Global Ready-to-eat Popcorn Market - 2023-2030

Market Overview

Global Ready-to-Eat Popcorn Market reached US$ 3.8 billion in 2022 and is expected to reach US$ 6.1 billion by 2030 growing with a CAGR of 6.1% during the forecast period 2023-2030. The convenience and ease of preparation of pre-popped popcorn are raising increasing the demand for the global ready-to-eat popcorn market.

The expansion of retail stores is expanding the market. The availability of these products in both online and offline organised retailer stores has a positive impact on the market size. Furthermore, the evolving taste preferences of consumers are the key trend market. The increasing consumer preferences for ethnic and exotic flavors are encouraging vendors to release new and innovative flavors into the market.

The healthy snacking and rising demand for ready-to-eat products are the major drivers for the ready-to-eat popcorn market. The changing lifestyles and, growing trends & adoption of Western food habits fuel the market growth. The rising consumer preference for convenience food products, rising busy lifestyles, the tremendous growth of food service industries, and growing disposable incomes boost the market of global ready-to-eat popcorn.

Market Dynamics

The Growing Demand for Healthy Snacking Drives the Global Ready-to-Eat Popcorn Market Growth.

There is an increasing popularity of healthy snacking among people with busy lifestyles. Gourmet popcorn is a popular choice among households as a healthy option for breakfast and meals since it may be a rich and concentrated source of nutrients, including proteins, antioxidants, fibre, vitamin B complex, and others. The trend of healthy snacking is highlighting the popcorn snacks in ready-to-eat food products. There are many developments going on to release nutritional bagged popcorn.

The health conscious people are opting for healthy ingredients in their food products. The increasing vegan population resulted in the introduction of vegan popcorn into the market. In August 2022, Popcorn Shed launched seven new popcorn flavours. Various flavors, such as red velvet, white chocolate, and others, were included in this launch. Among these, pink gin & tonic, chocolate orange, gingerbread, and marshmallow are vegan products.

The Growing Demand for Ready-to-Eat Products Drives the Market Growth.

The working-class people and people with hectic lifestyles are depending mostly on ready-to-eat products due to their convenience. The increased employment-population ratio is left people with less time for their meals. The ready-to-eat products are very convenient and can be handled easily. The changing eating patterns and rising preference for ready-to-eat snacks among consumers are driving the market growth.

The growing availability of these products among the various online and offline platforms is increasing their reach towards people. The increasing number of convenience stores & hypermarkets, and the high usage of online food purchasing platforms are expected to boost the growth. The increasingly organised retailers and increased disposable income is driving the market growth.

The Health Effects of Ready-to-Eat Popcorn Restrains Market Growth.

Ready-to-eat popcorn often contains higher levels of salt and sugar. The high sodium levels cause increased blood pressure and other health issues. In addition, the added butter in some of the ready-to-eat popcorn kernels can be problematic for diabetes and obesity. There are high saturated fats in these products. There will be a rise in cholesterol levels, leading to health complications.

The additives used in the production of microwave popcorn are chemicals like artificial flavors. The highly insoluble fibre in popcorn can cause digestive problems. Regular consumption of these products can cause bloating and distension in some people. Furthermore, the high competition, climatic disruptions, climatic problems in corn production, and price fluctuations of corn can hinder market growth.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global ready-to-eat popcorn market is segmented based on product type, distribution channel, and region.

In the Global Ready-to-Eat Popcorn Market, the Savory Segment Holds the Largest Market Share.

The global ready-to-eat popcorn market has been segmented by product type into savory, sweet, and others. The savory segment held the largest ready-to-eat popcorn market share of 48.8% in 2022 in the ready-to-eat popcorn market analysis report. The increasing demand for the savory flavored popcorn is driving the segment's growth.

The savory popcorn segment is gaining popularity among the consumers of all groups driving the segment's growth. The new product launches with a good balance of the savory flavor are fueling the segment's expansion. For example, in June 2022, Opopop introduced new Dill Pickle flavor popcorn kernels. This product perfectly balances saltiness, spiciness, and dill flavour.

Geographical Analysis

The North America Region Held the Largest Ready-to-Eat Popcorn Market Share.

The global ready-to-eat popcorn market is segmented into five parts based on geography: North America, South America, Europe, Asia-Pacific, the Middle East, and Africa. The North American ready-to-eat popcorn market held the largest market share of 38.6% in 2022 in the ready-to-eat popcorn market analysis. The rising consumer demand for the healthy snacking is driving this region's ready-to-eat popcorn market.

The popularity of popcorn as a snack in movie theatres, sports events, and public places is driving the demand for the market in this region. Many of the innovative product launches, and increasing demand for the clean label ingredient versions fuel the North American ready-to-eat popcorn market expansion. Furthermore, the increasing demand for the healthy snacking in Canada and US boosts the market.

Competitive Landscape

The major global players in the market include: Campbell Soup Company, Conagra Brands Inc., General Mills Inc., Intersnack Group GmbH & Co. KG, PepsiCo Inc., The Hershey Company, Diamond Food, KP Snacks Limited, Popcorn Indiana LLC, and Quinn Foods LLC.

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

COVID-19 Impact:

The unprecedented COVID-19 pandemic in 2020 negatively affected the ready-to-eat popcorn market. The implementation of government regulations has affected the overall ready-to-eat popcorn market. The production, supply chain, and distribution system were reduced. In addition, the closure and regulation of convenience stores and supermarkets made it possible for the consumers to reach the products.

Why Purchase the Report?

• To visualize the global ready-to-eat popcorn market segmentation based on product type, distribution channel, and region and understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of ready-to-eat popcorn market-level with all segments.
• The PDF report includes a comprehensive market analysis after exhaustive qualitative interviews and an in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The Global Ready-to-Eat Popcorn Market report would provide approximately 53 tables, 46 figures and 165 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies