Global Women Health and Beauty Supplements Market - 2022-2029

Market Overview

The global women health and beauty supplements market size was valued US$ XX million in 2021 and is estimated to reach US$ XX million by 2029, growing at a CAGR of XX% during the forecast period (2022-2029).

A supplement is a manufactured product intended to supplement the diet when taken by mouth in the form of a pill, capsule, tablet, or liquid. A supplement can provide nutrients extracted from food or synthesized, either alone or in combination. Changing dietary habits and insufficient nutrient consumption is to blame for fertility issues and other problems in women. Various dietary supplement products on the market, such as vitamins, minerals, enzymes, botanicals, proteins, omega-3 fatty acids, and probiotics, aid in treating women's health and beauty issues related to skincare and hair care, and nail care.

Market Dynamics

The growing number of health-conscious women is driving the growth of the women's health and beauty supplements market. Furthermore, increased demand from the elderly population due to improved taste and ease of consumption propels the market growth. The increased consumption of probiotic drinks has a positive impact on market growth. Additionally, an increase in R&D for the development of better health supplements for various nutritional deficiencies is expected to fuel the market growth during the forecast period.

Increasing number of women in the post-menopausal stage is driving the market growth

According to the United Nations, 985 million women aged 50 and up worldwide. By 2050, the figure is expected to rise to 1.65 billion." "An estimated 6,000 women in the United States reach menopause every day (more than 2 million per year)." "By 2026, it is estimated that nearly one-quarter (22%) of the Canadian population will be made up of women over the age of 50." (Source: National Academy of Medical Sciences). It is estimated that nearly around 13 million women in the United Kingdom are currently peri or menopausal (Wellbeing of Women) - that is one-third of the entire UK female population."Various disorders affect the postmenopausal female population, including anemia, osteoporosis, osteoarthritis (OA), fibromyalgia, obesity, and depression. New product developments that help to reduce the risk of health problems associated with menopause, such as osteoporosis, are expected to increase product acceptance. According to the WHO report, 73 percent of postmenopausal women experience hot flashes, sleep disturbances, and fatigue, increasing their reliance on certain medications.

Women's health and beauty supplements are becoming increasingly popular among the global population because people are becoming more health-conscious and, as a result, are more inclined to purchase these supplements. The growing number of aging populations worldwide is also a major factor driving the market growth. According to StatisticsTimes, the world's female population is estimated to be 3,905 million, accounting for 49.58 percent of the global population. Furthermore, there is a positive correlation between older adults and an increase in the incidences of disorders such as bone and joint disease and cardiovascular disease, which has, in turn, laid a strong foundation for the development of women's health and beauty supplements market and propels the market growth.

Steroids in products are a constraint for the women's health and beauty supplements market.

The presence of steroids in these products can result in various side effects when used for an extended period. The products may cause various side effects, including swelling, blisters, and inflamed skin, which may reduce the market for women's health and beauty supplements.

COVID-19 Impact Analysis

The pandemic has positively impacted the market because most countries have implemented lockdown measures to combat the virus's spread. Initially, it was difficult for companies to supply their products for general population consumption. Furthermore, the supply chain for dietary products was completely disrupted due to the closure of manufacturing operations. Furthermore, consumers concentrated on necessary products, such as food and beverages. However, with the relaxation of lockdowns and the decline in COVID-19 cases, companies have re-started their processes to meet market demand for products. Dietary supplements have been shown in studies to boost the immune system. The demand for dietary supplements has skyrocketed due to this new trend. Furthermore, the COVID-19 pandemic has raised consumer awareness of physical, mental, and emotional health and increased self-care implementation. As a result, the use of health and beauty supplements has increased.

Segment Analysis

The vitamins and minerals segment is expected to grow at the fastest CAGR during the forecast period (2022-2029)

Due to the increasing demand for immunity-boosting vitamins such as vitamin C, D, and B during the COVID-19 pandemic, the product area accounted for the greatest sales share in 2020. Furthermore, the rising vitamin C and E usage in skincare applications have aided market expansion. The increased awareness of the benefits of vitamin consumption for pregnant and breastfeeding mothers is expected to promote the segment's growth.

Antioxidants such as vitamins E and C and selenium may help protect the skin from sun damage. Vitamin A, also known as retinol, is essential for cell growth and is frequently used as a topical anti-aging treatment. Coenzyme Q10, or CoQ10, is an antioxidant that helps protect cells from damage. Vitamin A, for example, is known to be important in the development of organs in the fetus, such as the lungs, kidneys, and heart. According to SPINS (Chicago) data on the U.S. mainstream dietary supplement channel, sales of vitamin C (excluding the popular patented Ester-C brand of vitamin C) increased 61.8 percent to $576 million during the 52 weeks ending November 29, 2020. During that time, Ester-C sales in the mainstream channel increased by 48.9 percent to $216 million. Meanwhile, in the natural supplement channel in the United States, sales of vitamin C (not Ester-C) increased 70.7 percent to $44 million during that period, while sales of Ester-C increased 41.5 percent to $17 million.

Geographical Analysis

Asia-Pacific region holds the largest market share of global women health and beauty supplements market

The Asia-Pacific region is expected to be the most profitable market for women's health and beauty supplements. A large patient pool with unmet medical needs is one of the major factors contributing to this region's fastest growth. Furthermore, growth in the healthcare scenario in Asian countries and GDP growth and government initiatives are expected to drive growth in the women's health and beauty supplements market. Furthermore, Asia-Pacific is expected to emerge as the most profitable region with the highest growth potential, owing to investments in new inventions, general economic conditions, an increase in the number of athletes and sports professionals, an increase in the economy, and an increase in health risks and diseases, which can be controlled through the use of dietary supplements.

However, the Middle East and Africa are expected to grow quickly during the forecast period. The regional markets are expected to be driven by an increase in the number of cases of nutritional deficiencies, growing concerns about lifestyle problems, and expanding product awareness. In addition, regional producers are producing new products to meet rising consumer demand. For example, BlueAngelFarm, a UAE-based company, launched halal minerals and multivitamins for women in November 2020.

Competitive Landscape

The market for women health and beauty supplements is fiercely competitive, with several main players. Few big firms currently dominate the market in terms of market share. Some of the key players which are contributing to the growth of the market include Amway, Herbalife International of America Inc ,GNC Holdings Inc, The Nature's Bounty Co, Bayer AG, Suntory Holdings Ltd, Taisho Pharmaceutical Co Ltd, Pharmavite LLC, Blackmores, Asahi Group Holdings, Usana Health Sciences, Nu Skin Enterprises, BY-Health Co Ltd, Revital Ltd, The Himalaya Drug Company. The major players are adopting several growth strategies such as product launches, acquisitions, and collaborations, which are contributing to the growth of the women health and beauty supplements market globally. For instance October 2020, Unived, a nutrition company, has introduced a line of vegan supplements. The product line includes PCOS Management, which is used to maintain a healthy menstrual cycle; PCOS Fertility, which addresses PCOS-related fertility issues; and Biotin Gold, which is used to maintain healthy hair and skin, and nails.

Key Developments

In December 2019, Skinnygirl and VirMax partnered to introduce products including Hair, Skin & Nails with Biotin, Collagen Enhancer, and Relaxation & Sleep Support with Melatonin, among others.

In March 2021, Care/of, a wellness brand, partnered with Target to launch a new vitamin line in the retail market. Women's multivitamins and prenatal vitamins are included in the line. The product is intended for a variety of uses, including relaxation, energy, sleep, immunity, and focus.

In February 2019, Ritual, a subscription-based women's vitamin company, raised USD 25 million for vitamin expansion.

Bayer AG

Overview: Bayer AG (Bayer) is a German pharmaceutical and agricultural company that develops, manufactures, and sells goods for human health and agriculture. It sells heart disease, women's health, cancer, hematology, ophthalmology, and other conditions. It aspires to create new chemicals and technology for medical and agricultural applications. Prescription medicines, specialized pharmaceuticals, diagnostic imaging equipment, non-prescription (over-the-counter or OTC) products, seeds, crop protection solutions, and non-agricultural pest control solutions are all part of the company's product line. Wholesalers, pharmacies, hospitals, and retailers are the primary outlets for Bayer's healthcare and crop protection goods. In Asia-Pacific, Europe, North America, Latin America, Africa, and the Middle East, it operates through subsidiaries. Bayer's headquarters are in Leverkusen, in the German state of North Rhine-Westphalia. Product Portfolio:

Supradyn : Supradyn Tablet aids in the development of a strong immune system, correct blood circulation in the body, and the prevention of greying hair, anemia, upset stomach, and infections. It is used to treat diabetic neuropathy, heartburn, and vitamin C and zinc deficiencies. It's made up of ingredients that help with blood circulation and oxygen saturation. Anemia, grey hair, upset stomach, and infections can all be treated with it. Vitamin C aids in the creation, growth, and repair of human tissues and boosts the immune system and fights infections. Vitamin D3 promotes bone health, protects against infection, and improves mood and energy levels. Vitamin A promotes bone health, improves immunity, reduces kidney stones, and aids in the maintenance of good vision.

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Target Audience

Service Providers/ Buyers

Industry Investors/Investment Bankers

Education & Research Institutes

Research Professionals

Emerging Companies

Manufacturers

Market Segmentation

Global Women Health and Beauty Supplements Market- By Ingredient

Vitamins & Minerals

Botanical

Proteins & Amino Acids

Others

Global Women Health and Beauty Supplements Market- By Application

Beauty

Women Health

Global Women Health and Beauty Supplements Market- By Consumer Group

Prenatal & Postnatal

Premenstrual Syndrome

Menopause

Others

Global Women Health and Beauty Supplements Market- By Products

Cream

Pills

Capsules

Face wash

Serums

Protein Drinks

Others

Global Women Health and Beauty Supplements Market- By End User

Hypermarkets/Supermarkets

Health & Beauty Retail Stores

Drug Stores

Online Pharmacies

E-Commerce Sites

Others

Global Women Health and Beauty Supplements Market- By Region

North America

Europe

Asia-Pacific

Middle East & Africa

South America