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PUBLISHER: DelveInsight | PRODUCT CODE: 1439950

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PUBLISHER: DelveInsight | PRODUCT CODE: 1439950

Body Temperature Monitoring - Market Insights, Competitive Landscape, and Market Forecast - 2030

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Body Temperature Monitoring Market By Product Type (Contact [Digital Thermometers, Disposable Thermometers, Infrared Ear Thermometers, Mercury Thermometers, Temporal Artery Thermometers, And Others} And Non-Contact), By Application (Oral Cavity, Rectum, Ear, And Others), By End-User (Homecare Settings, Hospitals And Clinics, And Others), by geography is estimated to register growth at a remarkable CAGR forecast during 2024-2030 owing to rising prevalence of chronic and infectious diseases and increasing technological advancements

The global body temperature monitoring market is estimated to grow at a CAGR of 6.89% during the forecast period from 2024 to 2030. The body temperature monitoring market is slated to witness prosperity owing to factors such as the rising prevalence of chronic and infectious diseases, increasing incidence of diseases due to seasonal variations, increased body temperature screening at various public places, and the increasing technological advancements in thermometers are further expected to result in the appreciable revenue growth in the body temperature monitoring market during the forecast period (2024-2030).

Body Temperature Monitoring Market Dynamics:

The increasing prevalence of various infectious diseases such as tuberculosis, typhoid, hepatitis B, and others turns out to be the major factor responsible for accelerating the body temperature monitoring market. According to World Health Organization 2022, worldwide around 10 million people had tuberculosis including 5.6 million men, 3.3 million women, and 1.1 million children in 2020. As per the data published by the WHO 2022, globally, around 296 million people were living with chronic Hepatitis B in 2019, and about 1.5 million new infections are recorded yearly.

The measurement of body temperature through thermometers is the very first step in the detection of any symptomatic disease that results in fever as the initial manifestation. Thermometers are regularly used in hospitals and other healthcare facilities for continuously monitoring the body temperature of patients suffering from various diseases.

Also, increased awareness about accurate temperature monitoring during an abnormal state of health is an essential factor in increasing the demand for thermometers. Earlier, people used to judge body temperature by mere palpation of the forehead, neck, and others but couldn't accurately measure the body temperature. With the advent of thermometers and reduction in their cost and increased safety and accuracy, the usage of thermometers has increased, thereby positively impacting the body temperature monitoring market.

The increasing frequency or incidence of diseases due to seasonal variations is likely to accelerate the demand for body temperature monitoring. For instance, the incidence of diseases like the common cold, flu, and respiratory problems generally increase in winter. Similarly, the cases of mosquito-borne diseases such as dengue, malaria, chikungunya, and others in monsoon season in the Indian subcontinent and during the rainy season in Africa, and other countries increase tremendously. Thereby, increasing the demand for thermometers, positively impacting the market growth for body temperature monitoring.

However, limitations associated with different types of thermometers may act as a restraint in the market growth for body temperature monitoring.

The body temperature monitoring market saw enormous growth during the period of COVID- 19 pandemic. Owing to the rising cases of COVID-19, thermometers such as non-contact thermometers, disposal thermometers, and others were highly in demand among the public and various healthcare institutions to continuously monitor the body temperature of COVID-19 patients. Also, screening of body temperature was made mandatory at various public places including malls, airports, metro stations, and others which accelerated the market growth for body temperature monitoring. Moreover, owing to the resumption of activities across the healthcare and other sectors, the post-pandemic scenario has been uplifting the body temperature monitoring market and will do the same during the forecast period from 2024-2030.

Body Temperature Monitoring Market Segment Analysis:

Body Temperature Monitoring By Product Type (Contact [Digital Thermometers, Disposable Thermometers, Infrared Ear Thermometers, Mercury Thermometers, Temporal Artery Thermometers, and Others] and Non-Contact), By Application (Oral Cavity, Rectum, Ear, and Others), End-User (Homecare Settings, Hospitals and Clinics, and Others), and Geography (North America, Europe, Asia-Pacific, and Rest of the World)

Based on the product type segment of the body temperature monitoring market, the non-contact category is projected to register a significant growth in revenue in the overall body temperature monitoring market during the forecast period (2024-2030).

This can be ascribed to the advantages associated with non-contact thermometers.

The major advantage associated with non-contact thermometers is that it reduces the risk of cross-contamination as there is no requirement for physical contact in it and thereby minimizing the risk of the spread of disease. Even one non-contact thermometer is sufficient for use in homes, hospitals, workplaces, and others without fear of transmission of disease from one person to another.

It measures and displays the temperature rapidly and provides the ability to quickly measure the temperature on a repeat basis. Non-contact thermometers can be easily cleaned and disinfected.

In the case of diseased patients where there is a need for recording body temperature between certain intervals even when the patient is sleeping, these non-contact thermometers can be used to repeatedly record the temperature of the patients without disturbing them by simply putting the thermometer certain centimeters above the forehead.

The non-contact thermometers are suitable for use in people with limited motor control including infants, kids, or even aged persons.

Therefore, considering the advantages associated with non-contact thermometers and their growing popularity among people, this product category is expected to generate considerable revenue thereby pushing the overall growth of the global body temperature monitoring market during the forecast period.

North America is expected to dominate the overall Body Temperature Monitoring Market:

Among all the regions, North America is expected to lead in revenue generation in the global body temperature monitoring market. This can be ascribed to the increasing patient population suffering from various infectious and chronic diseases, the increasing geriatric population, a highly potent market in terms of product development and launches, and the local presence of key market players among other factors in the region.

One of the prominent factors supporting the growth of the North America body temperature monitoring market is the increasing prevalence of various chronic and infectious diseases in the region. As per the data published by National Center for Immunization and Respiratory Diseases (NCIRD) under the Centers for Disease Control and Prevention 2022, influenza was associated with 9 million illnesses, 4 million medical visits, and about 10,000 hospitalizations in the United States between 2022 and 2022.

As per the figures mentioned by the American Cancer Society 2022, it was estimated that 1.9 million new cancer cases have been diagnosed in the United States in the year 2023. Also, according to the data provided by the Centers for Disease Control and Prevention (CDC) in 2022, around 1,752,735 new cases of cancer were reported in the US in 2019.

The growing geriatric population may increase the demand for body temperature monitoring devices. As per the Centers for Disease Control and Prevention 2022, there were around 54.1 million people aged 65 and above in the US in 2019. As per the same source, it has been expected that by 2060, the number of older adults will reach 94.7 million in the United States. The geriatric population is highly prone to suffer from multiple diseases and requires regular monitoring of body temperature. Non-contact thermometers are beneficial for recording body temperature in old people.

Therefore, the above-mentioned factors are expected to bolster the growth of the body temperature monitoring market in the United States during the forecast period.

Body Temperature Monitoring Market Key Players:

Some of the key market players operating in the body temperature monitoring market include American Diagnostic Corporation, Cardinal Health, EASYWELL BIOMEDICALS, INC., HICKS, Baxter, OMRON Healthcare, Inc., Alicn Medical (Shenzhen) INC., ZHONGKE MEILING CRYOGENICS CO., LTD., Viatom Technology Co., Ltd., BerryMedical, Hubei CFULL Medical Technology Co., Ltd., A&D Company, Exergen Corporation, COSINUSS GMBH, Masimo, Nureca, Beurer, Jitron Pte Ltd., Brannan, Drive DeVilbiss Healthcare, and others.

Recent Developmental Activities in the Body Temperature Monitoring Market:

In July 2022, Hicks launched Hicks DT-12 Digital Thermometer which has a memory, beeper, and automatic shutoff facility in India.

In February 2022, Lepu Medical received the US Food and Drug Administration approval for three of its infrared forehead thermometers, namely LFR30B, LFR50, and LFR60.

In January 2022, Fitgo announced the launch of the latest technology range of infrared thermometers in India.

Key Takeaways from the Body Temperature Monitoring Market Report Study

Market size analysis for current body temperature monitoring market size (2023), and market forecast for 5 years (2024-2030)

The effect of the COVID-19 pandemic on this market is significant. To capture and analyze suitable indicators, our experts are closely watching the body temperature monitoring market.

Top key product developments, mergers, acquisitions, partnerships, and joint ventures happened over the last 3 years

Key companies dominating the global body temperature monitoring market.

Various opportunities available for the other competitor in the body temperature monitoring market space.

What are the top-performing segments in 2023? How these segments will perform in 2027.

Which are the top-performing regions and countries in the current body temperature monitoring market scenario?

Which are the regions and countries where companies should have concentrated on opportunities for body temperature monitoring market growth in the coming future?

Target Audience who can be benefited from this Body Temperature Monitoring Market Report Study

Body temperature monitoring products providers

Research organizations and consulting companies

Body Temperature Monitoring -related organizations, associations, forums, and other alliances

Government and corporate offices

Start-up companies, venture capitalists, and private equity firms

Distributors and Traders dealing in body temperature monitoring

Various distribution channels who want to know more about the body temperature monitoring market and the latest product innovations in the body temperature monitoring market.

Frequently Asked Questions for the Body Temperature Monitoring Market:

1. What is body temperature monitoring?

Body temperature monitoring involves measuring the temperature of the body using thermometers. It can be used to detect hypothermia (reduced body temperature), hyperthermia (elevated body temperature), and the state and occurrence of pyrexia (fever) due to any abnormal condition such as disease, exposure to a xenobiotic, and extreme environmental conditions.

2. What is the market for global body temperature monitoring?

The global body temperature monitoring market is estimated to grow at a CAGR of 6.89% during the forecast period from 2024 to 2030.

3. What are the drivers for the global body temperature monitoring market?

The body temperature monitoring market is slated to witness prosperity owing to factors such as the rising prevalence of infectious diseases, increasing frequency or incidence of diseases due to seasonal variations, increased rate of body temperature screening at various public places, and growing technological advancements in body temperature monitoring among others are expected to result in the appreciable revenue growth in the body temperature monitoring market during the forecast period (2024-2030).

4. Who are the key players operating in the global body temperature monitoring market?

Some of the key market players operating in the body temperature monitoring market include American Diagnostic Corporation, Cardinal Health, EASYWELL BIOMEDICALS, INC., HICKS, Baxter, OMRON Healthcare, Inc., Alicn Medical (Shenzhen) INC., ZHONGKE MEILING CRYOGENICS CO., LTD., Viatom Technology Co., Ltd., BerryMedical, Hubei CFULL Medical Technology Co., Ltd., A&D Company, Exergen Corporation, COSINUSS GMBH, Masimo, Nureca, Beurer, Jitron Pte Ltd., Brannan, Drive DeVilbiss Healthcare, and others.

5. Which region has the highest share in the body temperature monitoring market?

North America is expected to dominate the overall body temperature monitoring market in the year 2023. This can be ascribed to the increasing prevalence of chronic and infectious diseases, the rising geriatric population, a highly potent market in terms of product development and launches, and the local presence of key market players among other factors in the region.

Product Code: DIMDCL0631

Table of Contents

1. Body Temperature Monitoring Market Report Introduction

2. Body Temperature Monitoring Market Executive Summary

  • 2.1. Scope of the Study
  • 2.2. Market at Glance
  • 2.3. Competitive Assessment

3. Body Temperature Monitoring Market Key Factors Analysis

  • 3.1. Body Temperature Monitoring Market Drivers
    • 3.1.1. Rising prevalence of infectious diseases
    • 3.1.2. Increased body temperature screening at various public places
    • 3.1.3. Increasing incidence of diseases due to seasonal variations
  • 3.2. Body Temperature Monitoring Market Restraints and Challenges
    • 3.2.1. Limitations associated with different types of thermometers
  • 3.3. Body Temperature Monitoring Market Opportunities
    • 3.3.1. Increasing technological advancements in thermometers

4. Body Temperature Monitoring Market Porter's Five Forces Analysis

  • 4.1. Bargaining Power of Suppliers
  • 4.2. Bargaining Power of Consumers
  • 4.3. Threat of New Entrants
  • 4.4. Threat of Substitutes
  • 4.5. Competitive Rivalry

5. COVID-19 Impact Analysis on Body Temperature Monitoring Market

6. Body Temperature Monitoring Market Layout

  • 6.1. By Product Type
    • 6.1.1. Contact
      • 6.1.1.1. Digital Thermometers
      • 6.1.1.2. Disposable Thermometers
      • 6.1.1.3. Infrared Ear Thermometers
      • 6.1.1.4. Mercury Thermometers
      • 6.1.1.5. Temporal Artery thermometers
      • 6.1.1.6. Others
    • 6.1.2. Non-Contact
  • 6.2. By Application
    • 6.2.1. Oral Cavity
    • 6.2.2. Rectum
    • 6.2.3. Ear
    • 6.2.4. Others
  • 6.3. By End-user
    • 6.3.1. Homecare Settings
    • 6.3.2. Hospitals and Clinics
    • 6.3.3. Others
  • 6.4. By Geography
    • 6.4.1. North America
      • 6.4.1.1. United States Body Temperature Monitoring Market in USD million (2021-2030)
      • 6.4.1.2. Canada Body Temperature Monitoring Market in USD million (2021-2030)
      • 6.4.1.3. Mexico Body Temperature Monitoring Market in USD million (2021-2030)
    • 6.4.2. Europe
      • 6.4.2.1. France Body Temperature Monitoring Market in USD million (2021-2030)
      • 6.4.2.2. Germany Body Temperature Monitoring Market in USD million (2021-2030)
      • 6.4.2.3. United Kingdom Body Temperature Monitoring Market in USD million (2021-2030)
      • 6.4.2.4. Italy Body Temperature Monitoring Market in USD million (2021-2030)
      • 6.4.2.5. Spain Body Temperature Monitoring Market in USD million (2021-2030)
      • 6.4.2.6. Rest of Europe Body Temperature Monitoring Market in USD million (2021-2030)
    • 6.4.3. Asia-Pacific
      • 6.4.3.1. China Body Temperature Monitoring Market in USD million (2021-2030)
      • 6.4.3.2. Japan Body Temperature Monitoring Market in USD million (2021-2030)
      • 6.4.3.3. India Body Temperature Monitoring Market in USD million (2021-2030)
      • 6.4.3.4. Australia Body Temperature Monitoring Market in USD million (2021-2030)
      • 6.4.3.5. South Korea Body Temperature Monitoring Market in USD million (2021-2030)
      • 6.4.3.6. Rest of the Asia Pacific Body Temperature Monitoring Market in USD million (2021-2030)
    • 6.4.4. Rest of the World (RoW)
      • 6.4.4.1. Middle East Body Temperature Monitoring Market in USD million (2021-2030)
      • 6.4.4.2. Africa Body Temperature Monitoring Market in USD million (2021-2030)
      • 6.4.4.3. South America Body Temperature Monitoring Market in USD million (2021-2030)

7. Body Temperature Monitoring Market Company and Product Profiles

  • 7.1. American Diagnostic Corporation
    • 7.1.1. Company Overview
    • 7.1.2. Company Snapshot
    • 7.1.3. Financial Overview
    • 7.1.4. Product Listing
    • 7.1.5. Entropy
  • 7.2. Cardinal Health
    • 7.2.1. Company Overview
    • 7.2.2. Company Snapshot
    • 7.2.3. Financial Overview
    • 7.2.4. Product Listing
    • 7.2.5. Entropy
  • 7.3. EASYWELL BIOMEDICALS, INC.
    • 7.3.1. Company Overview
    • 7.3.2. Company Snapshot
    • 7.3.3. Financial Overview
    • 7.3.4. Product Listing
    • 7.3.5. Entropy
  • 7.4. HICKS
    • 7.4.1. Company Overview
    • 7.4.2. Company Snapshot
    • 7.4.3. Financial Overview
    • 7.4.4. Product Listing
    • 7.4.5. Entropy
  • 7.5. Baxter
    • 7.5.1. Company Overview
    • 7.5.2. Company Snapshot
    • 7.5.3. Financial Overview
    • 7.5.4. Product Listing
    • 7.5.5. Entropy
  • 7.6. OMRON Healthcare, Inc.
    • 7.6.1. Company Overview
    • 7.6.2. Company Snapshot
    • 7.6.3. Financial Overview
    • 7.6.4. Product Listing
    • 7.6.5. Entropy
  • 7.7. Alicn Medical (Shenzhen) INC.
    • 7.7.1. Company Overview
    • 7.7.2. Company Snapshot
    • 7.7.3. Financial Overview
    • 7.7.4. Product Listing
    • 7.7.5. Entropy
  • 7.8. ZHONGKE MEILING CRYOGENICS CO., LTD.
    • 7.8.1. Company Overview
    • 7.8.2. Company Snapshot
    • 7.8.3. Financial Overview
    • 7.8.4. Product Listing
    • 7.8.5. Entropy
  • 7.9. Viatom Technology Co., Ltd.
    • 7.9.1. Company Overview
    • 7.9.2. Company Snapshot
    • 7.9.3. Financial Overview
    • 7.9.4. Product Listing
    • 7.9.5. Entropy
  • 7.10. BerryMedical
    • 7.10.1. Company Overview
    • 7.10.2. Company Snapshot
    • 7.10.3. Financial Overview
    • 7.10.4. Product Listing
    • 7.10.5. Entropy
  • 7.11. Hubei CFULL Medical Technology Co., Ltd.
    • 7.11.1. Company Overview
    • 7.11.2. Company Snapshot
    • 7.11.3. Financial Overview
    • 7.11.4. Product Listing
    • 7.11.5. Entropy
  • 7.12. A&D Company
    • 7.12.1. Company Overview
    • 7.12.2. Company Snapshot
    • 7.12.3. Financial Overview
    • 7.12.4. Product Listing
    • 7.12.5. Entropy
  • 7.13. Exergen Corporation
    • 7.13.1. Company Overview
    • 7.13.2. Company Snapshot
    • 7.13.3. Financial Overview
    • 7.13.4. Product Listing
    • 7.13.5. Entropy
  • 7.14. COSINUSS GMBH
    • 7.14.1. Company Overview
    • 7.14.2. Company Snapshot
    • 7.14.3. Financial Overview
    • 7.14.4. Product Listing
    • 7.14.5. Entropy
  • 7.15. Masimo
    • 7.15.1. Company Overview
    • 7.15.2. Company Snapshot
    • 7.15.3. Financial Overview
    • 7.15.4. Product Listing
    • 7.15.5. Entropy
  • 7.16. Nureca
    • 7.16.1. Company Overview
    • 7.16.2. Company Snapshot
    • 7.16.3. Financial Overview
    • 7.16.4. Product Listing
    • 7.16.5. Entropy
  • 7.17. Beurer
    • 7.17.1. Company Overview
    • 7.17.2. Company Snapshot
    • 7.17.3. Financial Overview
    • 7.17.4. Product Listing
    • 7.17.5. Entropy
  • 7.18. Jitron Pte Ltd
    • 7.18.1. Company Overview
    • 7.18.2. Company Snapshot
    • 7.18.3. Financial Overview
    • 7.18.4. Product Listing
    • 7.18.5. Entropy
  • 7.19. Brannan
    • 7.19.1. Company Overview
    • 7.19.2. Company Snapshot
    • 7.19.3. Financial Overview
    • 7.19.4. Product Listing
    • 7.19.5. Entropy
  • 7.20. Drive DeVilbiss Healthcare
    • 7.20.1. Company Overview
    • 7.20.2. Company Snapshot
    • 7.20.3. Financial Overview
    • 7.20.4. Product Listing
    • 7.20.5. Entropy

8. KOL Views

9. Project Approach

10. About DelveInsight

11. Disclaimer & Contact Us

Product Code: DIMDCL0631

List of Tables

  • Table 1: Competitive Analysis
  • Table 2: COVID-19 Impact Analysis on Body Temperature Monitoring Market
  • Table 3: Body Temperature Monitoring Market in Global (2021-2030)
  • Table 4: Body Temperature Monitoring Market in Global by Product Type (2021-2030)
  • Table 5: Body Temperature Monitoring Market in Global by Application (2021-2030)
  • Table 6: Body Temperature Monitoring Market in Global by End-User (2021-2030)
  • Table 7: Body Temperature Monitoring Market in Global by Geography (2021-2030)
  • Table 8: Body Temperature Monitoring Market in North America (2021-2030)
  • Table 9: Body Temperature Monitoring Market in North America by Country (2021-2030)
  • Table 10: Body Temperature Monitoring Market in the US (2021-2030)
  • Table 11: Body Temperature Monitoring Market in Canada (2021-2030)
  • Table 12: Body Temperature Monitoring Market in Mexico (2021-2030)
  • Table 13: Body Temperature Monitoring Market in Europe (2021-2030)
  • Table 14: Body Temperature Monitoring Market in Europe by Country (2021-2030)
  • Table 15: Body Temperature Monitoring Market in France (2021-2030)
  • Table 16: Body Temperature Monitoring Market in Germany (2021-2030)
  • Table 17: Body Temperature Monitoring Market in the United Kingdom (2021-2030)
  • Table 18: Body Temperature Monitoring Market in Italy (2021-2030)
  • Table 19: Body Temperature Monitoring Market in Spain (2021-2030)
  • Table 20: Body Temperature Monitoring Market in the Rest of Europe (2021-2030)
  • Table 21: Body Temperature Monitoring Market in APAC (2021-2030)
  • Table 22: Body Temperature Monitoring Market in APAC by Country (2021-2030)
  • Table 23: Body Temperature Monitoring Market in China (2021-2030)
  • Table 24: Body Temperature Monitoring Market in Japan (2021-2030)
  • Table 25: Body Temperature Monitoring Market in India (2021-2030)
  • Table 26: Body Temperature Monitoring Market in Australia (2021-2030)
  • Table 27: Body Temperature Monitoring Market in South Korea (2021-2030)
  • Table 28: Body Temperature Monitoring Market in Rest of APAC (2021-2030)
  • Table 29: Body Temperature Monitoring Market in the Rest of the World (2021-2030)
  • Table 30: Body Temperature Monitoring Market in RoW by Region (2021-2030)
  • Table 31: Body Temperature Monitoring Market in the Middle East (2021-2030)
  • Table 32: Body Temperature Monitoring Market in Africa (2021-2030)
  • Table 33: Body Temperature Monitoring Market in South America (2021-2030)

List of Figures

  • Figure 1: Competitive Analysis
  • Figure 2: COVID-19 Impact Analysis on Body Temperature Monitoring Market
  • Figure 3: Body Temperature Monitoring Market in Global (2021-2030)
  • Figure 4: Body Temperature Monitoring Market in Global by Product Type (2021-2030)
  • Figure 5: Body Temperature Monitoring Market in Global by Application (2021-2030)
  • Figure 6: Body Temperature Monitoring Market in Global by End-User (2021-2030)
  • Figure 7: Body Temperature Monitoring Market in Global by Geography (2021-2030)
  • Figure 8: Body Temperature Monitoring Market in North America (2021-2030)
  • Figure 9: Body Temperature Monitoring Market in North America by Country (2021-2030)
  • Figure 10: Body Temperature Monitoring Market in the US (2021-2030)
  • Figure 11: Body Temperature Monitoring Market in Canada (2021-2030)
  • Figure 12: Body Temperature Monitoring Market in Mexico (2021-2030)
  • Figure 13: Body Temperature Monitoring Market in Europe (2021-2030)
  • Figure 14: Body Temperature Monitoring Market in Europe by Country (2021-2030)
  • Figure 15: Body Temperature Monitoring Market in France (2021-2030)
  • Figure 16: Body Temperature Monitoring Market in Germany (2021-2030)
  • Figure 17: Body Temperature Monitoring Market in the United Kingdom (2021-2030)
  • Figure 18: Body Temperature Monitoring Market in Italy (2021-2030)
  • Figure 19: Body Temperature Monitoring Market in Spain (2021-2030)
  • Figure 20: Body Temperature Monitoring Market in the Rest of Europe (2021-2030)
  • Figure 21: Body Temperature Monitoring Market in APAC (2021-2030)
  • Figure 22: Body Temperature Monitoring Market in APAC by Country (2021-2030)
  • Figure 23: Body Temperature Monitoring Market in China (2021-2030)
  • Figure 24: Body Temperature Monitoring Market in Japan (2021-2030)
  • Figure 25: Body Temperature Monitoring Market in India (2021-2030)
  • Figure 26: Body Temperature Monitoring Market in Australia (2021-2030)
  • Figure 27: Body Temperature Monitoring Market in South Korea (2021-2030)
  • Figure 28: Body Temperature Monitoring Market in Rest of APAC (2021-2030)
  • Figure 29: Body Temperature Monitoring Market in the Rest of the World (2021-2030)
  • Figure 30: Body Temperature Monitoring Market in RoW by Region (2021-2030)
  • Figure 31: Body Temperature Monitoring Market in the Middle East (2021-2030)
  • Figure 32: Body Temperature Monitoring Market in Africa (2021-2030)
  • Figure 33: Body Temperature Monitoring Market in South America (2021-2030)
  • Figure 34: Market Drivers
  • Figure 35: Market Barriers
  • Figure 36: Marker Opportunities
  • Figure 37: PORTER'S Five Force Analysis
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