Under Eye Serum Market, By Product Type, By Ingredient Type, By Distribution Channel, By End User, By Skin Type, By Geography

Description

Global Under Eye Serum Market is estimated to be valued at US$ 4.83 Bn in 2025 and is expected to reach US$ 11.22 Bn by 2032, growing at a compound annual growth rate (CAGR) of 12.8% from 2025 to 2032.

Report Coverage		Report Details
Base Year:	2024	Market Size in 2025:	US$ 4.83 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	12.80%	2032 Value Projection:	US$ 11.22 Bn

Figure. Under Eye Serum Market Share (%), By Region 2025

The global under eye serum market has witnessed substantial growth over the past few years, owing to rising awareness about anti-aging products and increasing consumption of cosmetic products. Under eye serums help reduce dark circles, puffiness, and fine lines under the eyes. They contain ingredients like hyaluronic acid, peptides, caffeine, and antioxidants that hydrate and brighten the delicate under-eye area. Moreover, growing digital presence and busy lifestyles have led to increased cases of eye strain and fatigue among millennials, thereby augmenting demand. Various e-commerce platforms and product innovations catering to specific skin concerns have further propelled the market growth. However, high costs and limited awareness in rural areas may restrain market growth to some extent over the forecast period.

Market Dynamics:

The global under eye serum market is primarily driven by the rising geriatric population, increasing consciousness about personal appearance, and growing demand for multi-benefit cosmetic products. This has augmented the sales of anti-aging cosmetics significantly. Meanwhile, hectic lifestyles and excessive screen time have made under-eye dark circles and puffiness more common, creating need for effective treatment options. Additionally, continuous innovation in ingredients, such as caffeine, hyaluronic acid, peptides, and vitamins C and E, have enhanced the performances of under eye serums. This, along with the proliferation of e-commerce, and product premiumization is another major trend. However, high costs of natural and clinically-tested variants restrict the market growth to some degree.

Key Features of the Study:

This report provides in-depth analysis of the global under eye serum market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period 2025-2032, considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global under eye serum market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Estee Lauder, L'Oreal, Shiseido, P&G, Unilever, LVMH, Chanel, Amorepacific, LG Household and Healthcare, Kanabo, Tatcha, Drunk Elephant, Olay, La Mer, Kiehl's, Clarins, Origins, Caudalie, Dr. Barbara Sturm, and SkinCeuticals

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global under eye serum market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global under eye serum market

Market Segmentation

Product Type Insights (Revenue, USD Bn, 2020 - 2032)
- Creams
- Gels
- Serums
- Others (Oils, Balms)
Ingredient Type Insights (Revenue, USD Bn, 2020 - 2032)
- Retinols
- Vitamin C
- Hyaluronic Acid
- Caffeine
- Ceramides
- Peptides
- Others (plant extracts, oils)
Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
- Supermarkets/Hypermarkets
- Specialty Stores
- Online Retail
- Others (Departmental Stores, Pharmacy)
End User Insights (Revenue, USD Bn, 2020 - 2032)
- Women
- Men
- Unisex
Skin Type Insights (Revenue, USD Bn, 2020 - 2032)
- Dry Skin
- Oily Skin
- Combination Skin
- Normal Skin
- Sensitive Skin
Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- Estee Lauder
- L'Oreal
- Shiseido
- P&G
- Unilever
- LVMH
- Chanel
- Amorepacific
- LG Household and Healthcare
- Kanabo
- Tatcha
- Drunk Elephant
- Olay
- La Mer
- Kiehl's
- Clarins
- Origins
- Caudalie
- Barbara Sturm
- SkinCeuticals

Product Code: CMI6340

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Under Eye Serum Market, By Product Type
- Global Under Eye Serum Market, By Ingredient Type
- Global Under Eye Serum Market, By Distribution Channel
- Global Under Eye Serum Market, By End User
- Global Under Eye Serum Market, By Skin Type
- Global Under Eye Serum Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends

4. Global Under Eye Serum Market, By Product Type, 2020-2032, (USD)

Introduction
- Market Share Analysis, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Creams
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Gels
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Serums
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Others (Oils, Balms)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)

5. Global Under Eye Serum Market, By Ingredient Type, 2020-2032, (USD)

Introduction
- Market Share Analysis, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Retinols
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Vitamin C
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Hyaluronic Acid
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Caffeine
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Ceramides
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Peptides
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Others (plant extracts, oils)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)

6. Global Under Eye Serum Market, By Distribution Channel, 2020-2032, (USD)

Introduction
- Market Share Analysis, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Supermarkets/Hypermarkets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Specialty Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Online Retail
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Others (Departmental Stores, Pharmacy)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)

7. Global Under Eye Serum Market, By End User, 2020-2032, (USD)

Introduction
- Market Share Analysis, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Women
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Men
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Unisex
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)

8. Global Under Eye Serum Market, By Skin Type, 2020-2032, (USD)

Introduction
- Market Share Analysis, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Dry Skin
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Oily Skin
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Combination Skin
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Normal Skin
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Sensitive Skin
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)

9. Global Under Eye Serum Market, By Region, 2020 - 2032, Value (USD)

Introduction
- Market Share (%) Analysis, 2028,2028 & 2032, Value (USD)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Ingredient Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Skin Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Ingredient Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Skin Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Ingredient Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Skin Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Ingredient Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Skin Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Ingredient Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Skin Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Ingredient Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Skin Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD)
  - South Africa
  - North Africa
  - Central Africa

10. Competitive Landscape

Estee Lauder
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
L'Oreal
Shiseido
P&G
Unilever
LVMH
Chanel
Amorepacific
LG Household and Healthcare
Kanabo
Tatcha
Drunk Elephant
Olay
La Mer
Kiehl's
Clarins
Origins
Caudalie
Barbara Sturm
SkinCeuticals

11. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

12. References and Research Methodology

References
Research Methodology
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