Global Hard Tea Market - 2023-2030

Market Overview

Global Hard Tea Market reached US$ 2.1 billion in 2022 and is expected to reach US$ 8.7 billion by 2030 growing with a CAGR of 19.5% during the forecast period 2023-2030.

Alcoholic tea is a type of alcoholic beverage with various flavors and has caracteristics of tea with alcohol. Hard tea typically has lower alcohol content. Tea-flavored alcoholic beverages offers wide range of products, including tea-infused alcohol, tea-infused hard cider, tea-infused craft beer, tea-infused spirits, tea-infused cocktails, and hard tea all of these are infsed with taste of tea and into alcoholic beverage.

Botanical tea blends are the mixture of various plant based ingredients such as herbs, flowers, fruits, and spices that are combined to create unique and flavorful tea infusions. Increase in the demand of hard tea globally due to the increasing consumers demand for the ready to drink beverages.

Market Dynamics

Increase in the Innovative Product Launches of Hard Tea Helps to Boost Market Growth Over the Forecast Period

Major key players in the market focusing on the new product launches of the hard tea. Increase in the availability of hard tea in various brands and flavors helps to boost market growth over the firecast period. Effective marketing, especially through social media, played a key role in increasing the visibility and appeal of strong tea. Influencers and brand ambassadors help spread the word about this drink to their fans, especially among younger people.

Younger generations, especially millennials and Gen Z, have driven demand for strong teas. These demographic groups are often looking for new experiences, and strong tea provided them with a trendy and exciting alternative. Major key players in the industry launched new hard drinks products which helps to drive market growth. For instance, on January, 17, 2023, Bojangles launched alcohol-infused hard sweet tea in the market. The new product is manufactured with by company with the partnership with Appalachian Mountain Brewery.

Health Benefits of Hard Tea Driving the Growth of the Market

Compared to other alcoholic beverages, hard tea was generally low in calories. Consumers who want to control their calorie intake while enjoying alcoholic beverages have found hard tea to be a good choice. Brewed with natural ingredients and real tea extracts, some of the complex teas were a hit with those who prefer drinks that are free of artificial additives or high in sugar They know what an herbal tea looks like as chamomile or peppermint as a digestive. When added to hard tea, these ingredients offered simple dietary benefits.

Herbal teas such as chamomile and lavender were commonly used for their calming and stress reducing properties. Hard teas with these ingredients may have appealed to consumers looking for relaxation and stress relief. Strong tea generally contained less alcohol compared to traditional liquor, making it a important option for those who prefer to drink less alcohol. Some hard teas are rich source of antioxidants which are good for the health. These health benefits helps to boost market growth over the forecast period.

Strict Government Regulations on the Hard Tea Hampers Market Growth

Governments often set specific limits on the amount of alcohol that can be consumed. Hard tea ingredients must comply with these restrictions, which may limit the production and processing of the products. In some areas, the alcohol levels allowed in certain beverages may be lower than what is considered ideal for strong teas. Governments mandate certain labeling requirements for alcohol, including hard teas.

These rules may require specific warning messages, alcohol percentage (ABV), and other packaging information to be displayed. Failure to comply with these regulations can increase manufacturing costs and affect the visual appeal of the product. Generally, the distribution of alcoholic beverages, including hard teas, requires special licenses and permits. Obtaining this license can be a time-consuming and expensive process, especially for small manufacturers or those new to the market. Governments often impose strict regulations on the sale and advertising of alcoholic beverages, including restrictions on the promotion of brands within a certain age range or season.

COVID-19 Impact

The COVID-19 pandemic had a significant impact on the hard tea market globally. COVID-19 led to disruptions in global supply chains, including in the hard tea beverage industry. Restrictions on movement, lockdowns, and social distancing measures affected the production, distribution, and transportation of alcoholic beverages like hard tea. This resulted in delays, reduced availability, and increased costs. Many countries implemented strict lockdown measures that included the closure of bars, restaurants, and other hospitality establishments. These closures significantly reduced the demand for on-premise consumption of alcoholic beverages. As a result, sales declined, and businesses in the sector faced financial challenges.

Segment Analysis

The global hard tea market is segmented based on abv %, flavor, distribution channel, and region.

Increase in the Comsumers Demand for the 2-5% ABV Hard Tea Drives Segment Growth.

the global hard tea market by food ABV % has been segmented by 2-5% ABV, and More than 5.1% ABV.

The 2-5% ABVs strike a balance between providing outstanding alcohol and retaining the flavor and character of the tea. This alcohol level can accentuate tea flavors while still providing a refreshing and sociable aspect of hard tea beverage drinking. Consumers are increasingly looking for lower-alcohol beverages to enjoy a sociable drink without getting too drunk. The 2-5% ABV of hard tea allows for a more immersive drinking experience, making it suitable for social gatherings and events where individuals enjoy drinking 2-5% ABV tea.

Containing 5% ABV it can be an attractive alternative to traditional alcoholic beverages such as vodka or whiskey. For individuals who prefer a lighter wine option or are looking for a fresher and lighter option, hard tea with 2-5% ABV is appropriate. Health-conscious drinkers generally seek out low-calorie beverages and alcoholic beverages.

Geographical Analysis

North America Region Held the Largest Share in Hard Tea Market.

The North America hard tea markets were driven by various factors, such as change in consumer priorities, product innovation, and rapid growth of the beverage. Increase in the availability of the various flavors of hard teas such as fruit-infused, herbal, and botanical options helps to boost sales of the hard tea in the region. Increased distribution in retail stores, bars and restaurants across North America has made it possible for consumers to find hard teas.

Major key players in the region launched new products of the hard teas in the market that also helps to boost regional growth over the forecast period. For instance, on June 05, 2023, Jiant, a california based beverage company launched high ABV Hard Teas in the market. It is available in the four different brands such as peach iced tea, mixed berry, kiwi strawberry, and half & half. It is available in the variety 12 pack.

Competitive Landscape

The major global players include Boston Beer Company, Two Chicks Cocktails, Cisco Brewers, Blue Point Brewing Company, Molson Coors, Loverboy Inc, Nude Beverage, Bold Rock Hard Cider, White Claw Hard Seltzer, and 100 Thieves Organizations.

Why Purchase the Report?

• To visualize the global hard tea market segmentation based on ABV %, flavor, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of Hard Tea market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global hard tea market report would provide approximately 61 tables, 58 figures and 122 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies