The Furniture Industry in Vietnam

CSIL's Research Report ‘The furniture industry in Vietnam’ offers an up-to-date and detailed analysis of the Vietnamese furniture sector and its prospects , through tables, graphs, illustrated maps, and further information processed from direct interviews with top furniture companies and sector experts.

The Furniture market outline part provides data for furniture production, consumption, imports, and exports for the time series 2012-2022 with furniture market forecasts for 2023 and 2024.

At a supply side, the Vietnam furniture productive system is analysed through selected productive factors (forest area and resources, the structure of land by land use, consumption of wood-based panels, imports of wood-based panels, employment) and a breakdown of furniture production by segment (upholstered furniture, kitchen furniture, office furniture, bedroom, dining and living room furniture, other furniture).

The competitive system includes a ranking of the top 50 manufacturers by furniture turnover, providing detailed profiles including the following information:

• Company name
• Address, website, email, year of establishment
• Ownership and type of company (FDI, Joint Venture, Vietnamese capital)
• Activity
• Product Portfolio
• Turnover and number of employees (last available year, typically 2022 or 2021)
• Export share and key export markets
• Manufacturing facilities (number and location)

The above information is available also in the detailed profiles of the top 128 Vietnamese and FDI furniture manufacturers.

Further 140 short profiles of Vietnamese furniture companies, are provided with turnover and number of employees range.

The report overall considers a total of around 270 furniture companies.

The analysis of the Vietnamese furniture market includes:

• Selected demand determinants (population, main cities, housing floors by region and by types of house, dwelling area per capita, international tourism, expenditure per capita, income per capita and expenditure per capita by type of expenditure);

• A breakdown of furniture consumption by segment (upholstered furniture, kitchen furniture, office furniture, bedroom, dining and living room furniture, and other furniture).

• Furniture market forecasts up to 2024.

The international trade of furniture is analysed from and to Vietnam: countries of destination/origin, furniture trade by segment (upholstered furniture, non-upholstered seats, bedroom furniture, kitchen furniture, office furniture, parts of furniture, parts of seats) and furniture trade by country/area.

The study is further enriched by:

• Prospects of the furniture industry in the country;
• CSIL's assessment of market potential;
• A cross-country comparison.

CSIL's Research Report 'The furniture industry in Vietnam' is part of the Country Furniture Outlook Series, that currently covers 100 markets.

SELECTED COMPANIES

Among the selected mentioned companies: An Cuong, Bassett Furniture, Henglin Chair, HHC Corpotarion, Motomotion Vietnam, ScanCom International, Timberland, Truong Thanh Furniture, UE Furniture, Wanek Ashley Furniture.

Highlights:

Vietnam. Furniture export/production ratio, 2012-2022, %

                                           Source: CSIL, 2022: preliminary estimate

In recent years, Vietnam has become the 6^th largest furniture producer and the 2nd largest furniture exporter worldwide. Exports have been the country's furniture industry's major driver, increasing from USD 5 billion to nearly USD 20 billion during the last decade.

Vietnam has emerged not only as a hub for domestic production sourcing but also as an attractive option for offshore manufacturing for overseas companies. The number of direct foreign investment companies (FDI) is growing year after year and typically with a larger average size in terms of turnover and workforce.