Global Packaging Printing Market - 2023-2030

Market Overview

The Global Packaging Printing Market reached US$ 367.1 billion in 2022 and is expected to reach US$ 507.0 billion by 2030, growing with a CAGR of 4.3% during the forecast period 2023-2030.

The Global Package Printing Market has undergone notable growth and transformation in recent years, playing a vital role in branding, product identification, and consumer engagement. It encompasses a diverse range of printing techniques such as flexography, lithography, gravure, digital printing, and screen printing to create visually appealing and informative packaging across various industries.

The global packaging printing market has experienced steady expansion in terms of market trend, primarily fueled by increasing consumer demand, product innovation, and evolving market dynamics.

Driven by the growing preference for unique and personalized experiences, the package printing industry is shifting towards customization. Digital printing technology is being leveraged by brands to create personalized packaging, enabling targeted marketing, enhanced customer engagement, and fostering brand loyalty.

The Asia-Pacific region stands out as one of the fastest-growing regions in the global packaging printing market, accounting for more than a quarter of the market share. The respective fact can be attributed to its large population base and the flourishing e-commerce sector. Additionally, the flexography packaging printing segment holds a dominant position, commanding approximately one-fourth of the market share in the global package printing market.

Market Dynamics

E-commerce Expansion and Sustainable Packaging Initiatives

Growing environmental consciousness and stricter regulations have prompted businesses to adopt sustainable packaging solutions. Package printing plays a crucial role in this transition, as it enables the use of eco-friendly materials and supports the implementation of sustainable practices. The European Union's Packaging Waste Directive aims to ensure that all packaging in the EU market is reusable or recyclable by 2030. The respective directive, along with similar initiatives worldwide, has led to a surge in demand for sustainable packaging.

Further, the rapid growth of e-commerce has had a profound impact on the packaging printing market. With the increasing number of online retail platforms and the rising trend of purchasing goods online, the demand for efficient packaging solutions has surged. E-commerce companies require visually appealing packaging designs that protect the products during shipping. As e-commerce sector is booming, governments are actively promoting sustainable practices through policies, such as extended producer responsibility programs, encouraging manufacturers to adopt eco-friendly packaging solutions.

Brand Differentiation and Product Promotion Combined with Globalization and International Trade

The growth of international trade and globalization has led to an increase in the demand for packaging printing. As businesses expand their operations to new markets, they require efficient packaging solutions to meet the specific requirements of different regions. The respective fact has created opportunities for packaging printing companies to cater to the diverse packaging needs of multinational corporations. The World Trade Organization reports that merchandise exports grew by 5.3% in 2021 compared to the previous year, reflecting the continued expansion of global trade.

Package printing offers businesses an opportunity to differentiate their brands and enhance product promotion. With increasing competition across industries, companies are focusing on creating unique packaging designs that catch consumers' attention and communicate brand values effectively. According to the Australian Government's Department of Industry, Science, Energy, and Resources, packaging can influence consumer purchasing decisions, with 93% of consumers considering packaging design as an important factor in their purchasing choices.

Environmental Regulations and Sustainability Concerns

The global packaging printing market has witnessed significant growth over the years, driven by the increasing demand for innovative packaging solutions across various industries. However, despite its positive trajectory, the industry is not without its challenges. One of the significant restraints in the packaging printing market is the increasing focus on environmental regulations and sustainability concerns. Governments worldwide are enacting stricter regulations to minimize packaging waste and encourage eco-friendly practices.

For instance, the European Union's Single-Use Plastics Directive aims to ban several single-use plastic items by 2021, leading to a shift towards sustainable packaging alternatives. Such regulations impose additional costs on manufacturers, impacting their packaging choices and printing processes. Further, according to the European Commission, plastic packaging waste generation accounted for 40% of total plastic waste in the EU in 2018, emphasizing the urgency to address environmental concerns. Thus, government efforts to address sustainability concerns and enforce stricter regulations impact packaging choices and printing processes. Despite these restraints, industry stakeholders must adapt and innovate to meet the evolving demands of a sustainable and technologically-driven packaging landscape.

COVID-19 Impact Analysis

The global packaging printing market experienced significant disruptions due to the COVID-19 pandemic. Supply chain disruptions, shifts in consumer behavior, and the need for digital transformation were key challenges faced by the industry. However, government support measures and initiatives, coupled with industry adaptability, played a crucial role in stabilizing the market. Governments around the globe implemented various support measures and initiatives to mitigate the impact of COVID-19 on businesses, including those in the packaging printing industry.

For instance, several governments offered financial aid, tax incentives, and low-interest loans to help businesses sustain operations and recover from the crisis. Similarly, in April 2021, the Ministry of Industry and Trade announced a new program to promote sustainable packaging solutions. The program aimed to encourage packaging printing companies to adopt eco-friendly practices and materials, contributing to environmental sustainability while meeting increased demand for green packaging. Such initiatives played a vital role in stabilizing the packaging printing market and supporting industry players. As the world gradually recovers from the pandemic, the packaging printing industry continues to evolve, embracing sustainability, innovation, and digital technologies to meet the changing demands of a post-COVID-19 world.

Segment Analysis

The Global Packaging Printing Market is segmented based on printing technology, material, ink, application and region.

Growing Demand for Sustainable Packaging Solutions and Significant Advancements in Technology

The flexible packaging segment has been a major driving force behind this growth, with flexography being the preferred choice for printing on materials such as films, pouches, and labels. The rise of flexography can be attributed, in part, to the growing demand for sustainable packaging solutions. With increasing environmental concerns, consumers and businesses alike are actively seeking eco-friendly alternatives. Flexography aligns with this trend by utilizing water-based inks and offering energy-efficient printing processes.

The governments of several countries have recognized the environmental benefits of flexography and have encouraged its adoption through favorable policies and incentives. Government-funded projects have facilitated the integration of digital technologies with flexographic printing, enabling personalized packaging solutions and shorter print runs.

Thus, it can be concluded that the global packaging printing market has witnessed a remarkable growth of flexography due to its unmatched advantages, increasing demand for sustainable packaging, and significant advancements in technology. As flexographic printing continues to evolve, it is poised to play a pivotal role in shaping the future of packaging printing, meeting the ever-changing needs of consumers and businesses globally.

Geographical Analysis

Government-Led Initiatives and Investments in Research and Development

Asia-Pacific's global packaging printing market growth is fueled by its manufacturing prowess, technological advancements, and expanding consumer base. Government-led initiatives and investments in research and development have further enhanced the region's competitiveness in the industry. For instance, India has emerged as a promising market for packaging printing. The Indian Printing Packaging & Allied Machinery Manufacturers' Association reported a 15% growth in the packaging industry in India during 2020-2021, reflecting the country's rising demand for packaged products.

Similarly, the Singapore government, known for its focus on innovation and technology, launched a smart packaging solution in 2022. The solution incorporates RFID technology, enabling real-time tracking and monitoring of packages. Such developments showcases Asia-Pacific's commitment to technological advancements in the packaging industry. With China's significant market share and emerging markets like India, Asia-Pacific is poised to continue its upward trajectory in the global packaging printing market.

Competitive Landscape

DuPont., AB Print Group Limited, ARONA PRINT, Toppan Printing Co, Ltd., Mondi plc, HP Inc., Crown Holdings, Inc.,Quantum Print and Packaging Ltd, Paramount Packaging Ltd. and Canon, Inc.

Why Purchase the Report?

• To visualize the Global Packaging Printing Market segmentation based on printing technology, material, ink, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of packaging printing market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The Global Packaging Printing Market Report Would Provide Approximately 69 Tables, 70 Figures And 189 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies