Global Ketogenic Diet Market - 2023-2030

Market Overview

The global ketogenic diet market reached US$ XX million in 2022 and is projected to witness lucrative growth by reaching up to US$ XX million by 2030. The market is growing at a CAGR of 5.63% during the forecast period (2023-2030).

A ketogenic diet is one that induces the body into a state where fats are used as the primary source of energy rather than carbohydrates. This diet boosts the body's metabolism by combining a high or sufficient amount of protein with a very low percentage of carbohydrates. This diet includes specialty foods. It is primarily used by people who want to lose weight more quickly as well as by those who have diabetes or epilepsy and want to stay healthy and fit.

Market Dynamics

Increasing overweight population drives the market

Overweight people have become more prevalent all over the world as a result of the young generation's and millennials' growing love of junk food. For instance, obesity rates in the U.S. during 2017-2018 were 42.4%, according to the Centers for Disease Control and Prevention (CDC). Additionally, from 2017 to 2018, 9.2% of people had severe obesity. Of this obese population, 40.0% of American adults between the ages of 20 and 39 were obese. It is a worrying situation that requires prompt and efficient attention. The demand for a ketogenic diet is increasing as a result of these health issues.

Rising number of health-conscious people globally

The growing population of health-conscious people around the world is one of the main factors boosting demand for keto diet products. The increasing consumer awareness of the benefits provided by the keto diet is one of the main factors propelling the global market for keto diet products. Young people all over the world are becoming more interested in diet and fitness, which is promoting the growth of the keto diet product market. The market for keto diet products is likely to grow due to the rapid shift in consumer preference towards natural and clean-label products. As a result, increased awareness and rising popularity are expected to cause the global keto diet market to grow favorably over the course of the forecast period.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global ketogenic diet market is segmented based on product type, distribution channel, and region.

Increasing consumption of healthy beverages

The beverage segment had the largest market share worldwide. The ketogenic diet food market's growth through the beverage segment is likely to be fueled by rising demand for convenience foods and the availability of foods in the ketogenic diet in beverage form. During the forecast period, rising consumer preference for healthy beverages and the introduction of ketogenic diet products in beverage form are anticipated to propel market growth for ketogenic diet foods through the beverage segment. The growth of the market for ketogenic beverages has been fueled by an increase in beverage consumption. The demand for the ketogenic diet is also anticipated to increase due to a rise in consumer preference for beverages with advantages for weight management.

Geographical Analysis

Increasing awareness of a healthy diet in North America

In 2022, North America held the largest share of the global ketogenic diet market. The United States has the largest market for ketogenic diet. Strong awareness of a healthy diet among millennials in the United States is expected to expand market reach over the next few years. Owing to the region's growing health consciousness, North America is expected to hold the largest share of the global ketogenic diet market during the forecast period. North American ketogenic diet product manufacturers are constantly expanding their product portfolios to meet customer demand. The ketogenic diet is becoming more popular as the prevalence of chronic diseases rises.

Competitive Landscape

The major global players include Ample Foods, Danone S.A., Nestle S.A., Pruvit Ventures, Inc., Keto And Company, Zenwise Health, Perfect Keto, Now Foods, Bulletproof 360, Inc., and Know Brainer Foods.

Why Purchase the Report?

• To visualize the global ketogenic diet market segmentation based on product type, distribution channel and region and understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous ketogenic diet market-level data points all for segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global ketogenic diet market report would provide approximately 53 tables, 49 figures and 102 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies