U.S. Mug Market - Industry Trends and Forecast to 2031

List of Tables

The U.S. mug market is expected to reach USD 10,935.29 million by 2031 from USD 7,612.42 million in 2023, growing at a CAGR of 4.7% in the forecast period of 2024 to 2031.

Market Segmentation

U.S. Mug Market, By Type (Classic Mug, Travel Mug, Tumblers, Demitasse, Soup Mug, Drinkware, Glasses, and Others), Material Type (Ceramic, Stainless Steel, Glass, Porcelain, Plastic, Bone China, Melamine, and Others), Product Type (Pour Over Mug, Double Walled Mug, Lidded Mug, Temperature Controlled Mug, Personalized Mug, Mugs With Snack Tray, Footed Mug, Novelty Mug, Vintage Mug, 3D Mug, and Others), Capacity (Less than 400 ml, 401-600 ml, 601-800 ml, 801-1000 ml, and More than 1000 ml), Handle Type (Open Handle, Closed Handle, Handleless, and O Handle Mugs), Shape (Round Belly Mug, Diner Mug, Tankard Mug, Tall Belly Mug, Camper Mug, Abby Mug, Straight Mug, Rancher Mug, and Others), End User (Commercial and Household/Residential), Distribution Channel (Offline and Online) - Industry Trends and Forecast to 2031.

Overview of the U.S. Mug Market Dynamics

Drivers
Rise in the popularity of thermal-resistant drinkware
Growth in cafe culture and rising consumption of specialty coffee
Rising trend in the adoption of customized and personalized mug products
Restraints
Adherence to stringent quality and safety standards for food-grade containers
Opportunities
Ongoing R&D associated with mug products
Incorporation of corporate gifting and brand merchandising

Market Players

Some of the major players operating in the U.S. mug market are:

LocknLock Co.
Libbey
TUPPERWARE
Steelite International
Lenox Corporation
Thermos L.L.C.
ZOJIRUSHI CORPORATION
Liberty Works, LLC
Bormioli Luigi S.p.A.
Gouda, Inc.
HPG

1 INTRODUCTION 12

1.1 OBJECTIVES OF THE STUDY 12
1.2 MARKET DEFINITION 12
1.3 OVERVIEW OF THE U.S. MUG MARKET 12
1.4 CURRENCY AND PRICING 13
1.5 LIMITATIONS 13
1.6 MARKETS COVERED 13

2 MARKET SEGMENTATION 16

2.1 MARKETS COVERED 16
2.2 YEARS CONSIDERED FOR THE STUDY 17
2.3 GEOGRAPHIC SCOPE 17
2.4 DBMR TRIPOD DATA VALIDATION MODEL 18
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 21
2.6 DBMR MARKET POSITION GRID 22
2.7 VENDOR SHARE ANALYSIS 23
2.8 MULTIVARIATE MODELLING 24
2.9 MARKET END USE COVERAGE GRID 25
2.10 SECONDARY SOURCES 26
2.11 ASSUMPTIONS 26

3 EXECUTIVE SUMMARY 27

4 PREMIUM INSIGHTS 30

4.1 PORTER'S FIVE FORCES 31
- 4.1.1 THREAT OF NEW ENTRANTS 31
- 4.1.2 THREAT OF SUBSTITUTES 32
- 4.1.3 BARGAINING POWER OF BUYERS 32
- 4.1.4 BARGAINING POWER OF SUPPLIERS 32
- 4.1.5 COMPETITIVE RIVALRY 33
4.2 APPLICATIONS AND PRICE ANALYSIS: U.S. MUG MARKET 34
- 4.2.1 APPLICATION 34
- 4.2.2 LOCKNLOCK CO. 34
- 4.2.3 LIBBEY 34
- 4.2.4 TUPPERWARE 34
- 4.2.5 STEELITE INTERNATIONAL- INSPIRED MUG 35
- 4.2.6 LENOX CORPORATION- INSPIRED MUG 35
- 4.2.7 PRICE ANALYSIS: U.S. MUG MARKET 35
- 4.2.8 BUDGET-FRIENDLY OPTIONS ( USD 1 - USD 5 PER MUG): 35
- 4.2.9 MID-RANGE OPTIONS ( USD 5 - USD 10 PER MUG): 35
4.3 BRAND OUTLOOK 36
- 4.3.1 COMPARATIVE BRAND ANALYSIS 36
- 4.3.2 PRODUCT VS BRAND OVERVIEW 36
4.4 BRAND OUTLOOK GRID 38
4.5 CONSUMERS BUYING BEHAVIOUR 39
- 4.5.1 OVERVIEW 39
- 4.5.2 BUYING STRATEGIES 39
  - 4.5.2.1 RECOMMENDATIONS FROM FAMILY, FRIENDS, AND DEALERS 39
  - 4.5.2.2 RESEARCH 39
  - 4.5.2.3 IMPULSIVE 39
- 4.5.3 ADVERTISEMENT 40
  - 4.5.3.1 TELEVISION ADVERTISEMENT 40
  - 4.5.3.2 ONLINE ADVERTISEMENT 40
  - 4.5.3.3 IN-STORE ADVERTISEMENT 40
  - 4.5.3.4 OUTDOOR ADVERTISEMENT 40
4.6 FACTORS AFFECTING BUYING DECISION 41
- 4.6.1 MATERIAL QUALITY AND DURABILITY 41
- 4.6.2 DESIGN AND AESTHETIC APPEAL 41
- 4.6.3 FUNCTIONALITY AND ERGONOMICS 41
- 4.6.4 BRAND REPUTATION AND TRUST 41
- 4.6.5 PRICING AND VALUE FOR MONEY 41
- 4.6.6 ENVIRONMENTAL CONSIDERATIONS 41
- 4.6.7 PERSONALIZATION AND CUSTOMIZATION OPTIONS 41
4.7 IMPACT OF ECONOMIC SLOWDOWN ON U.S. MUG MARKET 42
- 4.7.1 OVERVIEW 42
- 4.7.2 IMPACT ON PRICE 42
- 4.7.3 IMPACT ON SUPPLY CHAIN 42
- 4.7.4 IMPACT ON SHIPMENT 43
- 4.7.5 IMPACT ON COMPANIES' STRATEGIC DECISIONS 43
4.8 IMPORT-EXPORT ANALYSIS (VALUE AND VOLUME) 44
- 4.8.1 IMPORT DATA 44
- 4.8.2 EXPORT DATA 44
4.9 PRODUCT ADOPTION SCENARIO 45
- 4.9.1 OVERVIEW 45
- 4.9.2 PRODUCT AWARENESS 45
- 4.9.3 PRODUCT INTEREST 46
- 4.9.4 PRODUCT EVALUATION 46
- 4.9.5 PRODUCT TRIAL 46
- 4.9.6 PRODUCT ADOPTION 46
- 4.9.7 CONCLUSION 46
4.10 PRODUCTION CAPACITY OVERVIEW 47
4.11 RAW MATERIAL SOURCING ANALYSIS 48
- 4.11.1 INTRODUCTION 48
- 4.11.2 RAW MATERIAL SOURCING 48
- 4.11.3 ANALYSIS AND QUALITY CONTROL 48
- 4.11.4 ENVIRONMENTAL CONSIDERATIONS 48
- 4.11.5 CONCLUSION 49
4.12 STRATEGIES FOR PRODUCT PROMOTION 50
- 4.12.1 ELEVATION THROUGH MATERIAL SELECTION 50
  - 4.12.1.1 HIGH-END MATERIALS 50
  - 4.12.1.2 INNOVATIVE FINISHES 50
- 4.12.2 DESIGN EXCELLENCE 50
  - 4.12.2.1 CUSTOMIZED DESIGN ELEMENTS 50
  - 4.12.2.2 IMITED EDITION CONCEPTS 50
- 4.12.3 ENHANCED FUNCTIONALITY 50
  - 4.12.3.1 SMART MUG TECHNOLOGY 50
  - 4.12.3.2 MULTI-FUNCTIONAL DESIGNS 50
- 4.12.4 PERSONALIZATION FOR A PREMIUM TOUCH 51
  - 4.12.4.1 INDIVIDUALIZED ENGRAVINGS 51
  - 4.12.4.2 TAILORED PACKAGING: 51
- 4.12.5 EXPERIENTIAL ELEMENTS 51
  - 4.12.5.1 BRANDED EXPERIENCES 51
  - 4.12.5.2 INTERACTIVE AUGMENTED REALITY (AR) 51
- 4.12.6 COLLABORATIVE SUPPLIER RELATIONSHIPS 51
4.13 SUPPLY CHAIN ANALYSIS 52
- 4.13.1 OVERVIEW 52
- 4.13.2 RAW MATERIAL SOURCING 52
- 4.13.3 MANUFACTURING 52
- 4.13.4 DISTRIBUTION AND LOGISTICS 52
- 4.13.5 RETAIL 52
- 4.13.6 CONSUMER TRENDS AND MARKETING 53
- 4.13.7 LOGISTIC COST SCENARIO 53
- 4.13.8 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS 53

5 REGULATORY COVERAGE 55

6 MARKET OVERVIEW 57

6.1 DRIVERS 59
- 6.1.1 RISE IN THE POPULARITY OF THERMAL-RESISTANT DRINKWARE 59
- 6.1.2 GROWTH IN CAFE CULTURE AND RISING CONSUMPTION OF SPECIALTY COFFEE 59
- 6.1.3 RISING TREND IN THE ADOPTION OF CUSTOMIZED AND PERSONALIZED MUG PRODUCTS 60
6.2 RESTRAINT 61
- 6.2.1 ADHERENCE TO STRINGENT QUALITY AND SAFETY STANDARDS FOR FOOD-GRADE CONTAINERS 61
6.3 OPPORTUNITIES 62
- 6.3.1 ONGOING R&D ASSOCIATED WITH MUG PRODUCTS 62
- 6.3.2 INCORPORATION OF CORPORATE GIFTING AND BRAND MERCHANDISING 62
6.4 CHALLENGE 63
- 6.4.1 CONCERNS RELATED TO THE HARMFUL EFFECTS ASSOCIATED WITH MUG PRODUCTS 63

7 U.S. MUG MARKET, BY TYPE 65

7.1 OVERVIEW 66
7.2 CLASSIC MUG 67
7.3 TRAVEL MUG 67
7.4 TUMBLERS 68
7.5 DEMITASSE 68
7.6 SOUP MUG 68
7.7 DRINKWARE 68
7.8 GLASSES 68
7.9 OTHERS 68

8 U.S. MUG MARKET, BY MATERIAL TYPE 69

8.1 OVERVIEW 70
8.2 CERAMIC 71
8.3 STAINLESS STEEL 71
8.4 GLASS 71
8.5 PORCELAIN 71
8.6 PLASTIC 71
8.7 BONE CHINA 71
8.8 MELAMINE 72
8.9 OTHERS 72

9 U.S. MUG MARKET, BY PRODUCT TYPE 73

9.1 OVERVIEW 74
9.2 POUR OVER MUG 75
9.3 DOUBLE WALLED MUG 75
9.4 LIDDED MUG 75
9.5 TEMPERATURE CONTROLLED MUG 75
9.6 PERSONALIZED MUG 75
9.7 MUG WITH SNACK TRAY 76
9.8 FOOTED MUG 76
9.9 NOVELTY MUG 76
9.10 VINTAGE MUG 76
9.11 3D MUG 76
9.12 OTHERS 76

10 U.S. MUG MARKET, BY CAPACITY 77

10.1 OVERVIEW 78
10.2 LESS THAN 400 ML 79
10.3 401-600 ML 79
10.4 601-800 ML 79
10.5 801-1000 ML 79
10.6 MORE THAN 1000 ML 79

11 U.S. MUG MARKET, BY HANDLE TYPE 80

11.1 OVERVIEW 81
11.2 OPEN HANDLE 82
11.3 CLOSED HANDLE 82
11.4 HANDLELESS 82
11.5 O HANDLE MUG 82

12 U.S. MUG MARKET, BY SHAPE 83

12.1 OVERVIEW 84
12.2 ROUND BELLY MUG 85
12.3 DINER MUG 85
12.4 TANKARD MUG 85
12.5 TALL BELLY MUG 85
12.6 CAMPER MUG 85
12.7 ABBY MUG 85
12.8 STRAIGHT MUG 86
12.9 RANCHER MUG 86
12.10 OTHERS 86

13 U.S. MUG MARKET, BY END USER 87

13.1 OVERVIEW 88
13.2 COMMERCIAL 89
- 13.2.1 COMMERCIAL, BY TYPE 89
13.3 HOUSEHOLD/ RESIDENTIAL 89

14 U.S. MUG MARKET, BY DISTRIBUTION CHANNEL 90

14.1 OVERVIEW 91
14.2 OFFLINE 92
- 14.2.1 OFFLINE, BY TYPE 92
14.3 ONLINE 92
- 14.3.1 ONLINE, BY TYPE 92

15 COMPANY LANDSCAPE: U.S. MUG MARKET 93

15.1 COMPANY SHARE ANALYSIS: U.S. 93

16 SWOT ANALYSIS 94

17 COMPANY PROFILES 95

17.1 LOCKNLOCK CO. 95
- 17.1.1 COMPANY SNAPSHOT 95
- 17.1.2 REVENUE ANALYSIS 95
- 17.1.3 PRODUCT PORTFOLIO 96
- 17.1.4 RECENT DEVELOPMENTS 96
17.2 LIBBEY 97
- 17.2.1 COMPANY SNAPSHOT 97
- 17.2.2 PRODUCT PORTFOLIO 97
- 17.2.3 RECENT DEVELOPMENTS 97
17.3 TUPPERWARE 98
- 17.3.1 COMPANY SNAPSHOT 98
- 17.3.2 REVENUE ANALYSIS 98
- 17.3.3 PRODUCT PORTFOLIO 99
- 17.3.4 RECENT DEVELOPMENTS 99
17.4 STEELITE INTERNATIONAL 100
- 17.4.1 COMPANY SNAPSHOT 100
- 17.4.2 PRODUCT PORTFOLIO 100
- 17.4.3 RECENT DEVELOPMENTS 100
17.5 LENOX CORPORATION 101
- 17.5.1 COMPANY SNAPSHOT 101
- 17.5.2 PRODUCT PORTFOLIO 101
- 17.5.3 RECENT DEVELOPMENTS 102
17.6 BORMIOLI LUIGI S.P.A. 103
- 17.6.1 COMPANY SNAPSHOT 103
- 17.6.2 PRODUCT PORTFOLIO 103
- 17.6.3 RECENT DEVELOPMENTS 103
17.7 GOUDA, INC. 104
- 17.7.1 COMPANY SNAPSHOT 104
- 17.7.2 PRODUCT PORTFOLIO 104
- 17.7.3 RECENT DEVELOPMENTS 104
17.8 HPG 105
- 17.8.1 COMPANY SNAPSHOT 105
- 17.8.2 PRODUCT PORTFOLIO 105
- 17.8.3 RECENT DEVELOPMENTS 106
17.9 LIBERTY WORKS, LLC 107
- 17.9.1 COMPANY SNAPSHOT 107
- 17.9.2 PRODUCT PORTFOLIO 107
- 17.9.3 RECENT DEVELOPMENTS 107
17.10 THERMOS L.L.C. 108
- 17.10.1 COMPANY SNAPSHOT 108
- 17.10.2 PRODUCT PORTFOLIO 108
- 17.10.3 RECENT DEVELOPMENTS 109
17.11 ZOJIRUSHI CORPORATION 110
- 17.11.1 COMPANY SNAPSHOT 110
- 17.11.2 REVENUE ANALYSIS 110
- 17.11.3 PRODUCT PORTFOLIO 111
- 17.11.4 RECENT DEVELOPMENTS 111

18 QUESTIONNAIRE 112

19 RELATED REPORTS 117

LIST OF TABLES

TABLE 1 BRAND OUTLOOK GRID 38
TABLE 2 IMPORT DATA LIST OF TABLEWARE AND KITCHENWARE OF PORCELAIN OR CHINA (EXCL. ORNAMENTAL ARTICLES, POTS, JARS, CARBOYS, AND SIMILAR RECEPTACLES FOR THE CONVEYANCE OR PACKING OF GOODS, AND COFFEE GRINDERS AND SPICE MILLS WITH RECEPTACLES MADE OF CERAMICS AND WORKING PARTS OF METAL); HS CODE - 691110 (USD THOUSAND) 44
TABLE 3 IMPORT DATA LIST OF TABLEWARE AND KITCHENWARE OF PORCELAIN OR CHINA (EXCL. ORNAMENTAL ARTICLES, POTS, JARS, CARBOYS, AND SIMILAR RECEPTACLES FOR THE CONVEYANCE OR PACKING OF GOODS, AND COFFEE GRINDERS AND SPICE MILLS WITH RECEPTACLES MADE OF CERAMICS AND WORKING PARTS OF METAL); HS CODE - 691110 (DOZEN) 44
TABLE 4 EXPORT DATA LIST OF TABLEWARE AND KITCHENWARE OF PORCELAIN OR CHINA (EXCL. ORNAMENTAL ARTICLES, POTS, JARS, CARBOYS, AND SIMILAR RECEPTACLES FOR THE CONVEYANCE OR PACKING OF GOODS, AND COFFEE GRINDERS AND SPICE MILLS WITH RECEPTACLES MADE OF CERAMICS AND WORKING PARTS OF METAL); HS CODE - 691110 (USD THOUSAND) 44
TABLE 5 EXPORT DATA LIST OF TABLEWARE AND KITCHENWARE, OF PORCELAIN OR CHINA (EXCL. ORNAMENTAL ARTICLES, POTS, JARS, CARBOYS, AND SIMILAR RECEPTACLES FOR THE CONVEYANCE OR PACKING OF GOODS, AND COFFEE GRINDERS AND SPICE MILLS WITH RECEPTACLES MADE OF CERAMICS AND WORKING PARTS OF METAL); HS CODE - 691110 (DOZEN) 44
TABLE 6 REGULATORY COVERAGE 55
TABLE 7 U.S. MUG MARKET, BY TYPE, 2022-2031 (USD MILLION) 67
TABLE 8 U.S. MUG MARKET, BY TYPE, 2022-2031 (THOUSAND UNITS) 67
TABLE 9 U.S. MUG MARKET, BY MATERIAL TYPE, 2022-2031 (USD MILLION) 71
TABLE 10 U.S. MUG MARKET, BY PRODUCT TYPE, 2022-2031 (USD MILLION) 75
TABLE 11 U.S. MUG MARKET, BY CAPACITY, 2022-2031 (USD MILLION) 79
TABLE 12 U.S. MUG MARKET, BY HANDLE TYPE, 2022-2031 (USD MILLION) 82
TABLE 13 U.S. MUG MARKET, BY SHAPE, 2022-2031 (USD MILLION) 85
TABLE 14 U.S. MUG MARKET, BY END USER, 2022-2031 (USD MILLION) 89
TABLE 15 U.S. COMMERCIAL IN MUG MARKET, BY TYPE, 2022-2031 (USD MILLION) 89
TABLE 16 U.S. MUG MARKET, BY DISTRIBUTION CHANNEL, 2022-2031 (USD MILLION) 92
TABLE 17 U.S. OFFLINE IN MUG MARKET, BY TYPE, 2022-2031 (USD MILLION) 92
TABLE 18 U.S. ONLINE IN MUG MARKET, BY TYPE, 2022-2031 (USD MILLION) 92

LIST OF FIGURES

FIGURE 1 U.S. MUG MARKET: SEGMENTATION 16
FIGURE 2 U.S. MUG MARKET: DATA TRIANGULATION 18
FIGURE 3 U.S. MUG MARKET: DROC ANALYSIS 19
FIGURE 4 U.S. MUG MARKET: COUNTRY VS REGIONAL MARKET ANALYSIS 20
FIGURE 5 U.S. MUG MARKET: COMPANY RESEARCH ANALYSIS 20
FIGURE 6 U.S. MUG MARKET: INTERVIEW DEMOGRAPHICS 21
FIGURE 7 U.S. MUG MARKET: DBMR MARKET POSITION GRID 22
FIGURE 8 U.S. MUG MARKET: VENDOR SHARE ANALYSIS 23
FIGURE 9 U.S. MUG MARKET: END USE COVERAGE GRID 25
FIGURE 10 U.S. MUG MARKET: SEGMENTATION 29
FIGURE 11 RISE IN THE POPULARITY OF THERMAL-RESISTANT DRINKWARE IS DRIVING THE GROWTH OF THE U.S. MUG MARKET IN THE FORECAST PERIOD OF 2024 TO 2031 30
FIGURE 12 THE CLASSIC MUG SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST SHARE OF THE U.S. MUG MARKET IN 2024 TO 2031 30
FIGURE 13 U.S. MUG MARKET: PRODUCT ADOPTION SCENARIO 45
FIGURE 14 DRIVERS, RESTRAINT, OPPORTUNITIES, AND CHALLENGE OF THE U.S. MUG MARKET 58
FIGURE 15 U.S. MUG MARKET: BY TYPE, 2023 66
FIGURE 16 U.S. MUG MARKET: BY MATERIAL TYPE, 2023 70
FIGURE 17 U.S. MUG MARKET: BY PRODUCT TYPE, 2023 74
FIGURE 18 U.S. MUG MARKET: BY CAPACITY, 2023 78
FIGURE 19 U.S. MUG MARKET: BY HANDLE TYPE, 2023 81
FIGURE 20 U.S. MUG MARKET: BY SHAPE, 2023 84
FIGURE 21 U.S. MUG MARKET: BY END USER, 2023 88
FIGURE 22 U.S. MUG MARKET: BY DISTRIBUTION CHANNEL, 2023 91
FIGURE 23 U.S. MUG MARKET: COMPANY SHARE 2023 (%) 93