Global Salon Services Market Size Study & Forecast, by Service Type (Hair Care, Nail Care, Skin Care) and End-user (Women, Men) and Regional Forecasts 2025-2035

The Global Salon Services Market, estimated at USD 247.02 billion in 2024, is set to flourish at a promising CAGR of 7.79% from 2025 to 2035. As personal grooming evolves from a periodic indulgence into a routine expression of identity, salon services have increasingly intertwined with lifestyle aspirations. Modern consumers-shaped by social media culture, fast-paced urbanization, and rising disposable incomes-are frequenting salons not only for maintenance but for transformative experiences that help them project confidence and charisma in both personal and professional spheres. This shift has pushed salon operators to craft immersive service environments, adopt cutting-edge tools, and roll out high-touch personalization that caters to the modern beauty-conscious audience. Furthermore, the steady expansion of premium grooming chains and tech-enabled booking platforms has boosted market visibility, helping salon services migrate from traditional setups to sophisticated, brand-led ecosystems.

The market's acceleration can also be traced to the surge in self-care and wellness trends, which have nudged consumers to invest in holistic beauty regimens. The growing influence of global beauty standards, coupled with technological leaps in hair, skin, and nail enhancement procedures, has pulled the industry into a new era of innovation. Rising demand for chemical-free products, personalized treatments, and sustainable service offerings is prompting salons to reinvent their operating playbooks. At the same time, men's grooming has emerged as a powerful growth catalyst. Once an overlooked demographic, male consumers are now actively engaging in skincare, hair grooming, and specialized treatments, reshaping the revenue distribution across the salon ecosystem. However, the sector still grapples with challenges such as high labor costs, skill shortages, and fluctuating product prices, which compel market players to rethink operational efficiencies without compromising customer experience.

The detailed segments and sub-segments included in the report are:

By Service Type:

• Hair Care
• Nail Care
• Skin Care

By End-user:

• Women
• Men

By Region:

North America

• U.S.
• Canada

Europe

• UK
• Germany
• France
• Spain
• Italy
• ROE

Asia Pacific

• China
• India
• Japan
• Australia
• South Korea
• RoAPAC

Latin America

• Brazil
• Mexico

Middle East & Africa

• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Hair care services are expected to dominate the market as they continue to draw the highest customer footfall and deliver consistent demand across age groups. Consumers' increasing interest in advanced hair treatments-ranging from restorative therapies to customized color applications-has reinforced the prominence of this segment. The flourishing influence of fashion trends, influencer-driven hair transformations, and the widespread adoption of preventive haircare routines has ensured that hair services remain the backbone of salon operations. Although nail care and skincare services have been experiencing momentum, haircare's deep-rooted cultural relevance and higher service frequency firmly secure its leadership in overall market share.

Women constitute the largest end-user segment, currently contributing the highest share of global salon revenues. This dominance is driven by women's broader adoption of professional grooming services, preference for multi-service salon visits, and inclination toward premium beauty treatments. However, the men's category is rapidly emerging as the fastest-growing segment, catalyzed by shifting cultural attitudes toward male grooming, the rise of men-centric salon chains, and increasing spending on beard care, skincare, and hair treatments. As modern men embrace grooming as part of their lifestyle, salons are redesigning service menus and environments to capture this expanding customer base.

The key regions assessed in the Global Salon Services Market study include North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. North America held the dominant market share in 2025, supported by strong consumer expenditure on premium beauty services, a well-developed franchise ecosystem, and a heightened cultural appreciation for self-care routines. Europe follows closely, propelled by its longstanding beauty culture and high adoption of organic and dermatology-inspired salon treatments. Meanwhile, the Asia Pacific region is projected to grow at the fastest pace throughout the forecast period, powered by massive urban populations, rising incomes across India and China, and rapid expansion of international salon chains. The influx of younger consumers seeking professional grooming solutions, alongside evolving fashion landscapes, is expected to significantly boost APAC's share in the global salon economy.

Major market players included in this report are:

• L'Oreal Group
• Great Clips Inc.
• Regis Corporation
• Ulta Beauty Inc.
• Fantastic Sams
• Toni & Guy
• Supercuts
• Drybar
• The Estee Lauder Companies
• Sport Clips
• Sephora
• Floyd's 99 Barbershop
• Truefitt & Hill
• Lakme Salon
• Wella Company

Global Salon Services Market Report Scope:

• Historical Data - 2023, 2024
• Base Year for Estimation - 2024
• Forecast period - 2025-2035
• Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope - Free report customization (equivalent to up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments and countries in recent years and to forecast market values for the coming decade. This report integrates both qualitative and quantitative intelligence, offering a comprehensive perspective on the factors shaping market performance. It sheds light on the primary drivers and challenges expected to influence industry growth while unveiling potentially lucrative micro-markets that stakeholders can capitalize on. The study also delivers an in-depth review of the competitive landscape, detailing product portfolios, strategic interventions, and emerging opportunities aligned with evolving consumer expectations.

Key Takeaways:

• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional-level analysis for each market segment.
• Detailed analysis of the geographical landscape with country-level insights across major regions.
• Competitive landscape with information on major players in the market.
• Assessment of key business strategies and expert recommendations for future market direction.
• Analysis of the competitive structure of the market.
• Demand-side and supply-side evaluation of the market.