Global Sea Buckthorn Market Size Study & Forecast, by Form (Juice, Oil, Powder, Others) and Application (Dietary Supplement, Pharmaceutical, Cosmetics & Personal Care, Food & Beverages, Others) and Regional Forecasts 2025-2035

The Global Sea Buckthorn Market, valued at approximately USD 0.38 billion in 2024, is poised to grow at a notable CAGR of 10.39% from 2025 to 2035. Sea buckthorn-an ancient botanical revered across Eurasia-has re-emerged in modern consumer markets as a nutritional powerhouse, unlocking opportunities across dietary supplements, therapeutic formulations, premium skincare, and functional food categories. As industries move intentionally toward plant-derived bioactives, sea buckthorn has begun to shift from a niche botanical extract to a high-demand commercial ingredient. Its remarkable vitamin density, omega profiles, and antioxidant composition have enabled companies to integrate it into new product pipelines while simultaneously responding to rising consumer preferences for natural, clean-label, immunity-enhancing solutions. Although the market is flourishing due to rapid innovation, the cultivation of sea buckthorn remains highly fragmented globally, which could introduce supply inconsistencies and influence price dynamics over the long term.

The surge in consumer interest toward holistic wellness and naturally fortified formulations has accelerated demand for sea buckthorn across multiple end-use segments. As health brands push to differentiate their offerings-particularly in immunity support, skin regeneration, and cardiovascular health-they increasingly adopt sea buckthorn derivatives for their scientifically recognized bioactive potency. According to recent global health-nutrition assessments, consumer spending on functional supplements and botanical extracts has risen sharply, creating fertile ground for sea buckthorn-based product expansion. Alongside this momentum, advancements in extraction technologies, coupled with sustainable harvesting practices, are allowing producers to scale their output without compromising nutrient integrity. Nevertheless, seasonal yield fluctuations, limited mechanization in cultivation regions, and higher production costs may constrain wider adoption in price-sensitive markets.

The detailed segments and sub-segments included in the report are:

By Form:

• Juice
• Oil
• Powder
• Others

By Application:

• Dietary Supplement
• Pharmaceutical
• Cosmetics & Personal Care
• Food & Beverages
• Others

By Region:

North America

• U.S.
• Canada

Europe

• UK
• Germany
• France
• Spain
• Italy
• ROE

Asia Pacific

• China
• India
• Japan
• Australia
• South Korea
• RoAPAC

Latin America

• Brazil
• Mexico

Middle East & Africa

• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Juice Segment is Expected to Dominate the Market

Among the various forms, the juice segment is anticipated to hold the largest share of the global sea buckthorn market. As consumers increasingly gravitate toward ready-to-consume health beverages, sea buckthorn juice-recognized for its high vitamin C content, antioxidant density, and immune-boosting potential-has established itself as a preferred format. Manufacturers continue to capitalize on expanding wellness trends by introducing fortified juice blends, functional tonics, and hybrid beverages that combine convenience with premium nutritional value. The strong market positioning of juice also stems from its wider availability, ease of integration into daily routines, and the growing influence of urban health-conscious demographics.

Oil Segment Leads in Revenue Contribution

While juice dominates in volume, sea buckthorn oil currently represents the most lucrative revenue-generating segment. The oil's concentrated nutrient profile-rich in omega-3, omega-6, omega-7, and omega-9 fatty acids-has made it indispensable in high-value pharmaceutical applications and premium cosmetic formulations. Its use in anti-aging serums, moisturizers, wound-healing treatments, and therapeutic skin solutions continues to expand rapidly, securing its leadership in revenue share. Powder and other forms also hold notable potential, particularly within functional foods and nutraceuticals, yet the superior market value of oil remains unmistakable due to sustained demand from the beauty and wellness industry.

The global sea buckthorn market showcases diverse regional dynamics shaped by climatic suitability, industrial development, and consumer awareness. North America held the largest market share in 2025, bolstered by a surge in clean-label product adoption, strong dietary supplement consumption, and expanding R&D initiatives in botanical extraction. Europe-home to extensive cultivation regions and a longstanding tradition of botanical therapeutics-continues to innovate in pharmaceutical-grade extracts and clinical skincare formulations. Meanwhile, Asia Pacific is projected to be the fastest-growing region due to rising industrialization, increasing purchasing power, and China's position as the world's largest hub for sea buckthorn cultivation. Latin America and the Middle East & Africa are gradually entering the market landscape, supported by growing awareness of plant-based nutrition and expanding distribution networks for premium wellness products.

Major market players included in this report are:

• SeabuckWonders
• Natura Siberica
• Vidya Herbs
• Seven Springs Farm
• W.S. Badger Company
• Organika Health
• Sibu LLC
• Golden Berry Nordics
• Auum Omega
• Sanddorn Storchennest
• Natures Aid
• Henry Lamotte Oils
• Botanical Beauty
• Aromtech
• Arora Oil & Herbs

Global Sea Buckthorn Market Report Scope:

• Historical Data - 2023, 2024
• Base Year for Estimation - 2024
• Forecast period - 2025-2035
• Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope - Free report customization (equivalent to up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments and countries in recent years and to forecast the values for the coming years. The report incorporates both qualitative and quantitative aspects to capture the evolving market dynamics across regions. It details core growth drivers, challenges, and emerging opportunities expected to influence market behavior over the forecast horizon. Additionally, the study highlights investment prospects across micro-markets and offers an in-depth review of leading competitors, their product innovations, and strategic positioning. The detailed segments and sub-segments of the market are outlined above.

Key Takeaways:

• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional-level analysis for each market segment.
• Detailed analysis of the geographical landscape with country-level insights.
• Competitive landscape information on major players in the market.
• Analysis of key business strategies and recommendations for future market approach.
• Analysis of the competitive structure of the market.
• Demand side and supply side analysis of the market.