Global Hand Hygiene Market - 2022-2029

Market Overview

Hand Hygiene Market size was valued US$ 2.9 billion in 2021 and is estimated to reach US$ 5.57 billion by 2029, growing at a CAGR of 7.1% during the forecast period (2022-2029).

Hand hygiene is an essential part of personal hygiene, including cleansing hands by removing microorganisms, dirt, and soil. It is a simple and effective method to prevent infections and prevents the spread of contagious diseases.

Market Dynamics

The global hand hygiene market is growing due to several factors such as growing awareness towards the significance of hand hygiene globally and rising government and non-government organizations initiatives to spread information towards the prominence of hand washing.

Increasing prevalence of infectious & non-infectious diseases is expected to drive market growth.

The global hand hygiene market is growing due to several factors such as growing awareness towards the significance of hand hygiene globally and rising government and non-government organizations initiatives to spread information towards the prominence of hand washing. In March 2020, in response to the COVID-19 pandemic, an Irish tech company had launched a hand-washing app to ensure health professionals, workers, and the general public are correctly washing their hands to the World Health Organization (WHO) standards.

The hand hygiene market has witnessed high growth in recent times, owing to the outbreak of Coronavirus (COVID-19). COVID-19 is an infectious disorder caused by SARS-CoV-2 (Severe Acute Respiratory Syndrome Coronavirus-2), also known as 2019 novel coronavirus (2019-nCoV). In December 2019, the first cases were seen in Wuhan, China, before spreading globally. Following a period of sustained community-level transmission in different regions of the world, on March 11th, 2020, the COVID-19 outbreak was characterized as a pandemic by the World Health Organization (WHO). As the disease spreads worldwide, the demand for hand hygiene products such as hand sanitizers and hand soaps has gone up.

The Covid-19 pandemic is leading to rising demand for liquid hand wash and sanitizer in 2020. The coronavirus COVID-19 is affecting 209 countries and territories around the world and 2 international conveyances. The number of cases has increased to 1,529,961 cases globally, as reported on 9th April 2020. Governments and health agencies have advised people to wash their hands and use hand sanitizer to curb the virus's spread, prompting an increase in demand for ethanol, also known as ethyl alcohol, industrial alcohol, and denatured alcohol, used to make many hand sanitizers. The high adoption of hand hygiene products such as soaps, hand wash, sanitizer with different price ranges, and various flavours, coupled with growing cases of coronavirus, are boosting the growth of the global hand hygiene market in the forecast period.

Side-effects of alcohol-based hand sanitizers are expected to hamper the market growth.

The overuse of alcohol-based hand wash can cause dry skin, cause cracks, and bleeding, which might hamper the global hand hygiene market's growth.

Industry Analysis

The global hand hygiene market provides in-depth analysis of the market based on various industry factors such as Porter's Five Forces, Regulatory Analysis, Supply Chain Analysis, Pricing Analysis, Unmet Needs, Product Development.

Segment Analysis

Hand sanitizers segment is expected to hold the largest market share in global hand hygiene market

The hand hygiene market is segmented into hand wash, hand sanitizers, hand scrubs, and others based on the product type. Among these, hand sanitizers are expected to account for the largest market share during the forecast period, owing to rising demand in recent times, better formulation, and the convenience of spreading easily and penetrating the skin. According to the Centres for Disease Control and Prevention (CDC) guidelines, it is recommended that alcohol-based hand sanitizers be an effective method for decontaminating hands. This type of hand sanitizer gained high popularity. The hand sanitizers are available in different forms, including foam hand sanitizer, liquid hand sanitizer, gel hand sanitizer, spray hand sanitizer, and sanitizing hand wipes. Among these, foam hand sanitizers are expected to grow at the fastest growth rate due to their ease of application and endurance. In contrast, hand sanitizer spray pens grow in popularity among the younger population. The online sales of hygiene products for virus protection like hand sanitizers, gloves, masks, and anti-bacterial sprays soared 817% in January and February 2020 compared to the same period in 2019, as per Adobe Analytics, which tracks sales at 80 of the top 100 online retailers in the United States. The US online shoppers are also buying more drugs and non-perishable items.

However, to overcome the shortage of hand sanitizers, many distilleries have started using alcohol to create alcohol-based solutions. Currently, hand sanitizers made of organic and eco-friendly ingredients are one huge demand, as the consumers prefer new products and the source of their ingredients is increasing. Also, indie hand sanitizer brands with innovative offerings are rising in number and creating their consumer base through popular social media platforms. Several online communities and chemists also promote homemade hand sanitizers to increase the gap between hand sanitizers' demand and supply. Hence, these factors are currently leading to positive growth in the market.

Geographical Analysis

North America region holds the largest market share in the global hand hygiene market

North America is dominating the global hand hygiene market accounted for the largest market share, owing to a recent outbreak of Covid-19, rising incidences of nosocomial viral respiratory infections, which have led to growth in demand for hand sanitizer. The United States is expected to offer large opportunities for market players, owing to significant inclination towards hand hygiene. Due to the outbreak of Covid-19 in the U.S., the FBI ordered many face masks and hand sanitizers. The Centre for Disease Control and Prevention (CDC) has also introduced a 'Clean Hands Count, which encourages the patients to participate in the care by asking healthcare professionals to wash their hands. The campaign also addresses the various misconceptions and myths surrounding hand hygiene. In the week ended February 23, 2020, the sales of hand sanitizers in drug stores rose by 80.7% compared to the same period of 2019 in the United States. Simultaneously, hand sanitizers in multi-outlet and convenience stores grew by about 58 percent compared to the previous year. The coronavirus pandemic likely triggered these increases.

On the other hand, the Asia Pacific countries, especially China and India, are estimated to gain the highest market share over the forecast period, owing to the rising demand for hand hygiene products. However, the hand sanitizer market has low supply issues, pressuring the manufacturers to increase their production. In India, sanitizers of most leading brands have remained in short supplies, with demand escalating following the outbreak of the Covid-19. The ministry of consumer affairs, food, and public distribution had issued a notification to cap the retail price of hand sanitizers at not more than Rs 100 per 200 ml. That packs should be priced proportionately, effective till June 30th, 2020.

Competitive Landscape

The global hand hygiene market is highly fragmented, with a large number of international and local players. Some of the market's major players include Procter and Gamble Company, Reckitt Benckiser Group plc, Gojo Industry Inc., Unilever, The Himalaya Drug Company, Henkel Corporation, Kutol Products Company, Linkwell Corporation, and Vi-Jon Laboratories, Inc., among others. Leading sanitizer makers such as Hindustan Unilever, Reckitt Benckiser, ITC, Godrej, and Dabur dropped their brands' prices by up to 70% in response to the government's notification on price cap on the product.

The key players adopt various growth strategies such as product launches and collaborations, contributing to the global hand hygiene market. For instance,

• On April 2nd, 2020, Clensta International, a leading biotechnology company, launched the Clensta Instant Hand Hygiene Solution, advanced formula for hand sanitization. The novel product offers instant 99.9% germ protection with antimicrobial and antiseptic properties that will establish the new product as a quick solution for all-round protection and freshness.
• On February 20th, 2020, Procter & Gamble launched a new cleaning brand Microban 24, a line of surface antibacterial cleaning products that the company says kills bacteria for 24 hours. Microban 24 comes in both sanitizing spray and cleanser forms and as a bathroom cleaner.

Key Companies to Watch

Hindustan Unilever Limited:

Overview: Hindustan Unilever is a company that produces consumer goods, founded in 1933 and headquartered in Mumbai, India. Products includes beverages, cleaning agents, food, water purifiers, personal care products etc.

Product Portfolio:

Lifebuoy Hand Sanitizer: It is an antibacterial hand sanitizer that contains around 60% alcohol content and provides with germ protection instantly. Various products of lifebuoy are available in market such as bar soaps, talc, liquid handwash, hand sanitisers.

Key Developments: Hindustan Unilever and Google along with MyGov India arranged an agriculture hackathon to get innovative ideas for freshwater conservation.

The global hand hygiene market report would provide an access to an approx. 45+market data table, 40+figures and 180pages.