Global Pet Dietary Supplements Market Size Study & Forecast, by Type (Over-the-counter, Prescription), by Pet Type, by Form, by Application, by Distribution Channel and Regional Forecasts 2025-2035

Description

The Global Pet Dietary Supplements Market is valued at approximately USD 2.26 billion in 2024 and is projected to expand at a CAGR of about 5.9% throughout 2025-2035. As companion animals increasingly transition from household pets to emotionally significant family members, pet owners are turning to nutritional supplements to enrich their pets' well-being, fortify immune strength, and proactively address age-related conditions. This shift has ushered in a transformative era where preventive pet healthcare has intertwined with premiumization, ultimately reshaping purchase behaviors across developed and emerging economies. Rising veterinary awareness campaigns, escalating incidences of obesity and digestive disorders among pets, and the widespread adoption of natural, clean-label supplement formats are further helping the market gain momentum worldwide.

The surge in pet ownership-amplified by urbanization, demographic changes, and the swelling popularity of pet adoption initiatives-has substantially accelerated supplement consumption globally. Pet parents are increasingly combining dietary supplements with regular food regimens to stave off nutritional deficiencies, manage chronic ailments, and support age-specific health challenges. According to industry data, the pet wellness sector has experienced a strong upswing across North America, Europe, and Asia, signifying a structural shift toward evidence-backed, veterinarian-endorsed formulations. Moreover, innovation in product delivery formats, such as flavor-infused chews and digestive powders, has broadened accessibility and compliance. Despite these tailwinds, high product pricing and fluctuating raw material costs pose mild restraints; nonetheless, the rapid expansion of e-commerce and subscription-based pet wellness programs creates abundant long-term opportunities.

The detailed segments and sub-segments included in the report are:

By Type:

Over-the-counter (OTC)
Prescription

By Pet Type:

Dogs
Cats
Others

By Form:

Pills/Tablets
Chewables
Powders
Others

By Application:

Skin & Coat
Hip & Joint
Digestive Health
Immune Support
Weight Management
Oral/Dental Health
Heart Health
Cognitive Function
Calming/Anxiety & Stress Relief
Muscle & Performance
Eye Health
Kidney & Liver Support
Multivitamins
Allergy Relief

By Distribution Channel:

Online
Offline

By Region:

North America

U.S.
Canada

Europe

UK
Germany
France
Spain
Italy
Rest of Europe

Asia Pacific

China
India
Japan
Australia
South Korea
Rest of Asia Pacific

Latin America

Brazil
Mexico

Middle East & Africa

UAE
Saudi Arabia
South Africa
Rest of Middle East & Africa

Dogs are Expected to Dominate the Market

Dogs continue to seize the lion's share of revenue within the Pet Dietary Supplements Market, maintaining their position as the most supplemented pet category globally. This dominance stems from the exceptionally high rate of dog ownership, rising expenditure on canine wellness, and a sharp increase in age-related conditions that necessitate joint, mobility, and immune-boosting supplements. Pet owners have been doubling down on products that help prolong quality of life and reduce veterinary visits, prompting formulators to engineer multifunctional, palatable supplements that integrate seamlessly into daily feeding rituals. While dogs hold the largest share today, the cat segment is rapidly gaining traction due to shifting lifestyle preferences and a visible rise in the adoption of felines across urban households.

Chewables Lead in Revenue Contribution

Chewable supplements currently generate the highest market revenue, bolstered by their convenience, flavor appeal, and superior consumption compliance among pets. Their treat-like nature allows pet parents to circumvent the struggles associated with administering pills or powders, drastically increasing repeat purchase intent. Chewables are also benefiting from sharp innovation in flavoring technologies, snack-like textures, botanical blends, and condition-specific formulations. Meanwhile, powders are increasingly favored by consumers seeking easy integration with wet or dry food, indicating a promising growth trajectory. Nevertheless, chewables retain their stronghold due to their versatility, high palatability, and widespread acceptance across various pet types.

Asia Pacific is Expected to be the Fastest-Growing Regional Market

North America captured the largest share of the Pet Dietary Supplements Market in 2024 and is poised to maintain its leadership throughout the forecast period due to high pet expenditure, widespread veterinary care access, and the early adoption of premium dietary supplements. Europe follows with robust demand for organic, plant-based formulations driven by stringent regulatory frameworks and a culture that prioritizes preventive pet healthcare. Meanwhile, Asia Pacific is anticipated to emerge as the fastest-growing region through 2035. Rapid urbanization, a massive increase in nuclear families, rising disposable incomes, and an unprecedented boom in pet ownership-particularly in China and India-are accelerating regional demand. Additionally, the proliferation of online pet health platforms and the introduction of localized supplement formulations are enabling manufacturers to tap into underserved yet highly promising markets.

Major market players included in this report are:

Nestle Purina PetCare
Virbac Group
Mars Petcare
Nutramax Laboratories
Zoetis Inc.
Hill's Pet Nutrition
Pet Honesty
Zesty Paws
Ark Naturals
Bayer AG
ADM Animal Nutrition
Boehringer Ingelheim
Kemin Industries
Vetriscience Laboratories
NaturVet

Global Pet Dietary Supplements Market Report Scope:

Historical Data - 2023, 2024
Base Year for Estimation - 2024
Forecast period - 2025-2035
Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth Factors, and Trends
Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Customization Scope - Free report customization (equivalent to up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast values for the coming years. The report incorporates both qualitative and quantitative analyses, capturing the driving forces and challenges shaping the market's evolution. It also highlights lucrative micro-market opportunities for stakeholders, alongside an extensive evaluation of the competitive landscape and product offerings of major companies. The detailed segments and sub-segments of the market are explained below:

Key Takeaways:

Market Estimates & Forecast for 10 years from 2025 to 2035.
Annualized revenues and regional-level analysis for each market segment.
Detailed analysis of the geographical landscape with country-level breakdowns.
Competitive landscape with information on major players.
Analysis of key business strategies with forward-looking recommendations.
Evaluation of competitive structure, demand-side dynamics, and supply-side drivers.

Chapter 1. Global Pet Dietary Supplements Market Report Scope & Methodology

1.1. Research Objective
1.2. Research Methodology
- 1.2.1. Forecast Model
- 1.2.2. Desk Research
- 1.2.3. Top Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
- 1.4.1. Market Definition
- 1.4.2. Market Segmentation
1.5. Research Assumption
- 1.5.1. Inclusion & Exclusion
- 1.5.2. Limitations
- 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. key Findings

Chapter 3. Global Pet Dietary Supplements Market Forces Analysis

3.1. Market Forces Shaping The Global Pet Dietary Supplements Market (2024-2035)
3.2. Drivers
- 3.2.1. Rising veterinary awareness campaigns
- 3.2.2. digestive disorders among pets
3.3. Restraints
- 3.3.1. high product pricing and fluctuating raw material costs
3.4. Opportunities
- 3.4.1. Rapid expansion of e-commerce

Chapter 4. Global Pet Dietary Supplements Industry Analysis

4.1. Porter's 5 Forces Model
- 4.1.1. Bargaining Power of Buyer
- 4.1.2. Bargaining Power of Supplier
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Porter's 5 Force Forecast Model (2024-2035)
4.3. PESTEL Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024-2025)
4.7. Global Pricing Analysis And Trends 2025
4.8. Analyst Recommendation & Conclusion

Chapter 5. Global Pet Dietary Supplements Market Size & Forecasts by Type 2025-2035

5.1. Market Overview
5.2. Global Pet Dietary Supplements Market Performance - Potential Analysis (2025)
5.3. Over-the-counter (OTC)
- 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.3.2. Market size analysis, by region, 2025-2035
5.4. Prescription
- 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.4.2. Market size analysis, by region, 2025-2035

Chapter 6. Global Pet Dietary Supplements Market Size & Forecasts by Pet Type 2025-2035

6.1. Market Overview
6.2. Global Pet Dietary Supplements Market Performance - Potential Analysis (2025)
6.3. Dogs
- 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.3.2. Market size analysis, by region, 2025-2035
6.4. Cats
- 6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.4.2. Market size analysis, by region, 2025-2035
6.5. Others
- 6.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.5.2. Market size analysis, by region, 2025-2035

Chapter 7. Global Pet Dietary Supplements Market Size & Forecasts by Form 2025-2035

7.1. Market Overview
7.2. Global Pet Dietary Supplements Market Performance - Potential Analysis (2025)
7.3. Pills/Tablets
- 7.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.3.2. Market size analysis, by region, 2025-2035
7.4. Chewables
- 7.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.4.2. Market size analysis, by region, 2025-2035
7.5. Powders
- 7.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.5.2. Market size analysis, by region, 2025-2035
7.6. Others
- 7.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.6.2. Market size analysis, by region, 2025-2035

Chapter 8. Global Pet Dietary Supplements Market Size & Forecasts by Application 2025-2035

8.1. Market Overview
8.2. Global Pet Dietary Supplements Market Performance - Potential Analysis (2025)
8.3. Skin & Coat
- 8.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.3.2. Market size analysis, by region, 2025-2035
8.4. Hip & Joint
- 8.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.4.2. Market size analysis, by region, 2025-2035
8.5. Powders
- 8.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.5.2. Market size analysis, by region, 2025-2035
8.6. Digestive Health
- 8.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.6.2. Market size analysis, by region, 2025-2035
8.7. Immune Support
- 8.7.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.7.2. Market size analysis, by region, 2025-2035
8.8. Weight Management
- 8.8.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.8.2. Market size analysis, by region, 2025-2035
8.9. Oral/Dental Health
- 8.9.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.9.2. Market size analysis, by region, 2025-2035
8.10. Heart Health
- 8.10.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.10.2. Market size analysis, by region, 2025-2035
8.11. Cognitive Function
- 8.11.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.11.2. Market size analysis, by region, 2025-2035
8.12. Calming/Anxiety & Stress Relief
- 8.12.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.12.2. Market size analysis, by region, 2025-2035
8.13. Muscle & Performance
- 8.13.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.13.2. Market size analysis, by region, 2025-2035
8.14. Eye Health
- 8.14.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.14.2. Market size analysis, by region, 2025-2035
8.15. Kidney & Liver Support
- 8.15.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.15.2. Market size analysis, by region, 2025-2035
8.16. Multivitamins
- 8.16.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.16.2. Market size analysis, by region, 2025-2035
8.17. Allergy Relief
- 8.17.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.17.2. Market size analysis, by region, 2025-2035

Chapter 9. Global Pet Dietary Supplements Market Size & Forecasts by Distribution Channel 2025-2035

9.1. Market Overview
9.2. Global Pet Dietary Supplements Market Performance - Potential Analysis (2025)
9.3. Online
- 9.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 9.3.2. Market size analysis, by region, 2025-2035
9.4. Offline
- 9.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 9.4.2. Market size analysis, by region, 2025-2035

Chapter 10. Global Pet Dietary Supplements Market Size & Forecasts by Region 2025-2035

10.1. Growth Pet Dietary Supplements Market, Regional Market Snapshot
10.2. Top Leading & Emerging Countries
10.3. North America Pet Dietary Supplements Market
- 10.3.1. U.S. Pet Dietary Supplements Market
  - 10.3.1.1. Type breakdown size & forecasts, 2025-2035
  - 10.3.1.2. Pet Type breakdown size & forecasts, 2025-2035
  - 10.3.1.3. Form breakdown size & forecasts, 2025-2035
  - 10.3.1.4. Application breakdown size & forecasts, 2025-2035
  - 10.3.1.5. Distribution Channel breakdown size & forecasts, 2025-2035
- 10.3.2. Canada Pet Dietary Supplements Market
  - 10.3.2.1. Type breakdown size & forecasts, 2025-2035
  - 10.3.2.2. Pet Type breakdown size & forecasts, 2025-2035
  - 10.3.2.3. Form breakdown size & forecasts, 2025-2035
  - 10.3.2.4. Application breakdown size & forecasts, 2025-2035
  - 10.3.2.5. Distribution Channel breakdown size & forecasts, 2025-2035
10.4. Europe Pet Dietary Supplements Market
- 10.4.1. UK Pet Dietary Supplements Market
  - 10.4.1.1. Type breakdown size & forecasts, 2025-2035
  - 10.4.1.2. Pet Type breakdown size & forecasts, 2025-2035
  - 10.4.1.3. Form breakdown size & forecasts, 2025-2035
  - 10.4.1.4. Application breakdown size & forecasts, 2025-2035
  - 10.4.1.5. Distribution Channel breakdown size & forecasts, 2025-2035
- 10.4.2. Germany Pet Dietary Supplements Market
  - 10.4.2.1. Type breakdown size & forecasts, 2025-2035
  - 10.4.2.2. Pet Type breakdown size & forecasts, 2025-2035
  - 10.4.2.3. Form breakdown size & forecasts, 2025-2035
  - 10.4.2.4. Application breakdown size & forecasts, 2025-2035
  - 10.4.2.5. Distribution Channel breakdown size & forecasts, 2025-2035
- 10.4.3. France Pet Dietary Supplements Market
  - 10.4.3.1. Type breakdown size & forecasts, 2025-2035
  - 10.4.3.2. Pet Type breakdown size & forecasts, 2025-2035
  - 10.4.3.3. Form breakdown size & forecasts, 2025-2035
  - 10.4.3.4. Application breakdown size & forecasts, 2025-2035
  - 10.4.3.5. Distribution Channel breakdown size & forecasts, 2025-2035
- 10.4.4. Spain Pet Dietary Supplements Market
  - 10.4.4.1. Type breakdown size & forecasts, 2025-2035
  - 10.4.4.2. Pet Type breakdown size & forecasts, 2025-2035
  - 10.4.4.3. Form breakdown size & forecasts, 2025-2035
  - 10.4.4.4. Application breakdown size & forecasts, 2025-2035
  - 10.4.4.5. Distribution Channel breakdown size & forecasts, 2025-2035
- 10.4.5. Italy Pet Dietary Supplements Market
  - 10.4.5.1. Type breakdown size & forecasts, 2025-2035
  - 10.4.5.2. Pet Type breakdown size & forecasts, 2025-2035
  - 10.4.5.3. Form breakdown size & forecasts, 2025-2035
  - 10.4.5.4. Application breakdown size & forecasts, 2025-2035
  - 10.4.5.5. Distribution Channel breakdown size & forecasts, 2025-2035
- 10.4.6. Rest of Europe Pet Dietary Supplements Market
  - 10.4.6.1. Type breakdown size & forecasts, 2025-2035
  - 10.4.6.2. Pet Type breakdown size & forecasts, 2025-2035
  - 10.4.6.3. Form breakdown size & forecasts, 2025-2035
  - 10.4.6.4. Application breakdown size & forecasts, 2025-2035
  - 10.4.6.5. Distribution Channel breakdown size & forecasts, 2025-2035
10.5. Asia Pacific Pet Dietary Supplements Market
- 10.5.1. China Pet Dietary Supplements Market
  - 10.5.1.1. Type breakdown size & forecasts, 2025-2035
  - 10.5.1.2. Pet Type breakdown size & forecasts, 2025-2035
  - 10.5.1.3. Form breakdown size & forecasts, 2025-2035
  - 10.5.1.4. Application breakdown size & forecasts, 2025-2035
  - 10.5.1.5. Distribution Channel breakdown size & forecasts, 2025-2035
- 10.5.2. India Pet Dietary Supplements Market
  - 10.5.2.1. Type breakdown size & forecasts, 2025-2035
  - 10.5.2.2. Pet Type breakdown size & forecasts, 2025-2035
  - 10.5.2.3. Form breakdown size & forecasts, 2025-2035
  - 10.5.2.4. Application breakdown size & forecasts, 2025-2035
  - 10.5.2.5. Distribution Channel breakdown size & forecasts, 2025-2035
- 10.5.3. Japan Pet Dietary Supplements Market
  - 10.5.3.1. Type breakdown size & forecasts, 2025-2035
  - 10.5.3.2. Pet Type breakdown size & forecasts, 2025-2035
  - 10.5.3.3. Form breakdown size & forecasts, 2025-2035
  - 10.5.3.4. Application breakdown size & forecasts, 2025-2035
  - 10.5.3.5. Distribution Channel breakdown size & forecasts, 2025-2035
- 10.5.4. Australia Pet Dietary Supplements Market
  - 10.5.4.1. Type breakdown size & forecasts, 2025-2035
  - 10.5.4.2. Pet Type breakdown size & forecasts, 2025-2035
  - 10.5.4.3. Form breakdown size & forecasts, 2025-2035
  - 10.5.4.4. Application breakdown size & forecasts, 2025-2035
  - 10.5.4.5. Distribution Channel breakdown size & forecasts, 2025-2035
- 10.5.5. South Korea Pet Dietary Supplements Market
  - 10.5.5.1. Type breakdown size & forecasts, 2025-2035
  - 10.5.5.2. Pet Type breakdown size & forecasts, 2025-2035
  - 10.5.5.3. Form breakdown size & forecasts, 2025-2035
  - 10.5.5.4. Application breakdown size & forecasts, 2025-2035
  - 10.5.5.5. Distribution Channel breakdown size & forecasts, 2025-2035
- 10.5.6. Rest of APAC Pet Dietary Supplements Market
  - 10.5.6.1. Type breakdown size & forecasts, 2025-2035
  - 10.5.6.2. Pet Type breakdown size & forecasts, 2025-2035
  - 10.5.6.3. Form breakdown size & forecasts, 2025-2035
  - 10.5.6.4. Application breakdown size & forecasts, 2025-2035
  - 10.5.6.5. Distribution Channel breakdown size & forecasts, 2025-2035
10.6. Latin America Pet Dietary Supplements Market
- 10.6.1. Brazil Pet Dietary Supplements Market
  - 10.6.1.1. Type breakdown size & forecasts, 2025-2035
  - 10.6.1.2. Pet Type breakdown size & forecasts, 2025-2035
  - 10.6.1.3. Form breakdown size & forecasts, 2025-2035
  - 10.6.1.4. Application breakdown size & forecasts, 2025-2035
  - 10.6.1.5. Distribution Channel breakdown size & forecasts, 2025-2035
- 10.6.2. Mexico Pet Dietary Supplements Market
  - 10.6.2.1. Type breakdown size & forecasts, 2025-2035
  - 10.6.2.2. Pet Type breakdown size & forecasts, 2025-2035
  - 10.6.2.3. Form breakdown size & forecasts, 2025-2035
  - 10.6.2.4. Application breakdown size & forecasts, 2025-2035
  - 10.6.2.5. Distribution Channel breakdown size & forecasts, 2025-2035
10.7. Middle East and Africa Pet Dietary Supplements Market
- 10.7.1. UAE Pet Dietary Supplements Market
  - 10.7.1.1. Type breakdown size & forecasts, 2025-2035
  - 10.7.1.2. Pet Type breakdown size & forecasts, 2025-2035
  - 10.7.1.3. Form breakdown size & forecasts, 2025-2035
  - 10.7.1.4. Application breakdown size & forecasts, 2025-2035
  - 10.7.1.5. Distribution Channel breakdown size & forecasts, 2025-2035
- 10.7.2. Saudi Arabia (KSA) Pet Dietary Supplements Market
  - 10.7.2.1. Type breakdown size & forecasts, 2025-2035
  - 10.7.2.2. Pet Type breakdown size & forecasts, 2025-2035
  - 10.7.2.3. Form breakdown size & forecasts, 2025-2035
  - 10.7.2.4. Application breakdown size & forecasts, 2025-2035
  - 10.7.2.5. Distribution Channel breakdown size & forecasts, 2025-2035
- 10.7.3. South Africa Pet Dietary Supplements Market
  - 10.7.3.1. Type breakdown size & forecasts, 2025-2035
  - 10.7.3.2. Pet Type breakdown size & forecasts, 2025-2035
  - 10.7.3.3. Form breakdown size & forecasts, 2025-2035
  - 10.7.3.4. Application breakdown size & forecasts, 2025-2035
  - 10.7.3.5. Distribution Channel breakdown size & forecasts, 2025-2035

Chapter 11. Competitive Intelligence

11.1. Top Market Strategies
11.2. Nestle Purina PetCare
- 11.2.1. Company Overview
- 11.2.2. Key Executives
- 11.2.3. Company Snapshot
- 11.2.4. Financial Performance (Subject to Data Availability)
- 11.2.5. Product/Services Port
- 11.2.6. Recent Development
- 11.2.7. Market Strategies
- 11.2.8. SWOT Analysis
11.3. Virbac Group
11.4. Mars Petcare
11.5. Nutramax Laboratories
11.6. Zoetis Inc.
11.7. Hill's Pet Nutrition
11.8. Pet Honesty
11.9. Zesty Paws
11.10. Ark Naturals
11.11. Bayer AG
11.12. ADM Animal Nutrition
11.13. Boehringer Ingelheim
11.14. Kemin Industries
11.15. Vetriscience Laboratories
11.16. NaturVet