AVOD Services Market, By Content Type, By Platform Type, By Genre, By Device, By Advertising Format, By Geography

Description

Global AVOD Services Market size is estimated to be valued at US$ 28.09 Billion in 2023, and is expected to reach US$ 71.16 Billion by 2030, exhibiting a compound annual growth rate (CAGR) of 14.2% from 2023 to 2030.

Report Coverage		Report Details
Base Year:	2022	Market Size in 2023:	US$ 28.09 Bn
Historical Data for:	2018 to 2021	Forecast Period:	2023 - 2030
Forecast Period 2023 to 2030 CAGR:	14.20%	2030 Value Projection:	US$ 71.16 Bn

Figure 1. Global AVOD Services Market Share (%), By Region, 2023

Ad-supported video-on-demand (AVOD) services are online platforms that provide a wide range of professionally produced content to viewers. Examples of these platforms include Netflix and Hulu. Unlike subscription-based video-on-demand (SVOD) services, where users pay a regular fee to access content without ads, AVOD services are free for users. Instead, they rely on advertising to generate revenue, making them accessible to a broader audience.

One of the key advantages of AVOD is its lower barrier to entry. It's an excellent option for viewers who don't want to pay for subscriptions, and it allows content creators to reach a vast audience without requiring viewers to open their wallets. However, the reliance on ad revenue can be somewhat unpredictable for creators, as it can fluctuate depending on factors like viewership and ad demand.

In recent years, AVOD has gained popularity among sports teams and leagues. They leverage these platforms to produce and distribute behind-the-scenes content, exclusive interviews, and live event streaming. This not only offers fans a more immersive experience but also presents an opportunity to generate additional revenue through targeted advertisements during sports events, further monetizing their content. As AVOD platforms continue to grow, they provide a valuable avenue for sports organizations to engage with their fan base and boost their financial resources.

Market Dynamics:

Increasing digital video consumption, shift in advertising spending, and content monetization for creators are anticipated to drive growth of the global AVOD services market over the forecast period. Moreover, competitive landscape and original content is also expected to boost the growth of the global AVOD services market over the forecast period. Global reach and localization, mobile and smart TV integration, partnerships and content agreements, ad tech advancements are expected to create growth opportunities for the global AVOD services market during the forecast period.

However, Ad Fatigue and Viewer Disruption, Ad Blocking and Ad Avoidance, privacy concerns and regulation are expected to hamper growth of the global AVOD services market over the forecast period.

Key features of the study:

This report provides in-depth analysis of the global AVOD services market, and provides market size (US$ Bn) and compound annual growth rate (CAGR %) for the forecast period (2023-2030), considering 2022 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global AVOD services market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include YouTube (Google), Hulu (Disney), Peacock (NBCUniversal), Tubi (Fox Corporation), Pluto TV (ViacomCBS), IMDb TV (Amazon), Roku Channel (Roku), Crackle (Chicken Soup for the Soul Entertainment), Xumo (Comcast), Vudu (Walmart), The Roku Channel (Roku), Popcornflix (Screen Media Ventures), MX Player (Times Internet), Voot (ViacomCBS)
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
Global AVOD services market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global AVOD services market

Detailed Segmentation:

By Content Type:
- Movies
- TV Shows
- Original Series
- News
- Sports
- User-Generated Content (UGC)
By Platform Type:
- Standalone AVOD platforms
- AVOD offerings within broader streaming services
- AVOD-supported social media platforms
By Genre:
- Drama
- Comedy
- Action/Adventure
- Horror/Thriller
- Romance
- Sci-Fi/Fantasy
- Documentary
- Animation
By Device:
- Mobile devices (smartphones, tablets)
- Desktop and laptops
- Smart TVs
- Streaming devices (e.g., Roku, Amazon Fire TV, Apple TV)
By Advertising Format:
- Pre-roll ads
- Mid-roll ads
- Post-roll ads
- Banner ads
- Interactive ads
- Native ads
By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Company Profiles:
- YouTube (Google)
- Hulu (Disney)
- Peacock (NBCUniversal)
- Tubi (Fox Corporation)
- Pluto TV (ViacomCBS)
- IMDb TV (Amazon)
- Roku Channel (Roku)
- Crackle (Chicken Soup for the Soul Entertainment)
- Xumo (Comcast)
- Vudu (Walmart)
- The Roku Channel (Roku)
- Popcornflix (Screen Media Ventures)
- MX Player (Times Internet)
- Voot (ViacomCBS)

Product Code: CMI6128

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Content Type
- Market Snippet, By Platform Type
- Market Snippet, By Genre
- Market Snippet, By Device
- Market Snippet, By Advertising Format
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
Increasing Digital Video Consumption
Shift in Advertising Spending
Content Monetization for Creators
Competitive Landscape and Original Content
- Restraints
Ad Fatigue and Viewer Disruption
Ad Blocking and Ad Avoidance
Privacy Concerns and Regulation
- Opportunities
Global Reach and Localization
Mobile and Smart TV Integration
Partnerships and Content Agreements
Ad Tech Advancements
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Global AVOD Services Market - Impact of Coronavirus (COVID-19) Pandemic

COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact

5. Global AVOD Services Market, By Content Type, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
Movies
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
TV Shows
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Original Series
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
News
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
Sports
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
User-Generated Content (UGC)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)

6. Global AVOD Services Market, By Platform Type, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
Standalone AVOD platforms
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
AVOD offerings within broader streaming services
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
AVOD-supported social media platforms
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)

7. Global AVOD Services Market, By Genre, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
Drama
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Comedy
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Action/Adventure
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Horror/Thriller
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Romance
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Sci-Fi/Fantasy
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Documentary
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Animation
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)

8. Global AVOD Services Market, By Device, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
Mobile devices (smartphones, tablets)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Desktop and laptops
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Smart TVs
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Streaming devices (e.g., Roku, Amazon Fire TV, Apple TV)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)

9. Global AVOD Services Market, By Advertising Format, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
Pre-roll ads
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Mid-roll ads
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Post-roll ads
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Banner ads
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Interactive ads
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Native ads
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)

10. Global AVOD Services Market, By Region, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, For Region, 2018 -2030
- Country Trends
North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2023-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2023-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Genre, 2023-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Device, 2023-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2023-2030, (US$ Bn)
US
Canada
Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2023-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2023-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Genre, 2023-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Device, 2023-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2023-2030, (US$ Bn)
Germany
UK
France
Italy
Russia
Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2023-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2023-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Genre, 2023-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Device, 2023-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2023-2030, (US$ Bn)
China
India
Japan
ASEAN
Australia
South Korea
Rest of Asia Pacific
Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2023-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2023-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Genre, 2023-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Device, 2023-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2023-2030, (US$ Bn)
Brazil
Mexico
Argentina
Rest of Latin America
Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2023-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2023-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Genre, 2023-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Device, 2023-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2023-2030, (US$ Bn)
GCC Countries
South Africa
Rest of Middle East and Africa

11. Competitive Landscape

YouTube (Google)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Hulu (Disney)
Peacock (NBCUniversal)
Tubi (Fox Corporation)
Pluto TV (ViacomCBS)
IMDb TV (Amazon)
Roku Channel (Roku)
Crackle (Chicken Soup for the Soul Entertainment)
Xumo (Comcast)
Vudu (Walmart)
The Roku Channel (Roku)
Popcornflix (Screen Media Ventures)
MX Player (Times Internet)
Voot (ViacomCBS)
Analyst Views

12. Section

Research Methodology
About us