Global Packaged Milkshakes Market - 2022-2029

Market Overview

The global packaged milkshakes market was valued at USD XX million in 2021. It is forecasted to reach USD XX million by 2029, growing at a CAGR of XX% during the forecast period (2022-2029).

A milkshake is a sweet dairy-based beverage made with milk and ice cream and sometimes flavorings or sweeteners. Tetra packs or glass jars are the most common packaging options for packaged milkshakes. Milkshakes with a high functional content are healthy for the skin, increase energy, boost the immune system, and promote general health. The growing number of health-conscious people and their hectic lifestyles are driving this industry forward. Furthermore, because packaged milkshakes are a good source of vitamins, proteins, and other nutrients, demand is expected to rise in the coming years.

Market Dynamics:

Growing health consciousness among young consumers, coupled with its essential nutritional content such as vitamin and protein

Milkshake aids in the maintenance of healthy skin, increases energy levels, and improves general well-being. Fiber is a very important nutrient that benefits the digestive, excretory, and even cardiovascular systems. Most fruits and vegetables include fibers similar to those found in milkshakes. It aids digestion by removing toxins and other undesirable lipids that block our gastrointestinal systems. The circulatory system will certainly have a better flow of blood and a more stable heart if there is fewer fats in the bodies. The washing away of toxins and other remnants will also help our excretory system to perform its function well. Furthermore, milkshakes also contain table sugar, which can give enough energy for the brain to function properly. Fruit, which is a wonderful source of vitamins and dietary fiber for better digestion, can be added to milkshakes. The majority of fruits, such as strawberries, mangoes, and other citrus fruits, are high in vitamin C, which aids in disease prevention. It also aids in the improvement of the immune system.

However, the market for a packaged milkshake is expected to face challenges due to frequent fluctuation in the raw material prices. The raw material price varies from region to region; thus, it brings a challenge to the manufacturers to maintain the profit margins. For instance, in the U.S., the milk farmers are finding it difficult to survive as they are squeezed out of a changing milk market. This can lead to a decrease in milk production, thus increasing the price.

Market Segmentation:

Chocolate accounted for the highest share in global packaged milkshakes market

Chocolate is one of the most popular flavors in a packaged milkshake, accounting for XX percent of total revenue in 2021. The cocoa seeds are used to make chocolate, considered a natural product. The milkshake's sweet scent is also crucial for the flavor's popularity among consumers. Health-conscious consumers prefer chocolate because of its heart-healthy properties. Chocolate reduces the risk of cognitive loss in the elderly, according to a study published in the Journal of Alzheimer's Disease. Aside from chocolate, vanilla is a popular flavor among customers, and it is expected to develop significantly in the future.

The paper segment dominated the market in terms of packaging material, accounting for XX percent of global sales in 2021. The segment is being driven by an increase in the use of tetra packs due to rising customer preference for this type of packaging, which is likely to promote growth over the forecast period. However, glass milkshakes are preferred by consumers because they are easy to handle and may be consumed at any time, even while doing other activities. Manufacturers favor such packaging because of the lower packing costs connected with it compared to other packaging types such as metal.

Geographical Penetration:

Asia-Pacific is the dominating region during the forecast period

Asia Pacific led the market for packaged milkshakes in 2021, with a share of XX percent, and is expected to rise rapidly in the future. Japan is the main market in the Asia Pacific, and it is predicted to develop significantly over the projection period. The market for packaged milkshakes in the region is likely to be driven by a vast number of flavors. Apart from the Asia Pacific, the Middle East and Africa have been identified as the fastest-growing region, with a considerable CAGR of XX percent predicted over the forecast period. The region's hot and humid climate, combined with flavor innovation by producers, is a key element driving market expansion. Furthermore, the rising corporate sector in countries like Dubai and the trend of being fit and good-looking, combined with corporates' demanding daily schedules, are projected to fuel demand for packaged milkshakes, propelling market expansion in the region.

Competitive Landscape:

The global packaged milkshakes market is fragmented. Some of the leading market players in the industry include Dean Foods, The Hershey Company, Danone, Nestle, GCMMF, CavinKare, Mother Dairy Fruits & Vegetables, Britannia, FrieslandCampina, and Muller UK & Ireland. Due to the prevalence of local merchants in the unpackaged milkshakes and unstructured market, the market has medium to low entry barriers. Packaging designs and flavour innovation are also driving the demand for packaged milkshakes. Manufacturers use research and development techniques to better understand the purchase behavior of their target consumer groups. Promotional efforts, sponsorships, and commercials are just a few of the important strategies for gaining a competitive advantage. During a cricket match, for example, Amul came up with the slogan "Cheers to the Leaders, Keep Your Body Moving," demonstrating that the drink is nutritious and keeps your body energetic.

COVID-19 Impact:

Negative impact on the global packaged milkshakes market

The COVID-19 (coronavirus) pandemic is wreaking havoc on society and the global economy. The pandemic's influence is expanding by the day, and it's affecting the supply chain. The COVID-19 situation is causing stock market anxiety, a major slowdown in supply chains, a drop in corporate confidence, and an increase in panic among customer segments. The pandemic's overall influence is affecting the production processes of several industries, including food and beverage, among others. The demand-supply outlook is being further hampered by trade obstacles. As a result of the government of various regions' announcements of total lockdown and temporary shutdown of industries, the overall production process has been badly affected, hampered the global packaged milkshakes market.

The global packaged milkshakes market report would provide an access to approximately 53 market data tables, 44 figures and 190 pages.