Global Wheatgrass Products Market - 2022-2029

Market Overview

Wheatgrass is the first sprouted leaf of the common wheat plant (Triticum aestivum) and is used as a food, drink, or nutritional supplement. Wheatgrass is offered either freeze-dried or fresh, as opposed to wheat malt, which is convectively dried. Wheatgrass can grow taller and longer than wheat malt. Wheatgrass provides extra nourishment, enhances general health, and naturally detoxifies the body due to its high concentration of nutrients, amino acids, minerals, enzymes, and vitamins. Wheatgrass can be taken as a beverage or mixed with other juices or supplements. Wheatgrass extracts can also be a flavoring component in the food and beverage industry.

The global wheatgrass products market was valued at USD YY million in 2021. It is forecasted to reach USD YY million by 2029, growing at a CAGR of 10.12% during the forecast period (2022-2029).

Market Dynamics: The rising awareness about the health benefits of wheatgrass is expected to drive growth

Growing consumer awareness of the increasing frequency of lifestyle disorders has led to incorporating health supplements into their diets, increasing the global penetration of wheatgrass products. According to the Council for Responsible Nutrition, the most often used supplement category is vitamins and minerals, with 76 percent of Americans have taken these items in the previous twelve months, according to CRN's 2019 survey. Specialty supplements are the second most popular category (40 percent), followed by herbals and botanicals (39 percent), sports nutrition supplements (28 percent), and weight management supplements (17 percent). These data demonstrate the significance of global health supplements. Aside from that, food and beverage companies are incorporating wheatgrass into their products to appeal to health-conscious consumers. Inflationary disposable income levels and rising living standards among the majority of the population, together with a robust food and beverage industry, are driving the market growth. In addition, a greater emphasis on sustainable development has resulted in the availability of organic wheatgrass grown without artificial additives or chemical fertilizers.

In addition, the International Diabetic Federation estimates that 537 million people between the ages of 20 and 79 will have diabetes by 2021. Meanwhile, the global diabetes population is anticipated to reach 643 million by 2030. Wheatgrass powder can be used as a diabetic treatment since it contains anti-diabetic qualities that help to regulate blood sugar levels and avoid any extra consequences of blood sugar activity. Wheatgrass powder can thus be combined with diabetes treatment.

Furthermore, various cafes and restaurants are experimenting with their menus by including various nutritious components, such as wheatgrass, which is projected to boost the market's outlook.

Market Segmentation: Powder segment for the highest share in the global wheatgrass products market

In 2021, the powder segment had more than YY%. Wheatgrass powder has anti-inflammatory characteristics; thus, many producers use it in lotions, soaps, toothpaste, moisturizers, and other cosmetics to reap the benefits of wheatgrass herbal powder. For example, Chloemason Soap Company sells organic wheatgrass tooth soap made from 100% natural ingredients as an alternative to toothpaste. Wheatgrass powder provides enzymes that enhance digestion by breaking down food and absorbing nutrients. On February 26, 2021, the Studd Muffvn brand introduced wheatgrass powder as an alkalizing superfood. It improves digestion, strengthens the immune system, and contains antioxidants. It contains no soy, gluten, or sugar.

Geographical Penetration: North America is the dominating region during the forecast period

In 2021, North America had the highest revenue share of almost XX percent. The United States dominates the wheatgrass product market, owing to an increase in health-conscious customers and a growing demand for organic food items. Furthermore, consumer demand for plant-based functional products is increasing in the United States, Canada, and Mexico. Demand for wheatgrass products in this region is increasing due to wheat production and the existence of several market participants such as DynamicGreens Wheatgrass, NOW Foods, and Pines Wheat Grass. According to the United States Department of Agriculture, in 2021-22, farmers in the United States produced 1.6 billion bushels of durum, winter, and other spring wheat from a harvested area of 37.2 million acres.

Competitive Landscape:

Some major players operating in the wheatgrass products are Nutriblade, Naturya, Amazing Grass, Navitas Organic, Pines International, NOW Foods, Urban Health Group, Patanjali Ayurved, Nature Bell, and Abe's Organics, among others. Small and large businesses are present in the sector, which might be a niche market. The product portfolios of businesses now include innovative products. For instance, On December 14, 2020, Fast&Up, a nutrition brand, is expanding its footprint in India's growing vegan and plant-based market with three new products under its Terra series - Joint Care, Wheatgrass and Energy Superfood.

COVID-19 Impact: Positive impact on the global wheatgrass products market

Wheatgrass products have antioxidant properties that are being used by an increasing number of people throughout the epidemic. Furthermore, during the COVID-19 pandemic, clean-label food with natural ingredients and functional food products with health benefits were prominent. Various wheatgrass-based products have expanded, primarily in developed countries, since the second quarter of 2021. Wheatgrass can be found in various foods, beverages, and nutraceuticals. Rising demand for wheatgrass products as a gluten alternative will sustain long-term growth.

The global wheatgrass products market report would provide access to approximately 69 market data tables, 63 figures and 170 pages