Global Oat Protein Market - 2023-2030

Market Overview

The Global Oat Protein Market reached US$ 52.5 million in 2022 and is projected to witness lucrative growth by reaching up to US$ 74.6 million by 2030. The market is growing at a CAGR of 4.5% during the forecast period 2023-2030.

The rise of vegan and vegetarian lifestyles has contributed to the increased demand for plant-based proteins, including oat protein. Consumers following these diets seek protein sources that align with their dietary choices, and oat protein has emerged as an appealing option due to its nutritional profile and allergen-friendly nature. Oat protein, being plant-based, has benefited from this trend and witnessed growing demand as a viable alternative to animal-based proteins.

Oat protein has found application in a wide range of food and beverage products, including protein bars, shakes, plant-based milk alternatives, bakery items, and meat substitutes. Manufacturers are incorporating oat protein to enhance the nutritional profile and improve the texture and functionality of these products. The versatility of oat protein and its ability to blend well with other ingredients have contributed to its expanding usage in the industry.

Market Dynamics

Allergen-Free and Non-GMO Attributes of Oat Protein are Driving the Market Growth

Food allergies and intolerances are becoming more prevalent, and there is a growing demand for allergen-free food products. For instance, according to Food Allergy Research & Education, Food allergies affect 32 million Americans, including 5.6 million children under the age of 18. Oat protein, being naturally free from common allergens such as gluten, dairy, soy, and nuts, appeals to consumers with specific dietary restrictions or allergies. The availability of allergen-free oat protein products caters to this demand and expands the potential consumer base.

Consumers are increasingly seeking clean-label products, which are perceived as healthier and more natural. Oat protein, especially when sourced from non-GMO oats, aligns well with this clean-label trend. The non-GMO attribute assures consumers that the oats used in the production of oat protein are not genetically modified, meeting their preference for more natural and sustainable food choices.

Growing Interest in Plant-Based Protein is Driving the Market Growth

There is a significant shift in consumer dietary patterns, with more people adopting plant-based diets or incorporating more plant-based foods into their meals. For instance, the European Commission reports that the market for plant-based foods in Europe saw an astonishing 49% growth overall during the preceding two years, with sales of EUR 3.6 billion. Oat protein, being derived from plants, aligns with the preferences of individuals following plant-based diets, driving its market growth.

Consumers are becoming more health-conscious and seeking protein sources that offer a balance of essential nutrients while being lower in saturated fats and cholesterol. Plant-based proteins, including oat protein, are generally recognized as healthier alternatives to animal-based proteins. Oat protein is valued for its favorable nutritional profile, including its high protein content, fiber, and essential amino acids, contributing to its market growth.

Competition from Other Plant-Based Proteins is Restraining the Market Growth of Oat Proteins Market

The market for plant-based proteins has become highly competitive, with a wide range of options available to consumers. In addition to oat protein, there are other popular plant-based proteins such as soy, pea, rice, and hemp. The availability of diverse plant-based protein sources provides consumers with a variety of choices, which can potentially impact the market share and growth of oat protein.

Different plant-based proteins have distinct taste profiles and textures. Consumer preferences and taste preferences vary, and some individuals may prefer the taste and texture of plant-based proteins other than oat protein. This preference for alternative plant-based proteins can result in competition for market share and restrain the growth of oat protein in the market.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

COVID-19 Impact

During the pandemic, there was a growing interest in healthy and plant-based food options as consumers sought to strengthen their immune systems and adopt healthier lifestyles. Oat protein, being plant-based and a good source of essential nutrients, may have experienced increased demand as a result. However, COVID-19 led to disruptions in global supply chains due to lockdown measures, travel restrictions, and labor shortages. These disruptions could have affected the sourcing, production, and distribution of oat protein products, potentially leading to temporary shortages or delays.

AI Impact

AI can have a significant impact on the oat protein market by optimizing various aspects such as amino acid profile, digestibility, functional properties, nutritional composition, and food applications. AI can be utilized to analyze and optimize the amino acid profile of oat protein. AI can aid in analyzing the nutritional composition of oat protein and optimizing it to meet specific nutritional requirements.

AI can contribute to assessing the digestibility of oat protein by predicting its behavior in the human digestive system. AI can assist in studying the functional properties of oat protein, such as emulsification, foaming, and gelation. Machine learning algorithms can analyze data on protein structure and composition, processing conditions, and ingredient interactions to optimize the functional properties of oat protein for specific applications, such as improving texture or stability in food formulations.

Segment Analysis

The global oat protein market is segmented based on form, application, and region.

High Amount of Protein Content in Oat Protein Concentrate boosts the segment growth

Depending upon the form, the oat protein market is divided into concentrates and isolates.

In 2022, oat concentrates had the highest share in the oat protein market. Oat protein concentrate typically contains a higher protein content compared to other oat protein products, such as oat protein isolate or oat flour. Oat protein concentrates typically have a protein concentration of 60 to 70%. It is produced by removing a portion of the non-protein components from whole oat flour, resulting in a higher concentration of protein. This higher protein content makes OPC attractive to manufacturers looking to fortify their products with plant-based protein.

Oat protein concentrate is a versatile ingredient that can be used in a wide range of food and beverage applications. It can be incorporated into various products, including protein bars, shakes, baked goods, cereals, and meat alternatives. Its versatility and compatibility with different formulations make it a preferred choice for manufacturers. For instance, in February 2022, Lantmannen Foods, launched PrOatein, a oat protein concentrate. PrOatein is clean-label, contains 55% oat protein concentrate, and is high in essential amino acids.

Geographical Analysis

Increasing Awareness of Oat Protein Benefits in the North American Region

In 2023, North America held a significant share of the oat protein market. In 2021, 578220 tons of oats are produced in the US. The awareness and understanding of the benefits associated with oat protein have been growing in North America. Oat protein is known to be a good source of essential amino acids, dietary fiber, and other nutrients. As consumers become more aware of these advantages, the demand for oat protein products has increased.

North America has a well-established market for health and wellness products, including protein supplements, functional foods, and beverages. Oat protein, with its nutritional benefits and versatility, has found a place in these markets. It is commonly used in protein bars, shakes, plant-based milk alternatives, and other health-oriented products.

Competitive Landscape

The major global players include: Tate & Lyle PLC, Oy Karl Fazer AB, Givaudan, Lantmannen, Croda International PLC, Harke Group, Lonza Group, Oat Tech, Inc., Provital Group and Shaanxi Pioneer Biotech Co., Ltd.

Why Purchase the Report?

• To visualize the oat protein market segmentation based on form, application, and region and understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of oat protein market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The Global Oat Protein Market Report Would Provide Approximately 51 Tables, 47 Figures And 102 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies