandates for Pedestrian Safety
- 3.2.2. Surging Electric Vehicle Adoption
3.3. Restraints
- 3.3.1. High Integration Costs
- 3.3.2. Acoustic Nuisance Concerns
3.4. Opportunities
- 3.4.1. AI-Driven Acoustic Customization
- 3.4.2. Expansion in Emerging Mobility Verticals

Chapter 4. Global AVAS Industry Analysis

4.1. Porter's Five Forces Model
- 4.1.1. Bargaining Power of Buyers
- 4.1.2. Bargaining Power of Suppliers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Porter's Five Forces Forecast Model (2024-2035)
4.3. PESTEL Analysis
- 4.3.1. Political
- 4.3.2. Economic
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024-2025)
4.7. Global Pricing Analysis and Trends 2025
4.8. Analyst Recommendation & Conclusion

Chapter 5. Global AVAS Market Size & Forecasts by Vehicle Type 2025-2035

5.1. Market Overview
5.2. Two-Wheelers
- 5.2.1. Regional Breakdown Estimates & Forecasts, 2024-2035
- 5.2.2. Market Size Analysis, by Region, 2025-2035
5.3. Passenger Vehicles
- 5.3.1. Regional Breakdown Estimates & Forecasts, 2024-2035
- 5.3.2. Market Size Analysis, by Region, 2025-2035
5.4. Commercial Vehicles
- 5.4.1. Regional Breakdown Estimates & Forecasts, 2024-2035
- 5.4.2. Market Size Analysis, by Region, 2025-2035

Chapter 6. Global AVAS Market Size & Forecasts by Propulsion 2025-2035

6.1. Market Overview
6.2. Battery Electric Vehicles (BEVs)
- 6.2.1. Regional Breakdown Estimates & Forecasts, 2024-2035
- 6.2.2. Market Size Analysis, by Region, 2025-2035
6.3. Plug-in Hybrid Electric Vehicles (PHEVs)
- 6.3.1. Regional Breakdown Estimates & Forecasts, 2024-2035
- 6.3.2. Market Size Analysis, by Region, 2025-2035
6.4. Hybrid Electric Vehicles (HEVs)
- 6.4.1. Regional Breakdown Estimates & Forecasts, 2024-2035
- 6.4.2. Market Size Analysis, by Region, 2025-2035
6.5. Fuel Cell Electric Vehicles (FCEVs)
- 6.5.1. Regional Breakdown Estimates & Forecasts, 2024-2035
- 6.5.2. Market Size Analysis, by Region, 2025-2035

Chapter 7. Global AVAS Market Size & Forecasts by Sales Channel 2025-2035

7.1. Market Overview
7.2. OEM
- 7.2.1. Regional Breakdown Estimates & Forecasts, 2024-2035
- 7.2.2. Market Size Analysis, by Region, 2025-2035
7.3. Aftermarket
- 7.3.1. Regional Breakdown Estimates & Forecasts, 2024-2035
- 7.3.2. Market Size Analysis, by Region, 2025-2035

Chapter 8. Global AVAS Market Size & Forecasts by Region 2025-2035

8.1. Regional Market Snapshot
8.2. Top Leading & Emerging Countries
8.3. North America AVAS Market
- 8.3.1. U.S. AVAS Market
  - 8.3.1.1. Vehicle Type Breakdown & Forecasts, 2025-2035
  - 8.3.1.2. Propulsion Breakdown & Forecasts, 2025-2035
- 8.3.2. Canada AVAS Market
  - 8.3.2.1. Vehicle Type Breakdown & Forecasts, 2025-2035
  - 8.3.2.2. Propulsion Breakdown & Forecasts, 2025-2035
8.4. Europe AVAS Market
- 8.4.1. UK AVAS Market
  - 8.4.1.1. Vehicle Type Breakdown & Forecasts, 2025-2035
  - 8.4.1.2. Propulsion Breakdown & Forecasts, 2025-2035
- 8.4.2. Germany AVAS Market
  - 8.4.2.1. Vehicle Type Breakdown & Forecasts, 2025-2035
  - 8.4.2.2. Propulsion Breakdown & Forecasts, 2025-2035
- 8.4.3. France AVAS Market
  - 8.4.3.1. Vehicle Type Breakdown & Forecasts, 2025-2035
  - 8.4.3.2. Propulsion Breakdown & Forecasts, 2025-2035
- 8.4.4. Spain AVAS Market
  - 8.4.4.1. Vehicle Type Breakdown & Forecasts, 2025-2035
  - 8.4.4.2. Propulsion Breakdown & Forecasts, 2025-2035
- 8.4.5. Italy AVAS Market
  - 8.4.5.1. Vehicle Type Breakdown & Forecasts, 2025-2035
  - 8.4.5.2. Propulsion Breakdown & Forecasts, 2025-2035
- 8.4.6. Rest of Europe AVAS Market
  - 8.4.6.1. Vehicle Type Breakdown & Forecasts, 2025-2035
  - 8.4.6.2. Propulsion Breakdown & Forecasts, 2025-2035
8.5. Asia Pacific AVAS Market
- 8.5.1. China AVAS Market
  - 8.5.1.1. Vehicle Type Breakdown & Forecasts, 2025-2035
  - 8.5.1.2. Propulsion Breakdown & Forecasts, 2025-2035
- 8.5.2. India AVAS Market
  - 8.5.2.1. Vehicle Type Breakdown & Forecasts, 2025-2035
  - 8.5.2.2. Propulsion Breakdown & Forecasts, 2025-2035
- 8.5.3. Japan AVAS Market
  - 8.5.3.1. Vehicle Type Breakdown & Forecasts, 2025-2035
  - 8.5.3.2. Propulsion Breakdown & Forecasts, 2025-2035
- 8.5.4. Australia AVAS Market
  - 8.5.4.1. Vehicle Type Breakdown & Forecasts, 2025-2035
  - 8.5.4.2. Propulsion Breakdown & Forecasts, 2025-2035
- 8.5.5. South Korea AVAS Market
  - 8.5.5.1. Vehicle Type Breakdown & Forecasts, 2025-2035
  - 8.5.5.2. Propulsion Breakdown & Forecasts, 2025-2035
- 8.5.6. Rest of Asia Pacific AVAS Market
  - 8.5.6.1. Vehicle Type Breakdown & Forecasts, 2025-2035
  - 8.5.6.2. Propulsion Breakdown & Forecasts, 2025-2035
8.6. Latin America AVAS Market
- 8.6.1. Brazil AVAS Market
  - 8.6.1.1. Vehicle Type Breakdown & Forecasts, 2025-2035
  - 8.6.1.2. Propulsion Breakdown & Forecasts, 2025-2035
- 8.6.2. Mexico AVAS Market
  - 8.6.2.1. Vehicle Type Breakdown & Forecasts, 2025-2035
  - 8.6.2.2. Propulsion Breakdown & Forecasts, 2025-2035
8.7. Middle East & Africa AVAS Market
- 8.7.1. UAE AVAS Market
  - 8.7.1.1. Vehicle Type Breakdown & Forecasts, 2025-2035
  - 8.7.1.2. Propulsion Breakdown & Forecasts, 2025-2035
- 8.7.2. Saudi Arabia AVAS Market
  - 8.7.2.1. Vehicle Type Breakdown & Forecasts, 2025-2035
  - 8.7.2.2. Propulsion Breakdown & Forecasts, 2025-2035
- 8.7.3. South Africa AVAS Market
  - 8.7.3.1. Vehicle Type Breakdown & Forecasts, 2025-2035
  - 8.7.3.2. Propulsion Breakdown & Forecasts, 2025-2035

Chapter 9. Competitive Intelligence

9.1. Top Market Strategies
9.2. Harman International
- 9.2.1. Company Overview
- 9.2.2. Key Executives
- 9.2.3. Company Snapshot
- 9.2.4. Financial Performance (Subject to Data Availability)
- 9.2.5. Product/Services Portfolio
- 9.2.6. Recent Developments
- 9.2.7. Market Strategies
- 9.2.8. SWOT Analysis
9.3. Hyundai Mobis Co., Ltd.
9.4. Continental AG
9.5. SoundRacer AB
9.6. Brigade Electronics Group Plc
9.7. Tesla, Inc.
9.8. Robert Bosch GmbH
9.9. General Motors
9.10. Daimler AG
9.11. Renault Group
9.12. BMW AG
9.13. Aptiv PLC
9.14. Mando Corporation
9.15. Panasonic Corporation