PUBLISHER: China Research and Intelligence | PRODUCT CODE: 1754809
PUBLISHER: China Research and Intelligence | PRODUCT CODE: 1754809
Keyboard is a common input device, widely used in computers and other electronic devices. Its main function is to interact with the device by inputting characters, numbers, symbols and commands through keys. According to the different connection methods, keyboards can be divided into wired keyboards and wireless keyboards. According to the differences in structure and feel, they can be divided into mechanical keyboards, membrane keyboards, scissor-foot keyboards and other types. As the most common interaction medium between people and computing devices, keyboards play an important role in games, programming, industrial control, smart devices and barrier-free assistance.
The keyboard industry chain can be divided into three major links: upstream raw materials and key parts supply, midstream design and manufacturing and OEM/ODM, and downstream brand sales and channel distribution. According to CRI analysis, the upstream link of the keyboard industry mainly involves raw materials such as IC, PCB, ABS resin, hardware wire and switch, as well as the production and supply of core components such as shaft, MCU, keycap, etc. The upstream shaft and chip supply concentration is high, and manufacturers have strong bargaining power.
In the midstream, professional OEM/ODM factories and brand-owned factories are responsible for the design, assembly and testing of keyboards. The midstream foundry is in fierce competition, and orders are obtained by scale and technology improvement. The downstream is mainly distribution and terminal market applications, among which distribution is mainly composed of brand owners and channel operators.
In recent years, the size of the global keyboard market has shown a steady growth trend. According to public data, the global keyboard market size was about US$ 4.93 billion in 2024, and mechanical keyboards, as an important market segment, were about US$ 1.8 billion. According to CRI analysis, mechanical keyboards, numeric keyboards and gaming keyboards are becoming important drivers of keyboard market growth.
The development of the e-sports industry and the trend of wirelessization, the continued drive of music creation and education needs, and the increasing preference of gamers for high-performance and programmable devices are important factors driving the rapid development of the market demand for mechanical keyboards, numeric keyboards and gaming keyboards. CRI predicts that in the future, with the continued development of the e-sports and gaming industries, the demand for mechanical and gaming keyboards will continue to rise.
According to CRI analysis, the global keyboard market is highly competitive and the market structure is relatively fragmented. Europe, the United States and Asia are the main consumer markets, with the United States, Germany, Japan and China accounting for a large market share. The US market has a mature electronics industry and a large group of personal computer users. There is a large demand for keyboards, and consumers have a high demand for high-quality keyboard accessories. Mechanical keyboards and customized keyboards have a high market share. Countries such as Germany, the United Kingdom and France have a strong demand for wireless keyboards. Asia-Pacific is the fastest growing region in the global keyboard market, mainly benefiting from a large group of electronic device users and growing consumer demand.
As an important base for global electronics manufacturing, Vietnam's keyboard production mainly relies on the mature local computer and peripheral manufacturing industry. In 2023, Vietnam's computer and peripheral equipment manufacturing (including keyboards) sub-industry achieved a net income of approximately US$7.2 billion, becoming a significant part of the country's electronics manufacturing revenue.
According to CRI analysis, there are more than 2,000 electronic and computer equipment manufacturing companies in Vietnam, mainly distributed in the three provinces of Bac Ninh, Thai Nguyen and Hai Phong in the Red River Delta in the north, accounting for nearly 60% of the industry's revenue and production capacity in Vietnam.
According to CRI analysis, among Vietnamese keyboard manufacturers, there are both local Vietnamese brands and foreign-funded OEM factories. There are Vietnamese keyboard manufacturers that produce keyboards for their own brands (such as Fuhlen, CoolerPlus, Kenoo), and there are also large foreign-funded enterprises that provide OEM services to global OEM customers (such as Keytronic, FL-Esports Electronics).
CRI predicts that in the future, with the improvement of upstream and downstream supporting facilities of Vietnam's electronic industry, the continuous improvement of local production capacity and the reconstruction of the global industrial chain, Vietnam will be expected to become an important keyboard production and export base in the world, and the export volume of Vietnamese keyboards will continue to rise.
CRI recommends that global keyboard manufacturers and related investment companies conduct timely research on the Vietnamese market and prepare for the layout of the Vietnamese keyboard market. The Shanghai, China and Hanoi, Vietnam offices of CRI will help foreign companies enter the Vietnamese keyboard production and assembly market.
Topics covered:
Overview of the Keyboard Industry in Vietnam
The Economic and Policy Environment of Keyboard Industry in Vietnam
The Market Size of Keyboard Industry in Vietnam (2025-2034)
Analysis of Major Keyboard Industry Manufacturers in Vietnam
Main Driving Forces and Market Opportunities of Keyboard Industry in Vietnam
What are the main driving forces, challenges and opportunities of keyboard industry in Vietnam during the forecast period of 2025-2034?
Which companies are the main players in Vietnam's keyboard industry market and what are their competitive advantages?
What is the expected revenue of Vietnam's keyboard industry market during the forecast period of 2025-2034?
Which part of Vietnam's keyboard industry market will be expected to dominate the market in 2034?
What are the main disadvantages facing Vietnam's keyboard industry?
How can foreign capital enter Vietnam's keyboard industry?
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