Global Cold Pressed Juice Market - 2023-2030

Market Overview

The Global Cold Pressed Juice Market reached US$ 1.6 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 2.5 billion by 2030. The market is growing at a CAGR of 6.2% during the forecast period 2023-2030.

The Global Cold Pressed Juice Market has been proliferating in recent years, driven partly by the increasing popularity of hydraulic and raw juice presses. These methods of juice extraction allow for the maximum retention of nutrients and flavors, making cold-pressed juice a highly sought-after beverage for health-conscious consumers.

Cold-pressed juice blends and fresh-pressed juice are also contributing to the growth of the cold-pressed juice market. Companies are investing in developing new and innovative juice blends and marketing and distribution strategies to keep up with evolving consumer preferences and stay competitive in the cold-pressed juice market.

Market Dynamics

Growing Demand for Convenient and On-The-Go Food and Beverages Drives the Market

As consumers increasingly lead busy and hectic lifestyles, they are looking for food and beverage options that are quick and easy to consume while still providing the health benefits they desire. This trend has created significant cold-pressed juice market opportunities for businesses in the cold-pressed juice industry.

Manufacturers are also investing in expanding their products through distribution channels to make cold-pressed juice more widely available in convenience stores and vending machines. For instance, on March 13, 2023, Pressed, a US-based cold-pressed juice and plant-based treats brand, expanded its range of shot offerings and launched the Beauty Shot. This new addition was made available online and at Pressed locations.

Shift Towards Clean Labels and Natural Products Drives the Market Growth

Consumers increasingly seek natural and organic options as they become more health conscious and aware of the potential health risks associated with artificial additives and preservatives in food and beverages. Manufacturers in the cold-pressed juice market are responding to this trend by emphasizing the natural and organic ingredients used in their products. They also invest in research and development to create innovative new juice blends and flavors that cater to changing consumer preferences.

COVID-19 Impact Analysis

The pandemic has disrupted supply chains worldwide, affecting the sourcing and availability of fruits and vegetables used in cold-pressed juice production. Lockdown measures, transportation restrictions, and labor shortages have resulted in difficulties in procuring raw materials, leading to potential disruptions in production and supply.

However, the pandemic has brought about notable changes in consumer behavior, including an increased focus on health and wellness. As individuals strive to boost their immune systems and maintain a healthy lifestyle, there has been a growing demand for products like cold-pressed juice, known for their natural and nutrient-rich properties.

Artificial Intelligence Impact Analysis

Artificial intelligence (AI) also enhances juice preservation techniques such as high-pressure processing (HPP). By analyzing pressure levels, duration, and temperature data, AI algorithms can optimize the HPP process to extend the shelf-life of cold-pressed juices while maintaining their nutritional value and freshness.

This helps manufacturers meet consumer demands for longer-lasting products without compromising on quality. Furthermore, AI enables companies to develop innovative cold-pressed juice blends by analyzing vast amounts of data on consumer preferences, flavor profiles, and ingredient combinations.

Segment Analysis

The Global Cold Pressed Juice Market is segmented based on type, nature, distribution channel, and region.

Increased Awareness Among Consumers About Natural Sweetness and Refreshing Taste

The fruit juices segment has emerged as the largest and most prominent segment in the Global Cold-Pressed Juice Market, capturing a significant market share. Fruit juices are known for their natural sweetness and refreshing taste, making them popular among consumers seeking healthier alternatives to sugary beverages. To meet consumer demands, manufacturers are also developing innovative products, which has driven the fruit juice segment revenue in the global market. For instance, on October 1, 2021, Better Plant Sciences Inc. announced the addition of five 355 ml cold-pressed juices and two 60 ml juice shots to the Jusu brand's product lineup. This expansion marked an important milestone for Jusu, as it offered 14 cold-pressed juices based on proprietary blends.

Geographical Analysis

Increased Health Consciousness Among Consumers in Asia Pacific

The Asia Pacific region has emerged as the dominant player in the Global Cold Pressed Juice Market, experiencing significant growth and a substantial market share of about 32% in 2022. The Asia Pacific region has witnessed a surge in health-conscious consumers seeking nutritious and natural food and beverage options.

Manufacturers in the area have embraced innovation and implemented effective marketing strategies to promote cold-pressed juices. For instance, on January 3, 2023, OMJOOS expanded its range of fresh and 100% natural cold-pressed juices by introducing two new cold-pressed juices that provided a refreshing and delightful experience in their purest natural. Introducing these new cold-pressed juices showcased OMJOOS' commitment to meeting health-conscious consumers' diverse needs and preferences.

Competitive Landscape

The major Global Cold Pressed Juice Market players include: PepsiCo, Starbucks, Hain Celestial, Suja Life, Evergreen Juices Inc., Pressed Juicery, Liquiteria, Evolution Press, JustPressed, and Juice Generation.

Why Purchase the Report?

• To visualize the Global Cold Pressed Juice Market segmentation based on type, nature, distribution channel, and region and understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of cold-pressed juice market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The Global Cold Pressed Juice Market Report Would Provide Approximately 61 Tables, 57 Figures And 118 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies