Global Brown Rice Market - 2022-2029

Market Overview

The global brown rice market was valued at USD XX million in 2021. It is forecasted to reach USD XX million by 2029, growing at a CAGR of XX% during the forecast period (2022-2029).

Brown rice is a full-grain with only the outer hull removed and is edible. It has a complete bran layer and cereal germ, identical to the white kind. It contains a lot of fiber and is high in phosphorus, selenium, magnesium, niacin, thiamine, and vitamin B6. The presence of fiber increases bowel movement and aids in weight loss. Furthermore, it is high in antioxidants and aids in removing free oxygen radicals, which is a primary driver of the brown rice market's growth. Selenium and manganese are beneficial in lowering cholesterol and preventing heart disease, cancer, and arthritis. Consumers are more interested in cooking at home and buying packaged tan-colored rice, which has increased sales. The increased awareness of the health benefits of eating this type of rice among consumers is expected to drive market expansion in the coming years.

Market Dynamics:

Increasing awareness of the health benefits of brown rice

Brown rice is becoming increasingly popular. The primary reason for this is the health benefits that brown rice provides. Brown Rice is a popular drink among customers since it is healthy and delicious. In addition, the global market for brown rice is being driven by people's shifting attitudes away from high-calorie beverages and toward lighter, less sweet drinks. Furthermore, the concept of specialized rice has gained popularity among customers in recent years. These rice varieties are deemed old, safe, and healthful; thus, the trend is gaining traction. This form of rice, as well as red and black rice, are examples of specialty rice. To enhance their nutritional intake, consumers are switching from processed to unprocessed foods. Foods that have not been processed are likewise thought to be safer. In contrast to white rice, this form of rice is raw and unpolished, which has increased its demand.

However, the global brown rice market is restrained by stringent laws and limits imposed by governments worldwide on the production of Brown Rice due to the negative effects of artificial chemicals and added sugar used in the production of Brown Rice.

Market Segmentation:

Conventiional segment for the highest share in global brown rice market

Because of its widespread global popularity and reach, conventional brown rice has the highest value in the global market. Compared to organic tan-colored rice, conventional brown rice is less expensive and easier to locate in stores. Organic farming technologies are less well understood in the Asia Pacific developing markets than in North America and Europe. As a result, tan-colored rice is a popular and widely consumed product.

The supermarket/hypermarket category is constantly evolving, and investors are capitalizing on the conveniences of customers to provide a convenient shopping experience. Consumers can simply access various brown-colored rice kinds and select the one that best suits their needs. These channels also offer various discounts and special offers to attract a broader customer base and boost product sales.

Geographical Penetration:

Asia-Pacific is the dominating region during the forecast period

Due to rising consumer knowledge of the health benefits of this variety of rice, Asia Pacific is seeing potential growth. Consumer discretionary income has increased, allowing them to spend more on health-improving products. Rice and tan-colored rice are basic meals in many Asian countries, which contributes to the market's expansion. Regional growth will be aided by changing lifestyles and adopting better foods.

Europe is the fastest-growing area, contributing to the worldwide market's expansion. This sort of rice is in high demand in the region, thanks to the growing trend toward specialty rice and whole grains. Furthermore, the area presents huge market potential opportunities due to rising product demand among health-conscious consumers to raise immunity and improve overall health. The growing demand for organic brown-colored rice in several European markets, such as Germany, Italy, and Spain, propels the region's market expansion.

Competitive Landscape:

The market is fragmented, with numerous developing main companies with major brands. In the market, there have been new product debuts. To meet the surging demand, manufacturers are ramping up production of brown rice. Brown rice production is accelerated by new cultivation techniques and government backing technology. Wheat's use in the food and beverage industries has also increased. PROriz brown rice protein, for example, was introduced by Milk Specialties Global (Eden Prairie, MN) in March 2020. It's a tasteless powder that contains all nine essential amino acids and comes in organic and conventional versions. It can be utilised in various ways, including ready-to-drink protein shakes.

COVID-19 Impact:

Negative impact on the global brown rice market

The global outbreak of covid 19 has had major consequences across all economic sectors. The covid 19 outbreak has produced a medical emergency worldwide, resulting in increased demand for food, hygiene supplies, and medicinal products. People are more likely to consume safe, dependable, and healthful foods in the covid 19 situation. As a result, demand for rice has increased due to COVID-19's increasing sales of traditional, healthful, and staple food items. In the COVID-19 scenario, frozen non-vegetarian food, fruits and vegetables, eggs, legumes, wheat, and whole grains are all growing. Packaged and processed meals, coffee, pastries, milkshakes, candies, chocolates, cheese, and other bakery products, on the other hand, have seen a drop in sales. The production and supply chain of brown rice products have been affected by the lockdown situation in several nations. Furthermore, due to the lockdown, demand for brown rice in the packaged and processed food business and the dietary supplement industry has decreased. Consumer purchasing habits may be permanently altered as a result of COVID-19. To recover, businesses must have a solid sales strategy. They may need to implement an e-commerce platform and an omnichannel supply chain.

The global brown rice market report would provide an access to approximately 61 market data tables, 52 figures and 170 pages