North America Health and Wellness Food Market - Industry Trends and Forecast to 2031

TABLE OF CONTENTS

1 INTRODUCTION 27

• 1.1 OBJECTIVES OF THE STUDY 27
• 1.2 MARKET DEFINITION 27
• 1.3 OVERVIEW OF NORTH AMERICA HEALTH & WELLNESS FOOD MARKET 27
• 1.4 LIMITATIONS 29
• 1.5 MARKETS COVERED 30

2 MARKET SEGMENTATION 36

• 2.1 MARKETS COVERED 36
• 2.2 GEOGRAPHICAL SCOPE 37
• 2.3 YEARS CONSIDERED FOR THE STUDY 37
• 2.4 CURRENCY AND PRICING 37
• 2.5 DBMR TRIPOD DATA VALIDATION MODEL 38
• 2.6 MULTIVARIATE MODELLING 41
• 2.7 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 42
• 2.8 DBMR MARKET POSITION GRID 43
• 2.9 SECONDARY SOURCES 45
• 2.10 ASSUMPTIONS 45

3 EXECUTIVE SUMMARY 46

4 PREMIUM INSIGHTS 49

• 4.1 BRAND COMPARATIVE ANALYSIS 50
• 4.2 CONSUMER LEVEL TRENDS OF NORTH AMERICA HEALTH & WELLNESS FOOD MARKET 54
  • 4.2.1 OVERVIEW 54
  • 4.2.2 HIGH NUTRITIONAL VALUE 54
  • 4.2.3 PLANT-BASED AND ORGANIC PRODUCTS 54
  • 4.2.4 ON-THE-GO FOOD PRODUCTS 55
  • 4.2.5 HEALTHY SNACKING 56
• 4.3 FACTORS INFLUENCING PURCHASE DECISION 57
  • 4.3.1 GROWING CONSUMERS' INTEREST IN PLANT-BASED DIETS 57
  • 4.3.2 DEMAND FOR FREE-FROM FOODS PRODUCTS 57
  • 4.3.3 HEALTHY AND SUSTAINABLE FOOD AVAILABILITY 58
  • 4.3.4 PRICING OF HEALTH AND WELLNESS FOOD 58
• 4.4 INDUSTRY TRENDS AND FUTURE PERSPECTIVE OF NORTH AMERICA HEALTH & WELLNESS FOOD MARKET 59
  • 4.4.1 INDUSTRY TRENDS 59
  • 4.4.2 MANUFACTURERS LAUNCHING NATURAL INGREDIENT-BASED FOOD PRODUCTS 59
  • 4.4.3 GROWING PRODUCTION OF A WIDE RANGE OF HEALTH AND WELLNESS FOOD BY MANUFACTURERS 59
  • 4.4.4 MANUFACTURERS FOCUSING ON THE DEVELOPMENT OF NUTRACEUTICAL FOOD PRODUCTS 60
• 4.5 PRIVATE LABEL VS BRAND LABEL 61
• 4.6 SHOPPING BEHAVIOR AND DYNAMICS 62
  • 4.6.1 RECOMMENDATIONS FROM FAMILY AND FRIENDS- 62
  • 4.6.2 RESEARCH 62
  • 4.6.3 IMPULSIVE 62
  • 4.6.4 ADVERTISEMENT 62
  • 4.6.5 TELEVISION ADVERTISEMENT 62
  • 4.6.6 ONLINE ADVERTISEMENT 63
  • 4.6.7 IN-STORE ADVERTISEMENT 63
  • 4.6.8 OUTDOOR ADVERTISEMENT 63
  • 4.6.9 CONCLUSION 63
• 4.7 SUPPLY CHAIN ANALYSIS 64
  • 4.7.1 RAW MATERIAL PROCUREMENT 65
  • 4.7.2 MANUFACTURING PROCESS 65
  • 4.7.3 SUPERIOR MANUFACTURING PRACTICES 65
  • 4.7.4 FINISHED PRODUCTS 65
  • 4.7.5 MARKETING AND DISTRIBUTION 65
  • 4.7.6 END USERS 65

5 MARKET OVERVIEW 66

• 5.1 DRIVERS 68
  • 5.1.1 INCREASING AWARENESS ABOUT HEALTH AND WELLNESS 68
  • 5.1.2 THE PREVALENCE OF LIFESTYLE RELATED HEALTH ISSUES, SUCH AS OBESITY AND DIABETES 69
  • 5.1.3 INNOVATIVE PRODUCT OFFERINGS LEADING TO MARKET EXPANSION 70
  • 5.1.4 E-COMMERCE GROWTH BOOSTS ACCESS TO DIVERSE HEALTH AND WELLNESS PRODUCTS 71
• 5.2 RESTRAINTS 72
  • 5.2.1 THE HIGHER COST OF HEALTH AND WELLNESS FOODS COMPARED TO CONVENTIONAL ALTERNATIVES 72
• 5.3 OPPORTUNITIES 73
  • 5.3.1 PERSONALIZED NUTRITION HEALTH AND WELLNESS FOOD PRODUCTS 73
  • 5.3.2 INCREASING POPULARITY OF FUNCTIONAL INGREDIENTS, SUCH AS PROBIOTICS AND PLANT-BASED PROTEINS 74
  • 5.3.3 COLLABORATIONS BETWEEN FOOD COMPANIES AND HEALTHCARE PROVIDERS 75
• 5.4 CHALLENGES 76
  • 5.4.1 EDUCATING CONSUMERS ABOUT THE SPECIFIC HEALTH BENEFITS OF VARIOUS PRODUCTS 76
  • 5.4.2 DISRUPTIONS IN THE SUPPLY CHAIN, INCLUDING SOURCING RAW MATERIALS AND TRANSPORTATION ISSUES 77

6 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET, BY TYPE 79

• 6.1 OVERVIEW 80
• 6.2 FUNCTIONAL FOOD 81
  • 6.2.1 FUNCTIONAL FOOD, BY TYPE 81
    • 6.2.1.1 BREAKFAST CEREAL PRODUCTS 81
    • 6.2.1.2 BREAKFAST CEREAL PRODUCTS, BY TYPE 82
      • 6.2.1.2.1 BREAKFAST CEREAL FLAKES 82
      • 6.2.1.2.2 BREAKFAST OATMEAL 82
      • 6.2.1.2.3 BREAKFAST CEREAL PORRIDGE 82
      • 6.2.1.2.4 BREAKFAST COOKIES 82
      • 6.2.1.2.5 OTHERS 82
    • 6.2.1.3 YOGURTS 83
      • 6.2.1.3.1 YOGURTS, BY TYPE 83
      • 6.2.1.3.1.1 REGULAR YOGURTS 83
      • 6.2.1.3.1.2 CONCENTRATED YOGURT 83
      • 6.2.1.3.1.3 PROBIOTIC YOGURT 83
      • 6.2.1.3.1.4 SET YOGURT 84
      • 6.2.1.3.1.5 BIO LIVE YOGURT 84
      • 6.2.1.3.1.6 STIRRED YOGURT 84
      • 6.2.1.3.1.7 OTHERS 84
      • 6.2.1.3.2 YOGURTS, BY CATEGORY 84
      • 6.2.1.3.2.1 FROZEN YOGURT 84
      • 6.2.1.3.2.2 DRINKABLE YOGURT 85
      • 6.2.1.3.2.3 SPOONABLE YOGURT 85
      • 6.2.1.3.2.4 OTHERS 85
      • 6.2.1.3.3 YOGURTS, BY FLAVOR 85
      • 6.2.1.3.3.1 PLAIN 85
      • 6.2.1.3.3.2 FLAVORED 85
      • 6.2.1.3.3.3 FLAVORED, BY TYPE 86
      • 6.2.1.3.3.4 STRAWBERRY 86
      • 6.2.1.3.3.5 VANILLA 87
      • 6.2.1.3.3.6 BLUEBERRY 87
      • 6.2.1.3.3.7 PEACH 87
      • 6.2.1.3.3.8 BANANA 87
      • 6.2.1.3.3.9 BLACKBERRY 87
      • 6.2.1.3.3.10 CHERRY 87
      • 6.2.1.3.3.11 BUTTERSCOTCH 87
      • 6.2.1.3.3.12 CARAMEL 87
      • 6.2.1.3.3.13 POMEGRANATE 87
      • 6.2.1.3.3.14 CHOCOLATES 88
      • 6.2.1.3.3.15 NUTS 88
      • 6.2.1.3.3.16 COCONUT 88
      • 6.2.1.3.3.17 ORCHARD CHERRY 88
      • 6.2.1.3.3.18 COTTON CANDY 88
      • 6.2.1.3.3.19 HONEY 88
      • 6.2.1.3.3.20 MOCHA 88
      • 6.2.1.3.3.21 AMARETTO 88
      • 6.2.1.3.3.22 PUMPKIN 88
      • 6.2.1.3.3.23 PEPPERMINT 89
      • 6.2.1.3.3.24 OTHERS 89
    • 6.2.1.4 NUTRITION BARS 89
      • 6.2.1.4.1 NUTRITION BARS, BY TYPE 89
      • 6.2.1.4.1.1 CEREALS BARS 89
      • 6.2.1.4.1.2 CEREAL BARS, BY TYPE 89
      • 6.2.1.4.1.3 GRANOLA BARS 90
      • 6.2.1.4.1.4 OAT BARS 90
      • 6.2.1.4.1.5 RICE BARS 90
      • 6.2.1.4.1.6 MIXED CEREAL BARS 90
      • 6.2.1.4.1.7 OTHERS 90
      • 6.2.1.4.1.8 ENERGY BARS 90
      • 6.2.1.4.1.9 ENERGY BARS, BY PROTEIN BAR TYPE 90
      • 6.2.1.4.1.10 PLANT-BASED PROTEIN BARS 91
      • 6.2.1.4.1.11 ANIMAL-BASED PROTEIN BARS 91
      • 6.2.1.4.1.12 ANIMAL-BASED PROTEIN BARS, BY TYPE 91
      • 6.2.1.4.1.13 WHEY PROTEIN BARS 91
      • 6.2.1.4.1.14 CASEIN PROTEIN BARS 91
      • 6.2.1.4.1.15 CASEIN PROTEIN BARS, BY TYPE 92
      • 6.2.1.4.1.16 FIBER BARS 92
      • 6.2.1.4.1.17 PROBIOTIC BARS 92
      • 6.2.1.4.1.18 OMEGA-3 BARS 92
      • 6.2.1.4.1.19 AMINO ACID BARS 92
      • 6.2.1.4.1.20 OTHERS 92
      • 6.2.1.4.1.21 FRUIT BARS 93
      • 6.2.1.4.1.22 FRUIT BARS, BY TYPE 93
      • 6.2.1.4.1.23 BANANA 93
      • 6.2.1.4.1.24 APPLE 93
      • 6.2.1.4.1.25 ORANGES 93
      • 6.2.1.4.1.26 BERRIES 93
      • 6.2.1.4.1.27 CHERRY 94
      • 6.2.1.4.1.28 AVOCADO 94
      • 6.2.1.4.1.29 OTHERS 94
      • 6.2.1.4.1.30 NUT BARS 94
      • 6.2.1.4.1.31 NUT BARS, BY TYPE 94
      • 6.2.1.4.1.32 ALMOND 94
      • 6.2.1.4.1.33 PEANUT 94
      • 6.2.1.4.1.34 HAZELNUTS 95
      • 6.2.1.4.1.35 CASHEW 95
      • 6.2.1.4.1.36 DATES 95
      • 6.2.1.4.1.37 OTHERS 95
      • 6.2.1.4.1.38 OTHERS 95
      • 6.2.1.4.2 NUTRITION BARS, BY CATEGORY 95
      • 6.2.1.4.2.1 REGULAR 96
      • 6.2.1.4.2.2 PRE WORK OUT BARS 96
      • 6.2.1.4.2.3 MEAL REPLACEMENT BAR 96
      • 6.2.1.4.2.4 POST WORK OUT BARS 96
      • 6.2.1.4.2.5 YOGA BARS 96
      • 6.2.1.4.2.6 OTHERS 96
    • 6.2.1.5 FUNCTIONAL FOODS, BY CATEGORY 96
      • 6.2.1.5.1 CONVENTIONAL 97
      • 6.2.1.5.2 ORGANIC 97
    • 6.2.1.6 FUNCTIONAL FOODS, BY CALORIE CONTENT 97
      • 6.2.1.6.1 LOW CALORIES 97
      • 6.2.1.6.2 REDUCED CALORIE 97
      • 6.2.1.6.3 NO CALORIES 97
• 6.3 HEALTHY SNACKS 98
  • 6.3.1 HEALTHY SNACKS, BY PRODUCT TYPE 98
    • 6.3.1.1 VEGGIE SNACKS 98
    • 6.3.1.2 MULTIGRAIN WAFERS, CRACKERS & CHIPS 98
    • 6.3.1.3 TRAIL MIXES 98
    • 6.3.1.4 DRY BERRIES SNACKS 98
    • 6.3.1.5 OTHERS 98
  • 6.3.2 HEALTHY SNACKS, BY CATEGORY 99
    • 6.3.2.1 CONVENTIONAL 99
    • 6.3.2.2 ORGANIC 99
  • 6.3.3 HEALTHY SNACKS, BY CALORIE CONTENT 99
    • 6.3.3.1 LOW CALORIES 99
    • 6.3.3.2 REDUCED CALORIE 99
    • 6.3.3.3 NO CALORIES 100
• 6.4 BEVERAGES 100
  • 6.4.1 BEVERAGES, BY TYPE 100
    • 6.4.1.1 FORTIFIED COFFEE 100
    • 6.4.1.2 BFY BEVERAGES 100
    • 6.4.1.3 BFY BEVERAGES, BY TYPE 100
      • 6.4.1.3.1 HEALTHY SMOOTHIES 101
      • 6.4.1.3.2 DIET SODA 101
      • 6.4.1.3.3 PLANT-BASED MILK 101
      • 6.4.1.3.3.1 PLANT-BASED MILK, BY TYPE 101
      • 6.4.1.3.3.2 ALMOND MILK 101
      • 6.4.1.3.3.3 SOY MILK 102
      • 6.4.1.3.3.4 COCONUT MILK 102
      • 6.4.1.3.3.5 OAT MILK 102
      • 6.4.1.3.3.6 CASHEW MILK 102
      • 6.4.1.3.3.7 OTHERS 102
      • 6.4.1.3.3.8 PLANT-BASED MILK, BY FORMULATION 102
      • 6.4.1.3.3.9 SWEETENED 102
      • 6.4.1.3.3.10 UNSWEETENED 103
      • 6.4.1.3.4 FLAVORED WATER 103
    • 6.4.1.4 ENERGY DRINKS 103
    • 6.4.1.5 KOMBUCHA DRINKS 103
    • 6.4.1.6 HERBAL TEA 103
    • 6.4.1.7 HERBAL TEA, BY TYPE 103
      • 6.4.1.7.1 MIXED HERB 104
      • 6.4.1.7.2 YERBA MATE 104
      • 6.4.1.7.3 OOLONG 104
      • 6.4.1.7.4 CHAMOMILE 104
      • 6.4.1.7.5 MATCHA 104
      • 6.4.1.7.6 MINT 104
      • 6.4.1.7.7 ROSEMARY 104
      • 6.4.1.7.8 PEPPERMINT 105

• 6.4.1.7.9 CONVENTIONAL TEA LEAVES 105
• 6.4.1.7.10 SINGLE HERB 105
• 6.4.1.7.11 CINNAMON 105
• 6.4.1.7.12 THYME 105
• 6.4.1.7.13 ECHINACEA 105
• 6.4.1.7.14 ROSE HIP 105
• 6.4.1.7.15 BUBBLE 105
• 6.4.1.7.16 OTHERS 105
• 6.4.1.8 FRUIT TEA 105
• 6.4.1.9 FRUIT TEA, BY TYPE 106
  • 6.4.1.9.1 SINGLE FRUIT TEA 106
• 6.4.1.10 SINGLE FRUIT TEA, BY TYPE 106
  • 6.4.1.10.1.1 PEACH 107
  • 6.4.1.10.1.2 ORANGE 107
  • 6.4.1.10.1.3 POMEGRANATE 107
  • 6.4.1.10.1.4 MANGO 107
  • 6.4.1.10.1.5 STRAWBERRY 107
  • 6.4.1.10.1.6 APPLE TEA 107
  • 6.4.1.10.1.7 PINEAPPLE 107
  • 6.4.1.10.1.8 KIWI 107
  • 6.4.1.10.1.9 RASPBERRY 107
  • 6.4.1.10.1.10 CRANBERRY 108
  • 6.4.1.10.1.11 BLUEBERRY 108
  • 6.4.1.10.1.12 GOJI BERRY 108
  • 6.4.1.10.1.13 PASSION FRUIT 109
  • 6.4.1.10.1.14 OTHERS 109
  • 6.4.1.10.2 MIX FRUIT TEA 109
• 6.4.1.11 BEVERAGES, BY CATEGORY 109
• 6.4.1.12 CONVENTIONAL 109
• 6.4.1.13 ORGANIC 109
• 6.4.1.14 BEVERAGES, BY CALORIE CONTENT 110
• 6.4.1.15 LOW CALORIES 110
• 6.4.1.16 REDUCED CALORIES 110
• 6.4.1.17 NO CALORIES 110
• 6.5 FORTIFIED & HEALTHY BAKERY PRODUCTS 110
  • 6.5.1 FORTIFIED & HEALTHY BAKERY PRODUCTS, BY TYPE 110
    • 6.5.1.1 BREAD & ROLLS 111
    • 6.5.1.2 BISCUIT & COOKIES 111
    • 6.5.1.3 PANCAKES & OTHER BAKERY MIXES 111
    • 6.5.1.4 CAKES & PASTRIES 111
    • 6.5.1.5 TORTILLA 111
    • 6.5.1.6 CUPCAKES & MUFFINS 111
  • 6.5.2 FORTIFIED & HEALTHY BAKERY PRODUCTS, BY CATEGORY 111
    • 6.5.2.1 CONVENTIONAL 112
    • 6.5.2.2 ORGANIC 112
  • 6.5.3 FORTIFIED & HEALTHY BAKERY PRODUCTS, BY CALORIE CONTENT 112
    • 6.5.3.1 LOW CALORIES 112
    • 6.5.3.2 REDUCED CALORIE 112
    • 6.5.3.3 NO CALORIES 112
• 6.6 BFY FOODS 112
  • 6.6.1 BFY FOODS, BY TYPE 112
    • 6.6.1.1 HEALTHY PIZZA & PASTA 113
    • 6.6.1.2 HEALTHY CRISPS 113
      • 6.6.1.2.1 HEALTHY CRISPS, BY TYPE 113
      • 6.6.1.2.1.1 PROTEIN CRISPS 113
      • 6.6.1.2.1.2 VEGGIES CRISPS 114
      • 6.6.1.2.1.3 VEGGIES CRISPS, BY TYPE 114
      • 6.6.1.2.1.4 GREEN BEANS CRISPS 114
      • 6.6.1.2.1.5 MIX VEGGIE CRISPS 114
      • 6.6.1.2.1.6 BEETS CRISPS 114
      • 6.6.1.2.1.7 CAULIFLOWER CRISPS 114
      • 6.6.1.2.1.8 OTHERS 115
      • 6.6.1.2.2 HEALTHY CRISPS, BY FLAVOR 115
      • 6.6.1.2.2.1 BARBECUE 115
      • 6.6.1.2.2.2 CHEESE 115
      • 6.6.1.2.2.3 SEA SALT 115
      • 6.6.1.2.2.4 SWEET CHILI 115
      • 6.6.1.2.2.5 BUFFALO WING 116
      • 6.6.1.2.2.6 SWEET & SALT 116
      • 6.6.1.2.2.7 OTHERS 116
    • 6.6.1.3 SOUPS 116
    • 6.6.1.4 SPREADS 117
    • 6.6.1.5 SAUCES, MAYONNAISE & DRESSINGS 117
    • 6.6.1.6 OTHERS 117
  • 6.6.2 BFY FOODS, BY CATEGORY 117
    • 6.6.2.1 CONVENTIONAL 117
    • 6.6.2.2 ORGANIC 117
  • 6.6.3 BFY FOODS, BY CALORIE CONTENT 118
    • 6.6.3.1 LOW CALORIES 118
    • 6.6.3.2 REDUCED CALORIES 118
    • 6.6.3.3 NO CALORIES 118
• 6.7 CHOCOLATE 118
  • 6.7.1 CHOCOLATE, BY TYPE 118
    • 6.7.1.1 DARK CHOCOLATE BARS 119
    • 6.7.1.2 NUT INFUSED CHOCOLATES 119
    • 6.7.1.3 FRUIT & NUT INFUSED CHOCOLATE BRITTLES 119
    • 6.7.1.4 FORTIFIED CHOCOLATE BARS 119
    • 6.7.1.5 OTHERS 119
  • 6.7.2 CHOCOLATE, BY FORMULATION 119
    • 6.7.2.1 SWEET 119
    • 6.7.2.2 SEMI-SWEET 120
    • 6.7.2.3 SUGAR FREE 120
  • 6.7.3 CHOCOLATE, BY CATEGORY 120
    • 6.7.3.1 CONVENTIONAL 120
    • 6.7.3.2 ORGANIC 120
  • 6.7.4 CHOCOLATES, BY CALORIE CONTENT 120
    • 6.7.4.1 LOW CALORIES 121
    • 6.7.4.2 REDUCED CALORIE 121
    • 6.7.4.3 NO CALORIES 121
• 6.8 OTHERS 121

7 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET, BY CALORIE CONTENT 122

• 7.1 OVERVIEW 123
• 7.2 LOW CALORIES 124
• 7.3 REDUCED CALORIE 124
• 7.4 NO CALORIES 124

8 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET, BY NATURE 125

• 8.1 OVERVIEW 126
• 8.2 NON-GMO 127
• 8.3 GMO 127

9 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET, BY FAT CONTENT 128

• 9.1 OVERVIEW 129
• 9.2 NO FAT 130
• 9.3 LOW FAT 130
• 9.4 REDUCED FAT 130

10 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET, BY CATEGORY 131

• 10.1 OVERVIEW 132
• 10.2 CONVENTIONAL 133
• 10.3 ORGANIC 133

11 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET, BY FREE FROM CATEGORY 134

• 11.1 OVERVIEW 135
• 11.2 GLUTEN FREE 136
• 11.3 DAIRY FREE 136
• 11.4 SOY FREE 136
• 11.5 NUT FREE 136
• 11.6 LACTOSE FREE 137
• 11.7 ARTIFICIAL FLAVOR FREE 137
• 11.8 ARTIFICIAL COLOR FREE 137
• 11.9 OTHERS 137

12 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET, BY DISTRIBUTION CHANNEL 138

• 12.1 OVERVIEW 139
• 12.2 STORE BASED RETAILERS 140
  • 12.2.1 SUPERMARKET/HYPERMARKET 140
  • 12.2.2 CONVENIENCE STORES 140
  • 12.2.3 SPECIALTY STORES 140
  • 12.2.4 GROCERY STORES 141
  • 12.2.5 OTHERS 141
• 12.3 NON-STORE RETAILERS 141
  • 12.3.1 COMPANY WEBSITES 141
  • 12.3.2 ONLINE 141

13 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET, BY COUNTRY 142

• 13.1 U.S. 145
• 13.2 CANADA 160
• 13.3 MEXICO 177

14 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET, COMPANY LANDSCAPE 193

• 14.1 COMPANY SHARE ANALYSIS: NORTH AMERICA 193
• 14.2 PRODUCT LAUNCH 194
• 14.3 COLLABORATION 198
• 14.4 ACQUISITION 198
• 14.5 NEW FACILITY 199
• 14.6 INNOVATION & TECHNOLOGY 199

15 SWOT ANALYSIS 200

16 COMPANY PROFILES 201

• 16.1 PEPSICO 201
  • 16.1.1 COMPANY SNAPSHOT 201
  • 16.1.2 REVENUE ANALYSIS 202
  • 16.1.3 PRODUCT PORTFOLIO 202
  • 16.1.4 RECENT DEVELOPMENT 209
• 16.2 NESTLE 210
  • 16.2.1 COMPANY SNAPSHOT 210
  • 16.2.2 REVENUE ANALYSIS 210
  • 16.2.3 PRODUCT PORTFOLIO 211
  • 16.2.4 RECENT DEVELOPMENTS 214
• 16.3 DANONE S.A. 216
  • 16.3.1 COMPANY SNAPSHOT 216
  • 16.3.2 REVENUE ANALYSIS 216
  • 16.3.3 PRODUCT PORTFOLIO 217
  • 16.3.4 RECENT DEVELOPMENTS 219
• 16.4 GENERAL MILLS INC. 221
  • 16.4.1 COMPANY SNAPSHOT 221
  • 16.4.2 REVENUE ANALYSIS 221
  • 16.4.3 PRODUCT PORTFOLIO 222
  • 16.4.4 RECENT DEVELOPMENTS 231
• 16.5 WK KELLOGG CO 233
  • 16.5.1 COMPANY SNAPSHOT 233
  • 16.5.2 REVENUE ANALYSIS 233
  • 16.5.3 PRODUCT PORTFOLIO 234
  • 16.5.4 RECENT DEVELOPMENTS 237
• 16.6 ABBOTT 238
  • 16.6.1 COMPANY SNAPSHOT 238
  • 16.6.2 REVENUE ANALYSIS 238
  • 16.6.3 PRODUCT PORTFOLIO 239
  • 16.6.4 RECENT DEVELOPMENT 240
• 16.7 ALTER ECO 241
  • 16.7.1 COMPANY SNAPSHOT 241
  • 16.7.2 PRODUCT PORTFOLIO 241
  • 16.7.3 RECENT DEVELOPMENTS 242
• 16.8 CHOBANI, LLC 244
  • 16.8.1 COMPANY SNAPSHOT 244
  • 16.8.2 PRODUCT PORTFOLIO 244
  • 16.8.3 RECENT DEVELOPMENTS 245
• 16.9 FORAGER PROJECT 246
  • 16.9.1 COMPANY SNAPSHOT 246
  • 16.9.2 PRODUCT PORTFOLIO 246
  • 16.9.3 RECENT DEVELOPMENTS 247
• 16.10 HALEON GROUP OF COMPANIES 248
  • 16.10.1 COMPANY SNAPSHOT 248
  • 16.10.2 REVENUE ANALYSIS 248
  • 16.10.3 PRODUCT PORTFOLIO 249
  • 16.10.4 RECENT DEVELOPMENT 249
• 16.11 HU KITCHEN 250
  • 16.11.1 COMPANY SNAPSHOT 250
  • 16.11.2 PRODUCT PORTFOLIO 250
  • 16.11.3 RECENT DEVELOPMENT 251
• 16.12 HUEL INC. 252
  • 16.12.1 COMPANY SNAPSHOT 252
  • 16.12.2 PRODUCT PORTFOLIO 252
  • 16.12.3 RECENT DEVELOPMENTS 253
• 16.13 KASHI LLC 254
  • 16.13.1 COMPANY SNAPSHOT 254
  • 16.13.2 PRODUCT PORTFOLIO 254
  • 16.13.3 RECENT DEVELOPMENTS 255
• 16.14 KITE HILL 256
  • 16.14.1 COMPANY SNAPSHOT 256
  • 16.14.2 PRODUCT PORTFOLIO 256
  • 16.14.3 RECENT DEVELOPMENT 257
• 16.15 LAKE CHAMPLAIN CHOCOLATES 258
  • 16.15.1 COMPANY SNAPSHOT 258
  • 16.15.2 PRODUCT PORTFOLIO 258
  • 16.15.3 RECENT DEVELOPMENTS 260
• 16.16 LAVVA 262
  • 16.16.1 COMPANY SNAPSHOT 262
  • 16.16.2 PRODUCT PORTFOLIO 262
  • 16.16.3 RECENT DEVELOPMENT 262
• 16.17 MARS, INCORPORATED AND ITS AFFILIATES 263
  • 16.17.1 COMPANY SNAPSHOT 263
  • 16.17.2 PRODUCT PORTFOLIO 263
  • 16.17.3 RECENT DEVELOPMENTS 269
• 16.18 MASPEX 270
  • 16.18.1 COMPANY SNAPSHOT 270
  • 16.18.2 PRODUCT PORTFOLIO 270
  • 16.18.3 RECENT DEVELOPMENTS 273
• 16.19 MONDELEZ INTERNATIONAL 275
  • 16.19.1 COMPANY SNAPSHOT 275
  • 16.19.2 REVENUE ANALYSIS 275
  • 16.19.3 PRODUCT PORTFOLIO 276
  • 16.19.4 RECENT DEVELOPMENTS 280
• 16.20 SIMPLY GOOD FOODS USA, INC. (A SUBSIDIARY OF THE SIMPLY GOOD FOODS COMPANY) 281
  • 16.20.1 COMPANY SNAPSHOT 281
  • 16.20.2 PRODUCT PORTFOLIO 281
  • 16.20.3 RECENT DEVELOPMENTS 283
• 16.21 SO DELICIOUS DAIRY FREE 284
  • 16.21.1 COMPANY SNAPSHOT 284
  • 16.21.2 PRODUCT PORTFOLIO 284
  • 16.21.3 RECENT DEVELOPMENT 286
• 16.22 STONYFIELD FARM, INC. 287
  • 16.22.1 COMPANY SNAPSHOT 287
  • 16.22.2 PRODUCT PORTFOLIO 287
  • 16.22.3 RECENT DEVELOPMENT 291
• 16.23 YAKULT HONSHA CO., LTD. 292
  • 16.23.1 COMPANY SNAPSHOT 292
  • 16.23.2 REVENUE ANALYSIS 292
  • 16.23.3 PRODUCT PORTFOLIO 293
  • 16.23.4 RECENT DEVELOPMENT 293

17 QUESTIONNAIRE 294

18 RELATED REPORTS 298

LIST OF TABLES

• TABLE 1 EMERGING FOOD TRENDS FOR 2023 69
• TABLE 2 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 81
• TABLE 3 NORTH AMERICA FUNCTIONAL FOOD IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 81
• TABLE 4 NORTH AMERICA BREAKFAST CEREAL PRODUCTS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 82
• TABLE 5 NORTH AMERICA YOGURTS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 83
• TABLE 6 NORTH AMERICA YOGURTS IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 84
• TABLE 7 NORTH AMERICA YOGURTS IN HEALTH & WELLNESS FOOD MARKET, BY FLAVOR, 2022-2031 (USD MILLION) 85
• TABLE 8 NORTH AMERICA FLAVORED IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 86
• TABLE 9 NORTH AMERICA NUTRITION BARS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 89
• TABLE 10 NORTH AMERICA CEREAL BARS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 89
• TABLE 11 NORTH AMERICA ENERGY BARS IN HEALTH & WELLNESS FOOD MARKET, BY PROTEIN BAR TYPE, 2022-2031 (USD MILLION) 91
• TABLE 12 NORTH AMERICA ANIMAL-BASED PROTEIN BARS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 91
• TABLE 13 NORTH AMERICA CASEIN PROTEIN BARS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 92
• TABLE 14 NORTH AMERICA FRUIT BARS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 93
• TABLE 15 NORTH AMERICA NUT BARS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 94
• TABLE 16 NORTH AMERICA NUTRITION BARS IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 95
• TABLE 17 NORTH AMERICA FUNCTIONAL FOODS IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 96
• TABLE 18 NORTH AMERICA FUNCTIONAL FOODS IN HEALTH & WELLNESS FOOD MARKET, BY CALORIE CONTENT, 2022-2031 (USD MILLION) 97
• TABLE 19 NORTH AMERICA HEALTHY SNACKS IN HEALTH & WELLNESS FOOD MARKET, BY PRODUCT TYPE, 2022-2031 (USD MILLION) 98
• TABLE 20 NORTH AMERICA HEALTHY SNACKS IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 99
• TABLE 21 NORTH AMERICA HEALTHY SNACKS IN HEALTH & WELLNESS FOOD MARKET, BY CALORIE CONTENT, 2022-2031 (USD MILLION) 99
• TABLE 22 NORTH AMERICA BEVERAGES IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 100
• TABLE 23 NORTH AMERICA BFY BEVERAGES IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 100
• TABLE 24 NORTH AMERICA PLANT-BASED MILK IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 101
• TABLE 25 NORTH AMERICA PLANT-BASED MILK IN HEALTH & WELLNESS FOOD MARKET, BY FORMULATION, 2022-2031 (USD MILLION) 102
• TABLE 26 NORTH AMERICA HERBAL TEA IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 103
• TABLE 27 NORTH AMERICA FRUIT TEA IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 106
• TABLE 28 NORTH AMERICA SINGLE FRUIT TEA IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 106
• TABLE 29 NORTH AMERICA BEVERAGES IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 109
• TABLE 30 NORTH AMERICA BEVERAGES IN HEALTH & WELLNESS FOOD MARKET, BY CALORIE CONTENT, 2022-2031 (USD MILLION) 110
• TABLE 31 NORTH AMERICA FORTIFIED & HEALTHY BAKERY PRODUCTS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 110
• TABLE 32 NORTH AMERICA FORTIFIED & HEALTHY BAKERY PRODUCTS IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 111
• TABLE 33 NORTH AMERICA FORTIFIED & HEALTHY BAKERY PRODUCTS IN HEALTH & WELLNESS FOOD MARKET, BY CALORIE CONTENT, 2022-2031 (USD MILLION) 112
• TABLE 34 NORTH AMERICA BFY FOODS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 113
• TABLE 35 NORTH AMERICA HEALTHY CRISPS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 113
• TABLE 36 NORTH AMERICA VEGGIES CRISPS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 114
• TABLE 37 NORTH AMERICA HEALTHY CRISPS IN HEALTH & WELLNESS FOOD MARKET, BY FLAVOR, 2022-2031 (USD MILLION) 115
• TABLE 38 NORTH AMERICA BFY FOODS IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 117
• TABLE 39 NORTH AMERICA BFY FOODS IN HEALTH & WELLNESS FOOD MARKET, BY CALORIE CONTENT, 2022-2031 (USD MILLION) 118
• TABLE 40 NORTH AMERICA CHOCOLATE IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 118
• TABLE 41 NORTH AMERICA CHOCOLATE IN HEALTH & WELLNESS FOOD MARKET, BY FORMULATION, 2022-2031 (USD MILLION) 119
• TABLE 42 NORTH AMERICA CHOCOLATE IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 120
• TABLE 43 NORTH AMERICA CHOCOLATE IN HEALTH & WELLNESS FOOD MARKET, BY CALORIE CONTENT, 2022-2031 (USD MILLION) 120
• TABLE 44 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET, BY CALORIE CONTENT, 2022-2031 (USD MILLION) 124
• TABLE 45 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET, BY NATURE, 2022-2031 (USD MILLION) 127
• TABLE 46 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET, BY FAT CONTENT, 2022-2031 (USD MILLION) 130
• TABLE 47 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 133
• TABLE 48 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET, BY FREE FROM CATEGORY, 2022-2031 (USD MILLION) 136
• TABLE 49 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET, BY DISTRIBUTION CHANNEL, 2022-2031 (USD MILLION) 140
• TABLE 50 NORTH AMERICA STORE BASED RETAILERS IN HEALTH & WELLNESS FOOD MARKET, BY DISTRIBUTION CHANNEL, 2022-2031 (USD MILLION) 140
• TABLE 51 NORTH AMERICA NON-STORE RETAILERS IN HEALTH & WELLNESS FOOD MARKET, BY DISTRIBUTION CHANNEL, 2022-2031 (USD MILLION) 141
• TABLE 52 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET, BY COUNTRY, 2022-2031 (USD MILLION) 144
• TABLE 53 U.S. HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 145
• TABLE 54 U.S. FUNCTIONAL FOOD IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 145
• TABLE 55 U.S. BREAKFAST CEREAL PRODUCTS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 145
• TABLE 56 U.S. YOGURTS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 146
• TABLE 57 U.S. YOGURTS IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 146
• TABLE 58 U.S. YOGURTS IN HEALTH & WELLNESS FOOD MARKET, BY FLAVOR, 2022-2031 (USD MILLION) 146
• TABLE 59 U.S. FLAVORED IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 147
• TABLE 60 U.S. NUTRITION BARS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 147
• TABLE 61 U.S. CEREAL BARS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 147
• TABLE 62 U.S. ENERGY BARS IN HEALTH & WELLNESS FOOD MARKET, BY PROTEIN BAR TYPE, 2022-2031 (USD MILLION) 148
• TABLE 63 U.S. ANIMAL-BASED PROTEIN BARS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 148
• TABLE 64 U.S. CASEIN PROTEIN BARS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 148
• TABLE 65 U.S. FRUIT BARS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 149
• TABLE 66 U.S. NUT BARS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 149
• TABLE 67 U.S. NUTRITION BARS IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 149
• TABLE 68 U.S. FUNCTIONAL FOOD IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 150
• TABLE 69 U.S. FUNCTIONAL FOOD IN HEALTH & WELLNESS FOOD MARKET, BY CALORIE CONTENT, 2022-2031 (USD MILLION) 150
• TABLE 70 U.S. HEALTHY SNACKS IN HEALTH & WELLNESS FOOD MARKET, BY PRODUCT TYPE, 2022-2031 (USD MILLION) 150
• TABLE 71 U.S. HEALTHY SNACKS IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 150
• TABLE 72 U.S. HEALTHY SNACKS IN HEALTH & WELLNESS FOOD MARKET, BY CALORIE CONTENT, 2022-2031 (USD MILLION) 151
• TABLE 73 U.S. BEVERAGES IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 151
• TABLE 74 U.S. BFY BEVERAGES IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 151
• TABLE 75 U.S. PLANT-BASED MILK IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 152
• TABLE 76 U.S. PLANT-BASED MILK IN HEALTH & WELLNESS FOOD MARKET, BY FORMULATION, 2022-2031 (USD MILLION) 152
• TABLE 77 U.S. HERBAL TEA IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 153
• TABLE 78 U.S. FRUIT TEA IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 153
• TABLE 79 U.S. SINGLE FRUIT TEA IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 154
• TABLE 80 U.S. BEVERAGES IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 154
• TABLE 81 U.S. BEVERAGES IN HEALTH & WELLNESS FOOD MARKET, BY CALORIE CONTENT, 2022-2031 (USD MILLION) 154
• TABLE 82 U.S. FORTIFIED & HEALTHY BAKERY PRODUCTS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 155
• TABLE 83 U.S. FORTIFIED & HEALTHY BAKERY PRODUCTS IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 155
• TABLE 84 U.S. FORTIFIED & HEALTHY BAKERY PRODUCTS IN HEALTH & WELLNESS FOOD MARKET, BY CALORIE CONTENT, 2022-2031 (USD MILLION) 155
• TABLE 85 U.S. BFY FOODS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 155
• TABLE 86 U.S. HEALTHY CRISPS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 155
• TABLE 87 U.S. VEGGIES CRISPS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 156
• TABLE 88 U.S. HEALTHY CRISPS IN HEALTH & WELLNESS FOOD MARKET, BY FLAVOR, 2022-2031 (USD MILLION) 156
• TABLE 89 U.S. BFY FOODS IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 156
• TABLE 90 U.S. BFY FOODS IN HEALTH & WELLNESS FOOD MARKET, BY CALORIE CONTENT, 2022-2031 (USD MILLION) 156
• TABLE 91 U.S. CHOCOLATE IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 157
• TABLE 92 U.S. CHOCOLATE IN HEALTH & WELLNESS FOOD MARKET, BY FORMULATION, 2022-2031 (USD MILLION) 157
• TABLE 93 U.S. CHOCOLATE IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 157
• TABLE 94 U.S. CHOCOLATE IN HEALTH & WELLNESS FOOD MARKET, BY CALORIE CONTENT, 2022-2031 (USD MILLION) 158
• TABLE 95 U.S. HEALTH & WELLNESS FOOD MARKET, BY CALORIE CONTENT, 2022-2031 (USD MILLION) 158
• TABLE 96 U.S. HEALTH & WELLNESS FOOD MARKET, BY NATURE, 2022-2031 (USD MILLION) 158
• TABLE 97 U.S. HEALTH & WELLNESS FOOD MARKET, BY FAT CONTENT, 2022-2031 (USD MILLION) 158
• TABLE 98 U.S. HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 158
• TABLE 99 U.S. HEALTH & WELLNESS FOOD MARKET, BY FREE FROM CATEGORY, 2022-2031 (USD MILLION) 158
• TABLE 100 U.S. HEALTH & WELLNESS FOOD MARKET, BY DISTRIBUTION CHANNEL, 2022-2031 (USD MILLION) 159
• TABLE 101 U.S. STORE BASED RETAILERS IN HEALTH & WELLNESS FOOD MARKET, BY DISTRIBUTION CHANNEL, 2022-2031 (USD MILLION) 159
• TABLE 102 U.S. NON-STORE RETAILERS IN HEALTH & WELLNESS FOOD MARKET, BY DISTRIBUTION CHANNEL, 2022-2031 (USD MILLION) 159
• TABLE 103 CANADA HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 160
• TABLE 104 CANADA FUNCTIONAL FOOD IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 160
• TABLE 105 CANADA BREAKFAST CEREAL PRODUCTS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 160
• TABLE 106 CANADA YOGURTS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 161
• TABLE 107 CANADA YOGURTS IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 161
• TABLE 108 CANADA YOGURTS IN HEALTH & WELLNESS FOOD MARKET, BY FLAVOR, 2022-2031 (USD MILLION) 161
• TABLE 109 CANADA FLAVORED IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 162
• TABLE 110 CANADA NUTRITION BARS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 162
• TABLE 111 CANADA CEREAL BARS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 163
• TABLE 112 CANADA ENERGY BARS IN HEALTH & WELLNESS FOOD MARKET, BY PROTEIN BAR TYPE, 2022-2031 (USD MILLION) 163
• TABLE 113 CANADA ANIMAL-BASED PROTEIN BARS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 163
• TABLE 114 CANADA CASEIN PROTEIN BARS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 163
• TABLE 115 CANADA FRUIT BARS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 164
• TABLE 116 CANADA NUT BARS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 164
• TABLE 117 CANADA NUTRITION BARS IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 164
• TABLE 118 CANADA FUNCTIONAL FOOD IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 165
• TABLE 119 CANADA FUNCTIONAL FOOD IN HEALTH & WELLNESS FOOD MARKET, BY CALORIE CONTENT, 2022-2031 (USD MILLION) 165
• TABLE 120 CANADA HEALTHY SNACKS IN HEALTH & WELLNESS FOOD MARKET, BY PRODUCT TYPE, 2022-2031 (USD MILLION) 165
• TABLE 121 CANADA HEALTHY SNACKS IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 165
• TABLE 122 CANADA HEALTHY SNACKS IN HEALTH & WELLNESS FOOD MARKET, BY CALORIE CONTENT, 2022-2031 (USD MILLION) 166
• TABLE 123 CANADA BEVERAGES IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 166
• TABLE 124 CANADA BFY BEVERAGES IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 166
• TABLE 125 CANADA PLANT-BASED MILK IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 167
• TABLE 126 CANADA PLANT-BASED MILK IN HEALTH & WELLNESS FOOD MARKET, BY FORMULATION, 2022-2031 (USD MILLION) 167
• TABLE 127 CANADA HERBAL TEA IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 168
• TABLE 128 CANADA FRUIT TEA IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 168
• TABLE 129 CANADA SINGLE FRUIT TEA IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 169
• TABLE 130 CANADA BEVERAGES IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 169
• TABLE 131 CANADA BEVERAGES IN HEALTH & WELLNESS FOOD MARKET, BY CALORIE CONTENT, 2022-2031 (USD MILLION) 169
• TABLE 132 CANADA FORTIFIED & HEALTHY BAKERY PRODUCTS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 170
• TABLE 133 CANADA FORTIFIED & HEALTHY BAKERY PRODUCTS IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 170
• TABLE 134 CANADA FORTIFIED & HEALTHY BAKERY PRODUCTS IN HEALTH & WELLNESS FOOD MARKET, BY CALORIE CONTENT, 2022-2031 (USD MILLION) 170
• TABLE 135 CANADA BFY FOODS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 171
• TABLE 136 CANADA HEALTHY CRISPS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 171
• TABLE 137 CANADA VEGGIES CRISPS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 171
• TABLE 138 CANADA HEALTHY CRISPS IN HEALTH & WELLNESS FOOD MARKET, BY FLAVOR, 2022-2031 (USD MILLION) 172
• TABLE 139 CANADA BFY FOODS IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 172
• TABLE 140 CANADA BFY FOODS IN HEALTH & WELLNESS FOOD MARKET, BY CALORIE CONTENT, 2022-2031 (USD MILLION) 172
• TABLE 141 CANADA CHOCOLATE IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 173
• TABLE 142 CANADA CHOCOLATE IN HEALTH & WELLNESS FOOD MARKET, BY FORMULATION, 2022-2031 (USD MILLION) 173
• TABLE 143 CANADA CHOCOLATE IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 173
• TABLE 144 CANADA CHOCOLATE IN HEALTH & WELLNESS FOOD MARKET, BY CALORIE CONTENT, 2022-2031 (USD MILLION) 173
• TABLE 145 CANADA HEALTH & WELLNESS FOOD MARKET, BY CALORIE CONTENT, 2022-2031 (USD MILLION) 174
• TABLE 146 CANADA HEALTH & WELLNESS FOOD MARKET, BY NATURE, 2022-2031 (USD MILLION) 174
• TABLE 147 CANADA HEALTH & WELLNESS FOOD MARKET, BY FAT CONTENT, 2022-2031 (USD MILLION) 174
• TABLE 148 CANADA HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 174
• TABLE 149 CANADA HEALTH & WELLNESS FOOD MARKET, BY FREE FROM CATEGORY, 2022-2031 (USD MILLION) 175
• TABLE 150 CANADA HEALTH & WELLNESS FOOD MARKET, BY DISTRIBUTION CHANNEL, 2022-2031 (USD MILLION) 175
• TABLE 151 CANADA STORE BASED RETAILERS IN HEALTH & WELLNESS FOOD MARKET, BY DISTRIBUTION CHANNEL, 2022-2031 (USD MILLION) 175
• TABLE 152 CANADA NON-STORE RETAILERS IN HEALTH & WELLNESS FOOD MARKET, BY DISTRIBUTION CHANNEL, 2022-2031 (USD MILLION) 176
• TABLE 153 MEXICO HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 177
• TABLE 154 MEXICO FUNCTIONAL FOOD IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 177
• TABLE 155 MEXICO BREAKFAST CEREAL PRODUCTS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 177
• TABLE 156 MEXICO YOGURTS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 178
• TABLE 157 MEXICO YOGURTS IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 178
• TABLE 158 MEXICO YOGURTS IN HEALTH & WELLNESS FOOD MARKET, BY FLAVOR, 2022-2031 (USD MILLION) 178
• TABLE 159 MEXICO FLAVORED IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 179
• TABLE 160 MEXICO NUTRITION BARS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 180
• TABLE 161 MEXICO CEREAL BARS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 180
• TABLE 162 MEXICO ENERGY BARS IN HEALTH & WELLNESS FOOD MARKET, BY PROTEIN BAR TYPE, 2022-2031 (USD MILLION) 180
• TABLE 163 MEXICO ANIMAL-BASED PROTEIN BARS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 180
• TABLE 164 MEXICO CASEIN PROTEIN BARS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 181
• TABLE 165 MEXICO FRUIT BARS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 181
• TABLE 166 MEXICO NUT BARS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 181
• TABLE 167 MEXICO NUTRITION BARS IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 182
• TABLE 168 MEXICO FUNCTIONAL FOOD IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 182
• TABLE 169 MEXICO FUNCTIONAL FOOD IN HEALTH & WELLNESS FOOD MARKET, BY CALORIE CONTENT, 2022-2031 (USD MILLION) 182
• TABLE 170 MEXICO HEALTHY SNACKS IN HEALTH & WELLNESS FOOD MARKET, BY PRODUCT TYPE, 2022-2031 (USD MILLION) 182
• TABLE 171 MEXICO HEALTHY SNACKS IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 182
• TABLE 172 MEXICO HEALTHY SNACKS IN HEALTH & WELLNESS FOOD MARKET, BY CALORIE CONTENT, 2022-2031 (USD MILLION) 183
• TABLE 173 MEXICO BEVERAGES IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 183
• TABLE 174 MEXICO BFY BEVERAGES IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 183
• TABLE 175 MEXICO PLANT-BASED MILK IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 184
• TABLE 176 MEXICO PLANT-BASED MILK IN HEALTH & WELLNESS FOOD MARKET, BY FORMULATION, 2022-2031 (USD MILLION) 184
• TABLE 177 MEXICO HERBAL TEA IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 185
• TABLE 178 MEXICO FRUIT TEA IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 185
• TABLE 179 MEXICO SINGLE FRUIT TEA IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 186
• TABLE 180 MEXICO BEVERAGES IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 186
• TABLE 181 MEXICO BEVERAGES IN HEALTH & WELLNESS FOOD MARKET, BY CALORIE CONTENT, 2022-2031 (USD MILLION) 186
• TABLE 182 MEXICO FORTIFIED & HEALTHY BAKERY PRODUCTS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 187
• TABLE 183 MEXICO FORTIFIED & HEALTHY BAKERY PRODUCTS IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 187
• TABLE 184 MEXICO FORTIFIED & HEALTHY BAKERY PRODUCTS IN HEALTH & WELLNESS FOOD MARKET, BY CALORIE CONTENT, 2022-2031 (USD MILLION) 187
• TABLE 185 MEXICO BFY FOODS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 188
• TABLE 186 MEXICO HEALTHY CRISPS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 188
• TABLE 187 MEXICO VEGGIES CRISPS IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 188
• TABLE 188 MEXICO HEALTHY CRISPS IN HEALTH & WELLNESS FOOD MARKET, BY FLAVOR, 2022-2031 (USD MILLION) 189
• TABLE 189 MEXICO BFY FOODS IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 189
• TABLE 190 MEXICO BFY FOODS IN HEALTH & WELLNESS FOOD MARKET, BY CALORIE CONTENT, 2022-2031 (USD MILLION) 189
• TABLE 191 MEXICO CHOCOLATE IN HEALTH & WELLNESS FOOD MARKET, BY TYPE, 2022-2031 (USD MILLION) 190
• TABLE 192 MEXICO CHOCOLATE IN HEALTH & WELLNESS FOOD MARKET, BY FORMULATION, 2022-2031 (USD MILLION) 190
• TABLE 193 MEXICO CHOCOLATE IN HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 190
• TABLE 194 MEXICO CHOCOLATE IN HEALTH & WELLNESS FOOD MARKET, BY CALORIE CONTENT, 2022-2031 (USD MILLION) 190
• TABLE 195 MEXICO HEALTH & WELLNESS FOOD MARKET, BY CALORIE CONTENT, 2022-2031 (USD MILLION) 191
• TABLE 196 MEXICO HEALTH & WELLNESS FOOD MARKET, BY NATURE, 2022-2031 (USD MILLION) 191
• TABLE 197 MEXICO HEALTH & WELLNESS FOOD MARKET, BY FAT CONTENT, 2022-2031 (USD MILLION) 191
• TABLE 198 MEXICO HEALTH & WELLNESS FOOD MARKET, BY CATEGORY, 2022-2031 (USD MILLION) 191
• TABLE 199 MEXICO HEALTH & WELLNESS FOOD MARKET, BY FREE FROM CATEGORY, 2022-2031 (USD MILLION) 192
• TABLE 200 MEXICO HEALTH & WELLNESS FOOD MARKET, BY DISTRIBUTION CHANNEL, 2022-2031 (USD MILLION) 192
• TABLE 201 MEXICO STORE BASED RETAILERS IN HEALTH & WELLNESS FOOD MARKET, BY DISTRIBUTION CHANNEL, 2022-2031 (USD MILLION) 192
• TABLE 202 MEXICO NON-STORE RETAILERS IN HEALTH & WELLNESS FOOD MARKET, BY DISTRIBUTION CHANNEL, 2022-2031 (USD MILLION) 192

LIST OF FIGURES

• FIGURE 1 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET: SEGMENTATION 36
• FIGURE 2 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET: DATA TRIANGULATION 38
• FIGURE 3 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET: DROC ANALYSIS 39
• FIGURE 4 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET: REGIONAL VS COUNTRY MARKET ANALYSIS 40
• FIGURE 5 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET: COMPANY RESEARCH ANALYSIS 40
• FIGURE 6 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET: INTERVIEW DEMOGRAPHICS 42
• FIGURE 7 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET: DBMR MARKET POSITION GRID 43
• FIGURE 8 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET: SEGMENTATION 48
• FIGURE 9 INCREASING AWARENESS ABOUT HEALTH AND WELLNESS IS EXPECTED TO DRIVE THE GROWTH OF THE NORTH AMERICA HEALTH & WELLNESS FOOD MARKET IN THE FORECAST PERIOD 49
• FIGURE 10 FUNCTIONAL FOOD SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST SHARE OF THE NORTH AMERICA HEALTH & WELLNESS FOOD MARKET IN 2024 AND 2031 49
• FIGURE 11 SUPPLY CHAIN ANALYSIS 64
• FIGURE 12 DRIVERS, RESTRAINTS, OPPORTUNITIES AND CHALLENGES OF THE NORTH AMERICA HEALTH & WELLNESS FOOD MARKET 67
• FIGURE 13 PERSONALIZED NUTRITION MARKET, 2021-2028 74
• FIGURE 14 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET: BY TYPE, 2023 80
• FIGURE 15 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET: BY CALORIE CONTENT, 2023 123
• FIGURE 16 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET: BY NATURE, 2023 126
• FIGURE 17 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET: BY FAT CONTENT, 2023 129
• FIGURE 18 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET: BY CATEGORY, 2023 132
• FIGURE 19 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET: BY FREE FROM CATEGORY, 2023 135
• FIGURE 20 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET: BY DISTRIBUTION CHANNEL, 2023 139
• FIGURE 21 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET: SNAPSHOT (2023) 142
• FIGURE 22 NORTH AMERICA HEALTH & WELLNESS FOOD MARKET: COMPANY SHARE 2023 (%) 193