Global Mobile Anti-Malware Market Size study & Forecast, by Deployment Model, Device Type, Features, End-User Industry and Regional Forecasts 2025-2035

Description

Market Definition and Overview

The Global Mobile Anti-Malware Market is valued at approximately USD 90.03 billion in 2024 and is projected to expand at a CAGR of more than 17.01% during the forecast period of 2025-2035, reaching USD 511.11 billion by 2035. Mobile anti-malware solutions, once considered optional add-ons, have rapidly become indispensable safeguards as mobile devices infiltrate every sector of daily life and business operations. These solutions prevent malicious threats, ensure safe browsing, and protect against sophisticated cyberattacks that are constantly evolving with digital transformation. Their scope stretches far beyond traditional malware protection, extending into vulnerability scanning, app management, phishing defense, and real-time threat mitigation. The surge in mobile device penetration, growing adoption of digital banking, rising dependence on m-commerce, and expanding cloud ecosystems are collectively powering market growth. Additionally, regulatory frameworks mandating robust security standards in industries such as BFSI and healthcare are accelerating the adoption curve.

The exponential surge in mobile cyber threats is reshaping enterprise security priorities worldwide, thereby fueling the demand for advanced mobile anti-malware solutions. Cybercriminals continue to exploit app ecosystems, public Wi-Fi vulnerabilities, and phishing campaigns to compromise user data and disrupt businesses. According to industry reports, over 70% of mobile devices are exposed to some form of malware or phishing attempts annually. The proliferation of remote work has further expanded the attack surface, making enterprises and individuals equally susceptible to sophisticated intrusions. Vendors are actively developing intelligent, AI-powered anti-malware platforms that not only detect threats but also predict emerging risks, creating lucrative opportunities for growth. Nevertheless, high deployment costs and the availability of free malware protection applications create hurdles, while the rise of device-level security features embedded by OS providers may suppress independent vendor growth.

The detailed segments and sub-segments included in the report are:

By Deployment Model:

Cloud-based
On-premises

By Device Type:

Smartphones
Tablets
Other Mobile Devices

By Features:

Real-time Protection
Malware Detection and Removal
Vulnerability Scanning
Anti-Phishing
App Management

By End-User Industry:

BFSI
Healthcare
Retail
Manufacturing
Education

By Region:

North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Middle East & Africa
UAE
Saudi Arabia
South Africa
Rest of Middle East & Africa
Cloud-based Deployment Expected to Dominate the Market
Cloud-based deployment is set to remain the dominant model, capturing the largest share of the market during the forecast horizon. Its appeal lies in its scalability, cost-effectiveness, and the ability to continuously update malware signatures without manual intervention, which is critical in the face of dynamic threat landscapes. Enterprises are increasingly embracing cloud-first strategies that inherently favor cloud-based anti-malware platforms capable of offering real-time protection across diverse mobile ecosystems. While on-premises solutions continue to be relevant among highly regulated industries such as BFSI and government entities that demand complete data sovereignty, cloud deployment remains the growth engine driven by its agility and adaptability to ever-evolving cyber risks.
Smartphones Lead in Revenue Contribution
Smartphones currently dominate the mobile anti-malware market in terms of revenue contribution. With billions of smartphones in circulation globally and their role as the primary gateway for banking, retail, and communication, they represent the most lucrative target for attackers and thus command the greatest need for anti-malware protection. Features such as app management, phishing defense, and vulnerability scanning are predominantly optimized for smartphone usage, explaining their leadership in market share. While tablets and other mobile devices contribute notably, particularly in education and enterprise use cases, smartphones remain unrivaled due to their ubiquity and expanding role in critical digital ecosystems.
From a regional standpoint, North America leads the global market, underpinned by its mature digital infrastructure, high penetration of connected devices, and stringent regulatory standards surrounding cybersecurity. The United States, in particular, exhibits strong demand from BFSI, healthcare, and retail industries where mobile security remains paramount. Meanwhile, Asia Pacific is projected to emerge as the fastest-growing market throughout 2025-2035. Surging smartphone adoption, booming e-commerce, rapid digitization of financial services, and increasing awareness of mobile cyber threats across nations like India, China, and South Korea are driving demand. Europe follows closely, supported by GDPR-driven mandates and significant enterprise investments in mobile security. Latin America and the Middle East & Africa are also witnessing accelerating growth, fueled by the expansion of digital services and government-led cybersecurity initiatives.

Major market players included in this report are:

McAfee Corp.
Kaspersky Lab
Symantec Corporation (Broadcom Inc.)
Trend Micro Incorporated
Bitdefender LLC
Sophos Group plc
ESET, spol. s r.o.
Avast Software s.r.o.
Microsoft Corporation
Cisco Systems, Inc.
Palo Alto Networks, Inc.
Check Point Software Technologies Ltd.
CrowdStrike Holdings, Inc.
IBM Corporation
FireEye, Inc.

Global Mobile Anti-Malware Market Report Scope:

Historical Data - 2023, 2024
Base Year for Estimation - 2024
Forecast period - 2025-2035
Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Customization Scope - Free report customization (equivalent to up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:

Key Takeaways:

Market Estimates & Forecast for 10 years from 2025 to 2035.
Annualized revenues and regional-level analysis for each market segment.
Detailed analysis of the geographical landscape with country-level analysis of major regions.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of the competitive structure of the market.
Demand side and supply side analysis of the market.

Chapter 1. Global Mobile Anti-Malware Market Report Scope & Methodology

1.1. Research Objective
1.2. Research Methodology
- 1.2.1. Forecast Model
- 1.2.2. Desk Research
- 1.2.3. Top Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
- 1.4.1. Market Definition
- 1.4.2. Market Segmentation
1.5. Research Assumption
- 1.5.1. Inclusion & Exclusion
- 1.5.2. Limitations
- 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. key Findings

Chapter 3. Global Mobile Anti-Malware Market Forces Analysis

3.1. Market Forces Shaping The Global Mobile Anti-Malware Market (2024-2035)
3.2. Drivers
- 3.2.1. rising dependence on m-commerce
- 3.2.2. growing adoption of digital banking
3.3. Restraints
- 3.3.1. high deployment costs
3.4. Opportunities
- 3.4.1. rise of device-level security features embedded by OS

Chapter 4. Global Mobile Anti-Malware Industry Analysis

4.1. Porter's 5 Forces Model
- 4.1.1. Bargaining Power of Buyer
- 4.1.2. Bargaining Power of Supplier
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Porter's 5 Force Forecast Model (2024-2035)
4.3. PESTEL Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024-2025)
4.7. Global Pricing Analysis And Trends 2025
4.8. Analyst Recommendation & Conclusion

Chapter 5. Global Mobile Anti-Malware Market Size & Forecasts by Deployment Model 2025-2035

5.1. Market Overview
5.2. Global Mobile Anti-Malware Market Performance - Potential Analysis (2025)
5.3. Cloud-based
- 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.3.2. Market size analysis, by region, 2025-2035
5.4. On-premises
- 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.4.2. Market size analysis, by region, 2025-2035

Chapter 6. Global Mobile Anti-Malware Market Size & Forecasts by Device Type 2025-2035

6.1. Market Overview
6.2. Global Mobile Anti-Malware Market Performance - Potential Analysis (2025)
6.3. Smartphones
- 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.3.2. Market size analysis, by region, 2025-2035
6.4. Tablets
- 6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.4.2. Market size analysis, by region, 2025-2035
6.5. Other Mobile Devices
- 6.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.5.2. Market size analysis, by region, 2025-2035

Chapter 7. Global Mobile Anti-Malware Market Size & Forecasts by Features 2025-2035

7.1. Market Overview
7.2. Global Mobile Anti-Malware Market Performance - Potential Analysis (2025)
7.3. Real-time Protection
- 7.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.3.2. Market size analysis, by region, 2025-2035
7.4. Malware Detection and Removal
- 7.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.4.2. Market size analysis, by region, 2025-2035
7.5. Vulnerability Scanning
- 7.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.5.2. Market size analysis, by region, 2025-2035
7.6. Anti-Phishing
- 7.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.6.2. Market size analysis, by region, 2025-2035
7.7. App Management
- 7.7.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.7.2. Market size analysis, by region, 2025-2035

Chapter 8. Global Mobile Anti-Malware Market Size & Forecasts by End-User Industry 2025-2035

8.1. Market Overview
8.2. Global Mobile Anti-Malware Market Performance - Potential Analysis (2025)
8.3. BFSI
- 8.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.3.2. Market size analysis, by region, 2025-2035
8.4. Healthcare
- 8.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.4.2. Market size analysis, by region, 2025-2035
8.5. Retail
- 8.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.5.2. Market size analysis, by region, 2025-2035
8.6. Manufacturing
- 8.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.6.2. Market size analysis, by region, 2025-2035
8.7. Education
- 8.7.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.7.2. Market size analysis, by region, 2025-2035

Chapter 9. Global Mobile Anti-Malware Market Size & Forecasts by Region 2025-2035

9.1. Growth Mobile Anti-Malware Market, Regional Market Snapshot
9.2. Top Leading & Emerging Countries
9.3. North America Mobile Anti-Malware Market
- 9.3.1. U.S. Mobile Anti-Malware Market
  - 9.3.1.1. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.3.1.2. Device Type breakdown size & forecasts, 2025-2035
  - 9.3.1.3. Features breakdown size & forecasts, 2025-2035
  - 9.3.1.4. End-User Industry breakdown size & forecasts, 2025-2035
- 9.3.2. Canada Mobile Anti-Malware Market
  - 9.3.2.1. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.3.2.2. Device Type breakdown size & forecasts, 2025-2035
  - 9.3.2.3. Features breakdown size & forecasts, 2025-2035
  - 9.3.2.4. End-User Industry breakdown size & forecasts, 2025-2035
9.4. Europe Mobile Anti-Malware Market
- 9.4.1. UK Mobile Anti-Malware Market
  - 9.4.1.1. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.4.1.2. Device Type breakdown size & forecasts, 2025-2035
  - 9.4.1.3. Features breakdown size & forecasts, 2025-2035
  - 9.4.1.4. End-User Industry breakdown size & forecasts, 2025-2035
- 9.4.2. Germany Mobile Anti-Malware Market
  - 9.4.2.1. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.4.2.2. Device Type breakdown size & forecasts, 2025-2035
  - 9.4.2.3. Features breakdown size & forecasts, 2025-2035
  - 9.4.2.4. End-User Industry breakdown size & forecasts, 2025-2035
- 9.4.3. France Mobile Anti-Malware Market
  - 9.4.3.1. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.4.3.2. Device Type breakdown size & forecasts, 2025-2035
  - 9.4.3.3. Features breakdown size & forecasts, 2025-2035
  - 9.4.3.4. End-User Industry breakdown size & forecasts, 2025-2035
- 9.4.4. Spain Mobile Anti-Malware Market
  - 9.4.4.1. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.4.4.2. Device Type breakdown size & forecasts, 2025-2035
  - 9.4.4.3. Features breakdown size & forecasts, 2025-2035
  - 9.4.4.4. End-User Industry breakdown size & forecasts, 2025-2035
- 9.4.5. Italy Mobile Anti-Malware Market
  - 9.4.5.1. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.4.5.2. Device Type breakdown size & forecasts, 2025-2035
  - 9.4.5.3. Features breakdown size & forecasts, 2025-2035
  - 9.4.5.4. End-User Industry breakdown size & forecasts, 2025-2035
- 9.4.6. Rest of Europe Mobile Anti-Malware Market
  - 9.4.6.1. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.4.6.2. Device Type breakdown size & forecasts, 2025-2035
  - 9.4.6.3. Features breakdown size & forecasts, 2025-2035
  - 9.4.6.4. End-User Industry breakdown size & forecasts, 2025-2035
9.5. Asia Pacific Mobile Anti-Malware Market
- 9.5.1. China Mobile Anti-Malware Market
  - 9.5.1.1. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.5.1.2. Device Type breakdown size & forecasts, 2025-2035
  - 9.5.1.3. Features breakdown size & forecasts, 2025-2035
  - 9.5.1.4. End-User Industry breakdown size & forecasts, 2025-2035
- 9.5.2. India Mobile Anti-Malware Market
  - 9.5.2.1. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.5.2.2. Device Type breakdown size & forecasts, 2025-2035
  - 9.5.2.3. Features breakdown size & forecasts, 2025-2035
  - 9.5.2.4. End-User Industry breakdown size & forecasts, 2025-2035
- 9.5.3. Japan Mobile Anti-Malware Market
  - 9.5.3.1. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.5.3.2. Device Type breakdown size & forecasts, 2025-2035
  - 9.5.3.3. Features breakdown size & forecasts, 2025-2035
  - 9.5.3.4. End-User Industry breakdown size & forecasts, 2025-2035
- 9.5.4. Australia Mobile Anti-Malware Market
  - 9.5.4.1. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.5.4.2. Device Type breakdown size & forecasts, 2025-2035
  - 9.5.4.3. Features breakdown size & forecasts, 2025-2035
  - 9.5.4.4. End-User Industry breakdown size & forecasts, 2025-2035
- 9.5.5. South Korea Mobile Anti-Malware Market
  - 9.5.5.1. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.5.5.2. Device Type breakdown size & forecasts, 2025-2035
  - 9.5.5.3. Features breakdown size & forecasts, 2025-2035
  - 9.5.5.4. End-User Industry breakdown size & forecasts, 2025-2035
- 9.5.6. Rest of APAC Mobile Anti-Malware Market
  - 9.5.6.1. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.5.6.2. Device Type breakdown size & forecasts, 2025-2035
  - 9.5.6.3. Features breakdown size & forecasts, 2025-2035
  - 9.5.6.4. End-User Industry breakdown size & forecasts, 2025-2035
9.6. Latin America Mobile Anti-Malware Market
- 9.6.1. Brazil Mobile Anti-Malware Market
  - 9.6.1.1. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.6.1.2. Device Type breakdown size & forecasts, 2025-2035
  - 9.6.1.3. Features breakdown size & forecasts, 2025-2035
  - 9.6.1.4. End-User Industry breakdown size & forecasts, 2025-2035
- 9.6.2. Mexico Mobile Anti-Malware Market
  - 9.6.2.1. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.6.2.2. Device Type breakdown size & forecasts, 2025-2035
  - 9.6.2.3. Features breakdown size & forecasts, 2025-2035
  - 9.6.2.4. End-User Industry breakdown size & forecasts, 2025-2035
9.7. Middle East and Africa Mobile Anti-Malware Market
- 9.7.1. UAE Mobile Anti-Malware Market
  - 9.7.1.1. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.7.1.2. Device Type breakdown size & forecasts, 2025-2035
  - 9.7.1.3. Features breakdown size & forecasts, 2025-2035
  - 9.7.1.4. End-User Industry breakdown size & forecasts, 2025-2035
- 9.7.2. Saudi Arabia (KSA) Mobile Anti-Malware Market
  - 9.7.2.1. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.7.2.2. Device Type breakdown size & forecasts, 2025-2035
  - 9.7.2.3. Features breakdown size & forecasts, 2025-2035
  - 9.7.2.4. End-User Industry breakdown size & forecasts, 2025-2035
- 9.7.3. South Africa Mobile Anti-Malware Market
  - 9.7.3.1. Deployment Model breakdown size & forecasts, 2025-2035
  - 9.7.3.2. Device Type breakdown size & forecasts, 2025-2035
  - 9.7.3.3. Features breakdown size & forecasts, 2025-2035
  - 9.7.3.4. End-User Industry breakdown size & forecasts, 2025-2035

Chapter 10. Competitive Intelligence

10.1. Top Market Strategies
10.2. McAfee Corp
- 10.2.1. Company Overview
- 10.2.2. Key Executives
- 10.2.3. Company Snapshot
- 10.2.4. Financial Performance (Subject to Data Availability)
- 10.2.5. Product/Services Port
- 10.2.6. Recent Development
- 10.2.7. Market Strategies
- 10.2.8. SWOT Analysis
10.3. Kaspersky Lab
10.4. Symantec Corporation (Broadcom Inc.)
10.5. Trend Micro Incorporated
10.6. Bitdefender LLC
10.7. Sophos Group plc
10.8. ESET, spol. s r.o.
10.9. Avast Software s.r.o.
10.10. Microsoft Corporation
10.11. Cisco Systems, Inc.
10.12. Palo Alto Networks, Inc.
10.13. Check Point Software Technologies Ltd.
10.14. CrowdStrike Holdings, Inc.
10.15. IBM Corporation
10.16. FireEye, Inc.