Global Superseeds Market - 2022-2029

Market Overview:

The global superseeds market valued USD xx million in 2021 and is forecast to reach USD xx million by 2029, growing at a CAGR of xx% during the forecast period (2022-2029).

Chia seeds, flaxseed, and hemp seeds are commonly referred to as superseeds due to the nutritional punch they offer. Superseeds are a great source of healthy fats, fiber, complex carbohydrates, vitamins and minerals. Especially their antioxidant, anti-inflammatory, immune boosting and hormone balancing properties make them exceptional. Seeds like flax, sunflower, fennel, chia and pumpkin seeds etc., have a wide range of health benefits for all groups, especially for women and growing children. The rising use of superseeds in beauty and personal care products and increased awareness regarding the health benefits of superseeds among consumers are the major factors driving the superseeds market.

Market Dynamics:

Growing trends in consuming nutritional products have readily aided the market growth

Superseeds are nutritious foods that are a great source of plant-based protein, fiber, healthy fatty acids, and minerals. The increasing attention to several nutritional benefits of superseeds mix products is mainly driving the market growth. In addition, superseeds are also useful for weight loss and hair, skin, immunity, energy, and heart health. Moreover, superseeds have healthy Omega-3 fatty acids that may decrease cholesterol and promote cardiovascular health. The seeds are also a good source of phosphorus, calcium and magnesium, especially important in vegetarian and vegan diets. Over the past few years, the vegan population's rising trend thus driven the superseeds markets due to the adoption of the superseeds as an essential vegan diet. Furthermore, the increasing levels of urbanization and the rising demand for ready-to-eat food products have also forced the demand for superseeds in the food processing industry. A rising understanding of the side effects of synthetic cosmetics allows customers to choose natural beauty products rather than traditional beauty products, which acts as a vital factor escalating the market growth.

Market Segmentation:

The snacks and savory segment held the highest market revenue share of xx% in the year 2021

Based on the application, the snacks and savory segment accounted for the largest share of more than xx% in 2021. The segment can be attributed to a significant increase in the demand for delicious roasted snacks, salads, and soups. Consumers' expectations for snacks are changing, with healthy snack options becoming a new priority to meet today's lifestyle needs. With the rise in awareness, millennials gravitate toward food with functional benefits. Ingredients such as chia seeds, flax, sunflower, pumpkin seeds, sesame seeds, vitamins, and minerals are added to increase snacking products' health value. Snacks with vegan ingredients, high/added proteins, zero fats, reduced/zero sugar, whole grains, and zero gluten content products are the expected robust growth of this segment in the forecast period.

Based on the packaging type, the pouch segment accounted for the largest share of more than xx% in 2021. The pouch materials stop vapor, odor, air, pests and light from coming in contact with the product. Some films such as Foil and Nylon contain barrier properties adding extra strength. Hygiene perforations in the pouch also help the product breathe, controlling moisture. Moreover, nowadays, consumers are focused on sustainability and the environment package, so it's important to focus on choices for manufacturing companies to decrease the package's carbon footprint. The eco-friendly packaging pouches create more sales and are expected to drive market growth in the forecast period.

Geographical Penetration:

North America is dominating the global superseeds market in the year 2021

North America is dominating the global superseeds market in 2021. The demand for superseeds is growing rapidly due to their rising popularity among consumers and the high nutritional content and reduced-calorie level. The United States Food and Drug Administration recently stated that food makers can now include a qualified health claim on foods containing omega 3 fatty acids that links omega 3 consumption to a lower risk of cardiovascular disease. In addition, the adoption of innovative technologies and growing investments in research and development activities are driving the growth of the superseeds market in the North American region.

Europe is expected to develop at the fastest rate during the forecast period due to natural resources, the advent of modern technology, highly educated farmers, and an organized distribution channel. In addition, the government is also making constant efforts to promote the benefits associated with superseeds. Moreover, the rising vegan region population drives the superseeds market in the forecast period.

Competitive Landscape:

The prominent players operating in the global superseeds market are Greendot Health Foods Pvt Ltd., Sunfood, supernutrients Ltd., Nutiva Inc., Creative Nature Superfood, Del Monte Pacific Group, Impact Foods International Ltd., Suncore Foods Inc, Betterbody Foods & Nutrition LLC, and Manitoba Harvest Hemp Foods, among others. Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the superseeds market.

For instance, in October 2020, Cornitos launched Super Seeds, a tasty and healthy offering for Navratri. Cornitos superseed is a seed mix pack that consists of pumpkin seeds, sunflower seeds, flax seeds, and watermelon. It helps build immunity and is a nutritional powerhouse filled with the goodness of proteins, vitamins, omega 3, magnesium, and zinc.

In March 2022, Manitoba Harvest Hemp Foods launched a new superfood lineup, hemp protein items blended with other powerful plants like Matcha and Kale, and new formats like Ground Hemp Seeds. This product offers greater convenience to consumers looking to incorporate hemp into baked goods and snacks.

COVID-19 Impact: Positive impact on the global superseeds market

There was a lot of demand for consumer-packaged goods, such as packaged and processed functional foods. In addition, governing authorities allowed for essential product marketing in the superseeds market. The superseeds come under essential products. In the COVID-19 pandemic, consumers are more focused on essential products; hence, it is now one of the most demanding sectors. Superseeds boost the immune system and also maintain the health of consumers. The consumers had stayed at home and gained more awareness regarding the healthy foods to immunize themselves from the COVID-19 pandemic.

On the other hand, the economy got down because the various industry sectors were affected by this pandemic. When the outbreak occurred, and cases started increasing worldwide, the governing authorities decided to lock down to avoid further spread. The supply chain got affected, and the market for the superseeds slightly decreased during the initial pandemic.