Global Zero Waste Shampoo Market - 2022-2029

Market Overview:

The global Zero Waste Shampoo market valued USD XX million in 2021 and is forecast to reach USD XX million by 2029, growing at a CAGR of XX% during the forecast period (2022-2029)

Zero waste shampoos are made up from natural ingredients like coconut oil, lemon juice, cocoa butter, and outcomes shampoo and conditioner bars that offer amazing benefits for all hair types. This product is 100% vegan, biodegradable, environmentally sustainable, and ocean-friendly. They are easy to apply. They are helpful to improve hair health. Increasing awareness about natural and eco-friendly products with no side effects tends to grow the usage in home and beauty salons.

Market Dynamics:

The rising awareness about use of chemical free and enviro friendly products

Zero waste shampoo is chemical free and made up of natural ingredients such as coconut oil, lemon juice, and cocoa butter. Some of the bigger companies use harsh chemicals in their shampoos and conditioner. They strip moisture by removing naturally occurring oils and allowing more damage to hair, but bigger shampoo and conditioner companies continue to put them in their products because they're cheap. Natural oils that contain vitamins and moisturizing properties and plant extract. Organic shampoos are good for scalp problems. They are good for moisture, shine, texture, and overall hair health; these shampoo and conditioner bars will work wonders on your oily and flaky scalp. Increasing hair damage problems because of chemical shampoo indirectly divert consumers towards organic shampoos. Some of the major key players create their impression for organic shampoos on the e-commerce and social media platforms through various advertisements, campaigns and promotional videos on the social media platform. Moreover, various small-scale manufacturers are promoting the sale of organic products with sustainable packaging, which is further positively influencing the market.

Zero waste shampoos are enviro-friendly, and they are 100% biodegradable. Globally, humans produce 300 million tonnes of plastic waste every year, of which almost 80% is not recycled. In the United States alone, 552 million plastic shampoo bottles were disposed of in 2017. Awareness about eco-friendly products and waste management is anticipated to boost the world's zero waste shampoo market growth. Leading manufacturers and governments are promoting an eco-friendly lifestyle to reduce the generation of waste products and decrease carbon footprint. That is projected to drive the zero waste shampoo market during the forecast period. Increasing awareness about chemical-free and organic products and reducing the plastic-free environment campaign is important in driving the zero-waste shampoo market in the coming years.

Market Segmentation:

Shampoo bars segment held largest market revenue share in the year 2021

Shampoo bars are made up of all-natural ingredients, which are more potent. They are most effective for hair problems like dryness, dandruff and hair fall. Shampoo bars are healthier for hair than regular shampoos because they're made without parabens, sulfates, phthalates, silicone, and synthetic fragrances. That means less damage to hair and its natural oils than chemical-based products. Shampoo bars are acidic. It is good for shampoo to be acidic because the pH level of hair is between 4.5 and 5.5, which is acidic on the pH scale. PH balanced shampoos don't strip hair and scalp of natural oils, which protects it from dryness, frizz and damage. A slightly acidic shampoo will also seal the hair cuticles to keep them strong and shiny. Shampoo bars last longer than regular liquid shampoo. It's about 40-60 washes for a standard-sized shampoo bar. One shampoo bar can replace 3 liquid shampoo bottles. Maintaining the bar well in an air-dried space and a well-drained soap dish can easily make the shampoo bars last longer. Shampoo bars are travel friendly. They don't need to be stored in special plastic containers. Shampoo bars have a lower carbon footprint than their liquid counterparts, making them an easy swap that helps reduce carbon emissions. Also, Shampoo bars are environment friendly. They have biodegradable and eco-friendly packaging; hence they have a less negative impact on the environment.

Specialty stores hold the highest market share. Easy availability of product and a wide range of products at specialty stores are anticipated to drive the growth. These stores create different layouts for organic and cruelty-free products. They also provide ample space for the brands to showcase their products. These factors are anticipated to fuel the segment growth in the forthcoming years.

Geographical Penetration:

North America is expected to dominate the global zero waste shampoo market in the year 2021

North America is expected to have the largest market share during the forecast period due to the growing population and rising awareness about organic and chemical-free products in society. The zero-waste shampoo market is highly competitive in terms of eco-friendly, natural, gentle, and cost-effective. The manufacturers in the North American region focus on launching new products in the flourishing market to adopt various strategies and trends to gain a competitive advantage in the market. North America dominates the market share due to growing consumer preference for brutality-free cosmetics products, which has increased global sales of zero waste shampoo. Increasing consumer shift toward cruelty-free beauty products fueled the demand for zero waste shampoo. In 2017, the survey organized by Vegan Society reported that around 72.0% of Americans opposed animal testing cosmetics. In addition, rising awareness about the benefits of using zero waste shampoo is expected to boost the regional market growth.

The Asia Pacific is projected to be the second dominating and the fastest growing due to the increase in technological advancement and promotion of the personal care industry. As technological advancement is increasing and people are using high-speed internet and smartphones, which in turn propel consumption of online advertisements that increase demand for zero waste shampoo produced in this region. Increasing demand for natural products is encouraging manufacturers to focus on product innovation. Geographical expansion by international companies in several countries like Australia, China, and Japan are projected to drive the zero waste shampoo demand in the next few years.

Competitive Landscape:

The major key players operating in the zero waste shampoo market include Beauty & the Bees, Biome Eco Stores, Ethique, Inc., J.R.Liggett Ltd, and Kimberly-Clark Corporation. Additionally, these key players are focusing on manufacturing the best possible quality and design that could attract more consumers to drive more sales and propel the market's growth. Major Key players adopt mergers and acquisition policies to increase their portfolios. For instance, in March 2019, Beauty and the Bees led the way in zero-waste cosmetics. Beauty and bees make 100 percent natural, zero waste, plastic-free soap and shampoo products. The business has maintained its eco-friendly philosophy for 25 years. Product launches and product innovations are anticipated to create growth opportunities for the market players. In July 2019, Ethique zero-waste beauty brand was launched in the UK. After making its beauty products available to UK consumers via its website in April this year, Holland & Barrett will stock the zero-waste beauty products in 840 of its stores in the UK, including shampoo, conditioner, body wash, facial cleansers and scrubs. Ethique focuses on reducing water and plastic use through its solid beauty bars. In January 2019, a new zero-waste platform called Loop was launched in a coalition with major consumer goods manufacturers. The company collects empty containers of shampoos, detergents, ice creams, and other products, select brands from consumers, and refill them after cleaning and sterilizing.

COVID-19 Impact: Negative impact on the global Zero Waste Shampoo market

As COVID-19 is an infectious disease, people follow to stay away from policy. Due to the strict government regulations, most supermarkets and hypermarkets are closed. Also, due to the pandemic, most of the production plants of beauty care products closed. Most of the transportation chain is disturbed due to government regulation. Also, strict government regulations for border transport. Import and export of beauty products are completely closed. Due to the transportation regulations, major key players in the beauty and personal care industry have a shortage of raw materials. As the shampoo is not considered for basic needs, COVID-19 hit a massive sales drop in the personal and beauty care industries.

However, most consumers have shifted online to purchase personal care products like zero waste shampoo. Increased awareness regarding organic and eco-friendly cosmetic products is expected to drive the market growth post-COVID-19 pandemic.