Global Broadcast Equipment Market - 2022-2029

Market Overview

The global broadcast equipment market size was worth US$ XX million in 2021 and is estimated to reach US$ XX million by 2029, growing at a CAGR of XX% during the forecast period (2022-2029).

Broadcast equipment means any equipment used for any holder's production, storage and transmission of programs. It is a part of electrical machinery, which includes transmit-receive apparatus for radio, tv, etc., television cameras and transmission apparatus for radio, telephone and tv. This equipment is used for broadcasting a distribution of audio or video content to a discrete audience and it plays an important role in molding society. It performs both audio and video or can be made precisely for video or audio and it comes as wired or wireless systems.

Audio and video broadcasting involves using different equipment and each has an exact function. Audio broadcast equipment focuses on collecting voices and editing Equipment used in audio broadcasts are handheld microphones, voice recorders, camcorders, smartphones and headphones. On the other hand, video recording involves capturing raw images or films and editing the pictures or images to a better and clearer format than transmitting the final product.

The prominent tools used in the video broadcast include camcorders, smartphones, cameras, camera lenses, zoom equipment, tripods and hard lights. The primary purpose of this equipment includes capturing raw data, altering the data into useful information and finally communicating or transmitting it in a more user-friendly manner. The viewers or audience will be able to receive information or news from distinct sources without being present at the scene of incidence.

Market Dynamics

The increasing demand for high-definition (HD) videos and pictures, coupled with the advent of different OTT platforms, leads to increased demand for the different broadcast equipment. Furthermore, the advancement of technology to UHD and the development of technologically advanced equipment, such as 8K and 4K, is also boosting the market's growth in upcoming years.

Deployment of the latest technology, such as 5G, in various broadcast equipment

The broadcast equipment manufacturers are increasing the development of products that can easily tap the 5G networks, which provides ease and agility in covering live events and helping to lower the costs involved. 5G provides a very high-speed wireless connectivity that creates a possibility to replace conventionally wired and wireless connections to cameras at the outside events, including sporting matches, music festivals and parades, reducing capital outlay and storage and maintenance expenses. Thus, the increasing deployment of the latest technology, such as 5G, in various broadcast equipment to increase agility and ease is a major driving factor for the market's growth.

Cyber-security issue with broadcasting equipment is a challenge for the growth of the market

The growing cyber-security challenges include malicious hackers targeting many broadcast equipment that needs to be secured from a ransomware attack. Many devices can still not counter cyber-attacks and can be easily hacked and altered. Additionally, hackers can be criminal gangs or individuals, state or state-sponsored terrorists who might create a serious challenge for the security of broadcasters and broadcast equipment.

COVID-19 impact analysis

The outbreak of COVID-19 had a negative impact on the broadcast equipment market and it has impacted the operation of key manufacturers across the globe. It includes the Service Delivery, Research & Development, Sales and Supply and the organization's customers and suppliers, which could result in significant financial and other consequences. The prevailing lockdown has challenges and risks relating to travel and lockdowns, limiting access to sites, transportation and logistics, impacting the flow of goods and having major parts of the workforce working remotely. Furthermore, the disruption of global business has also slowed down the market's growth. Work from home culture has also limited the organization's efficiency, slowing down the market's growth. However, the post-pandemic results would be positive as industries would start functioning and the market would witness positive growth.

Segment Analysis

The global broadcast equipment market is segmented into type, application, technology and regions. It is segmented into video server, digital broadcasting, encoder, dish antenna and others based on type. The encoder segment holds the largest market share in 2027. The growth in the segment is attributed to the rising demand for UHD content and the increasing number of digital channels, which contributed to the growth of the market during the forecast period.

Geographical Analysis

Asia-Pacific is expected to be the registered highest growth rate during the forecast period

The Asia-Pacific is expected to register the highest CAGR during the forecast period. The increasing adoption of high-definition (HD) content, development of on-demand content via OTT platforms and increased adoption of electronic devices, namely, smartphones and laptops, enhance the market's growth during the forecast period.

North America region is expected to hold the largest market share during the forecast period. The factor, such as rising internet penetration and adoption of new broadcasting technologies, is fueling the growth of the market in the region.

Competitive Landscape

The global broadcast equipment market is highly competitive as the major broadcast equipment industry manufacturers have a diverse portfolio of broadcast equipment for various applications. Some of the major players contributing to the growth in the market are Cisco Systems, Inc., Harmonic Inc., Telefonaktiebolaget LM Ericsson, Evertz Technologies Limited, Eletec Radio Broadcasting Equipment & Transmitters, Clyde Broadcast Technology Ltd, EVS Broadcast Equipment SA, AvL Technologies, Inc., Grass Valley Canada and Sencore. The significant players adopt several growth strategies such as new product launches, acquisitions, joint ventures and collaborations, contributing to global growth in the industry.

Cisco Systems, Inc.

Overview: It is a multinational company headquartered in San Jose, California, founded on 10th December 1984. It develops, manufactures and sells networking hardware, software, telecommunications equipment and other high-technology services and products. The key segment of the company includes infrastructure platforms, applications, security and other products. The company has a presence across the globe and has 79,500 employees, which includes 47.9% in U.S. and 52.1% in the rest of the world.

Product Portfolio: Media and entertainment solutions include collaboration, IP fabric, cloud orchestration and data center. It enables the users to create content anywhere and assets, data and resources are allocated wherever and whenever required.

Key Developments: On 01st December 2021, Cisco provided a routed optical networking solution to Datagroup to modernize the large-scale national project. Datagroup is building a high-speed data transmission network in Ukraine with the collaboration of Cisco routed optical networking and converged SDN transport to expand the business.