Senbei Rice Crackers Market, By Flavor Type, By Texture, By Packaging Type, By Distribution Channel, By Price Range, By Ingredients and Health Focus, By Target Demographic, By Geography

Description

Global Senbei Rice Crackers Market size is projected to reach US$ 11.56 billion by 2030, from US$ 7.74 billion in 2023, exhibiting a CAGR of 5.9% during the forecast period.

Report Coverage		Report Details
Base Year:	2022	Market Size in 2023:	US$ 7.74 Bn
Historical Data for:	2018 to 2021	Forecast Period:	2023 - 2030
Forecast Period 2023 to 2030 CAGR:	5.90%	2030 Value Projection:	US$ 11.56 Bn

Figure 1. Global Senbei Rice Crackers Market Share (%), By Region, 2023

Savory varieties tend to be coated with both soy sauce and mirin, while sweet Senbei are often covered in granulated sugar. Senbei rice crackers originated in Japan and are made from a variety of rice, such as glutinous rice or non-glutinous rice, typically seasoned with soy sauce, salt, or other flavors.

Market Dynamics:

Growing popularity of Asian snacks, health consciousness, convenience and on-the-go snacking are anticipated to drive growth of the global senbei rice crackers market over the forecast period. Moreover, diversification of flavors is also expected to boost growth of the global senbei rice crackers market over the forecast period. Health and wellness trends, premiumization and artisanal offerings, global expansion, and snacking at home are expected to create growth opportunities for the global senbei rice crackers market during the forecast period. Global senbei rice crackers market is expected to witness growth due to increasing focus on health and wellness, along with rising demand for gluten-free and plant-based snacks. The market growth is driven by various factors such as growing awareness about healthy eating habits, rising disposable incomes, and expanding distribution channels. However, manufacturers will need to continue innovating and adapting to consumer demands to maintain their market share in the competitive snack industry. Senbei rice crackers are versatile and can be flavored with various ingredients, making these appealing to a wide range of consumers with different taste preferences.

However, limited awareness in some markets, competition from other snack options, price sensitivity, and perishability and shelf life are expected to hamper growth of the global senbei rice crackers market over the forecast period.

Key features of the study:

This report provides in-depth analysis of the global senbei rice crackers market, and provides market size (US$ Bn) and compound annual growth rate (CAGR %) for the forecast period (2023-2030), considering 2022 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global senbei rice crackers market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Kameda Seika Co., Ltd., Bourbon Corporation, Calbee, Inc., Glico Group, Ito En, Ltd., Yamazaki Baking Co., Ltd., Iwatsuka Confectionery Co., Ltd., Tanawachi Co., Ltd., Morinaga & Co., Ltd., and Kobayashi Pharmaceutical Co., Ltd.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
Global senbei rice crackers market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global senbei rice crackers market

Senbei Rice Crackers Market Detailed Segmentation:

By Flavor Type:
- Original/Plain
- Soy Sauce
- Seaweed
- Wasabi
- Teriyaki
- Shrimp
- Nori (seaweed)
- Other regional or innovative flavors
By Texture:
- Thin and crispy
- Thick and crunchy
- Soft and puffed
By Packaging Type:
- Individual packaging
- Multipack or family-size packaging
By Distribution Channel:
- Supermarkets/hypermarkets
- Convenience stores
- Online retail (e-commerce)
- Specialty stores
By Price Range:
- Economy/low-cost Senbei crackers
- Mid-range
- Premium
By Ingredients and Health Focus:
- Gluten-free Senbei
- Organic Senbei
- Vegan/Vegetarian Senbei
- Low-sodium Senbei
- High-fiber or whole-grain Senbei
By Target Demographic:
- Children
- Adults
- Health-conscious consumers
- Traditional snack enthusiasts
By Region
- Latin America
- North America
- Europe
- Asia Pacific
- Middle East & Africa
Company Profiles:
- Kameda Seika Co., Ltd.
- Bourbon Corporation
- Calbee, Inc.
- Glico Group
- Ito En, Ltd.
- Yamazaki Baking Co., Ltd.
- Iwatsuka Confectionery Co., Ltd.
- Tanawachi Co., Ltd.
- Morinaga & Co., Ltd.
- Kobayashi Pharmaceutical Co., Ltd.

Product Code: CMI6120

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Flavor Type
- Market Snippet, By Texture
- Market Snippet, By Packaging Type
- Market Snippet, By Distribution Channel
- Market Snippet, By Price Range
- Market Snippet, By Ingredients and Health Focus
- Market Snippet, By Target Demographic
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
Growing Popularity of Asian Snacks
Health Consciousness
Convenience and On-the-go Snacking
- Restraints
Limited Awareness in Some Markets
Competition from Other Snack Options
Price Sensitivity
- Opportunities
Health and Wellness Trends
Premiumization and Artisanal Offerings
Global Expansion
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Global Senbei Rice Crackers Market- Impact of Coronavirus (COVID-19) Pandemic

COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact

5. Global Senbei Rice Crackers Market, By Flavor Type, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2019 - 2030
- Segment Trends
Original/Plain
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Soy Sauce
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Seaweed
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Wasabi
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Teriyaki
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Shrimp
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Nori (seaweed)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Other regional or innovative flavors
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)

6. Global Senbei Rice Crackers Market, By Texture, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2019 - 2030
- Segment Trends
Thin and crispy
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Thick and crunchy
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Soft and puffed
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)

7. Global Senbei Rice Crackers Market, By Packaging Type, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2019 - 2030
- Segment Trends
Individual Packaging
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Multipack or Family-Size Packaging
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)

8. Global Senbei Rice Crackers Market, By Distribution Channel, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2019 - 2030
- Segment Trends
Supermarkets/hypermarkets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Convenience stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Online retail (e-commerce)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, b(US$ Bn)
Specialty stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)

9. Global Senbei Rice Crackers Market, By Price Range, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2019 - 2030
- Segment Trends
Economy/Low-Cost Senbei Crackers
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Mid-range
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Premium
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)

10. Global Senbei Rice Crackers Market, By Ingredients and Health Focus, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2019 - 2030
- Segment Trends
Gluten-free senbei
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Organic senbei
Vegan/Vegetarian senbei
Low-sodium senbei
High-fiber or whole-grain senbei

11. Global Senbei Rice Crackers Market, By Target Demographic, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2019 - 2030
- Segment Trends
Children
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Adults
Health-conscious consumers
Traditional snack enthusiasts

12. Global Senbei Rice Crackers Market, By Region, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, For Region, 2019 -2030
- Country Trends
North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Flavor Type, 2023-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Texture, 2023-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Packaging Type, 2023-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2023-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Price Range, 2023-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Ingredients and Health Focus, 2023-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Target Demographic, 2023-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2023-2030, (US$ Bn)
U.S.
Canada
Europe
Germany
U.K.
Spain
France
Italy
Russia
Rest of Europe
Asia Pacific
China
India
Japan
Australia
South Korea
ASEAN
Rest of Asia Pacific
Latin America
Brazil
Argentina
Mexico
Rest of Latin America
Middle East & Africa
GCC Countries
Israel
South Africa
North Africa
Central Africa
Rest of Middle East

13. Competitive Landscape

Kameda Seika Co., Ltd.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Bourbon Corporation
Calbee, Inc.
Glico Group
Ito En, Ltd.
Yamazaki Baking Co., Ltd.
Iwatsuka Confectionery Co., Ltd.
Tanawachi Co., Ltd.
Morinaga & Co., Ltd.
Kobayashi Pharmaceutical Co., Ltd.
Analyst Views

14. Section

Research Methodology
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