Global Writing and Printing Specialty Paper Market - 2021-2028

Market Overview

The global writing and printing specialty paper market size was worth US$ XX billion in 2020 and is estimated to show growth by reaching up to US$ XX billion by 2028, growing at a CAGR of XX% within the forecast period (2021-2028).

Printing and writing papers are paper grades used for newspapers, magazines, catalogs, books, notebooks, industrial printing, stationery, business forms, copying, and digital printing. Printing and writing papers are around 1/3 of the total pulp and paper marked in 2000. Using a chemical or mechanical method, the pulp or fibers used in printing and writing papers are derived from wood. These papers refer to a particular grade of paper with specific characteristics and properties such as chemical properties, physical properties, electrical properties, optical properties, and others. It is intended for unique uses, such as printing currency notes, packing drinks, filtration of water, etc. Thermal paper, a type of specialty paper, has a coating on it that gives a transparent and high-definition picture when exposed to heat.

Specialty paper provides enhanced moisture retention, pH levels, and hygiene, making it suitable as a packaging material in sectors such as food and beverage, lifestyle and cosmetics. These papers are made using nano-based materials, wood pulp, fibers, and composites; some chemicals are fed into the machines and then processed into specialty paper.

Market Dynamics

The global writing and printing specialty paper market are driven by increasing popularity in e-commerce activities such as packaging, storage, and transportation. Improving concern regarding environmental sustainability is boosting recycled paper and recycled paper products in recent times.

Increasing popularity in e-commerce activities such as packaging, storage, and transportation is building the market momentum of specialty paper in recent times.

As per the reports, in 2018, e-commerce revenues reached $25.6 trillion worldwide, up 8 percent from 2017. The projected e-commerce market volume for 2018, which includes business-to-business (B2B) and business-to-consumer (B2C) sales, was equal to 30 percent of global gross domestic product (GDP) that year, according to the UNCTAD report. These growing numbers of the e-commerce industry are attributable to changes in packaging mechanisms & equipment and immense growth in the e-commerce & logistics business, which increasingly adds to the growth of specialty cardstock paper. The need for packaging and labeling of delivery goods has increased, and it is expected to grow significantly in the next few years due to the increase in in-home delivery services. The fastest-growing segment is consumer goods, and it holds the most significant share of the e-commerce sector. In effect, it increases consumer appetite as advertising and marketing is the primary revelation of the global industry, thus adding values to the growing market of writing and printing specialty market in recent times.

Improving concern regarding environmental sustainability is boosting the use of recycled paper and recycled paper products in recent times.

Growing concern regarding environmental sustainability is boosting the use of recycled paper and recycled paper products. Significant traction is gained by consuming renewable resources, lightweight materials and functional materials for specialty papers. Sustainable development in specialty paper such as water-based barrier coating and lightweight and special performance coating is on the growth due to continuous R&D in enhancing specialty paper. In the foreseeable future, high-performance composites, biodegradability and nano-materials are also poised to boost new markets and boost global market growth.

For instance, In February 2020, Stora Enso announced expanding their product portfolio of renewable packaging materials by launching new dispersion barrier materials for food packaging and paper cups. The expansion helps in improving goodwill and generates revenue for the company in the market.

Manufacturers are engaged in many research and development activities to launch new products on the market with the latest technology creating immense opportunities for writing and printing specialty paper market to grow in the coming tenure.

Manufacturers are engaged in many research and development activities to launch new products on the market with the latest technology that meets the various customer requirements and launch new and innovative property-based raw materials that have also helped manufacturers produce unique and powerful packaging and decorative paper that helps increase market demand. For this reason, the technological evolution of specialty paper is acting as an opportunity for boosting the demand of the specialty paper market. Innovative and highly rising market players such as Neenah, Inc., Hobby Lobby, Michaels Stores, Inc., Vistaprint, Paper Source, International Paper, and others are transforming nature-extracted renewable resources into recyclable specialty paper products that the consumers demand every day.

COVID-19 Impact Analysis

The global writing and printing specialty paper has shown a slight decline due to the COVID-19 pandemic, as several manufacturing plants were shut for months. Further several countries have restricted production activities during the covid-19 pandemic. The major lockdown due to the COVID-19 outbreak leads to suddenly dropping down consumers' interest towards purchasing any goods, and halt in transportation sectors has severely hampered the business of writing and printing specialty paper market due to disruption in the product's supply chain management.

The majority of businesses are shut down, and operations across several end-users of writing and printing specialty paper products are also compromised, thus dropping the product's global demand in 2020.

Segment Analysis

The global writing and printing specialty paper market are segmented based on product, raw material, application and region.

Rising demand from specialty paper in packaging and labeling creates immense opportunities for the segment to grow in the forecast period

In terms of application, the global writing and printing specialty paper market is bifurcated into packaging and labeling, industrial, building & construction, printing, automotive, food services, medical application and others. Out of the mentioned end-users, the packaging and labeling segment holds the highest market in recent times. Sack kraft paper is mainly used for packaging, so the packaging and labeling segment's growth is responsible for the increasing use of specialty paper. To increase their market share, manufacturers are investing in improving the consistency of sack kraft papers. The extensive use of specialty paper in food packaging products, including corrugated clamshell, carry-out bags, paper tubes, containers, and cups, is another aspect that raises overall consumer demand. For instance, In February 2020, Stora Enso announced expanding their product portfolio of renewable packaging materials by launching new dispersion barrier materials for food packaging and paper cups. The expansion helps in improving goodwill and generates revenue for the company in the market.

Geographical Analysis

Rising consumers of the various packaging materials and abundance of raw materials available for the production of specialty paper in the Asia-Pacific region is more likely to build the market of writing and printing specialty paper in the forecast period

Asia-Pacific dominates the market for specialty paper. In China, consumers are more aware of the various packaging materials and the abundance of raw materials available for specialty paper production. In addition, increasing business expansion and awareness among specialty paper customers and increasing demand for specialty paper in the ink printing industry is another driver building the specialty product market. China is leading the growth of the Asia-Pacific market, which increases the demand for specialty paper. At the same time, Germany dominates the European market due to the increasing use of specialty paper on bottles as labels.

North America is anticipated to grow a moderate market in which the US holds the largest market share. Other emerging economies, such as South Africa, China, Russia, Brazil and India, are expected to show healthy market growth in the near future. Latin America anticipates showing strong market growth in the coming year.

Competitive Landscape

The writing and printing specialty paper market are highly fragmented with the presence of local and global companies. Some of the key players contributing to the market's growth include Asia Pulp & Paper, Nippon Paper Industries Co., Ltd, Georgia-Pacific, Ahlstrom-Munksjo, Mitsubishi Hitech, WestRock Company, Oji Holdings Corporation, Stora Enso, ND Paper LLC, Pudumjee Paper Products and among others.

The major players are adopting several growth strategies such as product launches, acquisitions, and collaborations, contributing to the writing and printing specialty paper market's growth globally. The key players are favoring company expansion and collaboration as the growth strategy for the firm.

• For instance, In May 2020, Pudumjee paper products announced news of resuming their specialty paper products production based in the Pune plant, including manufacturing pharmaceutical products, food and confectionery, hygiene sectors, and hospital supplies others. The product launch helps in generating revenue and increases the customer base of the business.

Mitsubishi Hitech

Overview: The company's headquarters is based in Tokyo, with seven production and three research centers in Japan, facilities in China and Germany, and known internationally for outstanding product quality and great innovation, and is among the pioneers of coating photo and inkjet papers. Mitsubishi HiTec Paper is a part of this growing group that produces coated inkjet papers, carbonless papers, thermal papers, label papers and barrier papers. The company is specialized, well-developed international sales and service network is available to customers worldwide, and that makes us stand out.

Product Portfolio: The company has a product portfolio of writing and printing specialty paper that includes:

Carbonless Paper: The company has launched a wide giroform carbonless paper range, which is made up of standard carbonless grades and a wide range of specialty grades produced at Bielefeld. Giroform is a high-quality black copy wood-free carbonless paper. giroform can fullfill the requirements of almost all forms. The product is available FSC or PEFC certified and very environmentally friendly, naturally.

Key Development:

• In August 2019, Mitsubishi Hitech paper announced the arrival of two new technologies and a wide range of coated specialty papers for the packaging and label market.
• Why Purchase the Report?
• Visualize the writing and printing specialty paper market segmentation by product, raw material, application and highlight key commercial assets and players.
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The global writing and printing specialty paper market report would provide access to an approx: 61 market data table, 61 figures and 213 pages.

Target Audience

• Service Providers/ Buyers
• Industry Investors/Investment Bankers
• Education & Research Institutes
• Research Professionals
• Emerging Companies
• Manufacturers
• Distributors
• Supply chain companies