Global Fruit Beer Market - 2023-2030

Market Overview

Global Fruit Beer Market reached US$ 402.1 billion in 2022 and is expected to reach US$ 631.9 billion by 2030 growing with a CAGR of 5.8% during the forecast period 2023-2030. The rising consumer preference for craft fruit beer's rich nutritional values and exceptional taste drive the growth of the global fruit beer market.

Increasing awareness has shifted consumers' preference towards low or alcohol-free beers. The manufacturers in the fruit lambic market have been launching alcohol-free drinks with various flavors to offset the growing demand for low or alcohol-free beer. For instance, in 2020, New Belgium Brewing, a brewing company in the U.S., launched Mural Agua Fresca Cerveza Variety Pack. With this watermelon lime, New Belgium Brewing also introduced two new flavors, berry guava, and mango orange.

The fruit beers are not only tasty but also nutritious. These fruit beers are good sources of vitamins, minerals, and dietary fiber, attracting consumers' attention. The low alcohol-by-volume ratio of fruit beers is the main factor boosting its popularity since all age groups can consume it. The growing preference for safe fruit beer instead of harmful alcoholic drinks fuels market growth.

Market Dynamics

New Product Developments is Estimated to Drive the Fruit Beer Market Growth.

Non-alcoholic beverages are gaining immense popularity with the rising health concerns regarding alcoholic beverages. The fruit-infused beers not only have the most negligible alcohol content but are also nutritious with the fruit and fruit purees present in them. With the rising preference for fruit-flavored beers, the market players of fruit beer have constantly been launching new products.

Most key players are expanding their product portfolio to attract more consumers, providing them with broad product offerings. The use of exotic flavors and innovations in fruit beer styles are trending in the market. For instance, in 2022, the limited-edition fruit ale, raspberry, and blackberry beer were launched by Sonnen Hill Brewing, a Canadian brewing company.

Rising Health Awareness Drives the Fruit Beer Market Growth.

The World Health Organization estimates that alcoholism causes 3 million deaths annually. In addition, disability-adjusted life years state that alcohol contributes approximately 5.1% of the world's disease and injury burden. Alcohol consumption is linked with several health problems affecting most of the body parts. Thus, the rising awareness regarding these health issues drives people to obtain non-alcoholic fruit beers.

Fruit beers are also regarded as less hazardous than conventional beer products due to their less alcohol content. Fruit beers provide various health benefits along with fruity scent and flavor. They contain significant amounts of nutrients such as folic acid, soluble dietary fiber, vitamin E, and other minerals. They help in proving good health, thus driving market growth.

The Increasing Campaigns to Avoid Alcohol Consumption Restrain the Fruit Beer Market Growth.

The increase in the various campaigns emphasizing the harmful effects of alcohol consumption made consumers believe that fruit beers are also harmful. This action poses a significant barrier to the growth of the market. The digital mass communications campaigns and viral slogans encouraged U.S. adults who drink excessively to drink less to increase their quality of health.

The increase in visits to de-addiction centers and undergoing therapies to avoid the consumption of alcohol totally is negatively affecting the market growth. The misconception of fruit-based beer as alcohol is hindering market growth. The long-term consumption of fruit beer can put the consumer at risk of diabetes, liver damage, and alcohol addiction. This can cause a reduction in the demand for fruit beer in the global market.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global fruit beer market is segmented based on fruit flavor, distribution channel, and region.

In the Global Fruit Beer Market, the Raspberry Segment Holds the Largest Market Share.

The global fruit beer market has been segmented by fruit flavor into raspberry, strawberry, blueberry, peaches, and others. into cereals and legumes. The raspberry segment held the largest fruit beer market share of 38.8% in 2022 in the fruit beer market analysis report. The consumer's preference for the exceptional flavor of raspberries drives the segment's expansion.

Raspberries are a rich source of essential minerals, mainly potassium. The potassium mineral is highly essential for ensuring proper heart function and is proven to regulate blood pressure. In addition, raspberries have an excellent content of omega-3 fatty acids that can help prevent heart strokes and diseases. Raspberries' tart and sweet taste and their excellent nutritional values drive the segment's growth.

Geographical Analysis

The North America Region Held the Largest Fruit Beer Market Share.

The global fruit beer market is segmented into five parts based on geography: North America, South America, Europe, Asia-Pacific, the Middle East, and Africa. The North American fruit beer market held the largest market share of 38.6% in 2022 in the fruit beer market analysis. The increasing demand for alcohol-free beverages among the consumers of this region is driving the market.

The rising consciousness among consumers concerning the harmful effects of alcohol is driving the target market in this region. NIH estimates that above 140,000 people die from alcohol-related causes annually. This makes alcohol the fourth-leading preventable cause of death in the United States. So, people of this region are shifting to non-alcoholic fruit-based beverages, increasing the fruit beer market expansion.

Competitive Landscape

The major global players in the market include Abita Brewing Company, Coolberg Beverages Pvt ltd., New Glarus Brewing Company, St Peter's Brewing Co Ltd., New Belgium brewing company, Allagash Brewing Company, Sapporo Breweries, Company, Carlsberg Group, Magic Hat Brewing Company, and Founders Brewing Co.

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

COVID-19 Impact:

The unprecedented COVID-19 pandemic in 2020 profoundly affected the beverage industry. COVID-19 has considerably impacted the global beverage supply chain phases involving fruit beers production, processing, distribution, and consumption due to lockdowns and restrictions imposed by various governments.

Everything has changed due to the COVID-19 epidemic. It has influenced practically every industry, whether positively or negatively. The COVID-19 pandemic's effects on world economic conditions have had an influence. They could impact interest rates, foreign exchange rates, commodities and energy prices, and the efficient operation of financial and capital markets.

The COVID-19 pandemic issue has had an impact on the beverage industry as well. The COVID-19 pandemic is upending life, and the beverage sector is seeing increased trends like fruit beers. The beverage businesses are launching innovative programs, including fruit beers, that are straightforward to consume.

Why Purchase the Report?

• To visualize the global fruit beer market segmentation based on fruit flavor, distribution channel, and region and understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of fruit beer market-level with all segments.
• The PDF report includes a comprehensive market analysis after exhaustive qualitative interviews and an in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The Global Fruit Beer Market report would provide approximately 53 tables, 48 figures and 165 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies