Global Edible Water Bottle Market - 2022-2029

Market Overview

A water globule enclosed in a clear sachet made of seaweed and chloride is an edible water bottle, also known as a water ball. These biodegradable water bottles can be used as an environmentally friendly replacement for plastic water bottles. Plastic is widely used as a packaging material for food, beverages, and other consumer goods worldwide, seriously polluting the environment and harming marine ecosystems. Due to the negative effects of plastic's non-biodegradable nature on people, biodegradable packaging materials like edible water bottles have been developed. The market for edible water bottles is expanding primarily due to the increased use of plastic and awareness of its harmful effects on the environment.

With rising bottled water consumption worldwide, plastic usage has been steadily rising. Bottles can be made of glass or plastic, as is customary, but the main distinction between each type of bottle is the degree of material flexibility. Because they are strong, lightweight, and portable, bottles have historically been used to store drinking water and other beverages. However, the widespread and practical habit of drinking water and other beverages from plastic bottles has drawbacks. Each year, the United States produces about 50 billion PET plastic water bottles, most of which are thrown away. Hence, the market is expected to grow during the forecast period.

The global edible water bottles market was valued at USD YY million in 2021. It is forecasted to reach USD YY million by 2029, growing at a CAGR of 6.53 % during the forecast period (2022-2029

Market Dynamics: The market for edible water bottles is driven globally by strict plastic bans

With rising bottled water consumption worldwide, plastic usage has been steadily rising. Over 50% of the world's plastic production, which totaled 335 million metric tonnes in 2017, was used for single-use purposes, reports Plastic Oceans International. With a consumption volume of 13.7 billion gallons in 2018, 7% more than the previous year, bottled water became the most popular beverage category on the American market. Environmental protection organizations have made efforts to reduce the use of plastic and are encouraging the creation of practical substitutes like edible water bottles. Several governments are also ordering regulations to limit the use of plastic bottles. The use of single-use plastic has been banned, which will likely lead to an increased demand for edible water bottles shortly. The market for edible water bottles is expanding primarily due to the rising use of plastic and environmental awareness of its negative effects. Because edible water bottles completely biodegrade and do so quickly, consumers can safely eat the packaging after drinking the water, which promotes market growth.

Market Segmentation: Flavored water segment accounted for the highest share of the global edible water bottles market

Consumers, especially millennials and Gen Z, in developed economies like the U.S. are spending more on flavored water. The trend of zero-calorie, zero-sugar, and low-carb content soft drinks is rising globally, boosting the market growth. Citrus and berry flavors are gaining traction among consumers due to their refreshing tastes. Natural flavors are gaining traction due to their health benefits and refreshing tastes.

On the other hand, the mineral water segment is expected to grow in the forecast period. Mineral water differs from other types of bottled water due to the constant level and relative proportions of mineral and trace elements at the point of emergence from the source. The Safe Drinking Water Foundation (SDWF) states that adding minerals to this product is not permitted.

Geographical Penetration: Asia Pacific is the dominating region during the forecast period

Asia Pacific is anticipated to expand during the projection period. The government is actively encouraging bottle makers to use eco-friendly and sustainable materials in response to public awareness of the risks posed by plastic water bottles. This trend is likely to encourage consumers to use edible water bottles actively. This initiative likely boosts the regional market's growth. Other factors influencing market growth include rapid urbanization and lifestyle changes. People are choosing edible water bottles over conventional disposable ones as they adopt a healthier lifestyle and consider how to preserve the environment. The market is also driven by global efforts to protect marine life from the harmful plastic dumped in the oceans.

On the other hand, due to the increasing number of people participating in outdoor activities, which fuels demand for the product as a sustainable alternative to single-use plastic bottles, North America is predicted to grow at a steady CAGR over the forecast period. The high levels of consumer awareness regarding the negative effects of using packed mineral water bottles for outdoor activities can be attributed to this trend. Around 150 million Americans participate in outdoor activities annually, with a 48% participation rate, according to the Outdoor Foundation's Outdoor Participation Report. North America is a significant market due to its population's high household income and the availability of numerous edible bottle manufacturers.

Competitive Landscape:

There are several established participants in the industry and local manufacturers; hence, the market is fragmented. The global edible water bottle market is still in its infancy in product development and consumer adoption. Athletes, bodybuilders, and people who care about the environment around the world are likely to become more aware of the issue and more adaptable as a result of promotional efforts made by established players. The market is estimated to grow competitive with the entry of startups. Experimentation in terms of alternative drinks, such as functional fluids and medicinal solutions, may pose new growth avenues for the market. Indian biotechnology students recently produced edible water pouches and are focusing on customization in terms of size and liquid before launching for public consumption. The key players in the market are Skipping Rocks Lab and Notpla Limited, among others.

COVID-19 Impact: Negative impact on the global edible water bottle market

Over the past two years, most industries have experienced negative effects. This can be attributed to the significant disruptions that various precautionary lockdowns and other regulations imposed by governing authorities worldwide caused in their respective manufacturing and supply-chain operations. The same holds for the market for edible water bottles worldwide. Additionally, since this outbreak has severely impacted the general economic situation of most people, consumer demand has also decreased as people are now more eager to cut non-essential expenses from their respective budgets. Throughout the forecast period, the above factors are anticipated to negatively impact the revenue growth of the global edible water bottles market. However, the global market for edible water bottles is anticipated to recover in line with the lifting of these enforced lockdowns by the relevant governing authorities.

The global edible water bottle market report would provide an access to approximately 61 market data tables, 53 figures and 114 pages.