Global Kombucha Market - 2023-2030

Market Overview

The Global Kombucha market reached US$ 3,1 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 6.2 billion by 2030. The market is growing at a CAGR of 16.7% during the forecast period 2023-2030.

The kombucha market is a rapidly growing segment of the global beverage industry. Kombucha is a fermented tea beverage that has gained popularity in recent years due to its potential health benefits, including improved digestion, immunity and mental health. The kombucha market is being driven by several factors, including the growing health consciousness among consumers, the rising popularity of fermented foods and beverages, and the expansion of the retail sector and e-commerce channels. Kombucha market players are introducing new flavors and packaging innovations that appeal to health-conscious consumers and are investing in research and development, production and distribution to meet the growing demand.

Market Dynamics

Expansion of the Retail Sector and E-Commerce Channels Drive the Market Growth

The availability and accessibility of kombucha in retail stores and online platforms are playing a critical role in driving the kombucha market growth. The expansion of the retail sector is allowing more consumers to discover and purchase kombucha in traditional brick-and-mortar stores.

Supermarkets, health food stores and specialty beverage shops are stocking up on kombucha to meet the growing demand. This increased availability is also creating greater awareness of the product and its potential health benefits, which is further driving market growth.

Increasing Awareness About the Potential Health Benefits of Kombucha Drives the Market Growth

As more consumers seek out natural and organic products that can support their health and well-being, the demand for kombucha is likely to continue to rise. Kombucha market players are leveraging this trend by introducing new flavors and formulations that highlight the health benefits of kombucha. They are also investing in research and development to further understand the potential health benefits of kombucha, and to develop new products that cater to specific health needs.

For instance, on June 4, 2022, Aqua ViTea, a popular Kombucha brand, is introducing Aqua Seltzers, a new line of probiotic-infused bubbly beverages designed to promote gut and immune health. Made with organic kombucha, the seltzers are gluten-free, non-GMO, and vegan-friendly. The range features four distinct flavors, including grapefruit + thyme, raspberry + lime, cucumber + mint, and pomegranate + cherry.

COVID-19 Impact Analysis

The COVID-19 pandemic had a significant impact on the kombucha market. The pandemic has disrupted the supply chain, leading to shortages of some ingredients and raw materials. Additionally, the closure of many bars and restaurants has impacted the on-trade sales of kombucha.

However, the pandemic has led to increased demand for healthy and functional beverages like kombucha. Many consumers have become more health-conscious and are seeking out products that can boost their immune systems.

Artificial Intelligence Impact Analysis

Artificial intelligence is poised to have a significant impact on the kombucha market by optimizing production processes and improving quality control. AI can analyze large amounts of data to identify patterns in the fermentation process, leading to more consistent quality and taste. Furthermore, AI can help identify consumer preferences and trends to create new flavors and products.

Segment Analysis

The global kombucha market is segmented based on type, distribution channel and region.

Increased Demand for Unique and Distinctive Taste Beverages is expected to drive the Segment Growth

Regular/classic kombucha has dominated the global kombucha market as the most traditional and widely consumed type. With its tangy and slightly sweet flavor, it appeals to a wide range of consumers, making it the top choice for many. This classic variant is perceived as a healthier alternative to sugary drinks, attracting health-conscious consumers. Market players are introducing new flavors that incorporate traditional flavors with other ingredients to create unique and appealing taste profiles.

For instance, on October 11, 2022, Purity Brewing Company entered a new market with the launch of Pure Booch, a range of authentic and slow-brewed kombucha drinks. The introduction of this new product line marks a significant pivot for the company, expanding beyond its traditional beer offerings.

Geographical Analysis

The Increased Demand for Healthy and Flavored Beverages in North America

The global kombucha market was dominated by North America, which held the largest share of the industry. This can be attributed to the region's high consumption of functional beverages and growing demand for healthy and natural products.

Additionally, the presence of major kombucha manufacturers and the popularity of kombucha in the region's health and wellness industry have further propelled North America's dominance in the global kombucha market.

Competitive Landscape

The major global players include: Captain Kombucha, Notabeer Organic Kombutcha, Carpe Diem, Equinox Kombucha, Yogi Tea, Tealixir, Latta, GT's Enlightened, Yogi Tea and Kombucha Wonder Drink.

Why Purchase the Report?

• To visualize the global kombucha market segmentation based on type, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of kombucha market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The Global Kombucha Market Report Would Provide Approximately 53 Tables, 40 Figures and 93 pages.

Target Audience 2023

• Manufacturers / Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies