Global IT in Real Estate Market Size Study & Forecast, by Type, Deployment Model, End-User Type, Property Type and Regional Forecasts 2025-2035

PUBLISHED: September 15, 2025

PAGES: 285 Pages

DELIVERY TIME: 2-3 business days

ADD TO COMPARE

SELECT AN OPTION

Description

The Global IT in Real Estate Market was valued at approximately USD 22.86 billion in 2024 and is projected to grow at a CAGR of 10.15% during the forecast period 2025-2035. IT solutions in the real estate sector have become the backbone of modern property management, sales, and construction ecosystems. They include software and platforms that streamline operations, enhance communication, and enable data-driven decisions across property management, valuation, and marketing activities. The exponential rise in digital adoption, coupled with the increasing complexity of real estate transactions, is driving demand for integrated IT platforms. Additionally, the growing reliance on cloud-based applications, automation tools, and predictive analytics is shaping how real estate professionals manage portfolios, engage clients, and maximize asset value.

The surge in urbanization and globalization has amplified the need for agile and scalable IT solutions in real estate. Large-scale construction projects, coupled with the expansion of smart cities and residential housing demand, are fueling market momentum. Cloud-based deployment has emerged as a catalyst, enabling seamless collaboration among developers, brokers, and investors while providing secure, scalable access to data. For instance, real estate firms increasingly leverage AI-driven property valuation and virtual tour platforms to attract buyers and reduce transaction times. However, while the demand curve continues to steepen, challenges such as cybersecurity threats, high upfront costs of technology integration, and regulatory complexities surrounding property data are expected to temper growth over the forecast period.

The detailed segments and sub-segments included in the report are:

By Type:

Property Management Software
Real Estate Agent Management Software
Valuation and Appraisal Software
Construction Management Software
Property Marketing Software

By Deployment Model:

Cloud-based
On-premises

By End-User Type:

Real Estate Agents
Property Managers
Developers
Brokers
Investors

By Property Type:

Residential
Commercial
Industrial

By Region:

North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
Rest of Europe
Asia Pacific
China
India
Japan
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Middle East & Africa
UAE
Saudi Arabia
South Africa
Rest of Middle East & Africa
Property management software is expected to dominate the market, accounting for the largest share in 2025. This dominance stems from its ability to automate workflows, manage tenant communications, handle rent collections, and track maintenance requests in real time. Real estate enterprises are increasingly deploying such platforms to improve operational efficiency and reduce administrative burdens. Furthermore, as tenant expectations evolve toward personalized experiences, property managers are adopting AI-enabled tools to provide predictive maintenance and customer-centric services, reinforcing this segment's leadership.
In terms of revenue, cloud-based deployment currently leads the market. Its supremacy is anchored in cost-efficiency, scalability, and remote accessibility-critical in a sector that thrives on mobility and cross-border collaboration. The shift from legacy systems to SaaS-based platforms has accelerated as companies aim to improve agility while reducing IT infrastructure costs. While cloud dominates the revenue landscape, on-premises deployment continues to appeal to organizations with stringent data security concerns, especially in commercial and industrial property management.
Regionally, North America remains the powerhouse of the IT in Real Estate market, backed by a technologically mature ecosystem, robust investment inflows, and the dominance of leading software providers. The U.S., with its extensive real estate portfolios and advanced property tech startups, anchors the region's leadership. Conversely, Asia Pacific is poised to register the fastest growth, driven by rapid urbanization, expanding middle-class populations, and large-scale government-backed housing projects in countries such as China and India. Europe maintains a strong foothold, supported by smart building initiatives and sustainability mandates, while the Middle East & Africa is gradually embracing digital transformation in real estate to support mega infrastructural developments.

Major market players included in this report are:

SAP SE
IBM Corporation
Microsoft Corporation
Oracle Corporation
Yardi Systems Inc.
MRI Software LLC
AppFolio Inc.
RealPage Inc.
Trimble Inc.
Accenture Plc
Salesforce.com Inc.
CoStar Group Inc.
Altus Group Limited
Autodesk Inc.
Zebra Technologies Corporation

Global IT in Real Estate Market Report Scope:

Historical Data - 2023, 2024
Base Year for Estimation - 2024
Forecast period - 2025-2035
Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Customization Scope - Free report customization (equivalent to up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:

Key Takeaways:

Market Estimates & Forecast for 10 years from 2025 to 2035.
Annualized revenues and regional-level analysis for each market segment.
Detailed analysis of the geographical landscape with country-level analysis of major regions.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of the competitive structure of the market.
Demand side and supply side analysis of the market.

Chapter 1. Global IT in Real Estate Market Report Scope & Methodology

1.1. Research Objective
1.2. Research Methodology
- 1.2.1. Forecast Model
- 1.2.2. Desk Research
- 1.2.3. Top Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
- 1.4.1. Market Definition
- 1.4.2. Market Segmentation
1.5. Research Assumption
- 1.5.1. Inclusion & Exclusion
- 1.5.2. Limitations
- 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. key Findings

Chapter 3. Global IT in Real Estate Market Forces Analysis

3.1. Market Forces Shaping The Global IT in Real Estate Market (2024-2035)
3.2. Drivers
- 3.2.1. Exponential rise in digital adoption
- 3.2.2. increasing complexity of real estate transactions
3.3. Restraints
- 3.3.1. Cybersecurity threats
3.4. Opportunities
- 3.4.1. Driving demand for integrated IT platforms

Chapter 4. Global IT in Real Estate Industry Analysis

4.1. Porter's 5 Forces Model
- 4.1.1. Bargaining Power of Buyer
- 4.1.2. Bargaining Power of Supplier
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Porter's 5 Force Forecast Model (2024-2035)
4.3. PESTEL Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024-2025)
4.7. Global Pricing Analysis And Trends 2025
4.8. Analyst Recommendation & Conclusion

Chapter 5. Global IT in Real Estate Market Size & Forecasts by Type 2025-2035

5.1. Market Overview
5.2. Global IT in Real Estate Market Performance - Potential Analysis (2025)
5.3. Property Management Software
- 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.3.2. Market size analysis, by region, 2025-2035
5.4. Real Estate Agent Management Software
- 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.4.2. Market size analysis, by region, 2025-2035
5.5. Valuation and Appraisal Software
- 5.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.5.2. Market size analysis, by region, 2025-2035
5.6. Construction Management Software
- 5.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.6.2. Market size analysis, by region, 2025-2035
5.7. Property Marketing Software
- 5.7.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.7.2. Market size analysis, by region, 2025-2035

Chapter 6. Global IT in Real Estate Market Size & Forecasts by Deployment Model 2025-2035

6.1. Market Overview
6.2. Global IT in Real Estate Market Performance - Potential Analysis (2025)
6.3. Cloud based
- 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.3.2. Market size analysis, by region, 2025-2035
6.4. On premises
- 6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.4.2. Market size analysis, by region, 2025-2035

Chapter 7. Global IT in Real Estate Market Size & Forecasts by End User Type 2025-2035

7.1. Market Overview
7.2. Global IT in Real Estate Market Performance - Potential Analysis (2025)
7.3. Real Estate Agents
- 7.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.3.2. Market size analysis, by region, 2025-2035
7.4. Property Managers
- 7.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.4.2. Market size analysis, by region, 2025-2035
7.5. Developers
- 7.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.5.2. Market size analysis, by region, 2025-2035
7.6. Brokers
- 7.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.6.2. Market size analysis, by region, 2025-2035
7.7. Investors
- 7.7.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.7.2. Market size analysis, by region, 2025-2035

Chapter 8. Global IT in Real Estate Market Size & Forecasts by Property Type 2025-2035

8.1. Market Overview
8.2. Global IT in Real Estate Market Performance - Potential Analysis (2025)
8.3. Residential
- 8.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.3.2. Market size analysis, by region, 2025-2035
8.4. Commercial
- 8.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.4.2. Market size analysis, by region, 2025-2035
8.5. Industrial
- 8.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.5.2. Market size analysis, by region, 2025-2035

Chapter 9. Global IT in Real Estate Market Size & Forecasts by Region 2025-2035

9.1. Growth IT in Real Estate Market, Regional Market Snapshot
9.2. Top Leading & Emerging Countries
9.3. North America IT in Real Estate Market
- 9.3.1. U.S. IT in Real Estate Market
  - 9.3.1.1. Type breakdown size & forecasts, 2025-2035
  - 9.3.1.2. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.3.1.3. End User Type breakdown size & forecasts, 2025-2035
  - 9.3.1.4. Property Type breakdown size & forecasts, 2025-2035
- 9.3.2. Canada IT in Real Estate Market
  - 9.3.2.1. Type breakdown size & forecasts, 2025-2035
  - 9.3.2.2. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.3.2.3. End User Type breakdown size & forecasts, 2025-2035
  - 9.3.2.4. Property Type breakdown size & forecasts, 2025-2035
9.4. Europe IT in Real Estate Market
- 9.4.1. UK IT in Real Estate Market
  - 9.4.1.1. Type breakdown size & forecasts, 2025-2035
  - 9.4.1.2. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.4.1.3. End User Type breakdown size & forecasts, 2025-2035
  - 9.4.1.4. Property Type breakdown size & forecasts, 2025-2035
- 9.4.2. Germany IT in Real Estate Market
  - 9.4.2.1. Type breakdown size & forecasts, 2025-2035
  - 9.4.2.2. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.4.2.3. End User Type breakdown size & forecasts, 2025-2035
  - 9.4.2.4. Property Type breakdown size & forecasts, 2025-2035
- 9.4.3. France IT in Real Estate Market
  - 9.4.3.1. Type breakdown size & forecasts, 2025-2035
  - 9.4.3.2. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.4.3.3. End User Type breakdown size & forecasts, 2025-2035
  - 9.4.3.4. Property Type breakdown size & forecasts, 2025-2035
- 9.4.4. Spain IT in Real Estate Market
  - 9.4.4.1. Type breakdown size & forecasts, 2025-2035
  - 9.4.4.2. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.4.4.3. End User Type breakdown size & forecasts, 2025-2035
  - 9.4.4.4. Property Type breakdown size & forecasts, 2025-2035
- 9.4.5. Italy IT in Real Estate Market
  - 9.4.5.1. Type breakdown size & forecasts, 2025-2035
  - 9.4.5.2. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.4.5.3. End User Type breakdown size & forecasts, 2025-2035
  - 9.4.5.4. Property Type breakdown size & forecasts, 2025-2035
- 9.4.6. Rest of Europe IT in Real Estate Market
  - 9.4.6.1. Type breakdown size & forecasts, 2025-2035
  - 9.4.6.2. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.4.6.3. End User Type breakdown size & forecasts, 2025-2035
  - 9.4.6.4. Property Type breakdown size & forecasts, 2025-2035
9.5. Asia Pacific IT in Real Estate Market
- 9.5.1. China IT in Real Estate Market
  - 9.5.1.1. Type breakdown size & forecasts, 2025-2035
  - 9.5.1.2. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.5.1.3. End User Type breakdown size & forecasts, 2025-2035
  - 9.5.1.4. Property Type breakdown size & forecasts, 2025-2035
- 9.5.2. India IT in Real Estate Market
  - 9.5.2.1. Type breakdown size & forecasts, 2025-2035
  - 9.5.2.2. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.5.2.3. End User Type breakdown size & forecasts, 2025-2035
  - 9.5.2.4. Property Type breakdown size & forecasts, 2025-2035
- 9.5.3. Japan IT in Real Estate Market
  - 9.5.3.1. Type breakdown size & forecasts, 2025-2035
  - 9.5.3.2. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.5.3.3. End User Type breakdown size & forecasts, 2025-2035
  - 9.5.3.4. Property Type breakdown size & forecasts, 2025-2035
- 9.5.4. Australia IT in Real Estate Market
  - 9.5.4.1. Type breakdown size & forecasts, 2025-2035
  - 9.5.4.2. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.5.4.3. End User Type breakdown size & forecasts, 2025-2035
  - 9.5.4.4. Property Type breakdown size & forecasts, 2025-2035
- 9.5.5. South Korea IT in Real Estate Market
  - 9.5.5.1. Type breakdown size & forecasts, 2025-2035
  - 9.5.5.2. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.5.5.3. End User Type breakdown size & forecasts, 2025-2035
  - 9.5.5.4. Property Type breakdown size & forecasts, 2025-2035
- 9.5.6. Rest of APAC IT in Real Estate Market
  - 9.5.6.1. Type breakdown size & forecasts, 2025-2035
  - 9.5.6.2. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.5.6.3. End User Type breakdown size & forecasts, 2025-2035
  - 9.5.6.4. Property Type breakdown size & forecasts, 2025-2035
9.6. Latin America IT in Real Estate Market
- 9.6.1. Brazil IT in Real Estate Market
  - 9.6.1.1. Type breakdown size & forecasts, 2025-2035
  - 9.6.1.2. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.6.1.3. End User Type breakdown size & forecasts, 2025-2035
  - 9.6.1.4. Property Type breakdown size & forecasts, 2025-2035
- 9.6.2. Mexico IT in Real Estate Market
  - 9.6.2.1. Type breakdown size & forecasts, 2025-2035
  - 9.6.2.2. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.6.2.3. End User Type breakdown size & forecasts, 2025-2035
  - 9.6.2.4. Property Type breakdown size & forecasts, 2025-2035
9.7. Middle East and Africa IT in Real Estate Market
- 9.7.1. UAE IT in Real Estate Market
  - 9.7.1.1. Type breakdown size & forecasts, 2025-2035
  - 9.7.1.2. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.7.1.3. End User Type breakdown size & forecasts, 2025-2035
  - 9.7.1.4. Property Type breakdown size & forecasts, 2025-2035
- 9.7.2. Saudi Arabia (KSA) IT in Real Estate Market
  - 9.7.2.1. Type breakdown size & forecasts, 2025-2035
  - 9.7.2.2. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.7.2.3. End User Type breakdown size & forecasts, 2025-2035
  - 9.7.2.4. Property Type breakdown size & forecasts, 2025-2035
- 9.7.3. South Africa IT in Real Estate Market
  - 9.7.3.1. Type breakdown size & forecasts, 2025-2035
  - 9.7.3.2. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.7.3.3. End User Type breakdown size & forecasts, 2025-2035
  - 9.7.3.4. Property Type breakdown size & forecasts, 2025-2035

Chapter 10. Competitive Intelligence

10.1. Top Market Strategies
10.2. SAP SE
- 10.2.1. Company Overview
- 10.2.2. Key Executives
- 10.2.3. Company Snapshot
- 10.2.4. Financial Performance (Subject to Data Availability)
- 10.2.5. Product/Services Port
- 10.2.6. Recent Development
- 10.2.7. Market Strategies
- 10.2.8. SWOT Analysis
10.3. IBM Corporation
10.4. Microsoft Corporation
10.5. Oracle Corporation
10.6. Yardi Systems Inc.
10.7. MRI Software LLC
10.8. AppFolio Inc.
10.9. RealPage Inc.
10.10. Trimble Inc.
10.11. Accenture Plc
10.12. Salesforce.com Inc.
10.13. CoStar Group Inc.
10.14. Altus Group Limited
10.15. Autodesk Inc.
10.16. Zebra Technologies Corporation