Global Titanium-Free Food Color Market - 2023-2030

Market Overview

The global titanium-free food color market reached US$ XX million in 2022 and is projected to witness lucrative growth by reaching up to US$ XX million by 2030. The market is growing at a CAGR of 4.12% during the forecast period (2023-2030).

Titanium-free food color has applications in various food products to improve the quality of the food product and swing consumers towards the products, as food color is one of the most important organoleptic attributes that directly affect consumer acceptance. Hence, as colors influence the appetite and choice of food, their demand from the food and beverage industry has increased substantially globally.

Market Dynamics

Rising demand for chemical-free and organic food colors driving the market growth

The increasing trend towards organic and natural food colors results in a shift from titanium dioxide, a synthetic additive, to titanium-free food colors and the extraction of natural food colors. Sources of natural foods include astaxanthin, anthocyanin, annatto, and beta-carotene. Other ingredients in food colors that can be substituted for titanium include silica dioxide and calcium phosphate. The growing consumer preference for titanium-free food colors drives up demand for titanium-free food colors. Companies are increasingly reformulating food colors, replacing synthetic colors with natural ones. It leads to the development of colors that are free of titanium. Furthermore, given the widespread use of titanium dioxide in food items, there is increasing pressure to evaluate sustainable development supporting the risk analysis of titanium dioxide elements in food colors.

Increasing focus on clean label products

Food color brands are focusing on clean labels, new product launches, or existing product portfolios being revised by introducing clean-label food colors. With the growing health consciousness among consumers, the demand for titanium food colors is declining. As a result of the adverse effects that these colors cause on human health, food manufacturers are constantly looking for innovative ways to extract colors from natural sources. Untapped sources of raw materials for titanium-free food colors, such as algae beta-carotene and cabbage, which comply with regulatory requirements, offer opportunities for market growth in food colors. Combining current crops with coloring crops offers high growth opportunities for the titanium-free food color market by offering new food color sources.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global titanium-free food color market is segmented based on source, form, application and region.

The liquid segment accounts for the highest global market share

The liquid segment accounted for colors' largest global market share in 2022. Colors are water-based, and food colors in their synthetic and natural liquid forms are less concentrated than powder or gel. Liquid food colors are employed for culinary items that need light colors and more pastel colorings, such as cake frosting, sweets, and meat replacements. They offer consistency in color and are simple to mix. Poor pigmentation issues are also less of a concern with liquid food colors. The advantages are scalability and temperature. The other advantages of liquid coloring are its availability in bulk sizes, the ability to precisely measure the quantity, easy dispersion with water-based products, and the creation of customized colors by combining them with other shades. These factors are estimated to drive in the forecasting period.

Geographical Analysis

Rising demand for natural food colors in Europe

The major market share of this region is mainly attributed to the increased demand for processed food products in countries like Germany, France, Italy, and Spain. Also, factors such as rising investment in research and development from major players in the food industry and increasing government support to promote the food processing sector are further expected to drive the growth of the food coloring market in the region. The growing demand for processed food products in emerging and developing countries has expected to drive the market. Also, this region's food and beverage industry is witnessing tremendous growth due to health awareness and disposable income, which is further expected to drive the demand for food colors in the region.

Competitive Landscape

The major global players in the market include ADM, DDW The Color House, Exberry, IFC Solutions, Sensient Technologies, and Chr. Hansen, DSM, Kolor Jet Chemical, BIOGRUND, and Food Ingredient Solutions.

Why Purchase the Report?

• To visualize the global titanium-free food color market segmentation based on form, application, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of titanium-free food color market-level with all segments.
• PDF report consisting of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
• Product mapping available as excel consisting of key products of all the major market players.

The global titanium-free food color market report would provide approximately 93 tables, 109 figures, and 190 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies