Global Skin Care Products Market Size Study and Forecast by Gender, By Product, By Distribution Channel, By Price Range, and Regional Forecasts 2026-2036

Global Skin Care Products Market Definition & Scope

The global skin care products market was valued at USD 155.80 billion in 2025 and is projected to reach USD 216.44 billion by 2036, expanding at a CAGR of 3.1% during 2026-2036. The primary driver of market growth is increasing consumer awareness of skin health, personal grooming, hydration, sun protection, and preventive skincare. Consumers are increasingly incorporating skincare into regular personal-care routines and becoming more attentive to specific concerns such as dryness, acne, pigmentation, sensitivity, and visible signs of aging. This shift is supporting demand for daily-use products that combine basic maintenance with targeted functional benefits. Face creams and moisturizers remain fundamental to everyday skincare because of their role in hydration and skin maintenance, while cleansers and face washes are benefiting from greater emphasis on structured cleansing routines. Sunscreen is also gaining importance as consumers become more aware of ultraviolet exposure and its effects on skin appearance and long-term skin health, strengthening demand for protective and multifunctional formulations.

Product innovation and changing consumer preferences are broadening the market across applications, price tiers, genders, and distribution channels. Body creams and moisturizers are benefiting from the growing adoption of whole-body skincare, while men's grooming is expanding beyond traditional shaving products toward cleansers, moisturizers, sunscreens, and other specialized skincare solutions. Premium skincare is gaining traction through innovative formulations, specialized ingredients, advanced textures, and multifunctional benefits, although economy and mid-range products continue to provide broad consumer accessibility. Clean beauty and interest in ingredient transparency are also influencing product development as consumers increasingly evaluate formulation composition and perceived safety. Online channels are becoming increasingly important for product discovery and purchasing as consumers use digital platforms to research ingredients, compare products, read reviews, and access specialized and international brands. Supermarkets and hypermarkets remain important due to their broad consumer reach, while pharmacies and drugstores provide opportunities for functional and dermatologist-oriented products. Product innovation, premiumization, male grooming, clean beauty, and digital commerce are expected to support continued market development through 2036.

Global Skin Care Products Market: Key Highlights

• The global skin care products market size was valued at USD 155.80 Billion in 2025. The growth of the market is attributed to the wide adoption of skincare, increasing awareness of personal grooming, daily skincare routines, and growing consumer concentration on skin health.
• The market is expected to reach USD 216.44 Billion by 2036, at a CAGR of 3.10% during 2026-2036. The market growth is driven by the ongoing use of skincare, product innovation, sun protection awareness, male grooming and premiumization.
• The Gender segment is expected to be led by female consumers with an estimated share of about 68.0% in 2025, supported by established skincare routines, higher adoption of specialized products and strong engagement in facial and body-care categories.
• The Male segment is expected to grow at a higher Gender CAGR during 2026-2036 owing to expanding men's grooming routines, rising awareness of skin health, and increasing adoption of dedicated skincare products.
• The Face Creams & Moisturizers are expected to be about 29.0% of the Product segment in 2025, buoyed by extensive daily use, hydration needs, wide product distribution, and known consumer recognition.
• Sunscreen is projected to register the highest Product CAGR over 2026-2036, owing to growing awareness about UV exposure, preventive skincare, premature aging of skin, pigmentation, and daily sun-protection routines.
• Supermarkets & Hypermarkets expected to hold a share of 31.0% of the Distribution Channel segment by 2025, attributed to wide availability, high footfall, large product selection and well-established personal-care sections.
• The Distribution Channel is projected to witness the fastest growth at ~8.0% CAGR in online during 2026-2036, aided by digital product discovery, consumer reviews, ingredient research, larger product selection, direct-to-consumer brands, and easy home delivery.
• Mid-Range products are estimated to account for about 44.0% of the Price Range segment in 2025, backed by the balance between affordability, perceived quality, product variety and accessibility across developed and emerging markets.
• Premium products are anticipated to witness the faster Price Range CAGR during 2026-2036, owing to growing demand for advanced formulations, specialized active ingredients, multifunctional products, premium textures, and sophisticated skincare experiences.
• Consumer behavior is being altered by daily skin care routines, with cleansing, moisturizing and sun protection becoming more routine components of personal-care regimens.
• Sun protection is becoming more important in everyday skincare as consumers are starting to use sunscreen more beyond vacation and outdoor use.
• As male skincare adoption is on the rise, brands are now creating products that address men's cleansing, moisturizing, shaving, anti-aging, and overall grooming needs.
• Consumers are looking for multi-functional skincare products which offer hydration, protection, brightening, anti-aging, cleansing and more to simplify their daily routines.
• The influence of clean and ingredient-conscious skincare on product development is also growing, as consumers become more discerning about ingredient lists, formulation claims, naturally derived ingredients and product transparency.
• The premiumization trend is driving the demand for higher-value skincare products, such as those with advanced active ingredients, targeted treatments, specialized delivery systems and sophisticated packaging.
• The Asia Pacific region is expected to grow at the fastest regional CAGR of around 4.5% during the forecast period of 2026-2036, with growth drivers including increased beauty expenditure, rising middle-class population, growing skincare awareness, and rapid e-commerce development.
• The competitive environment comprises The Procter & Gamble Company, Kenvue Inc., Colgate-Palmolive Company, Beiersdorf AG, L'Occitane International S.A., The Estee Lauder Companies Inc., Shiseido Company, Limited, Kao Corporation, Amorepacific Corporation, Honasa Consumer Limited, and Reckitt Benckiser Group plc, competing in mass-market, premium, dermatological, facial, body, and grooming segments of skincare.

Research Scope & Methodology

The present study provides comprehensive strategic analysis of the Global Skin Care Products Market for the forecast period of 2026-2036. The report evaluates market size, revenue forecasts, gender demographics, product categories, price ranges, distribution channels, skincare routines, sun protection, male grooming, clean beauty, premiumization, product innovation, and competitive developments influencing the market. The research analyzes the market based on Gender (Male, Female), Product (Face Creams & Moisturizers, Cleansers & Face Wash, Sunscreen, Body Creams & Moisturizers, Shaving Lotions & Creams, Others), Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Pharmacy & Drugstore, Online, Others), and Price Range (Economy, Mid-Range, Premium).

The research methodology involves a structured assessment of skincare consumption, beauty expenditure, personal-grooming practices, consumer preferences, product innovation, sun-protection awareness, male grooming adoption, retail development, and e-commerce penetration to establish market forecasts and segment-level estimates. The market assessment is anchored to the supplied market value of USD 155.80 Billion in 2025 and forecast value of USD 216.44 Billion in 2036, corresponding to a CAGR of 3.10% during 2026-2036. Segment and regional shares and CAGRs are analytical estimates developed for this RD from the supplied market trajectory, segmentation structure, industry characteristics, and market dynamics; they were not supplied in the market input. The estimates are calibrated against the supplied overall market trajectory rather than directly adopting external market-size estimates.

Market estimates are developed using top-down and bottom-up approaches and validated through data triangulation across facial skincare, body care, sun care, shaving products, consumer beauty expenditure, price tiers, retail channels, and digital commerce. The analysis covers economy, mid-range and premium products for male and female consumers. Competitive Benchmarking assesses the market players served based on product portfolios, brand strength, formulation capabilities, innovation, premium positioning, distribution reach and geographic footprint, without providing unsubstantiated company market shares.

The regional analysis of the global skincare market is based on Europe, North America, Asia Pacific, and LAMEA in terms of skincare expenditure, beauty awareness, disposable income, personal-grooming adoption, retail infrastructure, and digital commerce. Growth will be fastest in Asia Pacific, driven by rising skincare routines, beauty spending, urbanization and e-commerce penetration. Established skincare consumption and premium product uptake in North America, European opportunities in clean beauty, dermatological skincare and premium formulations. Emerging opportunities due to growing organized retail, beauty awareness and consumer spending in LAMEA.

Key Market Segments

By Gender:

Male

Female

By Product:

Face Creams & Moisturizers

Cleansers & Face Wash

Sunscreen

Body Creams & Moisturizers

Shaving Lotions & Creams

Others

By Distribution Channel:

Supermarkets & Hypermarkets

Convenience Stores

Pharmacy & Drugstore

Online

Others

By Price Range:

Economy

Mid-Range

Premium

Key Market Players

The Procter & Gamble Company

Kenvue Inc.

Colgate-Palmolive Company

Beiersdorf AG

L'Occitane International S.A.

The Estee Lauder Companies Inc.

Shiseido Company, Limited

Kao Corporation

Amorepacific Corporation

Honasa Consumer Limited

Reckitt Benckiser Group plc

Industry Trends

• Daily Skincare Is Moving to the Center of Wellness Routines: Consumers are treating skincare more as a daily health and wellness activity, rather than a once-in-while beauty activity. Everyday personal-care routines are increasingly including cleansing, moisturizing and sun protection.
• Sun Protection is Moving Toward Everyday Use: Growing awareness of UV exposure, premature skin aging, pigmentation, and long-term skin health is encouraging consumers to incorporate sunscreen into daily routines. Manufacturers are increasingly developing lightweight and multifunctional SPF formulations.
• Male Skincare is Expanding: Increasing awareness of male grooming is encouraging men to adopt facial cleansers, moisturizers, sunscreen, shaving products, and targeted skincare solutions. Brands are increasingly broadening product portfolios to address male-specific grooming preferences.
• Multifunctional Skincare Products are Gaining Popularity: Consumers increasingly prefer products that combine multiple benefits such as hydration, anti-aging, brightening, sun protection, and skin-barrier support. This trend is helping simplify skincare routines while increasing product value.
• Active-Ingredient-Focused Products are Expanding: Consumers are increasingly examining ingredient lists and seeking recognizable active ingredients associated with specific skincare benefits. Brands are responding with targeted formulations and stronger ingredient-led positioning.
• Clean and Transparent Beauty is Driving Product Development: Consumers are looking for ingredient transparency, naturally derived ingredients, responsible sourcing, and simplified formulations. Positioning in clean beauty is emerging as a key differentiator across skin care categories.
• Premiumization Favors Advanced Skincare: Consumers are increasingly willing to pay for sophisticated formulations, specialized treatments, advanced textures, premium ingredients and clinically oriented products. The focus on efficacy and targeted solutions is rising, which is positive for premium skincare.
• E-Commerce is changing the way consumers discover skincare products: Through online channels, consumers can research ingredients, compare products, read reviews, find tutorials, and discover niche brands. Digital channels are becoming important for premium and targeted skincare products.
• Personalized Skincare is Emerging: Digital skin assessments, online consultations, consumer profiling and recommendation technologies are helping brands provide more personalized product suggestions based on skin concerns, preferences and routines.
• Skincare and Wellness are Increasingly Converging Consumers are increasingly associating healthy-looking skin with wider lifestyle and wellness practices, underpinning demand for products positioned around hydration, protection, prevention, skin health and long-term maintenance.

Market Determinants

Drivers

Growing Skin-Health Awareness is Driving Market Growth: Increasing consumer awareness of hydration, cleansing, ultraviolet protection, and preventive skincare is encouraging more consistent use of skin care products across age groups and consumer segments. Skincare is increasingly being viewed as part of routine health and personal maintenance rather than an occasional beauty activity, supporting regular use of moisturizers, cleansers, sunscreens, and targeted treatments. Consumers are also becoming more aware of specific concerns such as dryness, acne, pigmentation, sensitivity, and visible signs of aging, creating demand for products designed around particular skin needs. Greater access to dermatological information, digital education, social media content, and ingredient-focused product information is further improving consumer understanding of skincare. This shift toward proactive skin management is expanding product usage frequency and creating opportunities for brands to develop specialized solutions for different skin types, concerns, and stages of life.

Expansion of Personal Grooming is Supporting Demand: The expansion of personal grooming across genders is broadening the consumer base for skincare products and encouraging consumers to adopt more structured daily routines. Skincare is increasingly being integrated into grooming practices alongside haircare, shaving, fragrance, and other personal-care categories, creating opportunities for facial cleansers, moisturizers, sunscreens, serums, body-care products, and shaving-related skincare. Male consumers in particular are moving beyond traditional shaving products toward broader skincare routines focused on cleansing, hydration, sun protection, acne management, and skin appearance. At the same time, established female skincare consumption continues to support demand across multiple product categories and price points. As consumers increasingly associate grooming with personal presentation, wellness, and confidence, the expansion of structured routines is expected to support recurring consumption and increase demand for specialized skincare products.

Rising Demand for Multifunctional Products is Supporting Expansion: Growing consumer preference for convenient and efficient skincare routines is increasing demand for multifunctional products that combine several benefits within a single formulation. Products offering combinations such as hydration and sun protection, moisturizing and anti-aging, cleansing and exfoliation, or brightening and barrier support can simplify daily routines while addressing multiple skin concerns. Multifunctional formulations are particularly relevant to consumers seeking fewer products, faster application, and greater value from each purchase. Manufacturers are responding by developing formulations that combine multiple active ingredients, protective benefits, and cosmetic properties while maintaining acceptable texture and sensory performance. The trend also creates opportunities for brands to differentiate products through specific benefit combinations and application formats, strengthening innovation across both mass-market and premium skincare categories.

Increasing Premium Beauty Expenditure is Supporting Higher-Value Products: Increasing consumer willingness to spend on advanced skincare is supporting demand for premium products incorporating specialized ingredients, sophisticated formulations, targeted treatments, and enhanced sensory experiences. Premium consumers increasingly seek products positioned around specific concerns such as aging, pigmentation, sensitivity, skin barrier support, and intensive hydration, creating opportunities for brands to develop more specialized product portfolios. Premiumization is also being supported by interest in innovative textures, advanced delivery systems, clinically positioned ingredients, and multifunctional formulations. Consumers may increasingly evaluate products based on formulation quality, ingredient transparency, brand credibility, and perceived efficacy rather than price alone. This creates opportunities for premium brands to increase consumer value through differentiated formulations and specialized skincare experiences while encouraging broader innovation throughout the market.

Restraints

Price Sensitivity Can Limit Premium Skincare Adoption: Advanced formulations, specialized active ingredients, clinical testing, sophisticated packaging, and premium brand positioning can significantly increase the price of skincare products. While some consumers are willing to pay more for targeted benefits and higher perceived efficacy, price remains an important consideration for a large portion of the market, particularly where basic moisturizers, cleansers, and other skincare products are widely available at lower price points. Economic uncertainty and differences in disposable income can further influence consumers' willingness to purchase premium products or maintain multi-product routines. Manufacturers therefore face the challenge of balancing ingredient quality, formulation innovation, packaging, and performance with accessible pricing. Brands that fail to communicate a clear functional or experiential benefit may face difficulty justifying premium price points in highly competitive categories.

Intense Market Competition Can Restrain Brand Expansion: The skin care products market includes numerous global beauty companies, regional brands, dermatological product manufacturers, specialist skincare companies, pharmacy-oriented brands, and emerging direct-to-consumer businesses. This fragmented competitive environment increases competition for consumer attention, retail shelf space, online visibility, and brand loyalty. Established companies benefit from strong distribution networks, marketing resources, and brand recognition, while emerging digital-first brands can rapidly build consumer communities through social media and influencer-driven marketing. Continuous product launches and frequent changes in consumer preferences also increase the need for ongoing innovation and marketing investment. Smaller brands may therefore face challenges in achieving scale, securing retail distribution, and maintaining visibility without developing a clearly differentiated product proposition.

Opportunity Mapping Based on Market Trends

Everyday Multifunctional Skincare Creates High-Value Opportunities: The growing preference for simplified skincare routines is creating opportunities for products that combine hydration, protection, anti-aging, brightening, soothing, and barrier-support benefits within convenient formulations. Consumers increasingly seek products that deliver multiple functions without requiring lengthy routines or numerous individual products. Multifunctional moisturizers, sunscreens, serums, cleansers, and treatment products can therefore address convenience and value requirements while increasing perceived product utility. Brands can further differentiate these offerings through targeted ingredient combinations, improved textures, long-lasting hydration, and application-specific benefits. The opportunity extends across mass, mid-range, and premium price tiers, allowing manufacturers to develop multifunctional products for different consumer budgets and skincare preferences.

Men's Skincare Creates Strong Growth Opportunities: Increasing male participation in skincare is expanding the addressable consumer base and creating opportunities for dedicated as well as gender-inclusive products. Men are increasingly adopting facial cleansers, moisturizers, sunscreens, acne treatments, anti-aging products, and shaving-related skincare as grooming routines become more comprehensive. Brands can reduce adoption barriers by offering simple product systems, clear functional positioning, and products addressing specific male grooming occasions such as post-shave irritation, oil control, hydration, and sun protection. Gender-inclusive formulations can also allow brands to appeal to consumers based on skin type and concern rather than traditional gender segmentation. As male consumers become more familiar with skincare ingredients and digital product discovery, targeted men's skincare can become an important source of incremental market growth.

Personalized and Active-Ingredient Skincare Creates Differentiation Opportunities: The convergence of digital skin assessments, consumer profiling, and active-ingredient-based formulations is creating opportunities for brands to offer more relevant and targeted skincare experiences. Consumers increasingly seek products addressing specific concerns rather than generalized skincare benefits, increasing interest in ingredients associated with hydration, acne management, pigmentation, aging, sensitivity, and barrier support. Digital assessments can help consumers identify suitable products and routines, while ingredient-focused recommendations can strengthen confidence in product selection. Brands can combine personalization with targeted formulations, subscription models, and ongoing consumer feedback to build longer-term relationships. This approach can improve product relevance while creating opportunities for differentiated positioning in an increasingly crowded skincare market.

Digital-First Skincare Brands Create Expansion Opportunities: E-commerce, social commerce, influencer education, online consultations, consumer reviews, and direct-to-consumer models are creating significant opportunities for skincare brands to expand their reach and accelerate product discovery. Digital platforms allow consumers to research ingredients, compare formulations, evaluate reviews, access educational content, and discover specialized or international brands without relying solely on physical retail availability. Social media and influencer-led education can further demonstrate product usage and communicate ingredient benefits, while online consultations can support more personalized recommendations. Direct-to-consumer models also provide brands with access to consumer purchasing data and feedback, enabling them to refine product portfolios and develop recurring purchase models. These capabilities are particularly valuable for emerging and niche brands seeking to compete with established companies and reach specialized consumer segments.

Value-Creating Segments and Growth Pockets

Female Consumers Lead Through Established Skincare Adoption, While Male Grooming Accelerates

Female consumers are projected to account for 68.0% of the global skin care products market by Gender in 2025, supported by established skincare routines, broader adoption of specialized facial and body-care products, and strong engagement with premium skincare. Women continue to represent a substantial consumer base across moisturizers, cleansers, serums, sunscreens, treatments, and body-care products, with skincare increasingly integrated into regular personal-care and beauty routines. Greater awareness of specific skin concerns and increasing interest in targeted formulations are also encouraging consumers to adopt multiple products within their routines, supporting recurring demand and higher product usage across different skincare categories.

The Male segment is expected to register the fastest Gender CAGR during 2026-2036, supported by expanding men's grooming routines, increasing awareness of skin health, and growing adoption of dedicated skincare products. Men's routines are increasingly extending beyond traditional shaving products toward facial cleansers, moisturizers, sunscreens, acne-care products, and anti-aging solutions. Brands are also simplifying product ranges and emphasizing functional benefits to reduce adoption barriers among male consumers. As skincare becomes increasingly integrated into broader grooming and wellness practices, rising male participation is expected to provide an important source of incremental market growth.

Face Creams and Moisturizers Lead Through Everyday Hydration, While Sunscreen Accelerates With Preventive Skincare

Face Creams & Moisturizers are projected to account for 29.0% of the global skin care products market by Product in 2025, supported by their widespread daily use, essential role in maintaining skin hydration, extensive product availability, and high consumer awareness. Moisturizers serve as a foundational component of skincare routines across different age groups, skin types, genders, and price tiers, creating a broad and recurring demand base. Product innovation has also expanded the category beyond basic hydration through formulations incorporating anti-aging, brightening, soothing, barrier-supporting, and other targeted benefits. This multifunctionality enables manufacturers to address diverse consumer requirements while maintaining moisturization as a core skincare need.

Sunscreen is expected to register the fastest Product CAGR during 2026-2036, driven by increasing awareness of ultraviolet exposure, preventive skincare, premature skin aging, pigmentation, and the importance of incorporating sun protection into daily routines. Consumers are increasingly seeking sunscreens that combine UV protection with hydration, anti-aging, skin-soothing, or cosmetic benefits, encouraging the development of multifunctional formulations. Growing availability of lightweight textures, specialized formulations, and products designed for different skin types is also helping integrate sunscreen more consistently into everyday skincare. The expansion of preventive skincare is therefore expected to strengthen sunscreen demand across both traditional and emerging consumer segments.

Supermarkets and Hypermarkets Lead Through Broad Retail Reach, While Online Channels Accelerate Digital Skincare Adoption

Supermarkets & Hypermarkets are estimated to account for 31.0% of the global skin care products market by Distribution Channel in 2025, supported by extensive geographic reach, high consumer footfall, broad product assortments, and dedicated personal-care sections. These outlets provide consumers with convenient access to products across economy, mid-range, and premium price tiers and allow shoppers to compare brands and product formats within a single location. Physical availability remains particularly important for everyday skincare products that consumers frequently purchase alongside other household and personal-care items. Established retail relationships and strong shelf visibility therefore continue to support the channel's leadership.

Online channels are expected to register the fastest Distribution Channel CAGR of 8.0% during 2026-2036, supported by digital product discovery, ingredient research, consumer reviews, broad product selection, direct-to-consumer brands, and convenient home delivery. Online platforms allow consumers to access specialized, premium, international, and niche skincare products that may have limited availability through local physical retailers. Digital content also enables consumers to compare formulations and product claims before purchase, while social commerce and influencer-led education are strengthening product discovery. Subscription purchasing, personalized recommendations, and direct consumer engagement are further creating opportunities for brands to build recurring digital relationships with skincare consumers.

Mid-Range Products Lead Through the Balance of Quality and Affordability, While Premium Products Accelerate Through Advanced Formulations

Mid-Range products are projected to account for 44.0% of the global skin care products market by Price Range in 2025, supported by their balance of affordability, perceived quality, product variety, and broad availability across developed and emerging markets. Mid-range products can provide consumers with access to specialized ingredients, targeted benefits, and improved formulation performance without the higher prices associated with premium skincare. The category therefore appeals to a broad consumer base seeking effective everyday products while remaining conscious of household expenditure. Extensive availability through supermarkets, pharmacies, specialty retailers, and online platforms further strengthens the segment's accessibility and supports its leading market position.

Premium products are expected to register the fastest Price Range CAGR during 2026-2036, driven by increasing demand for advanced formulations, specialized active ingredients, multifunctional products, premium textures, and sophisticated skincare experiences. Consumers with greater discretionary spending are increasingly seeking targeted solutions for concerns such as aging, pigmentation, sensitivity, hydration, and skin-barrier health. Premium brands are responding through innovative delivery systems, clinically positioned ingredients, personalized recommendations, and differentiated sensory experiences. The convergence of skincare with wellness and beauty technology is also enabling premium products to provide greater perceived value, supporting continued premiumization across the market.

Regional Market Assessment

Established Skincare Consumption Strengthens North American Demand

North America is estimated to account for approximately 32.0% of the global skin care products market in 2025, supported by high skincare expenditure, established personal-care routines, strong premium beauty consumption, and broad adoption of specialized skincare products. The United States represents a major regional market, with consumers increasingly seeking targeted facial care, advanced moisturizers, sunscreen, active-ingredient formulations, and premium skincare. E-commerce and digital product discovery are further supporting market development.

Premium and Dermatological Skincare Supports European Demand

Europe is estimated to account for approximately 29.0% of the global skin care products market in 2025, supported by established beauty markets, premiumization, clean beauty preferences, and strong consumer awareness of skin health. Demand for specialized formulations, dermatologist-oriented products, natural ingredients, and advanced skincare solutions is creating opportunities across the region. Pharmacies, specialty stores, and online channels remain important routes to market.

Rising Beauty Expenditure Drives Asia Pacific Growth

Asia Pacific is estimated to register the fastest regional CAGR of approximately 4.5% during 2026-2036, supported by rising disposable incomes, expanding middle-class populations, increasing skincare awareness, urbanization, and rapid e-commerce adoption. China, Japan, South Korea, India, and Southeast Asian markets provide significant opportunities as consumers increasingly adopt sophisticated skincare routines. Sunscreen, facial moisturizers, cleansers, and premium skincare are expected to benefit from evolving consumer preferences.

Growing Personal-Care Awareness Creates LAMEA Opportunities

LAMEA is estimated to account for approximately 13.0% of the global skin care products market in 2025, supported by increasing beauty awareness, rising personal-care expenditure, expanding organized retail, and growing access to branded skincare products. The Middle East provides opportunities through premium beauty consumption, while Latin America benefits from expanding beauty retail and e-commerce. Increasing adoption of daily skincare routi