Indonesia Nutricosmetics Market, By Product Type (Vitamins, Carotenoids, Omega-3 Fatty Acids, Others), By Form (Liquid, Solid), By Application (Skin Care, Hair Care, Oral Care, Sun Protection, Other)

Indonesia Nutricosmetics Market is estimated to be valued at USD 243.5 Mn in 2025 and is expected to reach USD 456.7 Mn by 2032, growing at a compound annual growth rate (CAGR) of 9.4% from 2025 to 2032.

The expansion and consumer awareness of personal grooming, as well as the busy lifestyles of Indonesia's growing urban population, are driving the market for nutricosmetics in the country. Nutricosmetics are health products mainly used for the treatment of hair, nail, skin defects, and photoaging and sun protection. Photoaging is a type of aging mainly caused due to the exposure to ultraviolet (UV) light which causes brown spots and deep wrinkles.

Market Dynamics

The rising penetration of cosmetic products in the country also supports the Indonesia nutricosmetics market growth. For instance, according to the Indonesia's National Agency of Drug and Food Control (BPOM RI), over 33,823 registered cosmetic products were sold in the country in September 2017.

Some of the key drivers fueling the nutricosmetics market growth are rising retail shops across the globe, growing consumer awareness about the prevention of pre-mature skin aging, and others. The growing availability of nutricosmetics due to the rising popularity of e-commerce is another major driver for the Indonesia nutricosmetic market.

There is a lack of clear and definitive regulatory structure for nutricosmetics, which creates a safety concern among consumers. This is expected to hamper the market growth. The nutricosmetics market is also slowed down by outdated regulations in the country. The National Agency of Drug and Food Control still uses references from Health Supplements 2005 rules which has not been updated with respect to permitted claims or ingredients. Furthermore, there are restrictions on the use of new ingredients which is expected to hamper the market growth.

Key features of the study:

• This report provides an in-depth analysis of Indonesia nutricosmetics market, market size (US$ Million), and compound annual growth rate (CAGR%) for the forecast period 2025-2032, considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in Indonesia nutricosmetics market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study Amway Corporation, BASF SE, ExcelVite Sdn. Bhd., Functionalab Group, Glaxosmithkline Plc., Inneov Spain SA, LycoRed Ltd., PT. Vitabiotics Indonesia, Swisse Wellness PTY Ltd., and YOUVIT. Insights from this report would allow marketers and the management authorities of companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The Indonesia nutricosmetics market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing Indonesia nutricosmetics market.

Detailed Segmentation:

• Indonesia Nutricosmetics Market, By Product Type:
  • Vitamins
  • Carotenoids
  • Omega-3 Fatty Acids
  • Others
• Indonesia Nutricosmetics Market, By Form
  • Liquid
  • Solid
• Indonesia Nutricosmetics Market, By Application
  • Skin Care
  • Hair Care
  • Oral Care
  • Sun Protection
  • Others
• Company Profiles
  • Amway Corporation
  • BASF SE
  • ExcelVite Sdn. Bhd.
  • Functionalab Group
  • Glaxosmithkline Plc.
  • Inneov Spain SA
  • LycoRed Ltd.
  • PT. Vitabiotics Indonesia
  • Swisse Wellness PTY Ltd.
  • YOUVIT