Global Hair Styling Products Market Size Study & Forecast, by Product and End-use and Distribution Channel and Regional Forecasts 2025-2035

Description

The Global Hair Styling Products Market is valued at approximately USD 28.88 billion in 2024 and is projected to expand at a CAGR of about 5.80% throughout the forecast period of 2025-2035. Hair styling products-ranging from gels and sprays to waxes and pomades-have evolved into essential grooming commodities as consumers increasingly pursue individuality, personal expression, and professional appearance. These products not only help sculpt styles but also protect hair from environmental stressors, humidity, and damage induced by heat tools. The market's momentum is fueled by rising disposable incomes, booming beauty consciousness across genders, and the rapid diffusion of global fashion trends through social media. Additionally, product innovation-particularly in clean-label formulations, multifunctional textures, and inclusive styling lines-is reshaping the competitive landscape.

The proliferation of digital influencers and lifestyle-driven content has considerably amplified the global consumption of hair styling products, compelling brands to develop high-performance, photogenic, and long-lasting formulas. As consumers experiment more freely with hairstyles, textures, and finishes, demand for flexible-hold and specialized products has surged. According to industry analyses, global beauty expenditures have consistently accelerated post-2023, propelled by expanding urban populations and premiumization trends. Moreover, the rise of unisex grooming culture, coupled with improved retail accessibility-especially through e-commerce-has created fertile ground for market growth. However, increasing preference toward minimal-ingredient products and the shift toward natural hair care routines among certain consumer groups may slightly temper growth trajectories over the long term.

The detailed segments and sub-segments included in the report are:

By Product:

Hair Gel
Hair Wax
Hair Mousse
Hair Spray
Pomade
Others

By End-use:

Male
Female

By Distribution Channel:

Hypermarkets & Supermarkets
Convenience Stores
Specialty Stores
Online
Others

By Region:

North America

U.S.
Canada

Europe

UK
Germany
France
Spain
Italy
Rest of Europe

Asia Pacific

China
India
Japan
Australia
South Korea
Rest of Asia Pacific

Latin America

Brazil
Mexico

Middle East & Africa

UAE
Saudi Arabia
South Africa
Rest of Middle East & Africa

Among all the product categories, Hair Spray is expected to dominate the market, securing the largest market share during the forecast period. This dominance is primarily attributed to its enduring relevance across diverse hair textures, styles, and cultural preferences. Hair sprays have transitioned from simple hold-enhancing agents to advanced, multifunctional formulas engineered to deliver humidity resistance, UV protection, volumizing effects, and heat shielding. This versatility enables them to serve both casual and professional styling needs. Furthermore, their wide availability across mass and premium retail formats, combined with ongoing advancements such as alcohol-free variants and finely atomized dispensing systems, continues to position hair sprays at the forefront of consumer preference. While competition within other segments-such as waxes and pomades-is intensifying, hair sprays maintain their stronghold owing to their universal appeal and broad styling compatibility.

When analyzing the market by revenue contribution, Hair Wax currently emerges as the leading segment. Its strong performance stems from rising male grooming trends, increasing demand for matte and textured finishes, and its flexible styling capabilities that cater to modern, urban lifestyles. Wax-based formulas offer better control, reshape-able styling, and residue-free finishes, making them particularly popular among younger consumers. Meanwhile, Hair Mousse and Pomade categories continue to gain traction due to rising interest in voluminous and glossy hairstyles. Despite this, Hair Wax outperforms other types in terms of revenue due to its premium positioning, higher price points, and widespread adoption across professional salons. This establishes a nuanced landscape: Hair Spray dominates in volume and usage frequency, while Hair Wax commands higher sales revenue driven by performance-focused consumer behavior.

The key regions assessed in the Global Hair Styling Products Market include North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. North America held the largest market share in 2025, supported by strong consumer inclination toward premium grooming solutions, a thriving salon industry, and the rapid adoption of influencer-led styling trends. The region benefits further from robust retail infrastructure and sustained innovation by established brands. In contrast, Asia Pacific is anticipated to witness the fastest growth during the forecast timeline. Spiraling urbanization, rising disposable incomes, and growing adoption of Western beauty standards in countries such as China, India, Japan, and South Korea drive this expansion. The proliferation of e-commerce platforms, coupled with the surge in youth populations and expanding personal care portfolios, continues to accelerate styling product consumption across the region.

Major market players included in this report are:

L'Oreal S.A.
Procter & Gamble Co.
Unilever plc
Henkel AG & Co. KGaA
Coty Inc.
Kao Corporation
Johnson & Johnson
Amorepacific Corporation
Shiseido Company Limited
Revlon, Inc.
Oriflame Cosmetics
Estee Lauder Companies
Natura & Co
Wella Company
Beiersdorf AG

Global Hair Styling Products Market Report Scope:

Historical Data - 2023, 2024
Base Year for Estimation - 2024
Forecast Period - 2025-2035
Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth Factors, and Trends
Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Customization Scope - Free report customization (equivalent to up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of various segments and countries from recent years and forecast their values over the coming decade. The report integrates both qualitative and quantitative facets of the industry across the regions involved in the study. It further presents detailed insights into critical drivers and challenges shaping market dynamics. Moreover, it highlights emerging opportunities in niche market pockets for stakeholders to invest in, alongside rigorous analysis of the competitive landscape and product portfolios of key global players.

Key Takeaways:

Market Estimates & Forecast for 10 years from 2025 to 2035.
Annualized revenues and regional-level analysis for each market segment.
Detailed assessment of the geographical landscape with country-level insights across major regions.
Competitive landscape review with comprehensive information on major market participants.
Examination of key business strategies and strategic recommendations for future market direction.
Evaluation of the competitive structure of the market.
Demand-side and supply-side analysis of the market.

Chapter 1. Global Hair Styling Products Market Report Scope & Methodology

1.1. Research Objective
1.2. Research Methodology
- 1.2.1. Forecast Model
- 1.2.2. Desk Research
- 1.2.3. Top Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
- 1.4.1. Market Definition
- 1.4.2. Market Segmentation
1.5. Research Assumption
- 1.5.1. Inclusion & Exclusion
- 1.5.2. Limitations
- 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. key Findings

Chapter 3. Global Hair Styling Products Market Forces Analysis

3.1. Market Forces Shaping The Global Hair Styling Products Market (2024-2035)
3.2. Drivers
- 3.2.1. The proliferation of digital influencers
- 3.2.2. compelling brands to develop high-performance
3.3. Restraints
- 3.3.1. increasing preference toward minimal-ingredient products
3.4. Opportunities
- 3.4.1. coupled with improved retail accessibility

Chapter 4. Global Hair Styling Products Industry Analysis

4.1. Porter's 5 Forces Model
- 4.1.1. Bargaining Power of Buyer
- 4.1.2. Bargaining Power of Supplier
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Porter's 5 Force Forecast Model (2024-2035)
4.3. PESTEL Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024-2025)
4.7. Global Pricing Analysis And Trends 2025
4.8. Analyst Recommendation & Conclusion

Chapter 5. Global Hair Styling Products Market Size & Forecasts by Product 2025-2035

5.1. Market Overview
5.2. Global Hair Styling Products Market Performance - Potential Analysis (2025)
5.3. Hair Gel
- 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.3.2. Market size analysis, by region, 2025-2035
5.4. Hair Wax
- 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.4.2. Market size analysis, by region, 2025-2035
5.5. Hair Mousse
- 5.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.5.2. Market size analysis, by region, 2025-2035
5.6. Hair Spray
- 5.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.6.2. Market size analysis, by region, 2025-2035
5.7. Pomade
- 5.7.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.7.2. Market size analysis, by region, 2025-2035
5.8. Others
- 5.8.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.8.2. Market size analysis, by region, 2025-2035

Chapter 6. Global Hair Styling Products Market Size & Forecasts by End-use 2025-2035

6.1. Market Overview
6.2. Global Hair Styling Products Market Performance - Potential Analysis (2025)
6.3. Male
- 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.3.2. Market size analysis, by region, 2025-2035
6.4. Female
- 6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.4.2. Market size analysis, by region, 2025-2035

Chapter 7. Global Hair Styling Products Market Size & Forecasts by Distribution Channel 2025-2035

7.1. Market Overview
7.2. Global Hair Styling Products Market Performance - Potential Analysis (2025)
7.3. Hypermarkets & Supermarkets
- 7.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.3.2. Market size analysis, by region, 2025-2035
7.4. Convenience Stores
- 7.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.4.2. Market size analysis, by region, 2025-2035
7.5. Specialty Stores
- 7.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.5.2. Market size analysis, by region, 2025-2035
7.6. Online
- 7.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.6.2. Market size analysis, by region, 2025-2035
7.7. Others
- 7.7.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.7.2. Market size analysis, by region, 2025-2035

Chapter 8. Global Hair Styling Products Market Size & Forecasts by Region 2025-2035

8.1. Growth Hair Styling Products Market, Regional Market Snapshot
8.2. Top Leading & Emerging Countries
8.3. North America Hair Styling Products Market
- 8.3.1. U.S. Hair Styling Products Market
  - 8.3.1.1. Product breakdown size & forecasts, 2025-2035
  - 8.3.1.2. End Use breakdown size & forecasts, 2025-2035
  - 8.3.1.3. Distribution Channel breakdown size & forecasts, 2025-2035
- 8.3.2. Canada Hair Styling Products Market
  - 8.3.2.1. Product breakdown size & forecasts, 2025-2035
  - 8.3.2.2. End Use breakdown size & forecasts, 2025-2035
  - 8.3.2.3. Distribution Channel breakdown size & forecasts, 2025-2035
8.4. Europe Hair Styling Products Market
- 8.4.1. UK Hair Styling Products Market
  - 8.4.1.1. Product breakdown size & forecasts, 2025-2035
  - 8.4.1.2. End Use breakdown size & forecasts, 2025-2035
  - 8.4.1.3. Distribution Channel breakdown size & forecasts, 2025-2035
- 8.4.2. Germany Hair Styling Products Market
  - 8.4.2.1. Product breakdown size & forecasts, 2025-2035
  - 8.4.2.2. End Use breakdown size & forecasts, 2025-2035
  - 8.4.2.3. Distribution Channel breakdown size & forecasts, 2025-2035
- 8.4.3. France Hair Styling Products Market
  - 8.4.3.1. Product breakdown size & forecasts, 2025-2035
  - 8.4.3.2. End Use breakdown size & forecasts, 2025-2035
  - 8.4.3.3. Distribution Channel breakdown size & forecasts, 2025-2035
- 8.4.4. Spain Hair Styling Products Market
  - 8.4.4.1. Product breakdown size & forecasts, 2025-2035
  - 8.4.4.2. End Use breakdown size & forecasts, 2025-2035
  - 8.4.4.3. Distribution Channel breakdown size & forecasts, 2025-2035
- 8.4.5. Italy Hair Styling Products Market
  - 8.4.5.1. Product breakdown size & forecasts, 2025-2035
  - 8.4.5.2. End Use breakdown size & forecasts, 2025-2035
  - 8.4.5.3. Distribution Channel breakdown size & forecasts, 2025-2035
- 8.4.6. Rest of Europe Hair Styling Products Market
  - 8.4.6.1. Product breakdown size & forecasts, 2025-2035
  - 8.4.6.2. End Use breakdown size & forecasts, 2025-2035
  - 8.4.6.3. Distribution Channel breakdown size & forecasts, 2025-2035
8.5. Asia Pacific Hair Styling Products Market
- 8.5.1. China Hair Styling Products Market
  - 8.5.1.1. Product breakdown size & forecasts, 2025-2035
  - 8.5.1.2. End Use breakdown size & forecasts, 2025-2035
  - 8.5.1.3. Distribution Channel breakdown size & forecasts, 2025-2035
- 8.5.2. India Hair Styling Products Market
  - 8.5.2.1. Product breakdown size & forecasts, 2025-2035
  - 8.5.2.2. End Use breakdown size & forecasts, 2025-2035
  - 8.5.2.3. Distribution Channel breakdown size & forecasts, 2025-2035
- 8.5.3. Japan Hair Styling Products Market
  - 8.5.3.1. Product breakdown size & forecasts, 2025-2035
  - 8.5.3.2. End Use breakdown size & forecasts, 2025-2035
  - 8.5.3.3. Distribution Channel breakdown size & forecasts, 2025-2035
- 8.5.4. Australia Hair Styling Products Market
  - 8.5.4.1. Product breakdown size & forecasts, 2025-2035
  - 8.5.4.2. End Use breakdown size & forecasts, 2025-2035
  - 8.5.4.3. Distribution Channel breakdown size & forecasts, 2025-2035
- 8.5.5. South Korea Hair Styling Products Market
  - 8.5.5.1. Product breakdown size & forecasts, 2025-2035
  - 8.5.5.2. End Use breakdown size & forecasts, 2025-2035
  - 8.5.5.3. Distribution Channel breakdown size & forecasts, 2025-2035
- 8.5.6. Rest of APAC Hair Styling Products Market
  - 8.5.6.1. Product breakdown size & forecasts, 2025-2035
  - 8.5.6.2. End Use breakdown size & forecasts, 2025-2035
  - 8.5.6.3. Distribution Channel breakdown size & forecasts, 2025-2035
8.6. Latin America Hair Styling Products Market
- 8.6.1. Brazil Hair Styling Products Market
  - 8.6.1.1. Product breakdown size & forecasts, 2025-2035
  - 8.6.1.2. End Use breakdown size & forecasts, 2025-2035
  - 8.6.1.3. Distribution Channel breakdown size & forecasts, 2025-2035
- 8.6.2. Mexico Hair Styling Products Market
  - 8.6.2.1. Product breakdown size & forecasts, 2025-2035
  - 8.6.2.2. End Use breakdown size & forecasts, 2025-2035
  - 8.6.2.3. Distribution Channel breakdown size & forecasts, 2025-2035
8.7. Middle East and Africa Hair Styling Products Market
- 8.7.1. UAE Hair Styling Products Market
  - 8.7.1.1. Product breakdown size & forecasts, 2025-2035
  - 8.7.1.2. End Use breakdown size & forecasts, 2025-2035
  - 8.7.1.3. Distribution Channel breakdown size & forecasts, 2025-2035
- 8.7.2. Saudi Arabia (KSA) Hair Styling Products Market
  - 8.7.2.1. Product breakdown size & forecasts, 2025-2035
  - 8.7.2.2. End Use breakdown size & forecasts, 2025-2035
  - 8.7.2.3. Distribution Channel breakdown size & forecasts, 2025-2035
- 8.7.3. South Africa Hair Styling Products Market
  - 8.7.3.1. Product breakdown size & forecasts, 2025-2035
  - 8.7.3.2. End Use breakdown size & forecasts, 2025-2035
  - 8.7.3.3. Distribution Channel breakdown size & forecasts, 2025-2035

Chapter 9. Competitive Intelligence

9.1. Top Market Strategies
9.2. L'Oreal S.A.
- 9.2.1. Company Overview
- 9.2.2. Key Executives
- 9.2.3. Company Snapshot
- 9.2.4. Financial Performance (Subject to Data Availability)
- 9.2.5. Product/Services Port
- 9.2.6. Recent Development
- 9.2.7. Market Strategies
- 9.2.8. SWOT Analysis
9.3. Procter & Gamble Co.
9.4. Unilever plc
9.5. Henkel AG & Co. KGaA
9.6. Coty Inc.
9.7. Kao Corporation
9.8. Johnson & Johnson
9.9. Amorepacific Corporation
9.10. Shiseido Company Limited
9.11. Revlon, Inc.
9.12. Oriflame Cosmetics
9.13. Estee Lauder Companies
9.14. Natura & Co
9.15. Wella Company
9.16. Beiersdorf AG