Margarine and Shortening Market, By Product Type, By Source, By Form, By Application, By End User, By Packaging, By Distribution Channel, By Geography

Description

The global margarine and shortening market size is estimated to be valued at US$ 15.75 Bn in 2023, and is projected to reach US$ 17.48 Bn by 2030, exhibiting a CAGR of 1.5% during the forecast period.

Report Coverage		Report Details
Base Year:	2022	Market Size in 2023:	US$ 15.75 Bn
Historical Data for:	2018 to 2021	Forecast Period:	2023 - 2030
Forecast Period 2023 to 2030 CAGR:	1.50%	2030 Value Projection:	US$ 17.48 Bn

Figure 1. Global Margarine and Shortening Market Share (%), By Region, 2023

Margarine is a spread used for flavoring, baking, and cooking. It is most often used as a substitute for butter. Margarine is typically made by combining water and vegetable oils, such as soybean, corn, palm, canola, or olive oils. Ingredients like salt, colorings, and natural or artificial flavorings are sometimes added as well. Like other fats, margarine helps to improve the mouth feel and flavor in baked goods. Shortening is used to make crumbly pastry and other food products. It is used in baking to make products crumbly, flaky and tender. Shortening's job is to make doughs short. Thus, there is an increasing demand for margarine and shortening worldwide.

Market Dynamics:

Increasing demand for margarine and shortening, increasing demand or consumption of processed food products, increasing number bakeries, and rapid growth of the food and beverage industry are expected to propel the growth of the global margarine and shortening market.

For insistence, in March 2022, Adeka Corporation planned to launch Deli-PLANTS brand of new Plant-Based Foods that focuses on deliciousness and ease of use on the professional use markets. ADEKA launched the first four delicious products in this brand (highly concentrated oat milk, cheese cream, whipped cream, and margarine) to overturn the conventional wisdom about Plant-Based Foods (hereinafter 'PBF') in sequence.

2020Bunge Loders Croklaan (BLC) has officially unveiled its first shea processing plant in Africa, pegged as the largest of its kind on the continent. Located in Tema, Ghana, the new facility is a fully automated solvent fractionation plant that processes raw shea butter made from locally collected and crushed shea nuts.

Key features of the study:

This report provides in-depth analysis of the global margarine and shortening market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2023-2030), considering 2022 as the base year.
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in the global margarine and shortening market based on the following parameters such as company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Vandemoortele, Kerry Group, Puratos Group, NMGK Group, AAK AB, Fuji Oil Co., Ltd., Cargill Incorporated, Upfield Holdings BV, Bunge Limited, Conagra Brands, Unilever, Wilmar International Ltd., Dairy Farmers of America, Richardson International Limited, and Archer Daniels Midland Company (ADM), among others.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
Global margarine and shortening market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global margarine and shortening market

Detailed Segmentation:

By Product Type:
- Margarine
- Shortening
By Source:
- Plant-based
- Animal-based
By Form:
- Solid
- Liquid
By Application:
- Baking and Pastry
- Cooking and Frying
- Spreads and Toppings
- Industrial
By End User:
- Retail
- Food Service
- Industrial
By Packaging:
- Tubs
- Sticks
- Bulk/Industrial Packaging
By Distribution Channel:
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Retail
- Foodservice Distributors
By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East &Africa
Company Profiles:
- Vandemoortele
- Kerry Group
- Puratos Group
- NMGK Group
- AAK AB
- Fuji Oil Co., Ltd.
- Cargill Incorporated
- Upfield Holdings BV
- Bunge Limited
- Conagra Brands
- Unilever
- Wilmar International Ltd.
- Dairy Farmers of America
- Richardson International Limited
- Archer Daniels Midland Company (ADM)

Product Code: CMI5843

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Product Type
- Market Snippet, By Source
- Market Snippet, By Form
- Market Snippet, By Application
- Market Snippet, By End User
- Market Snippet, By Packaging
- Market Snippet, By Distribution Channel
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Increasing demand for margarine and shortening
- Growing consumption of functional meals and drinks
- Increasing consumption of processed food products
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Global Margarine and Shortening Market - Impact of Coronavirus (COVID-19) Pandemic

COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact

5. Global Margarine and Shortening Market, By Product Type, 2023-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2019 - 2030
- Segment Trends
Margarine
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Shortening
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)

6. Global Margarine and Shortening Market, By Source, 2023-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2019 - 2030
- Segment Trends
Plant-based
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)
Animal-based
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)

7. Global Margarine and Shortening Market, By Form, 2023-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2019 - 2030
- Segment Trends
Solid
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)
Liquid
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)

8. Global Margarine and Shortening Market, By Application, 2023-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2019 - 2030
- Segment Trends
Baking and Pastry
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)
Cooking and Frying
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)
Spreads and Toppings
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)
Industrial
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)

9. Global Margarine and Shortening Market, By End User, 2023-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2019 - 2030
- Segment Trends
Retail
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)
Food Service
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)

10. Global Margarine and Shortening Market, By Packaging, 2023-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2019 - 2030
- Segment Trends
Tubs
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)
Sticks
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)
Bulk/Industrial Packaging
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)

11. Global Margarine and Shortening Market, By Distribution Channel, 2023-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2019 - 2030
- Segment Trends
Supermarkets/Hypermarkets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)
Convenience Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)
Online Retail
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)
Foodservice Distributors
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)

12. Global Margarine and Shortening Market, By Region, 2023-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2019 - 2030
- Segment Trends
North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Source, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Form, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Packaging, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2023-2030,(US$ Bn)
U.S.
Canada
Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Source, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Form, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Packaging, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2023-2030,(US$ Bn)
Germany
U.K
Spain
France
Italy
Russia
Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Source, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Form, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,( US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Packaging, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2023-2030,(US$ Bn)
China
India
Japan
Australia
South Korea
ASEAN
Rest of Asia Pacific
Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Source, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Form, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Packaging, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2023-2030,(US$ Bn)
Brazil
Argentina
Mexico
Rest of Latin America
Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Source, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Form, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Packaging, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country/Sub-region, 2023-2030,(US$ Bn)
GCC Countries
Israel
South Africa
North Africa
Central Africa
Rest of Middle East

13. Competitive Landscape

Vandemoortele
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Kerry Group
Puratos Group
NMGK Group
AAK AB
Fuji Oil Co., Ltd.
Cargill Incorporated
Upfield Holdings BV
Bunge Limited
Conagra Brands
Unilever
Wilmar International Ltd.
Dairy Farmers of America
Richardson International Limited
Archer Daniels Midland Company (ADM)
Analyst Views

14. Section

Research Methodology
About us