Global Diamond Art Painting Market - 2023-2030

Market Overview

The Global Diamond Art Painting Market reached US$ 143.5 million in 2022 and is expected to reach US$ 208.8 million by 2030, growing with a CAGR of 4.8% during the forecast period 2023-2030.

The diamond art painting market is continuously evolving, with new designs, techniques and innovations emerging. As more people discover and engage in the craft, the market is expected to continue growing, leading to advancements in materials, tools, and creative possibilities. The diamond art painting market offers a diverse range of kits and designs to cater to different preferences and skill levels.

Kits segment hold more than 2/3rd share in the market and they typically include a pre-printed canvas with an adhesive layer, diamond beads, a tray and a tool to pick up and place the diamonds onto the canvas. The market growth is covered by all age groups, however, the growth is expected to get double for teens and children in the forecast period predominantly due to the growing interest of the age group in craft and DIY practices.

Market Dynamics

Rising Interest in DIY Crafts

According to the Farnoworth Group analysis, nearly 50% of the DIYers surveyed, up 5% from 2020, spent money on lawn and garden supplies in the three months prior. Building decks, outdoor entertainment areas, gardens, pathways and other external amenities will be attractive home renovation projects as young homeowners continue to pursue a mix of indoor-outdoor life. The aspect of self-expression resonates with individuals looking for creative outlets and has fueled the demand for diamond art painting.

DIY crafts, including diamond art painting, are often considered therapeutic and stress-relieving activities which improve the DIYer's percentage across the globe. Engaging in a creative process and focusing on repetitive motions can help calm the mind and promote mindfulness. The meditative nature of diamond art painting, where individuals carefully place each diamond drill onto the canvas, provides a sense of relaxation and promotes mental well-being. As people seek stress relief and mindfulness practices, they are drawn to activities like diamond art painting.

Relaxation and Stress Relief

Diamond art painting encourages individuals to be fully present in the moment, focusing their attention on the task at hand. The mindfulness practice promotes self-care and mental well-being. By immersing themselves in the craft, people can engage in a positive and fulfilling activity that nurtures their mental health and overall sense of balance.

Furthermore, the process of creating a diamond painting can be an effective stress management technique. It provides a constructive and enjoyable outlet for channeling stress and tension into a creative endeavor. The sense of accomplishment and satisfaction derived from completing a diamond painting can further alleviate stress and boost mood. The growing inclination of customers towards relaxation and stress relief exercises leads to a boost in the opportunities for the diamond art printing market.

High Product Cost

The high cost of diamond art painting due to design, the quality of materials, and the brand have shown a severe impact on the market. The high product cost can discourage new enthusiasts from entering the diamond art painting market. Beginners or those exploring the craft for the first time may hesitate to invest in expensive kits, particularly if they are unsure about their long-term commitment or interest in the craft. It can limit the market's ability to attract and engage new participants.

For instance, some retailers or online platforms offer the option to create custom diamond art painting kits based on personal photographs or designs. The pricing for custom kits can vary significantly based on factors such as canvas size, the complexity of the design, and additional customization options. Custom kits may range from US$ 30 to US$ 200 or more, depending on the specifications.

COVID-19 Impact Analysis

The global supply chain experienced disruptions due to lockdowns, restrictions and transportation challenges. It led to delays in the production and delivery of diamond art painting kits and supplies. Some enthusiasts faced difficulties in sourcing the necessary materials, resulting in frustration and limited access to products.

However, during the pandemic, many people turned to arts and crafts as a way to pass the time and find a creative outlet while staying at home. Diamond art painting gained popularity among individuals seeking a relaxing and engaging activity, leading to an increase in demand for kits and supplies. Thus the pandemic had both positive and negative impacts on the market and reducing COVID-19 cases across the globe is expected to regain the market momentum in the forecast period.

Segment Analysis

The global diamond art painting market is segmented based on product, skill level, target audience, application and region.

Rising Demand For Attractive Craft Option For Both Beginners And Experienced Artists

The diamond art kits segment holds more than 76.5% share of the global diamond art painting market. Diamond art kits are designed to be user-friendly and accessible to individuals of all skill levels. The kits typically include all the necessary materials, including canvas, diamonds, applicator tools and adhesive. The simplicity and ease of use make diamond art an attractive option for both beginners and experienced artists.

Furthermore, the diamond art market offers a wide range of designs and themes, catering to various interests and preferences. From landscapes and animals to portraits and abstract art, there is a vast selection of designs available. This diversity appeals to different tastes, ensuring a broader customer base and increased demand for diamond art kits.

Geographical Analysis

North America's Growing Art And Craft Industry

The North American market offers a diverse range of diamond art designs and themes. From landscapes and animals to famous artwork reproductions and personalized portraits, there is a wide variety of options to cater to different tastes and preferences. The variety has contributed to the market's appeal and customer engagement.

Furthermore, North America has a strong culture of crafts and do-it-yourself (DIY) projects. For instance, in the U.S., the National Endowment for the Arts reported a significant increase in the number of individuals engaging in arts and crafts activities. The data revealed that over 62% of adults participated in art-related activities, including diamond art painting, contributing to the market's growth.

Additionally, the U.S. Bureau of Economic Analysis highlighted the rising spending on recreational and hobby products, indicating the market's potential for further expansion. The DIY trend has contributed to the market's growth and the integration of diamond art into the crafting community.

Competitive Landscape

The major global players include: Diamond Dotz, Paint With Diamonds, Diamond Art Club, Diamond Art Home, Leisure Arts, Diamond Painting Pro, Pretty Neat Creative, DIY Moon Shop, Yiwu Kaina Arts and CARREAU.

Why Purchase the Report?

• To visualize the global diamond art painting market segmentation based on product, skill level, target audience, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of diamond art painting market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global diamond art painting market report would provide approximately 69 tables, 65 figures and 181 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies