Mattress Retailing in Europe

CSIL's Research Report, Mattress Retailing in Europe, offers a comprehensive analysis of the European mattress retail market, exploring market evolution -historical data and forecasts- macroeconomic indicators, international trade dynamics, retail structure, the leading retailers and manufacturers, with a focus on the top 10 European mattress markets and basic data for further relevant countries.

RESEARCH FEATURES AND STRUCTURE

The report is based on CSIL's long-standing expertise in Mattress Industry analysis, and it is structured as follows.

An Executive Summary introduces the analysis offering a first overview of the mattress retail market in Europe with CSIL's assessments regarding the structure, the evolution and the prospects of the European mattress market.

The Mattress Market Scenario in Europe

This section analyses key factors shaping the European mattress sector, providing market performance and demand evolution across Europe, with CSIL's forecasts:

• Retail sales of mattresses by country and at European level
• Mattress consumption volumes (units) in Europe
• Price trends and evolution
• Mattress retail sales by Country
• Macroeconomic background (private consumption, GDP trends, construction investments)
• Forecasts for the European mattress market and by country for 2026 and 2027, in real terms
• Import penetration and the role of extra-EU suppliers
• Imports by area of origin and filling materials (Foam, Latex, Innersprings, Others) by main sources
• Comparison analysis for the competition from extra-European countries in the leading EU markets

Mattress Retail Channels in Europe

This part focuses on the mattress distribution landscape, analysing the retail structure across Europe and highlighting models and players driving the market, with a focus on:

• Business demography of specialised furniture and household goods retailers
• Retail channel trends, mattress sales by channel, with country-level analysis
• Leading retailers' analysis, sales of mattresses and market shares for the Top 50. A sample of selected 370 companies has been analysed.
• Mergers and acquisitions activity (2019-2025)
• Profiles of leading mattress retailers in Europe

Mattress Market Competitive Landscape

The competitive system analysis identifies the leading mattress manufacturers operating in the EU market and examines their performance and sales breakdown by retail channel, extending to prices and brand positioning.

Key insights include:

• Leading European mattress manufacturers and foreign companies: sales and market share for 50 players. A sample of 500 manufacturers (European and foreign companies) has been analysed.
• Mattress market by price ranges (entry, medium, medium-high, high, luxury)
• Mattress brands positioning by price ranges
• Prices by filling materials across selected retailers

Country Analysis: The Top 10 Mattress Markets in Europe

The report offers an in-depth analysis of ten major European mattress markets (Belgium, France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, Switzerland, and the United Kingdom), offering data on retail sales, macroeconomic indicators, consumption forecasts, import sources, distribution, leading retailers, and brand positioning.

For each country, the study provides:

• Total mattress retail sales (2018-2025) compared with the European average
• Macroeconomic indicators
• Mattress consumption forecasts for 2026 and 2027
• Imports of mattresses, sourcing areas and main partner countries
• Mattress consumption by retail channels (Furniture specialist retail chains, Mattress/Bedding specialist retail chains, E-commerce, Mattress/Bedding specialist independent stores, Furniture specialist independent stores, Non-specialist furniture stores and Other)
• Leading retailers by mattress sales

A further section offers market indicators for a wider group of European countries, including Austria, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Greece, Hungary, Ireland, Latvia, Lithuania, Norway, Portugal, Romania and Slovakia, allowing for broader market comparison.

For each country the report includes:

• Total mattress retail sales, 2018-2025
• Macroeconomic indicators
• Mattress consumption forecasts for 2026 and 2027
• Imports of mattresses, sourcing areas and main partner countries

CSIL's 'Mattress Retailing in Europe' Report is designed to support strategic decisions, answering key questions such as:

• What are the opportunities in the European mattress market?
• What is the current size and the evolution of the European mattress retail market?
• Which countries lead and are developing within the European Mattress Market?
• How is the European mattress distribution structured by channels?
• What is the incidence of ecommerce for mattresses in Europe?
• Who are the leading retailers and manufacturers of mattresses in Europe?
• How is competition evolving across different price ranges?
• What are the main sources of imported mattresses?
• What are mattress brands positioning in terms of pricing and filling materials?
• What is expected in the European mattress market for 2026 and 2027?

Selected companies

Among the largest considered companies: ADOVA, Aquinos Bedding /Matrafoam, Aramis Invest, Bensons for Beds, Beter Bed Holding, Correct, Dreams, Emma, EON Living, Eurocomfort, Flex, Pikolin, Hilding Anders Holding, Ikano, IKEA, JYSK, Maison de la Literie, Matratzen Concord, Mlily, Silentnight, Swiss Sense, Xilinmen, XXXLutz

Key Features:

The European mattress market remains one of the largest worldwide, accounting for around 15% of global consumption. At retail prices, the market is estimated at nearly EUR 14 billion, now above pre-pandemic levels. Against a backdrop of persistent uncertainty, Europe is expected to remain a strategically important region in the medium term, both as a large and relatively stable market and as a key destination for diversified export flows, attracting interest from both European manufacturers and foreign players seeking to rebalance their international sales exposure.

The import of mattresses from Extra-European countries into the EU market has traditionally remained very limited. Although the market continues to be largely supplied by European production, the situation has been changing in recent years. Among leading markets, Germany and the UK show the highest import penetration from extra-EU suppliers. By contrast, France, Italy and Spain display much lower extra-EU import penetration (generally below 5%), pointing to a more protected and structurally integrated competitive environment.