Global Body Care and Personal Hygiene Market - 2023-2030

Market Overview

The Global Body Care and Personal Hygiene Market size reached US$ 228.45 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 450.56 billion by 2030. The market is growing at a CAGR of 11.9% during the forecast period 2023-2030.

The importance of body care and personal hygiene has been recognized for many years and in modern times, it has become an essential part of daily life. Maintaining personal hygiene helps prevent the spread of diseases and infections and promotes good health and well-being. The market is driven by several factors, including increasing consumer awareness and interest in personal grooming, hygiene and wellness.

Factors such as population growth, urbanization, rising disposable incomes, and changing lifestyles contribute to the market's expansion. Skincare products, including moisturizers, cleansers, serums, and sunscreens, form a significant portion of the body care market. Consumers are increasingly conscious of skincare routines and the importance of maintaining healthy and youthful skin.

Market Dynamics

The Rising Innovation in Product Formulation

Innovation in product formulation has enabled manufacturers to introduce new and improved products that address the specific needs and preferences of consumers. For example, the use of natural and organic ingredients in personal care and hygiene products has gained popularity in recent years as consumers become more aware of the potential health benefits of using such products. As a result, manufacturers are introducing new products that are free of harmful chemicals and synthetic fragrances.

Furthermore, the use of innovative packaging and delivery systems is helping to drive the growth of the market. For example, manufacturers are introducing innovative packaging solutions that make it easier for consumers to use and apply personal care and hygiene products, such as spray-on deodorants and moisturizing sprays.

The Higher Competition from Manufacturers

High competition from manufacturers is one of the key factors that hamper the growth of the global body care and personal hygiene market. With an increasing number of manufacturers entering the market, competition has become intense, leading to price wars, a race to introduce new products and a focus on aggressive marketing strategies.

Therefore, high competition from manufacturers can lead to price wars, a focus on cost-cutting, market saturation and reduced focus on innovation, negatively impacting the growth and sustainability of the global body care and personal hygiene market. To overcome these challenges, manufacturers need to focus on product differentiation, innovation and quality; and adopt sustainable and ethical business practices that prioritize consumer health and well-being.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global body care and personal hygiene market is segmented based on type, product, distribution channel and region.

The Increasing Awareness and Concern Among Consumers About the Impact of Synthetic Chemicals and Harmful Ingredients in Personal Care Products Drives the Growth of the Organic Type Segment

Several factors are driving the growth of the organic type segment in the body care and personal hygiene market. One key factor is the increasing awareness and concern among consumers about the impact of synthetic chemicals and harmful ingredients in personal care products on their health and the environment. Consumers are increasingly looking for products that are made from natural and organic ingredients, which are perceived to be healthier and safer for them and the environment.

Moreover, the availability of organic products has increased in recent years, with many established and new manufacturers introducing a wide range of organic personal care products, such as organic soaps, shampoos and skincare products, to meet the growing demand from consumers. The availability of these products has contributed to the growth of the organic type segment in the market.

Furthermore, the organic type segment has been a significant contributor to the growth of the global body care and personal hygiene market. With the increasing demand for natural and organic products, manufacturers will need to focus on innovation and quality to meet the evolving needs of consumers and maintain the growth of the market.

Geographical Analysis

The Growing Population Generates the Higher Demand for These Products in the Region, Supports the Growth of the Asia-Pacific Market

India is one of the key countries supporting the growth of the Asia-Pacific body care and personal hygiene market. India is the second most populous country in the world, and the personal care industry in India has been growing rapidly over the years. The Indian consumer is becoming more aware and discerning about the quality of the products they use, which has led to a growing demand for high-quality products.

India is also home to several natural and organic ingredients used in body care and personal hygiene products, such as sandalwood, turmeric and neem, among others. These ingredients are popular among consumers globally and the availability of these ingredients has led to the growth of the body care and personal hygiene market in the region.

Competitive Landscape

The major global players include: Unilever, Procter & Gamble, L'Oreal, Johnson & Johnson, Colgate-Palmolive, Reckitt Benckiser, Beiersdorf, Kao Corporation, Henkel AG & Co. KGaA and Estee Lauder Companies.

Why Purchase the Report?

• To visualize the global body care and personal hygiene market segmentation based on type, product, distribution channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of body care and personal hygiene market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The Global Body Care and Personal Hygiene Market Report Would Provide Approximately 61 Tables, 62 Figures and 170 Pages.

Target Audience 2023

• Manufacturers / Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies