PUBLISHER: Coherent Market Insights | PRODUCT CODE: 1747518
PUBLISHER: Coherent Market Insights | PRODUCT CODE: 1747518
Hair Serum Market, By Product Type, By Application, By End User, By Distribution Channel, By Region
Global Hair Serum Market is estimated to be valued at USD 1.35 Bn in 2025 and is expected to reach USD 2.35 Bn by 2032, growing at a compound annual growth rate (CAGR) of 8.2% from 2025 to 2032.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2024 | Market Size in 2025: | USD 1.35 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 8.20% | 2032 Value Projection: | USD 2.35 Bn |
The global hair serum market has witnessed significant growth in recent years, driven by the increasing demand for hair care products that offer targeted solutions for various hair concerns. Hair serums are concentrated formulas designed to address specific hair issues such as frizz, dryness, damage, and lack of shine. These lightweight, non-greasy products are applied to the hair to provide nourishment, protection, and styling benefits. The market for hair serums has been expanding rapidly, with a wide range of products available for different hair types and concerns. As consumers become more aware of the importance of hair health and are willing to invest in high-quality hair care products, the demand for hair serums is expected to continue its upward trajectory in the coming years.
Market Dynamic:
The global hair serum market is influenced by several key factors that drive its growth, restrain its expansion, and present opportunities for innovation and development. One of the primary drivers of the market is the increasing consumer awareness about the importance of hair care and the benefits of using specialized hair products. As people become more conscious of their appearance and the role of healthy hair in overall beauty, they are willing to invest in premium hair care products like serums. Additionally, the rise in disposable incomes, particularly in developing countries, has enabled consumers to allocate more funds towards personal grooming and beauty products. However, the market also faces certain restraints, such as the availability of counterfeit products and the high cost of premium hair serums, which can limit the adoption among price-sensitive consumers. Moreover, the presence of alternative hair care products, such as oils and masks, can pose a challenge to the growth of the hair serum market. Despite these restraints, the market presents significant opportunities for manufacturers to innovate and develop new products that cater to evolving consumer preferences. For instance, the demand for natural and organic hair serums is on the rise, as consumers increasingly seek products that are free from harmful chemicals and are eco-friendly. Furthermore, the growing popularity of e-commerce platforms has opened up new avenues for hair serum brands to reach a wider consumer base and expand their market presence.
Key Features of the Study:
- This report provides in-depth analysis of the global hair serum market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global hair serum market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include L'Oreal S.A., Procter & Gamble Co., Unilever, Estee Lauder Companies Inc., Henkel AG & Co. KGaA, Revlon Inc., Shiseido Company, Limited, Kerastase, Matrix Essentials, Moroccanoil, OGX, Davines S.p.A., Burt's Bees, and Biosilk, Paul Mitchell
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- The global hair serum market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global hair serum market
Market Segmentation
- Product Type Insights (Revenue, USD Bn, 2020 - 2032)
- Silicone-Based Hair Serums
- Oil-Based Hair Serums
- Water-Based Hair Serums
- Application Insights (Revenue, USD Bn, 2020 - 2032)
- Hair Repair
- Hair Styling
- Hair Protection
- Anti-Frizz
- Others
- End User Insights (Revenue, USD Bn, 2020 - 2032)
- Men
- Women
- Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
- Online
- Offline
- Supermarkets and Hypermarkets
- Pharmacy Stores
- Others
- Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
- Key Players Insights
- L'Oreal S.A.
- Procter & Gamble Co.
- Unilever
- Estee Lauder Companies Inc.
- Henkel AG & Co. KGaA
- Revlon Inc.
- Shiseido Company, Limited
- Kerastase
- Matrix Essentials
- Moroccanoil
- OGX
- Davines S.p.A.
- Burt's Bees
- Biosilk
- Paul Mitchell
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Global Hair Serum Market, By Product Type
- Global Hair Serum Market, By Application
- Global Hair Serum Market, By End User
- Global Hair Serum Market, By Distribution Channel
- Global Hair Serum Market, By Region
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product Launches/Approvals
- PEST Analysis
- PORTER's Analysis
- Market Opportunities
- Regulatory Scenario
- Key Developments
- Industry Trends
4. Global Hair Serum Market, By Product Type, 2020-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Silicone-Based Hair Serums
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Oil-Based Hair Serums
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Water-Based Hair Serums
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
5. Global Hair Serum Market, By Application, 2020-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Hair Repair
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Hair Styling
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Hair Protection
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Anti-Frizz
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
6. Global Hair Serum Market, By End User, 2020-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Men
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Women
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
7. Global Hair Serum Market, By Distribution Channel, 2020-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Online
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Offline
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Supermarkets and Hypermarkets
- Pharmacy Stores
- Others
8. Global Hair Serum Market, By Region, 2020 - 2032, Value (USD Bn)
- Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
- North America
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- U.S.
- Canada
- Latin America
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
- South Africa
- North Africa
- Central Africa
9. Competitive Landscape
- L'Oreal S.A.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Procter & Gamble Co.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Unilever
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Estee Lauder Companies Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Henkel AG & Co. KGaA
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Revlon Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Shiseido Company, Limited
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Kerastase
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Matrix Essentials
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Moroccanoil
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- OGX
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Davines S.p.A.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Burt's Bees
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Biosilk
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Paul Mitchell
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
10. Analyst Recommendations
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
11. References and Research Methodology
- References
- Research Methodology
- About us
