Global Kiwi Fruit Market - 2023-2030

Market Overview

The Global Kiwi Fruit Market reached US$ 1.5 billion in 2022 and is expected to reach US$ 2.1 billion by 2030 and is expected to grow with a CAGR of 4.8% during the forecast period 2023-2030. The increased awareness about healthy intake and health benefits of kiwi fruit among people is increasing the global kiwi fruit market size.

Consumers prefer nutritional products; companies consider this a potential strategy to grow their customers. New products are launching with kiwi fruit as a significant ingredient, increasing the market demand. Kiwi fruits are used in many products, such as candies, jams, ice creams, and sauces. For instance, in March 2022, Oregon Fruit Products LLC, a manufacturer of fruit purees for the craft beverage market, announced its latest seasonal release, Kiwi Puree.

The U.S. Food and Drug Administration approved the nutrient content of kiwi fruit as low-fat, saturated fat-free, sodium-free, cholesterol-free, high in fiber, high in vitamin C, a good source of vitamin E, and a good source of potassium. The growing awareness of health benefits among the population boosted the demand for kiwi fruit market opportunities on a large scale.

Market Dynamics

The Growing Demand for Kiwi Fruit is Estimated to Drive the Kiwi Fruit Market Growth.

Consumers are increasingly embracing the vegan lifestyle and opting for healthy foods. Fruits are always a more significant source of nutrients. According to the nutrition information provided by the USDA, kiwi fruits are an excellent source of vitamin C, fiber, and potassium. Compared to other fruits, kiwis are naturally lower in sugar and higher in fiber. Therefore, this fruit is witnessing immense demand from global consumers.

One serving of kiwi fruit provides 117% of the daily vitamin C intake and 21% of dietary fiber. The vitamin C content in kiwifruit is twice that of oranges or lemons. This fruit can support heart and digestive health, maintain good gut health, provide antioxidant power, and improve immunity. Thus, the increased benefits of this fruit lead to more kiwi fruit market demand.

New Varieties and Product Launches are Driving the Market Growth.

Plant & Food Research and Zespri entered a new joint venture to establish the Kiwifruit Breeding Centre. The center is based in Te Puke, aiming to drive more incredible innovation within kiwifruit breeding, focusing on creating healthier, better tasting, and more sustainability-focused varieties. The invention of kiwifruit is growing; one such is the introduction of red kiwifruit varieties. The refreshing raspberry taste of the fruit was successful in market trials, and the first fruit commercial was done in New Zealand in 2020.

The increased application of kiwi fruit in the food and beverage industry also drives the market size. These fruits are used in new products such as candies, jams, ice creams, and sauces. For instance, In March 2022, Oregon Fruit Products LLC, a manufacturer of fruit purees for the craft beverage market, announced its latest seasonal release, Kiwi Puree.

There is a new development in the packing sector too. Globally, Zespri joined some of the world's biggest brands to sign up for the Ellen MacArthur Foundation's New Plastics Economy Global Commitment to create a circular economy for plastics. To make all packaging 100% reusable, recyclable, or compostable by 2025 was Zespri's commitment.

Low Shelf and Allergies Caused by Kiwi Fruit Restrains the Market Growth.

Kiwi fruit has a relatively minor shelf life. Kiwi that has ripened cannot last for more than four weeks in the refrigerator. The storage conditions of the fruit should be given greater importance in handling the kiwi fruit. High temperatures accelerate the metabolic processes and reduce the shelf life of the fruit. The desired temperature and relative humidity conditions needed to be maintained to secure the fruit for a longer time.

Kiwi fruit should be considered a significant food allergen. It is capable of causing severe reactions, particularly in young children. The symptoms can vary from mild itching or discomfort of the tongue, lips, or mouth and visible skin rashes to severe allergy conditions, where people can encounter difficulty breathing or other asthma symptoms, abdominal pain, dizziness, and vomiting. According to the National Institute of Health, the overall prevalence of kiwi allergy is about 13.3%.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global kiwi fruit market is segmented based on type, distribution channel, and region.

In the Global Kiwi Fruit Market, the E-Commerce Segment Holds the Largest Market Share.

The global kiwi fruit market has been segmented by distribution channel into supermarkets, specialty retailers, convenience stores, e-commerce, and others. The e-commerce segment held the largest kiwi fruit market share of 38.8% in 2022 in the kiwi fruit market analysis report. The demand for kiwi is gaining traction worldwide, strengthened by consumers' growing concern for health and wellness.

People want to include these types of fruits in their daily diet. Because of their busy lifestyle and lack of time, they prefer online platforms to shop for their daily necessities. Apart from convenience and different brand availability, these online platforms also offer people attractive coupons, discounts, and even free shipping, making them more prevalent in all age groups.

Geographical Analysis

The Asia-Pacific Region Held the Largest Share of the Kiwi Fruit Market.

The global kiwi fruit market is segmented into five parts based on geography: North America, South America, Europe, Asia-Pacific, the Middle East, and Africa. The Asia-Pacific kiwi fruit market held the largest market share of 38.6% in 2022 in the kiwi fruit market analysis. Most people's health awareness increase is attributed to the growth of this region's kiwi fruit market.

There is a rise in kiwi fruit demand in China due to its health benefits and premium status. The vast market for kiwi fruit is encouraging a few well-known companies to invest in the kiwi fruit business. For instance, Dukang Distillers is a firm involved in making and selling baijiu. But, in 2021, the company changed its name to China Shenshen, stopped its operations of baijiu, and started its business in the kiwi sector. This type of development also boosted kiwi fruit market sales.

Competitive Landscape

The major global players in the market include: Aongatete Coolstores Limited, Mount Pack and Cool, Auckland Pack and Cool, DMS Progrowers Limited, Punchbowl, Riverlock, Eastpack Limited, Seeka Kiwifruit Industries Limited, Birchwood Packhouse Limited, and Apata Group Limited.

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

COVID-19 Impact:

The unprecedented COVID-19 pandemic in 2020 profoundly affected the food industry. COVID-19 has considerably impacted the food supply chain phases involving kiwi fruit production, processing, distribution, and consumption due to lockdowns and restrictions imposed by various governments.

Everything has changed due to the COVID-19 epidemic. It has influenced practically every industry, whether positively or negatively. The COVID-19 pandemic's effects on world economic conditions have had an influence. They could impact interest rates, foreign exchange rates, commodities and energy prices, and the efficient operation of financial and capital markets.

The COVID-19 pandemic issue has had an impact on the food industries as well. The COVID-19 pandemic is upending life, and the food sector is seeing an increase in trends like kiwi fruit. The food businesses are launching innovative programs, including kiwi fruit jams, ice cream, and others, which are readily available and straightforward to consume.

Why Purchase the Report?

• To visualize the global kiwi fruit market segmentation based on type, distribution channel, and region and understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of kiwi fruit market level with all segments.
• The PDF report includes a comprehensive market analysis after exhaustive qualitative interviews and an in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The Global Kiwi Fruit Market report would provide approximately 69 tables, 71 figures, and 150 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies