Global Dog Treats, Chews & Toppers Market Size Study & Forecast, by Product Type by Distribution Channel and Regional Forecasts 2025-2035

Description

The Global Dog Treats, Chews & Toppers Market is valued at approximately USD 17.20 billion in 2024 and is projected to expand at a CAGR of 10.7% during the forecast period 2025-2035. Dog treats, chews, and toppers serve as essential components in pet nutrition, not only providing dietary supplementation but also promoting dental health, mental stimulation, and overall wellbeing. The market's growth is fueled by rising pet humanization trends, increasing disposable income, and heightened awareness about canine health. Pet owners are seeking innovative, high-quality, and functional treats that go beyond basic nutrition, which has driven manufacturers to invest heavily in premium, natural, and functional product offerings.

In recent years, the global dog care industry has experienced a paradigm shift, with consumers increasingly opting for treats that provide functional benefits such as dental hygiene, protein supplementation, and gut health. Crunchy and dental treats are increasingly complemented by freeze-dried, jerky, and soft chews that cater to breed-specific dietary requirements and taste preferences. According to market estimates, online channels for pet products have witnessed unprecedented growth in 2023 due to the convenience of home delivery, subscription-based services, and expanded product availability. Despite these opportunities, regulatory compliance concerning ingredients, labeling, and pet food safety remains a critical factor influencing market dynamics.

The detailed segments and sub-segments included in the report are:

By Product Type:

Crunchy Treats
Dental Treats
Freeze-Dried and Jerky Treats
Soft & Chewy Treats

By Distribution Channel:

Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets

By Region:

North America

U.S.
Canada

Europe

UK
Germany
France
Spain
Italy
ROE

Asia Pacific

China
India
Japan
Australia
South Korea
RoAPAC

Latin America

Brazil
Mexico

Middle East & Africa

UAE
Saudi Arabia
South Africa
Rest of Middle East & Africa

Crunchy Treats Expected to Dominate the Market

Crunchy treats are poised to remain the dominant product type in the global dog treats market, accounting for the largest share due to their multifaceted benefits in promoting dental hygiene, enhancing palatability, and appealing to a broad spectrum of canine preferences. These treats are widely adopted across various breeds and age groups, providing both functional and indulgent attributes. While soft and chewy treats, jerky, and freeze-dried options are gaining traction due to convenience and premium positioning, crunchy treats continue to drive market stability with consistent demand across traditional and modern retail channels.

Online Channels Lead in Revenue Contribution

When segmenting the market by distribution channel, online platforms currently generate the highest revenue, fueled by the growing trend of e-commerce, home delivery services, and subscription-based pet care models. Online channels allow for wider product assortment, convenience, and targeted marketing, giving brands the ability to reach niche customer segments effectively. Traditional outlets such as supermarkets, convenience stores, and specialty stores remain significant contributors to sales, particularly for impulse purchases and bulk packaging. This dual narrative highlights online dominance in revenue while traditional channels continue to offer consistent market coverage and consumer trust.

North America dominated the market in 2025, led by a mature pet care industry, high pet ownership, and rising demand for premium treats. Europe maintains significant market share due to growing consumer focus on pet wellness, stringent food safety regulations, and established retail infrastructure. Asia Pacific is projected to witness the fastest growth during the forecast period, driven by increasing urbanization, higher disposable income, and expanding e-commerce platforms in countries such as China, India, and Japan. Latin America and the Middle East & Africa are gradually emerging as strategic markets due to rising pet adoption and evolving retail ecosystems, presenting substantial opportunities for both regional and international players.

Major market players included in this report are:

Mars Petcare Inc.
Nestle Purina PetCare
Hill's Pet Nutrition
Blue Buffalo Co., Ltd.
Spectrum Brands Holdings, Inc.
WellPet LLC
Diamond Pet Foods
Spectrum Brands Holdings
Big Heart Pet Brands
J.M. Smucker Company
Colgate-Palmolive (Hill's Pet Nutrition)
The Hershey Company (Pet Treat Division)
Spectrum Brands Global Pet Care
Royal Canin (Mars Group)
Inaba Pet Food Co., Ltd.

Global Dog Treats, Chews & Toppers Market Report Scope:

Historical Data - 2023, 2024
Base Year for Estimation - 2024
Forecast period - 2025-2035
Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Customization Scope - Free report customization (equivalent to up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments and countries in recent years and to forecast values for the coming years. The report incorporates both qualitative and quantitative aspects, highlighting key drivers, challenges, and emerging opportunities that will influence market development. Additionally, it provides detailed competitive landscape analysis, including product portfolios, strategic initiatives, and investment prospects for stakeholders. The detailed segments and sub-segments of the market are explained below:

Key Takeaways:

Market Estimates & Forecast for 10 years from 2025 to 2035.
Annualized revenues and regional-level analysis for each market segment.
Detailed analysis of the geographical landscape with country-level insights.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of the competitive structure of the market.
Demand-side and supply-side analysis of the market.

Chapter 1. Global Dog Treats, Chews & Toppers Market Report Scope & Methodology

1.1. Research Objective
1.2. Research Methodology
- 1.2.1. Forecast Model
- 1.2.2. Desk Research
- 1.2.3. Top Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
- 1.4.1. Market Definition
- 1.4.2. Market Segmentation
1.5. Research Assumption
- 1.5.1. Inclusion & Exclusion
- 1.5.2. Limitations
- 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. key Findings

Chapter 3. Global Dog Treats, Chews & Toppers Market Forces Analysis

3.1. Market Forces Shaping The Global Dog Treats, Chews & Toppers Market (2024-2035)
3.2. Drivers
- 3.2.1. rising pet humanization trends
- 3.2.2. increasing disposable income
3.3. Restraints
- 3.3.1. regulatory compliance concerning ingredients
3.4. Opportunities
- 3.4.1. subscription-based services, and expanded product availability

Chapter 4. Global Dog Treats, Chews & Toppers Industry Analysis

4.1. Porter's 5 Forces Model
- 4.1.1. Bargaining Power of Buyer
- 4.1.2. Bargaining Power of Supplier
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Porter's 5 Force Forecast Model (2024-2035)
4.3. PESTEL Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024-2025)
4.7. Global Pricing Analysis And Trends 2025
4.8. Analyst Recommendation & Conclusion

Chapter 5. Global Dog Treats, Chews & Toppers Market Size & Forecasts by Product Product Type 2025-2035

5.1. Market Overview
5.2. Global Dog Treats, Chews & Toppers Market Performance - Potential Analysis (2025)
5.3. Crunchy Treats
- 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.3.2. Market size analysis, by region, 2025-2035
5.4. Dental Treats
- 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.4.2. Market size analysis, by region, 2025-2035
5.5. Freeze-Dried and Jerky Treats
- 5.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.5.2. Market size analysis, by region, 2025-2035
5.6. Soft & Chewy Treats
- 5.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.6.2. Market size analysis, by region, 2025-2035

Chapter 6. Global Dog Treats, Chews & Toppers Market Size & Forecasts by Distribution Channel 2025-2035

6.1. Market Overview
6.2. Global Dog Treats, Chews & Toppers Market Performance - Potential Analysis (2025)
6.3. Convenience Stores
- 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.3.2. Market size analysis, by region, 2025-2035
6.4. Online Channel
- 6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.4.2. Market size analysis, by region, 2025-2035
6.5. Specialty Stores
- 6.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.5.2. Market size analysis, by region, 2025-2035
6.6. Supermarkets/Hypermarkets
- 6.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.6.2. Market size analysis, by region, 2025-2035

Chapter 7. Global Dog Treats, Chews & Toppers Market Size & Forecasts by Region 2025-2035

7.1. Growth Dog Treats, Chews & Toppers Market, Regional Market Snapshot
7.2. Top Leading & Emerging Countries
7.3. North America Dog Treats, Chews & Toppers Market
- 7.3.1. U.S. Dog Treats, Chews & Toppers Market
  - 7.3.1.1. Product Type breakdown size & forecasts, 2025-2035
  - 7.3.1.2. Distribution Channel breakdown size & forecasts, 2025-2035
- 7.3.2. Canada Dog Treats, Chews & Toppers Market
  - 7.3.2.1. Product Type breakdown size & forecasts, 2025-2035
  - 7.3.2.2. End Use breakdown size & forecasts, 2025-2035
  - 7.3.2.3. Distribution Channel breakdown size & forecasts, 2025-2035
7.4. Europe Dog Treats, Chews & Toppers Market
- 7.4.1. UK Dog Treats, Chews & Toppers Market
  - 7.4.1.1. Product Type breakdown size & forecasts, 2025-2035
  - 7.4.1.2. Distribution Channel breakdown size & forecasts, 2025-2035
- 7.4.2. Germany Dog Treats, Chews & Toppers Market
  - 7.4.2.1. Product Type breakdown size & forecasts, 2025-2035
  - 7.4.2.2. Distribution Channel breakdown size & forecasts, 2025-2035
- 7.4.3. France Dog Treats, Chews & Toppers Market
  - 7.4.3.1. Product Type breakdown size & forecasts, 2025-2035
  - 7.4.3.2. Distribution Channel breakdown size & forecasts, 2025-2035
- 7.4.4. Spain Dog Treats, Chews & Toppers Market
  - 7.4.4.1. Product Type breakdown size & forecasts, 2025-2035
  - 7.4.4.2. Distribution Channel breakdown size & forecasts, 2025-2035
- 7.4.5. Italy Dog Treats, Chews & Toppers Market
  - 7.4.5.1. Product Type breakdown size & forecasts, 2025-2035
  - 7.4.5.2. Distribution Channel breakdown size & forecasts, 2025-2035
- 7.4.6. Rest of Europe Dog Treats, Chews & Toppers Market
  - 7.4.6.1. Product Type breakdown size & forecasts, 2025-2035
  - 7.4.6.2. Distribution Channel breakdown size & forecasts, 2025-2035
7.5. Asia Pacific Dog Treats, Chews & Toppers Market
- 7.5.1. China Dog Treats, Chews & Toppers Market
  - 7.5.1.1. Product Type breakdown size & forecasts, 2025-2035
  - 7.5.1.2. Distribution Channel breakdown size & forecasts, 2025-2035
- 7.5.2. India Dog Treats, Chews & Toppers Market
  - 7.5.2.1. Product Type breakdown size & forecasts, 2025-2035
  - 7.5.2.2. Distribution Channel breakdown size & forecasts, 2025-2035
- 7.5.3. Japan Dog Treats, Chews & Toppers Market
  - 7.5.3.1. Product Type breakdown size & forecasts, 2025-2035
  - 7.5.3.2. Distribution Channel breakdown size & forecasts, 2025-2035
- 7.5.4. Australia Dog Treats, Chews & Toppers Market
  - 7.5.4.1. Product Type breakdown size & forecasts, 2025-2035
  - 7.5.4.2. Distribution Channel breakdown size & forecasts, 2025-2035
- 7.5.5. South Korea Dog Treats, Chews & Toppers Market
  - 7.5.5.1. Product Type breakdown size & forecasts, 2025-2035
  - 7.5.5.2. Distribution Channel breakdown size & forecasts, 2025-2035
- 7.5.6. Rest of APAC Dog Treats, Chews & Toppers Market
  - 7.5.6.1. Product Type breakdown size & forecasts, 2025-2035
  - 7.5.6.2. Distribution Channel breakdown size & forecasts, 2025-2035
7.6. Latin America Dog Treats, Chews & Toppers Market
- 7.6.1. Brazil Dog Treats, Chews & Toppers Market
  - 7.6.1.1. Product Type breakdown size & forecasts, 2025-2035
  - 7.6.1.2. Distribution Channel breakdown size & forecasts, 2025-2035
- 7.6.2. Mexico Dog Treats, Chews & Toppers Market
  - 7.6.2.1. Product Type breakdown size & forecasts, 2025-2035
  - 7.6.2.2. Distribution Channel breakdown size & forecasts, 2025-2035
7.7. Middle East and Africa Dog Treats, Chews & Toppers Market
- 7.7.1. UAE Dog Treats, Chews & Toppers Market
  - 7.7.1.1. Product Type breakdown size & forecasts, 2025-2035
  - 7.7.1.2. Distribution Channel breakdown size & forecasts, 2025-2035
- 7.7.2. Saudi Arabia (KSA) Dog Treats, Chews & Toppers Market
  - 7.7.2.1. Product Type breakdown size & forecasts, 2025-2035
  - 7.7.2.2. Distribution Channel breakdown size & forecasts, 2025-2035
- 7.7.3. South Africa Dog Treats, Chews & Toppers Market
  - 7.7.3.1. Product Type breakdown size & forecasts, 2025-2035
  - 7.7.3.2. Distribution Channel breakdown size & forecasts, 2025-2035

Chapter 8. Competitive Intelligence

8.1. Top Market Strategies
8.2. Mars Petcare Inc
- 8.2.1. Company Overview
- 8.2.2. Key Executives
- 8.2.3. Company Snapshot
- 8.2.4. Financial Performance (Subject to Data Availability)
- 8.2.5. Product/Services Port
- 8.2.6. Recent Development
- 8.2.7. Market Strategies
- 8.2.8. SWOT Analysis
8.3. Nestle Purina PetCare
8.4. Hill's Pet Nutrition
8.5. Blue Buffalo Co., Ltd.
8.6. Spectrum Brands Holdings, Inc.
8.7. WellPet LLC
8.8. Diamond Pet Foods
8.9. Spectrum Brands Holdings
8.10. Big Heart Pet Brands
8.11. J.M. Smucker Company
8.12. Colgate-Palmolive (Hill's Pet Nutrition)
8.13. The Hershey Company (Pet Treat Division)
8.14. Spectrum Brands Global Pet Care
8.15. Royal Canin (Mars Group)
8.16. Inaba Pet Food Co., Ltd.