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Global Fruit Beer Market - 2021-2028

Published: | DataM Intelligence | 180 Pages | Delivery time: 2 business days


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Global Fruit Beer Market - 2021-2028
Published: November 16, 2021
DataM Intelligence
Content info: 180 Pages
Delivery time: 2 business days
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  • Table of Contents

Market Overview:

Fruit beer is a non-alcoholic beer made by fermenting fruits such as raspberries, strawberries, and others as an adjunct instead of grains. The low alcohol by volume (ABV) ratio of fruit beers is the main factor boosting its popularity since it can be consumed by all age groups. The sober revolution among the millennials is also a major factor that has nudged them to shift towards fruit beers. This millennial trend is mainly driven by the burgeoning wellness movement and increased focus on socializing, rather than alcohol consumption. Further, the consumers are opting for fruit beers as they are rich in vitamins, folic acid, minerals, and dietary fibers that, apart from tasting good is nutritious as well. This in turn has fueled the fruit beer market growth. The global fruit beer market valued USD XX million in 2020 and is estimated to reach USD XX million by 2028, growing at a CAGR of XX%.

Market Dynamics:

Consumer's inclination has been shifting towards low or alcohol-free beer due to increasing awareness

Consumers are increasingly demanding flavorful innovative non-alcoholic beverages as they are willing to experiment and try out new flavors. Further, the alcohol drinkers in the world have started to shift towards low-alcoholic beverages such as fruit beer due to growing health consciousness. According to World Health Organization (WHO), the number of alcohol drinkers has decreased nearly by 5% since 2000, which in turn is expected to fuel its market. Fruit beers have widely grown popular among the consumers, as they are considered to be less harmful to the body than conventional beers due to its zero-alcohol content. Since the alcohol content in the fruit beers is negligible it can rarely cause any negative effect on the kidneys or liver, which stimulates its market growth. Along with this, the health beneficial properties offered by fruit beers coupled with its aromatic, fruity flavor, and texture has influenced the consumers to shift towards them. Vendors operating in the fruit beer market have been launching alcohol-free drinks with various flavors in order to offset the growing demand for low or alcohol-free beer. For instance, in June 2019, Anheuser-Busch InBev and Heineken launched the non-alcoholic beer in India, which will compete with beverage manufacturers, including The Coca Cola Company and PepsiCo Inc., in brick-and-mortar stores and restaurants.

On the other hand, the increasing number of campaigns about the adverse health effects due to alcohol consumption has resulted in consumers believing that fruit beers are harmful as well which is a major constraint in the market growth. Moreover, the wide presence of counterfeit products such as craft beer and low-alcohol beer, which are well-established markets are also expected to hinder the market growth.

Market Segmentation:

Raspberry segment is expected to dominate the global fruit beer market

The raspberry fruit flavor segment is expected to account for the major share as it is mostly preferred by the consumers due to its tart and sweet taste, coupled with its nutritional properties. The raspberries are naturally low in calories and also are a rich source of vitamins, fiber, and minerals. Further, its exceptional flavor and mouthfeel are also the factors that has drawn consumers' attention towards them; thereby, is expected to fuel its market growth. Cherry flavored fruit beer is expected to grow with highest CAGR of XX% over the forecast period owing to high popularity of this fruit flavor among female consumers. Moreover, demand for soured flavored beer is growing among consumers, which, in turn, is expected to favor the growth of cherry-flavored products in the upcoming years.

The on-trade segment emerged as the largest distribution channel with a share of XX% in 2020. Increasing number of restaurants and cafes is a major factor contributing to the growth of the segment. Changing demographics, young consumers, and availability of beer options are also contributing to the sale of fruit beer through on-trade distribution channel. Increasing number of microbreweries and breweries as a result of the growing trend of socializing at pubs, bars, and liquor lounges among young consumers will favor the sales of fruit beer through on-trade channels.

Geographical Penetration: Europe is expected to dominate the global fruit beer market in the year 2020

Presence of a large number of microbreweries and rising demand for alcohol-free beverages among the consumers of countries, such as France and the U.K., are expected to remain favorable factors for the regional industry growth. Beer making is considered to be a highly valued, traditionally supported industry in Europe, which is expected to pave the way for new players to invest domestically. Germany, Spain, and Russia are the major non-alcoholic beer consuming countries, which is mainly driven by the increasing new product development and healthier living trend. Thus, these factors are cumulatively expected to fuel the Europe fruit beer market.

Asia Pacific is expected to grow with highest CAGR of XX% over the forecast period owing to growing popularity of beer in countries, such as India, China, and Japan, wherein the fruit beer industry foresees significant commercial opportunities and strong growth prospects. Rising awareness among consumers regarding the harmful effects of alcohol on human body is the major factor expected to drive demand for alcohol-free beer in the coming years. Further, the rising trend of socializing at bars, pubs, and restaurants coupled with an increasing number of restaurants and lounges in the region is expected to positively impact the market growth.

Competitive Landscape:

The global fruit beer market is fragmented with presence of several players across various regions. The most active companies across the globe are Jester King, New Glarus Brewing Company, Allagash Brewing Company, and Founders Brewing Co., among others. The leading companies are focused on acquiring feed mills and small manufacturing facilities for the expansion of their businesses, in both domestic and international markets. High spending on R&D is expected to remain a critical success factor for the manufacturers operating in the market. As a result, the industry participants are expected to increase spending on exotic flavors, including dragon fruit, Chinese bayberry, passion fruit, and black carrot. Product launches remained as a key strategy among major players to gain a competitive edge. For instance, In June 2020, Sea Dog Brewing Co., that specializes in fruit beers has launched blueberry, dark cherry and raspberry hard seltzer beers in the U.S. The product was launched by the company owing to the increasing consumers demand for seltzers. In May 2019, St Peter's Brewery Co Ltd. launched 0.0% alcohol fruit beer Without Elderberry & Raspberry in U.K., owing to the growing demand for healthier, natural, and nutritionally balanced drinks, free from alcohol.

COVID-19 Impact: Pandemic has positively impacted the global fruit beer market

The coronavirus pandemic has led to surging demand for healthy beverages such as fruit beer. Growing consumer awareness regarding the consumption of healthy drinks with no alcohol content is expected to drive the demand for fruit beer during the pandemic. For instance, South Africa banned the selling of alcohol as part of its nationwide coronavirus lockdown. As supplies have run dry, the thirst remained, pushing some South Africans to take matters into their own hands and led to an uptake in those choosing to brew their own alcohol. Daily sales of pineapples have skyrocketed from an average of 10,000 to almost 100,000 as enterprising people use the fruit to brew their own beer while they are obliged to remain in their homes. The sale of pineapples in South Africa has registered a ten-fold spike as people are tapping the properties of the spiky fruit to prepare a drink with an alcoholic kick during the lockdown amidst the coronavirus pandemic. Hence, fruit beer manufacturers saw this as an opportunity and launched new products amidst pandemic.

Why Purchase the Report?

  • Understand the current market scenario and viability of global fruit beer over the forecast period
  • Visualize the composition of the global fruit beer market in terms of fruit-flavor and distribution channel to identify major players, growth potential, and market strategies
  • Identify the key regulations prevailing in the market and understand their impact on the market over the forecast period
  • Understand the key business factors such as market competition, product pricing, new product developments, and patent filings pertaining in the market

What we offer?

  • PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study
  • Excel data sheet with valuable data points of the global fruit beer market - Regional and Country level segmentation
  • Product mapping in excel for the key products of all major market players
  • Market share analysis covering business revenues ($) and revenue share (%) of key market players

The global fruit beer market report would provide an access to approximately 45 market data tables, 45 figures and 180 pages

Target Audience:

  • Beverage Manufacturers
  • Farming Communities
  • Industry Investors/Investment Bankers
  • Education & Research Institutes
  • Research Professionals
Table of Contents
Product Code: DMFB4285

Table of Contents

1. Global Fruit Beer Market -Scope and Methodology

  • 1.1. Research Methodology
  • 1.2. Scope of the Market

2. Global Fruit Beer Market -Key Trends and Developments

3. Global Fruit Beer Market - Executive Summary

  • 3.1. Market Snippet by Fruit Flavor
  • 3.2. Market Snippet by Distribution Channel
  • 3.3. Market Snippet by Region

4. Global Fruit Beer Market - Market Dynamics

  • 4.1. Market impacting factors
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunities
  • 4.2. Impact analysis

5. Global Fruit Beer Market - Industry Analysis

  • 5.1. Porter's five forces analysis
  • 5.2. Supply chain analysis
  • 5.3. Pricing analysis
  • 5.4. Patent Analysis
  • 5.5. Regulatory Analysis

6. Global Fruit Beer Market - COVID-19 Analysis

  • 6.1. Analysis of Covid-19 on the market
    • 6.1.1. Before COVID-19 Market Scenario
    • 6.1.2. Present COVID-19 Market Scenario
    • 6.1.3. After COVID-19 or Future Scenario
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives

7. Global Fruit Beer Market - By Fruit Flavor

  • 7.1. Introduction
    • 7.1.1. Market size analysis, and y-o-y growth analysis (%), By Fruit Flavor segment
    • 7.1.2. Market attractiveness index, By Fruit Flavor segment
  • 7.2. Raspberry*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis, US$ Million, 2019-2028 And Y-O-Y Growth Analysis (%), 2020-2028
  • 7.3. Strawberry
  • 7.4. Blueberry
  • 7.5. Peaches
  • 7.6. Others

8. Global Fruit Beer Market - By Distribution Channel

  • 8.1. Introduction
    • 8.1.1. Market size analysis, and y-o-y growth analysis (%), By Distribution Channel Segment
    • 8.1.2. Market attractiveness index, By Distribution Channel Segment
  • 8.2. On-Trade*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis, US$ Million, 2019-2028 And Y-O-Y Growth Analysis (%), 2020-2028
    • 8.2.3. Bars
    • 8.2.4. Restaurants
    • 8.2.5. Pubs
    • 8.2.6. Others
  • 8.3. Off-Trade
    • 8.3.1. Supermarkets and Hypermarkets
    • 8.3.2. Specialty Stores
    • 8.3.3. Others

9. Global Fruit Beer Market - By Region

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Region
    • 9.1.2. Market Attractiveness Index, By Region
  • 9.2. North America
    • 9.2.1. Introduction
    • 9.2.2. Key region-specific dynamics
    • 9.2.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Fruit Flavor
    • 9.2.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.2.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • U.S.
      • Canada
      • Mexico
  • 9.3. South America
    • 9.3.1. Introduction
    • 9.3.2. Key Region-Specific Dynamics
    • 9.3.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Fruit Flavor
    • 9.3.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.3.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • Brazil
      • Argentina
      • Rest of South America
  • 9.4. Europe
    • 9.4.1. Introduction
    • 9.4.2. Key Region-Specific Dynamics
    • 9.4.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Fruit Flavor
    • 9.4.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.4.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • Germany
      • U.K.
      • France
      • Italy
      • Spain
      • Rest of Europe
  • 9.5. Asia Pacific
    • 9.5.1. Introduction
    • 9.5.2. Key Region-Specific Dynamics
    • 9.5.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Fruit Flavor
    • 9.5.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.5.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • China
      • India
      • Japan
      • Australia
      • Rest of Asia Pacific
  • 9.6. Middle East and Africa
    • 9.6.1. Introduction
    • 9.6.2. Key Region-Specific Dynamics
    • 9.6.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Fruit Flavor
    • 9.6.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel

10. Global Fruit Beer Market - Competitive Landscape

  • 10.1. Competitive scenario
  • 10.2. Competitor strategy analysis
  • 10.3. Market positioning/share analysis
  • 10.4. Mergers and acquisitions analysis

11. Company Profiles

  • 11.1. Abita Brewing Company*
    • 11.1.1. Company Overview
    • 11.1.2. Product Portfolio and Description
    • 11.1.3. Key Highlights
    • 11.1.4. Financial Overview
  • 11.2. Coolberg Beverages Pvt Ltd.
  • 11.3. New Glarus Brewing Company
  • 11.4. St Peter's Brewing Co Ltd.
  • 11.5. New Belgium Brewing Company
  • 11.6. Allagash Brewing Company
  • 11.7. Sapporo Breweries Ltd.
  • 11.8. Carlsberg Group
  • 11.9. Magic Hat Brewing Company
  • 11.10. Founders Brewing Company
  • List not Exhaustive*

12. Global Fruit Beer Market - DataM

  • 12.1. Appendix
  • 12.2. About us and services
  • 12.3. Contact us