AVOD Services Market, By Content Type, By Platform Type, By Genre, By Device, By Advertising Format, By Geography

Description

AVOD Services Market is estimated to be valued at USD 36.64 Bn in 2025 and is expected to reach USD 92.82 Bn by 2032, growing at a compound annual growth rate (CAGR) of 14.2% from 2025 to 2032.

Report Coverage		Report Details
Base Year:	2024	Market Size in 2025:	USD 36.64 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	14.20%	2032 Value Projection:	USD 92.82 Bn

AVOD services are ad-supported platforms that offer professionally produced content. Examples include Netflix and Hulu. Unlike SVOD, AVOD has a lower barrier to entry. However, it can be unreliable for creators since ad revenue can vary. AVOD has become increasingly popular amongst sports teams and leagues, who use their platforms to create behind-the-scenes content and stream live events. This allows them to generate more revenue through advertisements.

Market Dynamics:

Increasing digital video consumption, shift in advertising spending, and content monetization for creators is anticipated to drive growth of the global AVOD services market over the forecast period. Moreover, competitive landscape and original content is also expected to boost the growth of the global AVOD services market over the forecast period. Global reach and localization, mobile and smart TV integration, partnerships and content agreements, ad tech advancements are expected to create growth opportunities for the global AVOD services market during the forecast period.

However, Ad Fatigue and Viewer Disruption, Ad Blocking and Ad Avoidance, privacy concerns and regulation are expected to hamper growth of the AVOD services market over the forecast period.

Key features of the study:

This report provides in-depth analysis of the global AVOD services market, and provides market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2024-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global AVOD services market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include YouTube (Google), Hulu (Disney), Peacock (NBCUniversal), Tubi (Fox Corporation), Pluto TV (ViacomCBS), IMDb TV (Amazon), Roku Channel (Roku), Crackle (Chicken Soup for the Soul Entertainment), Xumo (Comcast), Vudu (Walmart), The Roku Channel (Roku), Popcornflix (Screen Media Ventures), MX Player (Times Internet), Voot (ViacomCBS), Tubi TV (Fox Corporation)
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global AVOD services market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global AVOD services market

Detailed Segmentation:

Global AVOD Services market, By Content Type:
- Electrical Safety Training and Certification
- Electrical Safety Audits and Inspections
- Electrical Safety Equipment (PPE)
- Electrical Safety Software and Monitoring Systems
- Electrical Safety Consulting and Advisory Services
Global AVOD Services market, By Platform Type:
- Manufacturing
- Construction
- Energy and Utilities
- Healthcare
- IT and Telecommunications
- Transportation
- Oil and Gas
- Others
Global AVOD Services market, By Demographics:
- In-House AVOD Services Teams
- Third-Party Safety Consulting Firms
- Equipment Manufacturers Offering Safety Solutions
- Technology Providers for Safety Monitoring Systems
- Government Agencies and Regulatory Bodies
Global AVOD Services market, By Genre:
- Power Distribution and Substations
- Industrial Machinery and Equipment
- Electrical Installations in Buildings and Infrastructure
- Power Generation (Renewable and Conventional)
- Electrical Maintenance and Repairs
Global AVOD Services market, By Device:
- Small and Medium-sized Enterprises (SMEs)
- Large Enterprises
Global AVOD Services market, By Advertising Format:
- National Electrical Code (NEC)
- International Electrotechnical Commission (IEC) Standards
- Occupational Safety and Health Administration (OSHA) Regulations
- Other Local and International Safety Standards
Global AVOD Services market, By AVOD Services market, By Language:
- Hardware
- Software
- Services
Global AVOD Services market, By Revenue Model:
- Pure AVOD (100% ad-supported)
- Hybrid (combination of AVOD and subscription-based revenue)
- Freemium (basic access is free, but premium features are paid)
Global AVOD Services market, By User Engagement:
- Active users (regularly accessing content)
- Occasional users (intermittent usage)
- Churn rate (percentage of users who stop using the service)
Global AVOD Services market, By Content Licensing:
- Exclusive content (originals and exclusive rights)
- Non-exclusive content (shared with other platforms)
- Licensed content from third-party providers
Global AVOD Services market, By Ad Targeting Criteria:
- Demographic targeting (age, gender, location)
- Behavioral targeting (user preferences, viewing history)
- Contextual targeting (content relevance)
- Interest-based targeting (based on user interests)
Global AVOD Services market, By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Company Profiles:
- YouTube (Google)
- Hulu (Disney)
- Peacock (NBCUniversal)
- Tubi (Fox Corporation)
- Pluto TV (ViacomCBS)
- IMDb TV (Amazon)
- Roku Channel (Roku)
- Crackle (Chicken Soup for the Soul Entertainment)
- Xumo (Comcast)
- Vudu (Walmart)
- The Roku Channel (Roku)
- Popcornflix (Screen Media Ventures)
- MX Player (Times Internet)
- Voot (ViacomCBS)
- Tubi TV (Fox Corporation)

Product Code: CMI6128

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Content Type
- Market Snippet, By Platform Type
- Market Snippet, By Genre
- Market Snippet, By Device
- Market Snippet, By Advertising Format
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
Increasing Digital Video Consumption
Shift in Advertising Spending
Content Monetization for Creators
Competitive Landscape and Original Content
- Restraints
Ad Fatigue and Viewer Disruption
Ad Blocking and Ad Avoidance
Privacy Concerns and Regulation
- Opportunities
Global Reach and Localization
Mobile and Smart TV Integration
Partnerships and Content Agreements
Ad Tech Advancements
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Global AVOD Services Market - Impact of Coronavirus (COVID-19) Pandemic

COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact

5. Global AVOD Services Market, By Content Type, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Movies
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
TV Shows
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Original Series
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
News
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Sports
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
User-Generated Content (UGC)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

6. Global AVOD Services Market, By Platform Type, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Standalone AVOD platforms
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
AVOD offerings within broader streaming services
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
AVOD-supported social media platforms
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

7. Global AVOD Services Market, By Genre, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Drama
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Comedy
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Action/Adventure
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Horror/Thriller
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Romance
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Sci-Fi/Fantasy
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Documentary
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Animation
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

8. Global AVOD Services Market, By Device, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Mobile devices (smartphones, tablets)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Desktop and laptops
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Smart TVs
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Streaming devices (e.g., Roku, Amazon Fire TV, Apple TV)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

9. Global AVOD Services Market, By Advertising Format, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Pre-roll ads
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Mid-roll ads
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Post-roll ads
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Banner ads
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Interactive ads
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Native ads
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

10. Global AVOD Services Market, By Region, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2021 -2032
- Country Trends
North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Genre, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Device, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2020-2032, (US$ Bn)
US
Canada
Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Genre, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Device, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2020-2032, (US$ Bn)
Germany
UK
France
Italy
Russia
Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Genre, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Device, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2020-2032, (US$ Bn)
China
India
Japan
ASEAN
Australia
South Korea
Rest of Asia Pacific
Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Genre, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Device, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2020-2032, (US$ Bn)
Brazil
Mexico
Argentina
Rest of Latin America
Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Genre, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Device, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2020-2032, (US$ Bn)
GCC Countries
South Africa
Rest of Middle East and Africa

11. Competitive Landscape

YouTube (Google)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Hulu (Disney)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Peacock (NBCUniversal)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Tubi (Fox Corporation)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Pluto TV (ViacomCBS)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
IMDb TV (Amazon)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Roku Channel (Roku)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Crackle (Chicken Soup for the Soul Entertainment)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Xumo (Comcast)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Vudu (Walmart)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
The Roku Channel (Roku)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Popcornflix (Screen Media Ventures)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
MX Player (Times Internet)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Voot (ViacomCBS)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Analyst Views

12. Section

Research Methodology
About us